India gets its own licensing show
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
  • By - gargi
  • / 6 MIN READ
The big business of licensing in mobile accessories
Apparently a new mobile phone is like a new car in many ways – a prized possession, a thing to flaunt and incomplete without accessories. Amidst the rising popularity of smartphones, it is the mobil...
This is why brands should tap Gen Y through licensing
Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...
  • By - gargi
  • / 6 MIN READ
Retail’s leading brands join licensing bandwagon
The growing penchant towards owning a bit of the entertainment content has for sure fuelled the brand licensing and merchandising industry in India thus making it reach the worth of more than $700 bil...
  • By - gargi
  • / 6 MIN READ
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Chhota Bheem – The Indian answer to International properties
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
The Superhero punch
Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...