LIMA

The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice...

Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...

The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...