Mattel Unveils Barbie Signature Doll Celebrating Miley Cyrus
The Barbie Signature Miley Cyrus Collectible Doll is inspired by the artist's appearance in the "Golden Burning Sun" music video.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Bandai Namco Introduces New Godzilla Toy Collections with Customisable Figures
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
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adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
Additionally, members of adiClub can unlock and redeem digital rewards through the adidas app during the campaign period, including in-game pins, icons, and sprays.
adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
Chinese Wok Rolls Out Film-Themed Campaign Featuring Welcome to the Jungle
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
Hasbro Brings Classic Junior Board Games to Digital with New Gaming Collection
The game additionally supports local multiplayer functionality for up to four participants.
Outright Games and Hasbro Unveil Hasbro Games Junior Collection, Launching November 6
The collection is scheduled for release on November 6 across multiple gaming platforms.
Disney Marks 626 Day with New Stitch Collaborations and Retail Events Worldwide
As part of this year's celebration, Disney has introduced several new licensed products and collaborations.
Avvatar Signs Sponsorship Deal with India’s Got Latent to Boost Youth Engagement
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
Netflix Expands KPop Demon Hunters Consumer Products Portfolio with Global Partners
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
Aamir Khan Productions Completes 25 Years as Sony MAX Unveils Special Programming
As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan.
OREO Launches BTS Korean Sweet Pancake Cookies in India with Tiger Shroff
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
Eros Innovation Enters AI Music Space with Eros Music Worlds Platform
As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library.
Cipla Health’s Omnigel Partners with Ram Charan’s Upcoming Film Peddi
The collaboration was facilitated by MMM Media Works.
Romero Britto and Hasbro Launch Monopoly-Inspired Fine Art Collection
The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.
Mahaprabhu Jagannath Animated Film Heads to Cinemas Across India on July 10
The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened.
Element and Concept One Debut Spider-Man Collection Ahead of July 31 Film Release
The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.
Mattel Expands UNO Social Clubs with Global Tour Across 14 Cities
As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles.
SEGA Expands Sonic the Hedgehog Licensing with The Woobles and Dr. Squatch
The partnership with The Woobles marks the first collaboration between the crochet kit company and Sonic the Hedgehog.
Bradford License India Announces Key Partnership with ‘Z’
‘Z’ to expand licensing opportunities in India for its rich content IPs, leveraging the expertise of Bradford License
JioStar and PVR INOX Bring ICC Women’s T20 World Cup 2026 to Cinema Screens
The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.
Topps Launches Chrome Disney 2026 Trading Card Collection
The release also introduces first-ever trading cards for several characters from upcoming productions.
Kids Preferred Launches Snoopy Toy Collection for Peanuts' 75th Anniversary
The new range combines classic Peanuts imagery with interactive and sensory play features aimed at early childhood development.
Pokémon Center Launches First-Ever Pet Accessories Collection
The collection aims to bring Pokémon-themed style to pets while appealing to collectors and enthusiasts of the brand.
LEGO X Netflix Bring KPop Demon Hunters Characters to Life in New Set
The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.
Formula 1 and Sting Energy Collaborate with Alan Walker for New Anthem
Building on that idea, Alan Walker collaborated with Sting Energy and Formula 1 to create a track that incorporates sounds linked to racing.
Hasbro Teams Up with tonies to Bring Classic Games to Toniebox 2
Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity.
Moose Games Introduces First Official MrBeast Board Game for Global Fans
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
Grameen Kulfi Joins Zakir Khan’s Papa Yaar India Tour as Co-Powered Sponsor
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
TUBBZ Expands Product Range with New Mystery Eggs Collection
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
Hasbro Launches New Marvel and Star Wars Collectible Figures
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
FIFA and Gamefam Launch Official FIFA World Cup 2026 Experience on Roblox
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
Karan Aujla and VRB Consumer Products Launch Skinny Pop Beverage Range
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
Funko Expands Sports Portfolio with NFL Bitty POP! Collectibles
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
Dunkin’ Launches Barbie-Inspired Pink Beverage Collection
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
Mattel Launches First Self-Published Mobile Game ‘Skeletor: Until Next Time’
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
Warner Bros. and HBO Unveil ‘Game of Thrones: Dragonfire’ for Mobile Gamers
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
Green Gold Animation Debuts Free Streaming Channel on Samsung TV Plus
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
Krispy Kreme Unveils ‘Masters of the Universe’ Inspired Doughnut Range
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
Monopoly Launches ‘Star Wars: The Mandalorian and Grogu’ Edition for Pre-Order
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
EMIL Brings British Audio Brand Funktion-One to India Through Audio & Beyond
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
OREO Partners with BTS for First Global Snacking Collaboration
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Krispy Kreme Launches Pop Culture-Inspired He-Man Doughnut Range
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
Shemaroo Entertainment X Cubes Entertainment Build Global Distribution Network
The company has been expanding its presence across markets and platforms through regional content distribution.
Taali and Pokémon Join Hands for India Snacking Collaboration
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
Warner Bros. Discovery Introduces ‘Supergirl’ Apparel and Collectibles
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
Funko Celebrates 30 Years of Spice Girls with POP Collection
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
Formula 1 and Hasbro Unveil F1-Themed Monopoly Game
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
Hello Kitty to Make Hollywood Theatrical Debut in 2028
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
Gabby’s Dollhouse Grows with New Retail and Theme Park Plans
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
Bratz Marks 25th Anniversary with New Product Launches and Collaborations
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
Disney Expands Summer 2026 Entertainment Push Across Films and Theme Parks
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
Parle and Blinkit Roll Out Branded Sticker Campaign Across Metro Cities
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
KAYOU Launches Pre-Orders for KPop Demon Hunters Trading Card Collection
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
Catch Spices Launches New Sprinkler Range Campaign Featuring Akshay Kumar
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
Netflix Brings KPop Demon Hunters to Live Audiences Through Global Tour
The tour will bring elements from the film to arena venues across multiple international markets.
Netflix India Names Raghav Raj Kodesia to Lead Content Partnerships
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Netflix India Appoints Raghav Raj Kodesia for Original Content and Licensing
Kodesia also led scripted content development at Arré, where he focused on original intellectual property creation and OTT partnerships.
Angry Birds and Subway Surfers Team Up for Limited-Time Crossover
The collaboration will also extend to Angry Birds 2 through two in-game events.
Crunchyroll X Sony LIV Expand Anime Access for Indian Viewers
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
Amar Chitra Katha Appoints Aman Srivastava as CEO
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
The Powerpuff Girls and Hello Kitty Launch New Fashion Collaboration
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
Prime Video and MX Player Come Together in Major Amazon Streaming Move
The service built scale through locally focused originals and ad-supported streaming offerings.
OnePlus Launches Story-Driven Campaign for Nord CE6 Series
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
Bisleri Partners Sunburn and BookMyShow Live for Calvin Harris India Tour
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
Ketto and Imagicaa Host Theme Park Experience for Children
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
LEGO and BBC Studios expand Bluey Range with Four New Playsets
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
Roblox Appoints Sunil Rao as Managing Director for India
Rao is expected to lead Roblox’s India strategy, focusing on expanding its creator ecosystem, strengthening partnerships, and driving user growth.
Moose Toys launches Minions and Monsters toy line ahead of film release
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
Spin Master Extends Partnership with Feld for Monster Jam Toys
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
Fanatics Collectibles Partners McLaren Racing to Launch Topps Trading Cards
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.