The signing further strengthens their brand philosophy, #BuiltByTheCommunity.
The global sports brand is looking at this partnership as an avenue to invest in Indian football and further explore new paths to develop the sport in India.
adidas and Electronic Arts revealed the official match ball for the EA SPORTS™ FIFA 20 Global Series on The Road to the FIFA eWorld Cup™, a first in eSports. The digita...
Adidas has partnered with AvatarLabs and Dick's Sporting Goods to create an 8-bit ?Snapchat? baseball title that unlocks access to purchase a pair of cleats in-game.Called Baseball's Next Level...
After acquiring the apparel merchandise rights for the forthcoming 2018 FIFA World Cup Russia, Alcis Sports has announced the rollout of merchandise on Flipkart.The biggest single-sport event - Worl...
To encourage female football fans, Hello Kitty by Sanrio has teamed with Italy?s AC Milan for a co-branded collection of sports gear. The iconic Kitty will launch the new collection later this month...
Mumbai-based Dream Theatre joined hands with Brandon Company, an affiliate of Puma, to produce Arsenal Football Club merchandise for India. Arsenal and Puma?s new partnership sees the sports apparel...
Manchester United has 200 licensees in over 130 countries, and it entered India nearly 20 months back, in partnership with Indus League Clothing.
In its latest licensing deal, EA Sports is bringing legendary footballers such Pel?, Patrick Viera and Ruud Gullit to FIFA 14 Ultimate Team on Xbox 360 and Xbox One. Fans will be able to craft their ...
Cool Maal Merchandising Pvt Ltd, Mumbai-based celebrity and sports merchandise firm recently announced its plan to build its brand by tying up with Indian Premier League (IPL) teams.Having tied up w...
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