Jockey India Introduces Fresh JKY Groove Athleisure Collection
The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
Skechers Launches Care Bears Collection for Women and Kids
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA Introduces Official Zenless Zone Zero Gaming Eyewear
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
Mattel Unveils Barbie Signature Doll Celebrating Miley Cyrus
The Barbie Signature Miley Cyrus Collectible Doll is inspired by the artist's appearance in the "Golden Burning Sun" music video.
Stay on top – Get the daily news from Indian Retailer in your inbox
G2 Esports Partners with ONE PIECE for Exclusive Streetwear Collection
The capsule collection was launched on June 25 and marks the esports organisation's second collaboration with an anime franchise.
adidas Originals Introduces Brain Dead x Disney Football-Inspired Collection
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
FirstClub Begins Anniversary Sale with New Grocery Quality Campaign
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
OPPO Introduces #LiveItYourWay Campaign to Promote Reno16 Series
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Bandai Namco Introduces New Godzilla Toy Collections with Customisable Figures
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
Chinese Wok Rolls Out Film-Themed Campaign Featuring Welcome to the Jungle
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
NIVEA Introduces Super 10 Serum Lotion with New ‘Upar Upar Se’ Campaign
The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
Mia by Tanishq X Lakmē Introduce Summer Styling Collaboration
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
Outright Games and Hasbro Unveil Hasbro Games Junior Collection, Launching November 6
The collection is scheduled for release on November 6 across multiple gaming platforms.
Goals and PUMA Launch Exclusive In-Game Apparel Collaboration for Football Gamers
The partnership makes a collection of co-created virtual apparel and accessories available to the game's global community.
Disney Marks 626 Day with New Stitch Collaborations and Retail Events Worldwide
As part of this year's celebration, Disney has introduced several new licensed products and collaborations.
Bisleri Partners with HSBC Rugby Premier League as Official Hydration Partner
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
KEI Industries Ropes In Rashmika Mandanna as Brand Ambassador
The partnership will be supported by a 360-degree marketing campaign featuring Mandanna.
Nike Celebrates Cristiano Ronaldo’s Six World Cup Goals Milestone with CR7 Gold Boots
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
ITC’s Candyman Signs Biswa Kalyan Rath for Tadka Masala Jelly Campaign
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
Avvatar Signs Sponsorship Deal with India’s Got Latent to Boost Youth Engagement
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
Netflix Expands KPop Demon Hunters Consumer Products Portfolio with Global Partners
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
ZEE5 Adds Sunil Chhetri to Expert Panel for FIFA World Cup 2026 Coverage
Chhetri will join an expert line-up that includes Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac.
Titan Smart Partners with Rugby Premier League as Official Timing Partner
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
Aamir Khan Productions Completes 25 Years as Sony MAX Unveils Special Programming
As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan.
OREO Launches BTS Korean Sweet Pancake Cookies in India with Tiger Shroff
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
Burger King Launches Emoji-Themed Collectible Domino Sets for Junior Meals
The new promotion combines the traditional domino game with characters from the emoji brand universe.
Fit for Life to Develop Orangetheory-Branded Training Equipment and Accessories
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
Eros Innovation Enters AI Music Space with Eros Music Worlds Platform
As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library.
Cipla Health’s Omnigel Partners with Ram Charan’s Upcoming Film Peddi
The collaboration was facilitated by MMM Media Works.
Brij Hotels Collaborates with Fashion Designers Rohit Gandhi and Rahul Khanna
The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences.
Romero Britto and Hasbro Launch Monopoly-Inspired Fine Art Collection
The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.
Spinny Secures Title Sponsorship for India-Ireland T20I Series
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
Alpenliebe and Swiggy Launch Sweetest City Challenge Across 20 Cities
The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.
Peping Partners with Creator Shivani Karnica to Launch Limited-Edition Beverage Flavor
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers.
PNJ Unveils Emoji-Inspired Jewelry Collection Through Licensing Partnership
The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA.
Mahaprabhu Jagannath Animated Film Heads to Cinemas Across India on July 10
The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened.
Chumbak Partners with Crocs for Summer-Themed Lifestyle Collaboration
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
Audi India Launches ‘That quattro feeling’ Campaign to Highlight AWD Technology
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
Johnson’s Baby Launches New Campaign Highlighting Milk & Rice Skincare Products
Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
De Beers and Sotheby’s Present Final 2026 Diamond Auction Featuring Rare Stones
The auction series also reflected changing consumer trends in the diamond market.