Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations.
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
Apparently a new mobile phone is like a new car in many ways – a prized possession, a thing to flaunt and incomplete without accessories. Amidst the rising popularity of smartphones, it is the mobil...
Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...
The growing penchant towards owning a bit of the entertainment content has for sure fuelled the brand licensing and merchandising industry in India thus making it reach the worth of more than $700 bil...
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...
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