By teaming up with designers and brands that align with its ethos, Laura Ashley has created fresh and exciting collections that appeal to diverse audiences.
Moving beyond character-based merchandise, the company is now partnering with global lifestyle brands, tapping into India’s soaring demand for quality, branded accessories.
According to McKinsey FashionScope, India is expected to welcome more than 300 international brands in the next two years and a number of these brands are Japan- based.
The Souled Store is a popular name in pop culture merchandise stores and has etched their mark as a relevant and growing enterprise. Our conversation with Harsh Lal explores different avenues of licensing ventures and the expanding horizon.