Disney CEO Bob Iger's Marvel ‘Mutiny’, Says Focus is on Quality and not Quantity
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...
  • By - gargi
  • / 8 MIN READ
The business of pop culture merchandise in India
If you have grown up in India, Suppandi, Kaalia, and Shikari Shambu, probably swoosh you down the nostalgia lane.But beyond these classics, comic strips have been surrounding us from everywhere else...
  • By - gargi
  • / 7 MIN READ
Explore Upcoming Events And New Age Agendas
Stay on top – Get the daily news from Indian Retailer in your inbox
This is how Disney’s ‘Cars 3’ plans to vroom in L&M industry of India
With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the animation landscape with credits to ...
  • By - gargi
  • / 5 MIN READ
Smelling the business through licensing
"A woman who doesn't wear perfume has no future," said Gabrielle 'Coco' Chanel, the famous French fashion designer who introduced the iconic women's perfume, Chanel No. 5 way back in 1921.This bests...
Why this is right time for Mattel to form merger?
Hasbro & Mattel have been engaged in an on and off relationship to create a merger that could possibly be one of the largest in toy industry so far.As per reports by Bloomberg, talks between the...
  • By - gargi
  • / 4 MIN READ
Licensing dons a fashionable avatar
Fashion industry has been a major contributor to the Indian retail, and is now being seen as the most lucrative segment by licensors to mark their presence.Fashion being one of the most luc...
Licensing Expo 2015 insight
The old advertising tagline for Las Vegas holds that “What Happens in Vegas Stays in Vegas.” However, as far as the global licensing business is concerned, what happened in Vegas at Licensing Expo...
The Superhero punch
Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...
ITC's Licensing Ways
Disney's famous aspirational brand - Hannah Montana has undoubtedly established itself as one of the leading tween icons in the country. Keeping the potential in mind, Disney has recently joined hands...
FMCG Brands are Oriented Towards Licensing
The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major source behind their growth remains to be licensing besides co-branding, which acts l...
  • By - gargi
  • / 1 MIN READ
Appealing to Young Hearts
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
  • By - gargi
  • / 5 MIN READ