licensing can help

Amping up its brand portfolio, American brand development and licensing company Authentic Brands Group (ABG) has acquired the business of Nautica from VF Corp.ABG?already owns a?global portfolio o...

As the Powerpuff Girls head for their 20th anniversary celebration, Cartoon Network has teamed up with British fashion designer Katie Eary to launch a line of Powerpuff Girls womenswear.T...

Hasbro's Play-Doh brand has partnered with Heinz for a new daily prize draw promotion that will run until mid-December.Running on Heinz Pasta multipacks, the promotion will include limited edition l...