What is Customer Journey in Retail? Explained

The customer journey is like a story, unfolding from the first spark of awareness to the final chapter of loyalty. It's the sum of every experience, click, and purchase, shaping a unique narrative for each customer. Businesses that craft this journey well, understanding the twists and turns, can create meaningful connections. From the initial discovery to the ongoing relationship, every touchpoint is a chance to delight, turning customers into lifelong narrators of their brand story.