Muse Mania! Taiwan’s Anime Kingpin Plans Major India Expansion
Muse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.
FanCode Sets the Stage for Sports Merchandising and Licensing
FanCode is poised for collaborations with multiple IPL franchises to establish their own mega-store destinations across the nation. In addition to collaborating with Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders, FanCode will also collaborate
How Wildcraft repurposed its merchandise amidst the pandemic
Mr Vipul Sirohi, Head- Brand & Category Management, Wildcraft & Wiki talks about the brands journey.
BIBA shines bright with collaborations and expansion in cue
BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...
  • By - Aanchal
  • / 7 MIN READ
Explore Upcoming Events And New Age Agendas
Stay on top – Get the daily news from Indian Retailer in your inbox
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
Madame: Maximising The Retail Quotient with licensing
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
  • By - gargi
  • / 8 MIN READ
Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
Move up the value chain through licensing
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
  • By - gargi
  • / 5 MIN READ
Bridging the gap in active wear through PROWL
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Fatak Patak addressing the dearth of integrated toyline for kids
An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the brand animated movie series called Fatak Patak. SUndar believes t...
Suditi eyes at 100 cr in 3 years with Nush
In a bid to mark presence across segments, Suditi Industries has launched western wear fashion label ‘Nush’ together with film personality Anushka Sharma. I...
  • By - gargi
  • / 4 MIN READ
HRX – bridging the gap between fashion and fitness
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
  • By - gargi
  • / 6 MIN READ
Taking the Bahubali legacy to lifestyle through licensing
Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b...
Tapping organised retail through licensing of Bobbleheads
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
Swiss brand growing in India through brand licensing
Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
  • By - gargi
  • / 1 MIN READ
Licensing becomes essential in kidswear segment: Vasanth Kumar, Max Fashion
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...
  • By - gargi
  • / 4 MIN READ
Multiplying the brand growth through licensing
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...
  • By - gargi
  • / 4 MIN READ
This is how Shemaroo aims to tapping the movie buffs through licensing
Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry s...
What made Biotique foray in brand licensing?
Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Bab...
How Portronics has expanded its reach through brand licensing?
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
Tangerine monetising from power of Masterchef Sanjeev Kapoor
Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...
India to be potential market for licensing industry
Licensing Industry Merchandisers’ Association (LIMA) – The worldwide trade organization for the licensing industry is rigorously working towards advancement of professionalism in licensing. ...
  • By - gargi
  • / 8 MIN READ
Experience helps us understanding the needs of licensors
Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...