Aristobrat is a premium menswear brand that emphasizes in bold, timeless, and functional clothing for empowering men. Incepted in 2019 with a vision of elegance and sophistication, the brand has seen immense growth and profitability. Founded by Karan Singh, who during his travels developed an interest in European fashion, and went on to build an affordable luxury menswear brand for the Indian market- Aristrobrat.
The luxury menswear market in India is projected to expand at a compound annual growth rate of 3.4 percent till 2028, it is expected to bring in $1.10 billion in sales by 2024. Traditionally, luxury fashion was associated with exclusivity, tailored for a niche audience who valued craftsmanship, heritage, and quality. However, with evolving consumer preferences, there has been a growing demand for brands that offer not just luxury but also a blend of modernity, functionality, and individuality.
“Men today are more fashion-conscious and discerning about their choices. They seek brands that resonate with their lifestyle and values—brands that provide not just clothing but a statement of who they are. Aristobrat taps into this desire by offering a curated wardrobe that embodies sophistication, timeless style, and sustainability without compromising on the luxury experience,” stated Karan Singh, the Founder and CEO, Aristobrat.
Growth Trajectory
Currently bootstrapped, Aristobrat has experienced remarkable growth, achieving a 140 percent year-on-year increase. Starting with a revenue of Rs 25 lakh, the brand now generates around Rs 15-20 crore annually, with an EBITDA margin of about 17 percent. With plans to double this figure, the journey has been both fulfilling and successful.
Singh Explained, “Operating without intermediaries has enabled Aristobrat to maintain better pricing control and pass on savings to the customers, thus making us a truly affordable luxury brand. This direct approach has been key to driving sales growth and building a loyal customer base, powering the continued expansion and success.”
E-commerce has been a gamechanger for Aristobrat, according to the founder it has allowed the brand to reach a wider audience while providing a flawless purchasing experience that meets the demands of today's tech-savvy customers.
Betting Big on D2C
Aristobrat has not only differentiated itself in the crowded fashion industry but also focused on premium fabrics, exceptional comfort, and durable, stylish garments, which have helped them achieve significant milestones. With its primary target audience being men between 23 to 37, the brand has seen a shift where people aged 37 to 46 also shop at Aristobrat, growing its customer base to 150,000.
The founder emphasizes, “As a D2C e-commerce brand, Aristobrat has effectively used e-commerce channels to establish a strong market identity. This direct interaction with customers has provided us with valuable insights into their preferences, enabling us to tailor offerings to meet customer needs precisely.”
This approach has resulted in a loyal customer base with a repeat customer rate of 41 percent, reflecting the brand’s commitment to quality and convenience. Aristobrat’s products are currently available on Myntra, and aims to enter- TataCLiQ Luxury, and Ajio Luxe over the next 2 years.
All-In on Slow Fashion
Slow fashion is the exact opposite of fast fashion, making specific considerations in selection and production while maintaining and marking sustainability. The brand thoroughly inspects its suppliers to make sure that they source raw materials in an ethical and ecologically conscious manner. In addition it improves the production procedures to reduce waste and energy usage, aiming for efficiency without sacrificing quality.
“The goal is to create premium-quality garments that not only meet the highest standards of craftsmanship but also uphold the commitment to sustainability, ensuring a more responsible approach to fashion production,” added Singh.
The process extends the lifespan of Aristobrat’s products by crafting timeless designs that withstand the test of time, reducing the need for frequent replacements. The brand also offers repair and recycling services to further minimize the environmental footprint.
Offline Retail Expansion
In September, Aristobrat plans to open its flagship location in Bangalore kicking off its retail growth. This move is part of a broader strategy to blend the convenience of online shopping with the experiential value of physical retail.
In addition to the flagship store, Aristobrat plans to open two more stores in Bangalore, and one in Mumbai, and Hyderabad within this fiscal year. These key cities represent the strategic markets where the brand has seen high demand for its products. This also includes expanding into Tier II cities across India to tap into rising disposable incomes and better serve customers in these areas.
Aristobrat is set to enter the Middle Eastern market through strategic partnerships and will offer shipping to Canada and the Middle East, making international shopping more accessible for its customers.
Future Outlook
In the next few years, Aristobrat envisions becoming a leading name in the affordable luxury fashion segment, with a strong presence both online and offline. The brand plans to expand its footprint significantly, opening additional retail stores in major cities across India and exploring international markets.
Singh concludes, “Our focus remains on delivering timeless, high-quality fashion that resonates with our target demographics.”
Copyright © 2009 - 2024 Franchise India Holdings Ltd