What is Generation Z in Retail? Explained

Born between the mid-1990s and early 2010s, Generation Z is the cohort succeeding Millennials. In the retail context, Gen Z is characterized by a digital-native mindset, valuing seamless online experiences, social consciousness, and authenticity. Retailers targeting Gen Z must prioritize e-commerce, sustainability, and genuine brand communication to engage and cater to the preferences of this tech-savvy and socially aware consumer demographic.