The collaboration is aimed at supporting India's growing running ecosystem while strengthening the brand's engagement with fitness enthusiasts across the country.
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
The new team kit has been developed with a focus on performance, comfort, and durability.
The products combine storage functionality with commemorative tournament-inspired designs.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
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