Rupa Footline Unveils Bold New Identity and Campaign to Redefine the Accessories Category
Catering to men, women, and children, the brand is introducing a fresh narrative aimed at connecting with the youthful audience.
Zydus Wellness Introduces Malaika Arora as Brand Ambassador for Sugar Free Green
With this partnership, Sugar Free Green aims to encourage consumers to adopt a healthier lifestyle while enjoying the sweet moments of life.
Amazon India Launches 8th Edition of Holiday Toy List to Celebrate the Festive Season
In addition to the wide variety of toys and games, shoppers can take advantage of exciting discounts and offers
Sanrio and SOEZI Collaborate on Hello Kitty’s 50th Anniversary Nail Extension Kits
The SOEZI x Hello Kitty collection aims to bring Hello Kitty’s iconic kawaii style to nail art enthusiasts.
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Jaypore Celebrates Indian Weddings with ‘Maahi Ve: The Heart & Soul of Wedding’ Campaign
Through visually engaging content, collaborations with creators, and targeted activations, the campaign extends its reach while staying true to its authentic narrative.
boAt Introduces ‘Aunty Noise Cancellation’ Campaign to Tackle Wedding Season Chaos
The campaign comes to life through a vibrant and lively product video that captures classic Shaadi moments with boAt’s signature quirky storytelling.
SOFY’s New Campaign with Sara Ali Khan Aims to Redefine Comfort During Periods
The campaign aligns with SOFY’s tagline, “Your Dream, Your Way,” celebrating the vibrant spirit of today’s youth—free, ambitious, and diverse.
Rashmika Mandanna Introduces the ‘Pushpa’ Collection by Kalyan Jewellers
The Pushpa Collection features an array of exquisite gold designs, intricately embellished with uncut diamonds, mother-of-pearl, and semi-precious stones.
Clarks and Pokémon Return with an Evolved AW24 Collection Featuring Legendary Characters
The new line takes inspiration from the Kanto Region, introducing the next evolution of the cult-favorite silhouettes.
Spinz Introduces BB Face Talc in New TVC to Enhance Skin Glow for Special Moments
This campaign is set to air in Hindi and Telugu, focusing on key markets such as Andhra Pradesh, Telangana, Maharashtra, and other Hindi-speaking regions.
Hush Puppies Welcomes Vir Das with a Hilarious Campaign for ‘Feel Good’ Style
The partnership kicks off with a quirky, humorous film that captures Vir Das in his signature comedic style.
Shruti Haasan Becomes the Face of Solethreads, Promoting Bold and Authentic Fashion
The collaboration is being executed in partnership with ABC Studios, a full-service entertainment company for South India, led by renowned entrepreneur Sarvesh Shashi.
Real Ritual Partners with Nykaa to Expand Reach in the Indian Beauty Market
Through this collaboration, Real Ritual’s full lipstick range will now be available on Nykaa's user-friendly e-commerce platform, ensuring customers nationwide have easy access to the brand’s signature products.
Kalpraag Unveils ‘Husn’ Collection: A Tribute to 90s Romance and Modern Elegance
Inspired by the romantic essence of the 90s, this collection redefines festive and celebratory fashion with a seamless fusion of vintage charm and modern aesthetics.
G-SHOCK Partners with Almost Gods for Limited-Edition India Launch
Drawing on the duality of creation and destruction, the timepiece embodies G-SHOCK’s “Never Give Up” spirit and celebrates resilience, inner strength, and transformation.
Malabar Gold & Diamonds Taps Manasi Parekh for Campaign on Responsible Gold Purchasing
Over the next two years, Parekh will represent the brand, connecting with both national and international Gujarati audiences.
Sebamed’s New Campaign ‘Project Skin Deep’ Redefines Beauty Beyond the Surface
Running across digital screens and billboards, the campaign invites consumers to demand better, evidence-backed skincare solutions.
Hair & Care Launches New Digital Campaign, Simplifying Hair Repair with Triple Blend
In the new TVC (television commercial), Hair & Care Triple Blend is highlighted as a quick and straightforward solution to hair damage, offering noticeable results without the hassle and mess of DIY hair treatments.
Nasher Miles Redefines Travel Gear with Rishabh Pant in New Ad Campaign
Created in collaboration with Mumbai-based creative agency Please See//, the campaign is titled “The Trip Starts with Nasher Miles.”
CANTABIL Unveils Fashion-Forward Autumn-Winter 2024 Collection for Every Occasion
The range includes tailored, slim-fit options, as well as relaxed, oversized cuts, catering to different body types and individual style preferences.
OPIUM Eyewear Redefines Style with Diljit Dosanjh-Inspired Sunglasses
The range is crafted with premium materials, ensuring durability, UV protection, and ultimate comfort.
Baume & Mercier Introduces Exclusive Classima Starry Sky Editions in India
These timepieces capture the celestial beauty of Jura’s skies, embodying the brand’s timeless elegance and contemporary refinement.
Sri Jagdamba Pearls Unveils Exclusive Wedding Collection for the Upcoming Season
With this collection, Sri Jagdamba Pearls captures the essence of Indian weddings, offering jewelry that celebrates both tradition and contemporary flair.
Tata CLiQ Luxury Teams Up with Farah Khan for Humorous Black Friday Sale Campaign
The campaign video humorously takes aim at celebrity gatekeeping, showcasing offers on premium and luxury brands from both global and Indian labels.
MARS Cosmetics and Frankfinn Redefine Grooming with ‘Takeoff With MARS’ Event
Attendees participated in engaging sessions covering makeup techniques, skincare routines, personal styling, and professional etiquette.
H&M Launches Paddington-Inspired Baby Collection Ahead of the Holiday Season
The launch of the collection comes alongside the release of Paddington in Peru, the latest cinematic adventure of the lovable bear.
Heera Launches Stunning Modern Muse Collection Featuring Lab-Grown Diamonds
The collection features a variety of designs, including geometric necklaces, sculptural hoop earrings, minimalist rings, and delicate bracelets.
Nykaa’s Pink Friday Sale Returns with Massive Discounts Across Beauty and Fashion
The Pink Friday Sale also brings unbeatable offers on some of the most popular beauty products.
MINISO Unveils Enchanting Harry Potter Collection with Over 800 Magical Products
The extensive collection spans more than ten categories, each infused with elements that fans of the Harry Potter franchise will instantly recognize.
Timex Launches Premium Timepieces with The James Brand and Limited-Edition Offerings
This latest partnership represents Timex’s foray into the premium watch segment, offering an exquisite blend of rugged sophistication and expert craftsmanship.
La Pink Appoints Parineeti Chopra as Brand Ambassador to Inspire Mindful Beauty Choices
Since its debut in 2023 with 17 products, La Pink has expanded its portfolio to more than 60 products, focusing on customer feedback to continuously improve both formulations and packaging.
Silchic Unveils Exclusive Wedding Collection, Blending Tradition with Modernity
The new collection showcases a stunning range of bridal attire, including sarees, lehengas, anarkalis, and contemporary fusion outfits, all crafted with meticulous attention to detail and premium fabrics.
Bijoux & Bling Launches Exclusive Denim Jacket Collection for Style-Conscious Women
The collection features options ranging from classic cuts to uniquely adorned pieces, providing a variety of styles to suit different preferences.