The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities. With a worth of 31.03 billion USD in 2017, the global market is p...
The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant towards sports, particularly cricket. However, the same is yet to resonate in t...
Brand and Character Licensing Business is built on one very strong foundation – The Community of Fans. With the dynamic nature of technology and the massive influence of the internet in our lives, c...