What is In-Store Pickup in Retail? Explained

In-store pickup, also known as "click and collect," allows customers to place orders online and then retrieve their purchases at a physical store location. This hybrid shopping model provides convenience and flexibility, allowing customers to shop online and choose a nearby store for order pickup. In-store pickup is popular for its time-saving aspect, as customers can avoid shipping fees and have greater control over when they receive their items. Retailers benefit from increased foot traffic, enhanced customer satisfaction, and the synergy between their online and brick-and-mortar operations.