The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
The upcoming title marks the 45th feature film in the globally popular Doraemon franchise.
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.
The latest range brings several well-known characters from the fictional world of Prythian to the POP! collection.
In addition to product demonstrations, the campaign will feature interactive games, engagement activities, and giveaways.
The quick commerce sector is rapidly evolving from a convenience-driven industry into an experience-led ecosystem.
To further engage consumers, Blinkit is encouraging participants to share their Pokémon bag collections on Instagram.
The cake features layers of chocolate sponge and chocolate frosting, covered in burgundy icing accented with gold details inspired by Gryffindor House.
The rise of character licensing has transformed animation into a multi-billion-dollar global industry.
Beyond the exterior design, the set offers additional features aimed at gaming enthusiasts and collectors.
The company confirmed that existing Hotstar subscribers in these regions will be migrated to corresponding JioHotstar plans.
The collaboration also underscores the growing influence of anime licensing and merchandising across Asia.
The move signals a shift towards partner-led content distribution, allowing Warner Bros.
A key highlight of the release is the exclusive Pokémon Trainer Box Set, designed for collectors and dedicated fans of the franchise.
The design concept is rooted in the role Pax Pengu and Polly play within the Pudgy Penguins ecosystem.
The new collection is currently available through Amazon and Target, offering several vehicle-themed building sets inspired by popular Monster Jam trucks.
Hocco has built its campaign around the tagline, “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI”, drawing a direct connection to the world of Mirzapur.
The announcement comes as new consumer research highlights growing interest in shared virtual reality experiences among families.
Mattel has also included 12 NanoWorld figures in the set, enabling fans to recreate scenes inspired by the featured games.
Since its debut, Fuel the Magic has been featured across several Formula 1 events worldwide.
The Minecraft collection will be led by WeCool’s Butter Cloudz compound platform and will feature products such as the Creeper Cube.
The initial product lineup includes a variety of collectible vehicles and character-themed toys inspired by the PAW Patrol franchise.
The application also incorporates Crayola’s signature digital creative tools, giving users access to features such as markers, paint brushes, metallic finishes, and special visual effects.
Designed to reflect Houston’s iconic stage presence, the collectible doll is dressed in a replica of the singer’s signature purple tank dress from the music video.
The activation is designed to transform a cinema visit into a hands-on creative experience for young audiences and their families.
In 2026, Spider-Man's presence across industries highlights the growing importance of character licensing in modern marketing.
To highlight the partnership, the two companies have introduced a digital campaign titled 'HALF the Experience'.
The Smurfs integration is the latest addition to Outfit7’s expanding portfolio of brand collaborations across the Talking Tom & Friends franchise.
The integrated campaign will run from the last week of July through August 30, covering multiple consumer touchpoints.
The company has collaborated with more than 26 brands across fashion, FMCG, toys, collectibles, accessories, and lifestyle categories to introduce licensed products for consumers in India.
The campaign has been designed to build anticipation and strengthen engagement with consumers through multiple touchpoints leading up to the collection launch.
The launch began on July 28, with the company aligning the rollout with celebrations leading up to Harry Potter's birthday on July 31.
Hasbro has also introduced two electronic light-up accessories themed around the film’s rival fan groups—the HUNTR/X Light Stick and the Saja Boys Light Stick.
The initiative is aimed at engaging fans of the superhero franchise while offering customers a special dining experience across its restaurants.
The introduction of the packs comes ahead of the release of Spider-Man: Brand New Day, according to the company.
The merchandise has been available at Cinépolis cinemas across India since 24 July as part of the promotional activities surrounding the film.
The partnership brings together Nintendo's established gaming intellectual property with Hasbro's presence in the toys and collectibles segment.
The Angel Reese Barbie Signature doll will be available from July 24 at Target stores and online through Target, Walmart, Amazon and Mattel Shop.
eyond phone cases, the collaboration covers a wider selection of tech accessories.
Toybox's platform allows children and families to select digital designs and create physical toys using 3D printing.
The new facility will serve as the company’s flagship location as it looks to build its presence in the country through future franchise expansion.
Burger King has brought Canada Dry back to its offering and introduced the Galak King Fusion dessert.
As part of the consumer promotion, specially marked Thums Up packs will feature access to the ThunderWheels platform.
The collaboration reflects the growing importance of food and beverage offerings in India's cinema industry.
The campaign is built on the insight that eating snacks during competitive gaming sessions can interrupt play, especially when both hands are occupied.
The collection translates some of the show's most recognisable visual elements into the fashion brand's signature embroidered book clutch format.
The collection has been introduced during the summer travel period and ahead of the back-to-school season.
The collection is currently available on Amazon, while additional major retailers are rolling out the games throughout the month.
The Season Pass brings characters from DreamWorks Animation’s Shrek franchise into the FIFA Heroes arena.
The collection consists of four gaming peripherals, including a headset, keyboard, mouse and mouse mat.
The companies are also working together on filming Iron Maiden's ongoing Run For Your Lives world tour for a major cinematic project.
Under the collaboration, users of District will be able to discover events hosted at the Abu Dhabi venue alongside dining, entertainment, and other experiences available on the platform.
With the integration, advertisers can now access the combined Prime Video streaming audience through a single media buying platform.
The new releases reflect Funko's continued strategy of expanding its portfolio through partnerships with popular entertainment and literary franchises.
The LEGO Icons SpongeBob SquarePants: Bikini Bottom building set (11386) is currently available for pre-order and will be available for purchase starting September 1.
To further engage young visitors, the cafe will introduce Junior Chef Quest, a supervised cooking programme where children can participate in guided culinary activities.
The collaboration builds on boAt's continued association with music, creators, and youth culture.
The updated visual identity replaces the studio's previous glossy, textured shield with a design inspired by the look of traditional hand-painted animation.
Designed to cater to different gaming preferences, the collection combines Pokémon-inspired aesthetics with Razer's signature gaming technologies.
The centrepiece of the collection is the six-inch-scale Mysterious Prime figure, which transforms from a robot into a van inspired by the iconic Mystery Machine.
The range also incorporates subtle character-inspired details while focusing on wearable styles for daily use.
The development team worked closely to capture the essence of Rebecca Yarros' fictional universe.
The company said the association aligns with its Sport-o-Tainment approach, which focuses on connecting with younger and digitally engaged consumers through major sporting events.
This year's campaign combines technology, entertainment and food by allowing consumers to become part of a customised video with Shah Rukh Khan.
Inspired by the popular film franchise, the latest release recreates The Terminator in TUBBZ's distinctive collectible style while incorporating several of the character's signature features.
The new collection brings together popular franchises spanning animation, film, and classic action figures.
The animated shorts recreate several well-known moments from the original Bluey series in LEGO form.
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