Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
Top Five Character IPs Trending in India
Animated characters like Chhota Bheem, Little Singham or Pokemon are enjoying unparalleled success in India and leading to various licensing spin-offs.
  • By - Aanchal
  • / 7 MIN READ
PITCHING STRONG ON HOME TURF
Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...
  • By - gargi
  • / 8 MIN READ
Chhota Bheem celebrates 10th anniversary
Chhota Bheem - the celebrated home-grown character is celebrating its 10 years on television. The dhoti clad child from Dholakpur first made its debut in 2008, and in no time it has gone to places, wh...
  • By - gargi
  • / 7 MIN READ
Explore Upcoming Events And New Age Agendas
Startup Awards 2024
8 March - Hotel Sheraton Grand, Bengaluru
Startup Awards 2024
W3 Summit
8-9 March - Hotel Sheraton Grand, Bengaluru
W3 Summit
W3 Awards
9 Mar - Hotel Sheraton Grand, Bengaluru
W3 Awards
FROEXPO Hyderabad
16-17 March - Hitex Exhibition Centre, Hyderabad
FROEXPO Hyderabad
Restaurant Awards 2024 Mumbai
19 Mar - Hotel Trident, Mumbai
Restaurant Awards 2024 Mumbai
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Green Gold to launch trailer for Hanuman vs Mahiravana
Green Gold Animation is gearing up for the release of their new animation movie "Hanuman vs Mahiravana" – An untold story from Ramayana.You can check out a snippet of the movie Hanuman vs Mahirava...
  • By - gargi
  • / 2 MIN READ
Green Gold launches Chhota Bheem ethnic wear for kids
Betting big on the festive season, Green Gold Animation has launched the Chhota Bheem ethnic wear collection for kids.This is the first time Green Gold is attempting for the ethnic range for festive...
  • By - gargi
  • / 4 MIN READ
India gets its own licensing show
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
  • By - gargi
  • / 6 MIN READ
How Chhota Bheem has scaled upon brand licensing?
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...
  • By - gargi
  • / 4 MIN READ
Why licensing is ideal practice for manufacturer?
Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...
  • By - gargi
  • / 5 MIN READ
Brand Licensing Conference showcases newer avenues this season
Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...
Chhota Bheem – The Indian answer to International properties
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
Appealing to Young Hearts
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
  • By - gargi
  • / 5 MIN READ
‘Pester Power’ Dominates licensing
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...
  • By - gargi
  • / 7 MIN READ
The ‘Superhero’ of Merchandising
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...