Crossover Craze: How Anime and Gaming Collide to Build Brand Love
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
Japanese Brands Bringing To India All Things Kawaii And Quirky
According to McKinsey FashionScope, India is expected to welcome more than 300 international brands in the next two years and a number of these brands are Japan- based.
The Rise of Licensing Enterprises - The Souled Store
The Souled Store is a popular name in pop culture merchandise stores and has etched their mark as a relevant and growing enterprise. Our conversation with Harsh Lal explores different avenues of licensing ventures and the expanding horizon.
Trends in Indian Licensing 2020
Preeti Vyas, President, Amar Chitra Katha talks about licensing trends in India
Explore Upcoming Events And New Age Agendas
Stay on top – Get the daily news from Indian Retailer in your inbox
California Walnuts' Twiggy joins forces with Chacha Chaudhary
Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest editi...
  • By - gargi
  • / 3 MIN READ
How are Brands Monetising on Licensing?
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....
  • By - gargi
  • / 4 MIN READ
Why licensing is ideal practice for manufacturer?
Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...
  • By - gargi
  • / 5 MIN READ
Why brand Licensing spells constructive outlook for Bonjour?
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...