The collection incorporates 360° sculpting technology, offering targeted waist compression, light bust support, and a subtle butt-lifting effect to create a smooth, contoured look.
The new range addresses one of the most common styling challenges—visible lingerie lines—by focusing on seamless construction that ensures comfort and confidence throughout the day.
The launch is part of Clovia’s ongoing strategy to integrate pop culture with fashion through officially licensed merchandise.
The launch extends Clovia’s approach of merging pop culture references with everyday fashion essentials to strengthen consumer engagement and drive category differentiation in the sleepwear segment.
Drawing inspiration from the hugely popular Korean survival drama that continues to make waves worldwide, Clovia’s latest sleepwear line features three unique nightwear styles.
With their impressive online following—Sana Makbul boasts 2.4 million followers and Khanzaadi has 1 million—both celebrities have brought added influence to the campaign.
eauty and skincare brand MyGlamm to celebrate the festive spirit of Navratri. As part of this exciting collaboration, customers visiting select Clovia stores will be treated to a complimentary beauty makeover provided by MyGlamm, along with a special gift
Founded in 2012 by entrepreneurs Neha Kant and Pankaj Vermani under Purple Panda Fashion Limited, Clovia has steadily grown within the fashion industry.
The new collection is aimed at millennials and their continued engagement with emoji?s vast library of icons.
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