What is National Retail Federation (NRF)? Explained

The National Retail Federation (NRF) is a prominent trade association in the retail industry based in the United States. Established in 1911, the NRF represents retailers of various sizes and types, advocating for the industry's interests and providing resources and support to its members. The NRF plays a key role in shaping public policy, addressing industry challenges, and fostering collaboration among retailers. It also hosts events, including an annual conference, to facilitate networking and knowledge-sharing within the retail community. The NRF serves as a voice for retailers, influencing policies that impact the sector and contributing to the overall growth and success of the retail industry.