Conceptualized around the core theme “Thermocool, India Ka Naya Andaaz,” the TVC captures the evolving tastes and style sensibilities of modern India.
The world-renowned actor will lead Thermocool’s Cooler brand division, aligning with the company’s vision of bringing more comfort and style into people’s lives.
The tie-up aligns the brand’s heritage with Saif’s royal lineage and contemporary appeal, aimed at reinforcing its credibility across traditional and modern retail consumers.
As part of this collaboration, Khan will be the face of a comprehensive 360-degree marketing campaign spanning digital platforms, print media, in-store branding, and out-of-home (OOH) advertising.
Saif Ali Khan will lead Sparsh Pearl’s expansive 360-degree marketing strategy, which includes television ads, digital campaigns, OTT platforms, and outdoor promotions.
2018 has been a phenomenal year for the brand licensing and merchandising industry in India. Not only the market witnessed a bevy of global IPs marking their foray in India, but also a plethora of Ind...
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