What is Limited Time Offer (LTO) in Retail? Explained

A Limited Time Offer (LTO) in the retail industry is a short-term promotional deal or discount designed to create a sense of urgency and drive customer engagement. These time-limited promotions, whether they involve discounted prices, special bundles, or exclusive items, aim to stimulate sales within a specific timeframe. LTOs are strategic tools employed by retailers to capture consumer attention, prompt immediate purchasing decisions, and generate excitement around a product or promotion.