Krispy Kreme Unveils ‘Masters of the Universe’ Inspired Doughnut Range
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
Bridgerton Teams Up with Mattel for Polly Pocket Collectible Set
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
Mattel Expands Automotive Portfolio with Aston Martin Vantage GT3 Brick Set
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
Mattel Launches Viktor&Rolf x Disney Cinderella Doll Inspired by Haute Couture
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
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Mattel Strengthens South Asia Presence with Dream Theatre Partnership
Dream Theatre will work closely with best-in-class partners across categories to expand Mattel’s licensed merchandise footprint.
UNO x Miu Miu Card Deck Arrives at Select Miu Miu Boutiques Worldwide
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
Mattel and F1 Team Up for UNO Elite Formula 1 2025 Edition
The first release includes over 100 unique Formula 1-inspired Elite Action cards in various colors and special edition foil variations, totaling more than 1,000 unique cards.
Netflix Partners with Hasbro and Mattel for “KPop Demon Hunters” Global Toy Line
Mattel will launch products across categories such as dolls, action figures, accessories, collectibles, and playsets, with the line rolling out globally in 2026.
Hasbro and Mattel Unveil Monopoly x Hot Wheels Collectible Launching This Fall
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
Mattel Introduces New Audi Models in Hot Wheels Building Series
Both sets have been crafted with close attention to detail and precise proportions, ensuring that collectors can build highly accurate and customizable replicas.
Mattel X Playmobil Barbie Rolls into Playmobil with Everyday Fun
The upcoming collection is inspired by the "Barbie Dreamhouse Adventures" series and will spotlight Malibu’s laid-back beach lifestyle.
Mattel X Outright Games Unveil New Barbie Horse Trails Video Game
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
Hot Wheels x Maje Bring Racing Chic to Spring/Summer 2025 Collection
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
Mattel X Playmobil Announce Global Launch of Monster High Figures
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
Mattel, BMW, and AirConsole Unveil In-Car Version of UNO at Gamescom 2024
The game will be made available to over 500,000 BMW and MINI vehicles through an over-the-air update via the AirConsole platform on August 21st.
Usha launches India's first Barbie sewing machine
Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing mach...