What is In-App Purchase in Retail? Explained

In the realm of mobile applications and e-commerce, an in-app purchase refers to the buying of goods or services directly within a mobile app. Users can make transactions, such as purchasing digital content, premium features, or physical products, without leaving the app. In-app purchases streamline the shopping process, providing convenience for users and enabling developers to monetize their apps. This model is common in mobile games, subscription-based apps, and platforms offering a variety of digital products or services.