From snacks and chocolates to cloud kitchens and global beverage brands, collaborations with IPL teams are increasingly becoming sharper and more outcome-driven.
From Cornitos to Olio Pizza to Sprite, brands are collaborating with top franchises—supporting the teams while showcasing their products in the perfect setting: right in the middle of India’s most-watched sporting extravaganza.
As more brands recognize the power of these partnerships, cross-industry collabs have evolved into a marketing phenomenon, turning traditional sports apparel into coveted lifestyle statements.
These collaborations are more than just marketing—they represent the intersection of athletic performance, fashion innovation, and fan culture.
From star athletes teaming up with global brands to sports gear companies investing in Indian sports franchises, the playing field is no longer limited to the pitch or court—it extends into fashion, technology, and lifestyle.
The food and wellness industry, in turn, is finding in athletes the perfect ambassadors: role models whose discipline and credibility resonate with millions.
The upcoming season is set to witness groundbreaking collaborations, with brands like Third Wave Coffee, Nothing Technology, and Ludic joining forces with IPL teams.
Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.
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