The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand.
The limited-edition packs showcase six cultural elements: Sindoor Khela, Dhaak, Pushpanjali, Shankho, Kola Bou and Dhunuchi.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across the three markets.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.
Through the campaign, Gresbond aims to raise awareness about the role of adhesives, grouts and surface-care products in achieving effective tile installation.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer.
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
The campaign centres on the message, ‘Ho Gaya Na Paste Ka Paste Aur Paani Ka Paani,’ emphasising consistency as a key consideration when choosing ginger garlic paste.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
Better Nutrition offers a range of staple food products, including atta, rice, dal, and millets, which the company says contain up to twice the amount of iron, zinc, and other essential micronutrients compared to conventional varieties.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
Mandanna will represent FUJIFILM India’s imaging portfolio across the country, covering products such as digital cameras, instax instant cameras and smartphone printers, QuickSnap cameras, binoculars, and photo printing solutions.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The launch comes amid rising demand for innovative momo varieties and regional food formats in India.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
The league has also signed an agreement with Sony Sports Network, which will serve as its exclusive television broadcast partner in India.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
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