The partnership aims to combine traditional gemstone expertise with technology-driven astrology to enhance consumer awareness, education, and digital engagement.
The showcase marks the second collaboration between R|Elan and HUEMN at the fashion platform and will also coincide with the unveiling of R|Elan’s renewed brand identity as the company enters its eighth year.
The comfort-tech brand, known for introducing SmartGRID technology in the Indian mattress market, offers a portfolio that includes mattresses, ergonomic chairs, recliners, sofas, pillows, mattress protectors, and other comfort products.
The five-piece ready-to-wear collection combines elements associated with the Grateful Dead's artwork and cultural legacy with Mikati's design approach.
The nine-piece unisex collection has been created to coincide with the Formula 1 TAG Heuer Gran Premio de España 2026, which will take place in Madrid at the newly developed Madring circuit.
The licensed apparel range combines elements from the McLaren Racing brand and Sega's Sonic the Hedgehog franchise, targeting consumers interested in motorsport, gaming, and pop culture merchandise.
The Fall collection draws inspiration from London's art, culture, and creative landscape, featuring a range of menswear essentials including outerwear, knitwear, shirts, and casual wardrobe staples.
The campaign features music artists Tate McRae and Emilia Mernes alongside professional volleyball player Harper Murray, bringing together personalities from music and sport.
As part of the agreement, the companies will introduce a new footwear collection, which is scheduled to launch in Fall 2027 through select retailers and online channels.
The updated design features a heavy rubber outsole while retaining the signature moulded rubber upper. It also includes two removable foldover tongue options in faux croc leather and patent leather.
Following the acquisition, Authentic Studios and Authentic Live will support the expansion of the Care Bears franchise through new content, live experiences, and audience engagement initiatives.
The appointment is part of the brand's strategy to deepen its engagement with young consumers who increasingly view jewellery as an everyday fashion accessory rather than something reserved for special occasions.
The company is also expanding its retail footprint. Its first flagship Daewoo experience store in Delhi is expected to open soon, while three additional outlets are already planned.
As part of the enhanced partnership, WildBrain CPLG will now oversee location-based entertainment initiatives for the Miraculous franchise across EMEA and APAC markets.