Merchandising encompasses the planning, promotion, and sale of products in the retail industry to maximize sales and profits. It involves various activities such as product selection, pricing, display design, and promotional strategies to create an attractive and compelling shopping experience for customers. Effective merchandising aims to align products with customer preferences, optimize inventory levels, and enhance the overall visual appeal of the retail space. Retailers strategically use merchandising to influence consumer behavior, drive sales, and build brand identity. It's a dynamic and strategic aspect of retail management that requires a deep understanding of market trends and consumer psychology.