Indian consumers are cost sensitive, create affordable merchandise
With some of the major sports brands taking the licensing and merchandising route to enhance their sales, awareness about sports licensing has certainly gone up, says Akash Chopra, Former ...
  • By - gargi
  • / 4 MIN READ
Bradford: On Indian Turf
Vrinda Oberai :VO: What is your take on the licensing activities in India? Where do you see India five years down the line?Michelle Minieri :MM: On one hand, entrepreneurs and manufacturers in In...
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