Jockey India Introduces Fresh JKY Groove Athleisure Collection
The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
Skechers Launches Care Bears Collection for Women and Kids
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA Introduces Official Zenless Zone Zero Gaming Eyewear
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
FirstClub Begins Anniversary Sale with New Grocery Quality Campaign
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
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Mia by Tanishq X Lakmē Introduce Summer Styling Collaboration
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
Fit for Life to Develop Orangetheory-Branded Training Equipment and Accessories
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
Chumbak Partners with Crocs for Summer-Themed Lifestyle Collaboration
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
Audi India Launches ‘That quattro feeling’ Campaign to Highlight AWD Technology
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
De Beers and Sotheby’s Present Final 2026 Diamond Auction Featuring Rare Stones
The auction series also reflected changing consumer trends in the diamond market.
Lenskart Launches AI-Powered Smart Glasses ‘B by Lenskart’ in India
The product was first showcased during Lenskart’s IPO event in November 2025.
Rebecca Bonbon Partners with UpSkin to Launch Beauty Product Range
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
TOMS and Jonas Paul Eyewear Join Hands to Bring Optical Collection Online
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
Caprese Brings Back Fashion Fete with New Emily in Paris-Inspired Collection
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
GAS Milano Launches Moto Capsule Collection Inspired by Motorcycling Culture
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
ASICS SportStyle and Finesse Launch Limited-Edition GEL-CUMULUS 16 Sneaker in India
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
American Tourister X Harry Potter Introduces Hogwarts-Inspired Bags and Luggage
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
Paddington the Musical Heads to Broadway with 2027 New York Debut
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
Ajmera Fashion Expands Ethnic Wear Portfolio with New Kaftan Suit Set Collection
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
Crocs Launches Monsoon Campaign and New Collection in India
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
Elite World Group Expands into Beauty with Runway Essentials Makeup Collection
The collection is scheduled to debut in the fall season.
CHK Launches STRIDE, Its First Premium Sneaker Silhouette for Everyday Wear
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
Masaba Gupta Joins Virat Kohli’s One8 as Brand’s First Indian Designer Collaborator
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
Jos Alukkas Launches Ballé Collection Inspired by the Art of Ballet
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
Campus Activewear Taps Jim Sarbh for Neo-Casual Footwear Launch
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
Solitario Expands Portfolio with Diamond-Inspired Spiritual Collectibles
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Tanishq Unveils Natural Diamonds Collection with New ‘Souls in Symphony’ Campaign
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
GIVA Returns with ‘Artificial Do. Silver Lo’ Campaign Featuring Kriti Sanon
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
Fossil Introduces Summer 2026 Watch Collection Through New Brand Campaign
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
Forevermark Unveils SKY Diamond Pendant Collection Inspired by Suryakumar Yadav
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
SNITCH Becomes Title Sponsor for Zakir Khan’s Papa Yaar Live Show
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
Kraus Jeans Enters Micro Drama Space with ‘Denims & Delusions’ Series
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
CaratLane Launches Polki Jewellery Collection Featuring Natural Uncut Diamonds
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
Rebecca Bonbon Launches Beauty Range in Partnership with UpSkin
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
Alex and Ani Unveils Jewelry Collection Inspired by Sarah J. Maas’s ACOTAR Series
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
Favre Leuba Expands Deep Raider Collection with New Day Date Edition
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
Agilitas-Backed one8 Opens Sneaker Bookings Across India Before Delhi Premiere
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
H&M x Laura Ashley Roll Out New Kidswear Range Across Stores and Online
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
Moonbug Partners with Carter’s for New CoComelon and Blippi Product Collections
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
P•TAL Partners with Nakuul Mehta and Jankee Parekh for SuRu Kids Collection
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Goldie + Ace Launches The Smurfs-Inspired Children's Apparel Collection
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Hrithik Roshan’s HRX Forays into Personal Care with New Fragrance Line
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
BoxLunch Unveils Summer Outdoor Collection Inspired by Popular Franchises
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
Brandman Retail Partners with Skechers India for Marketplace Operations
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.