India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....