New consumerism derives experiential licensing
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
  • By - gargi
  • / 6 MIN READ
Indian sports licensing moving beyond cricket
The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant towards sports, particularly cricket. However, the same is yet to resonate in t...
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Franchise Expo Patna
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Franchise Expo Patna
Startup Awards 2024
8 March - Hotel Sheraton Grand, Bengaluru
Startup Awards 2024
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8-9 March - Hotel Sheraton Grand, Bengaluru
W3 Summit
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