Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
Top Five Character IPs Trending in India
Animated characters like Chhota Bheem, Little Singham or Pokemon are enjoying unparalleled success in India and leading to various licensing spin-offs.
  • By - Aanchal
  • / 6 MIN READ
A hush-hush affair of Bonjour Socks with Hush Puppies
Bonjour has collaborated with Hush Puppies shoes in India. They will be taking care of Hush Puppies new product category – SOCKS. Bonjour will be responsible for product manufacturing, Marketing, an...
  • By - gargi
  • / 3 MIN READ
Why brand Licensing spells constructive outlook for Bonjour?
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...
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