What is Retail Therapy in Retail? Explained

Retail therapy involves shopping with the intention of improving one's mood, emotional well-being, or overall state of mind. This practice suggests that engaging in shopping, whether online or in physical stores, can positively impact an individual's emotions and alleviate stress. Retail therapy is often associated with the idea that browsing and purchasing items provide a sense of control, pleasure, or gratification. While the term is colloquial and not a formal therapeutic concept, many people find comfort or enjoyment in the process of shopping as a way to unwind or boost their spirits.