Pride Marches to Merch: Brands Unveil Coolest Collaborations
According to activists closely working with the queer community, 10 percent of the Indian population is LGBTQIA+.
Breaking: Cannes Lions Honours Mattel Chairman and CEO Ynon Kreiz
Kreiz will deliver a keynote seminar on Friday 21 June, and collect the award during that evening’s Cannes Lions Awards Show.
Garfield's Merchandising Masterstroke
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 
‘Mattel to Outpace Industry Growth and Gain Market Share in 2024’
During a recent earnings call, Mattel Inc. disclosed its financial results for the first quarter, reporting a net loss of $28 million, a significant improvement from the previous year's loss, along with an enhanced gross margin.
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Will Desi Content drive Merchandise Boom in India?
Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.
Anime Hits Bollywood: OTT Platforms Bet Big Bucks on Rising Popularity
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
Gotta Merch 'Em All: Japan's Media Franchises Dominate Global Markets
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Disney CEO Bob Iger's Marvel ‘Mutiny’, Says Focus is on Quality and not Quantity
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
One Piece: Can Luffy & Crew Rescue Cartoon Network in India?
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
Jedi Joy: Quirky Collabs Bring Star Wars to Life
From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.
With Fingers Crossed, Tackling Digital Piracy and Counterfeiting
The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru
From Kitchen to Commerce: The Rise of Chef-Branded Products
From limited-edition releases to Fast Moving Consumer Goods (FMCG), chefs are increasingly becoming the face of renowned brands, leveraging their credibility and fan base to drive sales and enhance brand perception.
The Shifting Landscape of Entertainment Licensing and Merchandise
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
License India to host Brand Licensing Conference 2015
The licensing industry of India promises enormous potential and opportunities while portraying an y-o-y growth of approx 9 per cent. And what started with the advent of iconi...