salman khan

More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling. 

From skincare to activewear and ethnic fashion, celebrity-owned brands have carved a niche in the industry, offering products that reflect their founders' personalities and values.

Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of the untapped brand equity to veer into new product categories. Going further, th...

Being Human Clothing, the apparel line popularly known for its ‘Salman Khan’ connection has been heavily counting on brand licensing, courtesy – a perfect blend of Charity, Celebrity and fashion...