What is Store Brand in Retail? Explained

Store Brand refers to products that are exclusively created, branded, and sold by a specific retailer under its own private label. These products are distinct from national or manufacturer brands and are often developed to offer customers a more affordable alternative while maintaining quality standards. Store brands are also known as private labels, house brands, or own brands. Retailers strategically design and market store brands to build customer loyalty, differentiate themselves in the market, and capture a share of the market typically dominated by national brands. The success of store brands often relies on the retailer's ability to deliver quality and value to consumers.