Yash Raj Films

Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the...

Yash Raj Films, the legendary Bollywood production house, with a string of box office hits including Jab Tak Hai Jaan and Band Baaja Baaraat, was also amongst the first in this segment to leverage the...