Hasbro has also introduced two electronic light-up accessories themed around the film’s rival fan groups—the HUNTR/X Light Stick and the Saja Boys Light Stick.
The company said the association aligns with its Sport-o-Tainment approach, which focuses on connecting with younger and digitally engaged consumers through major sporting events.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.