SpongeBob Turns 25: Paramount Celebrates its India and SEA Success
While in 2025, Paramount Global will re-launch Dora followed with the much-awaited SpongeBob animated feature movie.
Peppa Pig is A Key Focus for Hasbro’s Expansion in Emerging Markets
With a strong presence in Asia, the Middle East, and India, Hasbro is broadening its reach in various formats to enhance its brand growth.
Celebrating Culture: Hasbro's Vibrant Growth in India
In the coming months, Hasbro will launch the iconic Tonka brand with a new toy line for kids in India, adhering to required quality standards.
Anime Alchemy: Crunchyroll’s Epic Saga in India
Crunchyroll is now exploring more licensing opportunities specific to India, Southeast Asia, and worldwide to enhance fan experiences.
Explore Upcoming Events And New Age Agendas
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IPL Fever: PlayR Scores Big in Sports Merch Sales
PlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.
From Hemp Apparel to Gaming Chairs: Mumbai Indians' Merchandising Boom
Mumbai Indians increased its merchandise revenue by 2x and licensee by 3x in 2022-23.
Suppandi, Shambhu, and Tantri the Mantri: Tinkle Comics' Collaboration Journey
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
Merchandise Serves more than just a Revenue Source for Automobile Companies: Honda India
Honda Collection features a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts.
Merchandising Allows us to Expand into Other Categories: Vikram Bahl, CMO, United Breweries Limited
United Breweries recently launched Queenfisher, beer to suit taste buds of women especially designed and developed by women.
Licensing Business is Seeing a Paradigm Shift: Priya Nijhara, Director- Disney Consumer Products, India
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
ScoopWhoop extending content to merchandise range
Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And this category is gradually witnessing merchandise inspired by home-grown content th...
  • By - gargi
  • / 6 MIN READ