According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
Animated characters like Chhota Bheem, Little Singham or Pokemon are enjoying unparalleled success in India and leading to various licensing spin-offs.
Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...
Chhota Bheem - the celebrated home-grown character is celebrating its 10 years on television. The dhoti clad child from Dholakpur first made its debut in 2008, and in no time it has gone to places, wh...
Green Gold Animation is gearing up for the release of their new animation movie "Hanuman vs Mahiravana" – An untold story from Ramayana.You can check out a snippet of the movie Hanuman vs Mahirava...
Betting big on the festive season, Green Gold Animation has launched the Chhota Bheem ethnic wear collection for kids.This is the first time Green Gold is attempting for the ethnic range for festive...
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...
Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...
Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...