The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
The upcoming title marks the 45th feature film in the globally popular Doraemon franchise.
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.
The latest range brings several well-known characters from the fictional world of Prythian to the POP! collection.
In addition to product demonstrations, the campaign will feature interactive games, engagement activities, and giveaways.
The quick commerce sector is rapidly evolving from a convenience-driven industry into an experience-led ecosystem.
To further engage consumers, Blinkit is encouraging participants to share their Pokémon bag collections on Instagram.
The cake features layers of chocolate sponge and chocolate frosting, covered in burgundy icing accented with gold details inspired by Gryffindor House.
The rise of character licensing has transformed animation into a multi-billion-dollar global industry.
Beyond the exterior design, the set offers additional features aimed at gaming enthusiasts and collectors.
The company confirmed that existing Hotstar subscribers in these regions will be migrated to corresponding JioHotstar plans.
The collaboration also underscores the growing influence of anime licensing and merchandising across Asia.
The move signals a shift towards partner-led content distribution, allowing Warner Bros.
A key highlight of the release is the exclusive Pokémon Trainer Box Set, designed for collectors and dedicated fans of the franchise.
The design concept is rooted in the role Pax Pengu and Polly play within the Pudgy Penguins ecosystem.
The new collection is currently available through Amazon and Target, offering several vehicle-themed building sets inspired by popular Monster Jam trucks.
Hocco has built its campaign around the tagline, “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI”, drawing a direct connection to the world of Mirzapur.
The announcement comes as new consumer research highlights growing interest in shared virtual reality experiences among families.
Mattel has also included 12 NanoWorld figures in the set, enabling fans to recreate scenes inspired by the featured games.
Since its debut, Fuel the Magic has been featured across several Formula 1 events worldwide.
The Minecraft collection will be led by WeCool’s Butter Cloudz compound platform and will feature products such as the Creeper Cube.
The initial product lineup includes a variety of collectible vehicles and character-themed toys inspired by the PAW Patrol franchise.
The application also incorporates Crayola’s signature digital creative tools, giving users access to features such as markers, paint brushes, metallic finishes, and special visual effects.
Designed to reflect Houston’s iconic stage presence, the collectible doll is dressed in a replica of the singer’s signature purple tank dress from the music video.
The activation is designed to transform a cinema visit into a hands-on creative experience for young audiences and their families.
In 2026, Spider-Man's presence across industries highlights the growing importance of character licensing in modern marketing.
To highlight the partnership, the two companies have introduced a digital campaign titled 'HALF the Experience'.
The Smurfs integration is the latest addition to Outfit7’s expanding portfolio of brand collaborations across the Talking Tom & Friends franchise.
The integrated campaign will run from the last week of July through August 30, covering multiple consumer touchpoints.
The company has collaborated with more than 26 brands across fashion, FMCG, toys, collectibles, accessories, and lifestyle categories to introduce licensed products for consumers in India.
The campaign has been designed to build anticipation and strengthen engagement with consumers through multiple touchpoints leading up to the collection launch.
The launch began on July 28, with the company aligning the rollout with celebrations leading up to Harry Potter's birthday on July 31.
Hasbro has also introduced two electronic light-up accessories themed around the film’s rival fan groups—the HUNTR/X Light Stick and the Saja Boys Light Stick.
The initiative is aimed at engaging fans of the superhero franchise while offering customers a special dining experience across its restaurants.
The introduction of the packs comes ahead of the release of Spider-Man: Brand New Day, according to the company.
The merchandise has been available at Cinépolis cinemas across India since 24 July as part of the promotional activities surrounding the film.
The partnership brings together Nintendo's established gaming intellectual property with Hasbro's presence in the toys and collectibles segment.
Explore By Industry
Copyright © 2009 - 2026 License India.