mattel toys

Toy companies are stepping boldly into the gaming arena, partnering with franchises like Super Mario, Pokémon, Dungeons & Dragons, Roblox, Minecraft, and more.

y combining McFarlane’s collector appeal with Hasbro’s storied IPs, this alliance exemplifies how collaboration can elevate two powerhouse brands, redefining fan engagement and making comic culture both accessible and collectible.

According to a recent report, the Indian toy market is projected to grow at a compound annual growth rate (CAGR) of 12.10 percent from 2025 to 2031.

Collaborating with none other than world-renowned Indian designer Anita Dongre, Mattel’s newest creation is about to make waves in both the toy and fashion world!