The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
The upcoming title marks the 45th feature film in the globally popular Doraemon franchise.
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.
The latest range brings several well-known characters from the fictional world of Prythian to the POP! collection.
In addition to product demonstrations, the campaign will feature interactive games, engagement activities, and giveaways.
The quick commerce sector is rapidly evolving from a convenience-driven industry into an experience-led ecosystem.
To further engage consumers, Blinkit is encouraging participants to share their Pokémon bag collections on Instagram.
The cake features layers of chocolate sponge and chocolate frosting, covered in burgundy icing accented with gold details inspired by Gryffindor House.
The rise of character licensing has transformed animation into a multi-billion-dollar global industry.
Beyond the exterior design, the set offers additional features aimed at gaming enthusiasts and collectors.
The company confirmed that existing Hotstar subscribers in these regions will be migrated to corresponding JioHotstar plans.
The collaboration also underscores the growing influence of anime licensing and merchandising across Asia.
The move signals a shift towards partner-led content distribution, allowing Warner Bros.
A key highlight of the release is the exclusive Pokémon Trainer Box Set, designed for collectors and dedicated fans of the franchise.
The design concept is rooted in the role Pax Pengu and Polly play within the Pudgy Penguins ecosystem.
The new collection is currently available through Amazon and Target, offering several vehicle-themed building sets inspired by popular Monster Jam trucks.
Hocco has built its campaign around the tagline, “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI”, drawing a direct connection to the world of Mirzapur.
The announcement comes as new consumer research highlights growing interest in shared virtual reality experiences among families.
Mattel has also included 12 NanoWorld figures in the set, enabling fans to recreate scenes inspired by the featured games.
Since its debut, Fuel the Magic has been featured across several Formula 1 events worldwide.
The Minecraft collection will be led by WeCool’s Butter Cloudz compound platform and will feature products such as the Creeper Cube.
The initial product lineup includes a variety of collectible vehicles and character-themed toys inspired by the PAW Patrol franchise.
The application also incorporates Crayola’s signature digital creative tools, giving users access to features such as markers, paint brushes, metallic finishes, and special visual effects.
Designed to reflect Houston’s iconic stage presence, the collectible doll is dressed in a replica of the singer’s signature purple tank dress from the music video.
The activation is designed to transform a cinema visit into a hands-on creative experience for young audiences and their families.
In 2026, Spider-Man's presence across industries highlights the growing importance of character licensing in modern marketing.
To highlight the partnership, the two companies have introduced a digital campaign titled 'HALF the Experience'.
The Smurfs integration is the latest addition to Outfit7’s expanding portfolio of brand collaborations across the Talking Tom & Friends franchise.
The integrated campaign will run from the last week of July through August 30, covering multiple consumer touchpoints.
The company has collaborated with more than 26 brands across fashion, FMCG, toys, collectibles, accessories, and lifestyle categories to introduce licensed products for consumers in India.
The campaign has been designed to build anticipation and strengthen engagement with consumers through multiple touchpoints leading up to the collection launch.
The launch began on July 28, with the company aligning the rollout with celebrations leading up to Harry Potter's birthday on July 31.
Hasbro has also introduced two electronic light-up accessories themed around the film’s rival fan groups—the HUNTR/X Light Stick and the Saja Boys Light Stick.
The initiative is aimed at engaging fans of the superhero franchise while offering customers a special dining experience across its restaurants.
The introduction of the packs comes ahead of the release of Spider-Man: Brand New Day, according to the company.
The merchandise has been available at Cinépolis cinemas across India since 24 July as part of the promotional activities surrounding the film.
The partnership brings together Nintendo's established gaming intellectual property with Hasbro's presence in the toys and collectibles segment.
The Angel Reese Barbie Signature doll will be available from July 24 at Target stores and online through Target, Walmart, Amazon and Mattel Shop.
eyond phone cases, the collaboration covers a wider selection of tech accessories.
Toybox's platform allows children and families to select digital designs and create physical toys using 3D printing.
The new facility will serve as the company’s flagship location as it looks to build its presence in the country through future franchise expansion.
Burger King has brought Canada Dry back to its offering and introduced the Galak King Fusion dessert.
As part of the consumer promotion, specially marked Thums Up packs will feature access to the ThunderWheels platform.
The collaboration reflects the growing importance of food and beverage offerings in India's cinema industry.
The campaign is built on the insight that eating snacks during competitive gaming sessions can interrupt play, especially when both hands are occupied.
The collection translates some of the show's most recognisable visual elements into the fashion brand's signature embroidered book clutch format.
The collection has been introduced during the summer travel period and ahead of the back-to-school season.
The collection is currently available on Amazon, while additional major retailers are rolling out the games throughout the month.
The Season Pass brings characters from DreamWorks Animation’s Shrek franchise into the FIFA Heroes arena.
The collection consists of four gaming peripherals, including a headset, keyboard, mouse and mouse mat.
The companies are also working together on filming Iron Maiden's ongoing Run For Your Lives world tour for a major cinematic project.
Under the collaboration, users of District will be able to discover events hosted at the Abu Dhabi venue alongside dining, entertainment, and other experiences available on the platform.
With the integration, advertisers can now access the combined Prime Video streaming audience through a single media buying platform.
The new releases reflect Funko's continued strategy of expanding its portfolio through partnerships with popular entertainment and literary franchises.
The LEGO Icons SpongeBob SquarePants: Bikini Bottom building set (11386) is currently available for pre-order and will be available for purchase starting September 1.
To further engage young visitors, the cafe will introduce Junior Chef Quest, a supervised cooking programme where children can participate in guided culinary activities.
The collaboration builds on boAt's continued association with music, creators, and youth culture.
The updated visual identity replaces the studio's previous glossy, textured shield with a design inspired by the look of traditional hand-painted animation.
Designed to cater to different gaming preferences, the collection combines Pokémon-inspired aesthetics with Razer's signature gaming technologies.
The centrepiece of the collection is the six-inch-scale Mysterious Prime figure, which transforms from a robot into a van inspired by the iconic Mystery Machine.
The range also incorporates subtle character-inspired details while focusing on wearable styles for daily use.
The development team worked closely to capture the essence of Rebecca Yarros' fictional universe.
The company said the association aligns with its Sport-o-Tainment approach, which focuses on connecting with younger and digitally engaged consumers through major sporting events.
This year's campaign combines technology, entertainment and food by allowing consumers to become part of a customised video with Shah Rukh Khan.
Inspired by the popular film franchise, the latest release recreates The Terminator in TUBBZ's distinctive collectible style while incorporating several of the character's signature features.
The new collection brings together popular franchises spanning animation, film, and classic action figures.
The animated shorts recreate several well-known moments from the original Bluey series in LEGO form.
The collaboration was developed to offer an alternative to screen time during restaurant visits.
The newly launched range includes three products: Hello Kitty Shakey Charms, Hello Kitty Weaving Beads, and Hello Kitty Coin Bank.
As part of the collaboration, the companies will also introduce YouTube Day at the S8UL Gaming House.
The Barbie Signature Miley Cyrus Collectible Doll is inspired by the artist's appearance in the "Golden Burning Sun" music video.
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
Additionally, members of adiClub can unlock and redeem digital rewards through the adidas app during the campaign period, including in-game pins, icons, and sprays.
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
The game additionally supports local multiplayer functionality for up to four participants.
The collection is scheduled for release on November 6 across multiple gaming platforms.
As part of this year's celebration, Disney has introduced several new licensed products and collaborations.
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan.
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library.
The collaboration was facilitated by MMM Media Works.
The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.
The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened.
The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.
As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles.
The partnership with The Woobles marks the first collaboration between the crochet kit company and Sonic the Hedgehog.
‘Z’ to expand licensing opportunities in India for its rich content IPs, leveraging the expertise of Bradford License
The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.
The release also introduces first-ever trading cards for several characters from upcoming productions.
The new range combines classic Peanuts imagery with interactive and sensory play features aimed at early childhood development.
The collection aims to bring Pokémon-themed style to pets while appealing to collectors and enthusiasts of the brand.
The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.
Building on that idea, Alan Walker collaborated with Sting Energy and Formula 1 to create a track that incorporates sounds linked to racing.
Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity.
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
The company has been expanding its presence across markets and platforms through regional content distribution.
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
The tour will bring elements from the film to arena venues across multiple international markets.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Kodesia also led scripted content development at Arré, where he focused on original intellectual property creation and OTT partnerships.
The collaboration will also extend to Angry Birds 2 through two in-game events.
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
Imagicaa World Entertainment is among the players adapting to this shift by expanding beyond traditional amusement parks through IP-led collaborations, indoor entertainment formats, and regional expansion plans.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
The service built scale through locally focused originals and ad-supported streaming offerings.
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
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