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In a world where fashion is often synonymous with fleeting trends and mass production, The Pant Project stands out as a testament to innovation, individuality, and sustainability. Imagine a brand born not out of boardroom deliberations but during a time when the world was forced to pause and reevaluate its priorities. Co-founders Dhruv and Udit Toshniwal took this moment of reflection in 2020 to redefine what it means to wear pants—not just as a garment but as a personal statement. In an exclusive interaction with IndianRetailer, Dhruv Toshniwal, CEO, takes us through the journey of The Pant Project, an Indian fashion brand that’s rewriting the rules, one pair of pants at a time.

Building a Brand Against All Odds

The year 2020 will always be remembered as a time of unprecedented change. For Dhruv and Udit Toshniwal, it was the year they transformed an idea into a reality. “We launched The Pant Project in October 2020, perhaps the most unconventional time to start a business focused on pants,” Dhruv begins. With the world confined to their homes, pants seemed almost redundant. Yet, the co-founders were undeterred.

Dhruv, with his finance background from Wharton, and Udit, a creative mind honed through fashion studies in New York and Milan, combined their expertise to build a brand rooted in quality, customization, and sustainability. Their mission? To create pants that resonate with the modern Indian consumer, blending timeless craftsmanship with contemporary trends.

Catering to a New Generation of Consumers

Initially aimed at millennials, The Pant Project quickly realized the untapped potential of Gen Z. “Gen Z is a powerful consumer base in India. They’re fashion-forward, trend-conscious, and value digital-first brands,” Dhruv explains. This realization led to a significant expansion in their product catalog, incorporating styles that appeal to younger audiences.

From relaxed-fit jeans and trendy cargo pants to stain-resistant joggers and sweatpants, The Pant Project’s offerings have evolved to meet the diverse needs of today’s youth. The brand even engages with this demographic in innovative ways, such as a live pant-painting installation at IIT Bombay’s Mood Indigo Festival. “These initiatives are about more than just marketing—they’re about building a connection,” Dhruv emphasizes.

More Than a Buzzword

As environmental concerns take center stage, The Pant Project is leading by example. The brand’s "Into the Woods" collection, shot against the stunning backdrop of Landour, showcases its commitment to sustainable practices. Featuring luxury fabrics like 100 percent Merino wool and recycled polyester made from PET bottles, the collection epitomizes eco-friendly fashion.

“Sustainability is woven into every aspect of our operations,” Dhruv shares. From solar-powered factories and chemical-free water discharge systems to a made-to-order model that minimizes waste, The Pant Project’s efforts are both comprehensive and impactful. Even leftover fabric scraps are repurposed, often by local women’s cooperatives creating handbags and accessories.

“We believe in doing more and saying less,” Dhruv adds. “Greenwashing is rampant in the industry, but authenticity is what Gen Z values most.”

Customization Meets Inclusivity

In a market dominated by one-size-fits-all solutions, The Pant Project offers a refreshing alternative. Customers can personalize everything—from the fit and fabric to monogramming their initials.

“Customization is about making each pair uniquely yours,” Dhruv says. The brand’s size-inclusive approach further underscores its commitment to inclusivity. Offering waist sizes from 26 to 60 inches, The Pant Project ensures that no customer feels left out.

“We’ve tailored pants for all body types and preferences, from Korean-fit baggy pants trending in the Northeast to luxurious wool trousers popular in wedding seasons. Our goal is to be the go-to brand for every Indian man, no matter where he’s from or what he needs,” Dhruv notes.

Technology at the Heart of Operations

Innovation doesn’t stop at design. The Pant Project leverages cutting-edge technology to enhance its operations and customer experience. From using Shopify for its e-commerce platform to employing trend forecasting tools like WGSN, the brand stays ahead of industry shifts.

“We’ve even developed proprietary software to track each pant’s journey through production. Customers can follow their order in real-time, from cutting to stitching to quality checks,” Dhruv reveals. This transparency builds trust and keeps customers engaged throughout the process.

A Balanced Approach to Retail

While The Pant Project began as a digital-first brand, it’s increasingly exploring offline avenues. “In 2024, we opened our first six offline stores. Our seventh store is launching next week,” Dhruv shares. With plans to expand to cities like Delhi, Hyderabad, and Kolkata, the brand is poised to bring its products closer to consumers across India.

“Offline stores are essential for first-time buyers to experience our fabrics and fits. Once they know their size, they often transition to online purchases,” Dhruv explains. This omnichannel approach balances the convenience of e-commerce with the tactile benefits of physical retail.

Scaling New Heights

The Pant Project’s growth trajectory is nothing short of remarkable. From a modest Rs 1 crore in its first year to Rs 30 crore in FY 2023-24, the brand is on track to achieve Rs 100 crore by FY 2025-26.

“We’ve scaled at 100 percent year-on-year, serving nearly two lakh customers. Our next milestone is one million customers,” Dhruv states. This growth is supported by a Rs 35 crore funding round led by Sorin Investments in 2024, which has been instrumental in expanding offline retail, enhancing technology, and diversifying product offerings.

Challenges and Triumphs

Building a brand during a global crisis wasn’t without its hurdles. “Starting during a pandemic was tough, but it taught us resilience,” Dhruv reflects. The co-founders’ textile lineage—their family has been in the industry since 1976—provided a strong foundation in quality and innovation.

“We’re obsessed with delivering a global-quality product,” Dhruv says. This relentless focus on quality has earned the brand a loyal customer base, with over 50 percent of buyers returning for repeat purchases.

Looking Ahead

As The Pant Project steps into its fifth year, the brand’s ambitions are clear. Expanding the women’s wear line, exploring global markets, and continuously innovating its catalog are all on the horizon.

“We want to be India’s first choice for pants,” Dhruv asserts. With a market potential of $5-6 billion in India alone, even a small share represents immense opportunity.

Beyond business, The Pant Project remains committed to its core values of sustainability, customization, and inclusivity. “Fashion should be about expressing individuality, not following the herd,” Dhruv concludes.

With its eyes set firmly on the future, this brand is more than just a fashion statement—it’s a movement, and has carved a niche that’s as timeless as it is forward-thinking.

Ambrane India, founded in 2012, has transformed from a modest team of five to a thriving organization with 500 employees. With a state-of-the-art manufacturing facility in Delhi-NCR, the brand has carved a niche in the lifestyle electronics market over its 13-year journey. Starting with power banks and tablets, Ambrane has evolved its portfolio to include over 250 SKUs, spanning smartwatches, audio products, vacuum cleaners, air purifiers, and more. Here's a closer look at how Ambrane India has paved its path to success.

A Journey Fueled by Innovation and Quality

Ambrane India initially relied on sourcing power banks and components from China. However, the need for better quality control to meet Indian consumer expectations soon became evident. Taking a bold step, the company began manufacturing power banks locally, sourcing battery cells from reputed brands like Samsung and LG.

"By sourcing battery cells from Samsung and LG in Korea and Malaysia, we ensured superior quality since the battery is the core component. Additionally, implementing India-specific quality control and validation processes strengthened our product reliability. Manufacturing locally gave us a significant boost in market share and established consistency in quality, which has been instrumental in our brand’s journey," shared Ashok Rajpal, Managing Director of Ambrane India.

Expanding Horizons Across Cities

A major driver of Ambrane India’s rapid growth is its strategic reach across diverse markets. The brand employs a multi-channel approach, leveraging e-commerce, modern trade, and a robust distributor network to penetrate Tier I to Tier IV cities.

"E-commerce and quick commerce have been pivotal for Ambrane's growth, enabling our presence across Tier I to Tier IV cities without the high cost of expansion. Alongside, our strong general trade team and distributor network in Tier II and Tier III cities ensure consistent growth across all sectors," says Rajpal.

The brand’s reliance on traditional sales channels, like distribution networks, complements its digital-first strategy. Its B2B operations, particularly during festive seasons, are driven by trade schemes and gifting solutions, catering to consumers with products like smartwatches, TWS, and travel kits.

Aiming for Global Impact and Revenue Growth

Ambrane India’s ambitions stretch beyond Indian shores. Having commenced exports last year, the brand is eyeing international markets like Africa, the Middle East, and parts of Europe.

"We began exports last year and are now focusing on expanding into Africa, the Middle East, and select European countries. Next year, we aim to be more aggressive and targeted in these markets," added Rajpal.

On the domestic front, Ambrane is determined to scale its manufacturing capabilities. Already sourcing over 75% of components locally, the company’s next goal is to establish semiconductor chip manufacturing units in India. This step aims to achieve 100% in-house production, ensuring greater efficiency and control over processes.

"This year, we expanded our facility from 30,000 sq. ft. to 83,000 sq. ft., enabling us to scale production and invest further in R&D, machinery, and product innovation. Our revenue currently stands at Rs 250 crore, and within the next two years, we aim to achieve 100% growth, reaching Rs 500 crore. This expansion underscores our commitment to delivering innovative, high-quality products and meeting the growing demands of both domestic and international markets," said Rajpal.

A Vision for the Future

Ambrane India is gearing up for a future where smart home appliances and lifestyle products dominate the market. The recent launches of vacuum cleaners and air purifiers reflect the company’s strategy to integrate smart home solutions into its portfolio.

"By 2026, we aim to achieve Rs 500 crore revenue. Our strategy includes leveraging quick commerce to deepen our presence in Tier IV cities while strengthening distribution networks for smaller towns. This approach gives us an edge, enabling swift responses to customer feedback that others can’t match," expressed Rajpal.

Ambrane India’s story is one of resilience, innovation, and a relentless commitment to quality. With an ambitious roadmap, robust manufacturing strategies, and a customer-centric approach, the brand is well-positioned to achieve its lofty goals and continue making waves in both domestic and international markets.

In the ever-evolving world of beauty and personal care (BPC), few figures shine as brightly as Rayed Merchant. As the Director of SSIZ International and Co-founder of Ikonic Professional, Merchant has carved a niche for himself by championing innovation, sustainability, and trust in the industry. His journey is a testament to how passion and vision can create brands that not only thrive but also redefine industry standards.

“For us, the real victory is when professionals trust and use our products. It’s like a doctor prescribing medicine—if they believe in it, so will the consumers,” Merchant shares, encapsulating the essence of his business philosophy. This focus on building relationships with professionals first has been pivotal in establishing the credibility and success of his brands.

The Future of Beauty

Collaboration has always been at the heart of Merchant’s strategy. SSIZ International’s expansive portfolio caters primarily to the B2B industry, with a focus on professional trust. The approach is simple yet powerful: introduce products to industry professionals first, earn their trust, and let their endorsement pave the way for consumer acceptance.

“We identify market gaps and address them with a team of educators, trainers, and the right products at the right price. This simple formula—getting the basics right—has been the cornerstone of our success,” Merchant explains.

The brand’s collaborative efforts extend beyond traditional boundaries. From co-creating products with stylists to launching limited-edition collections, SSIZ International has consistently bridged the gap between professional expertise and consumer accessibility. This strategy not only strengthens the brand’s credibility but also ensures it remains relevant in an ever-competitive market.

SPF for Hair: A Revolutionary Concept

Among the most exciting innovations from SSIZ International is the introduction of UV-protection shampoos, conditioners, and serums—a groundbreaking concept in hair care. Set to debut in India in early 2025, these products aim to address a largely overlooked aspect of beauty: the damaging effects of sunlight on hair.

“The sun affects hair color and texture just as it affects the skin. Protection from UV damage will soon become a necessity, not a luxury,” says Merchant.

Leading this innovation is the Sol de Rio range by Cadiviu, a Brazilian brand distributed by SSIZ International. With its vibrant yellow packaging and PETA-certified vegan formulations, Sol de Rio combines the goodness of coconut milk with advanced UV protection. The range has already gained popularity in the West, particularly among beachgoers, and is poised to make waves in India.

Educating the Market on UV Hair Care

Bringing this novel concept to the Indian market requires more than just an introduction—it demands education. Merchant understands the need to build awareness among consumers about the importance of UV protection for hair.

“Hair has more exposure to environmental elements than other parts of the body. By highlighting the impact of UV and pollution on hair health, we aim to create awareness and establish this as the next big solution for consumers,” he shares.

The strategy involves leveraging digital platforms, influencer collaborations, and professional endorsements to educate consumers about the benefits of UV hair care. By aligning this innovation with consumer needs, SSIZ International is set to revolutionize the way Indians perceive hair care.

The Next Frontier

Looking ahead, Merchant predicts a significant shift in focus towards scalp care products.

“Globally, scalp care has been recognized as a major factor in addressing hair loss and breakage. From exfoliation to hydration and sebum removal, scalp care solutions are set to dominate the industry,” he says.

SSIZ International is already exploring this trend, with plans to introduce a range of problem-solving scalp care products. From anti-dandruff solutions to scalp hydration treatments, the focus is on addressing the root cause of hair issues.

Additionally, the brand is developing innovative hair tools with multifunctionality.

“Consumers and professionals alike are seeking tools that offer more than one function. Convenience and efficiency are the future,” Merchant adds. One such innovation is a hair iron that doubles as a hairdryer, combining utility with portability.

2024: A Year of Transformation

Reflecting on the past year, Merchant highlights three key trends that shaped the BPC industry: innovation, sustainability, and personalization.

“Post-pandemic, professional tools have transitioned into lifestyle essentials. At Ikonic Professional, we’ve embraced this change by blending technology and consumer insights, launching products that cater to both salons and individual users,” he says.

This transition has not only expanded the brand’s consumer base but also reinforced its position as a leader in professional styling tools.

A Consumer Mandate

Sustainability has emerged as a defining factor in consumer choices. Merchant recognizes this shift and has made it a cornerstone of Ikonic Professional’s strategy.

“Sustainability is no longer an add-on; it’s a consumer mandate. By aligning with these expectations, we’re building trust as a forward-thinking brand,” Merchant notes.

From energy-efficient tools to sustainable packaging, Ikonic Professional is committed to reducing its environmental impact. These initiatives reflect the brand’s dedication to creating products that are both innovative and eco-conscious.

Digital Transformation in 2024

In 2024, Ikonic Professional’s digital-first approach played a pivotal role in its success. By enhancing user experiences and leveraging social media, the brand connected with consumers in meaningful ways.

“Interactive AR tools, live tutorials, and engaging campaigns helped us connect with consumers, especially young professionals. Balancing technology with a human touch has been our biggest lesson,” Merchant reveals.

Standing Out in a Competitive Market

In an industry as competitive as BPC, maintaining a distinct identity is crucial. For Ikonic Professional, this distinction lies in its commitment to trust, innovation, and reliability.

“Our focus on co-creating with stylists and gathering feedback through workshops ensures our products deliver both functional excellence and a touch of luxury,” says Merchant.

Highlighting Standout Collaborations

A standout moment in 2024 was the Ikonic x Celebrity Stylist Series. This collaboration brought together renowned hairstylists to share their secrets using Ikonic tools.

“These exclusive masterclasses made hairstyling skills accessible to a wider audience while celebrating the art of hair. It placed our products at the heart of the narrative,” Merchant shares with pride.

Future Trends

Looking to 2025, Merchant predicts a continued emphasis on personalization, AI-driven tools, and sustainability.

“Beyond functionality, tools will need to reflect individuality. Our upcoming innovations will focus on intuitive usage, eco-conscious practices, and bespoke hairstyling experiences,” he says.

With these innovations, SSIZ International and Ikonic Professional are well-positioned to lead the industry into a future defined by creativity and consumer-centric solutions.

The Final Word

Rayed Merchant’s journey with SSIZ International and Ikonic Professional exemplifies how vision, innovation, and a commitment to excellence can redefine industry standards. As he continues to shape the future of beauty, Merchant remains focused on delivering solutions that inspire trust and elevate experiences.

“Get the basics right, and the advanced will follow. This philosophy has guided us and will continue to do so as we innovate for a better tomorrow,” concludes Merchant.

Ayush Aggarwal, the founder of Rasayanam, is making waves in the Ayurvedic retail market. His journey from Canada to launching a premium Ayurvedic supplement brand in India is not just a tale of entrepreneurship but a strategic move to disrupt a growing sector. Rasayanam aims to bridge the gap in quality and consumer trust within India’s Ayurvedic supplement market.

Identifying the Opportunity

During his stay in Canada, Ayush observed a surprising trend: Indian-origin supplements like Ashwagandha and Shilajit enjoyed high demand and premium pricing overseas. Meanwhile, the domestic market in India was rife with low-quality products and lacked awareness. “I saw how Ayurveda, which originated in India, was more valued and appreciated in countries like the US and Canada. This disparity motivated me to return and address the gaps in quality, awareness, and accessibility of Ayurvedic products in India,” Ayush explains.

Building a Retail-Driven Brand

Rasayanam’s retail strategy focuses on transparency, quality, and efficacy. The brand ensures that all ingredients are listed, additives are avoided, and test reports are accessible to consumers. This approach not only builds trust but also educates the market. “Consumers can even ask for additional details if they wish. We believe in complete honesty,” Ayush emphasizes.

The brand’s commitment to quality extends to its product formulations. By leveraging scientific advancements, Rasayanam offers clinically backed products, such as Ashwagandha KS-66 and curcumin with nanotechnology for better absorption. These unique selling points differentiate Rasayanam in a crowded marketplace.

Positioning in a Competitive Market

In an increasingly competitive Ayurvedic market, Rasayanam’s retail strategy is clear: offer premium, clinically validated products that cater to the informed consumer. “Unlike others, we provide clinical trial-backed products and maintain uncompromising quality. Our test reports and plant-based approach distinguish us,” Ayush notes.

The brand’s product development process is rigorous, with each product undergoing thorough research, clinical testing, and pilot runs. This dedication ensures a steady stream of high-quality products, with only 14 products launched over four years. “It’s not about flooding the market; it’s about ensuring quality,” Ayush asserts.

Beyond Tier I Cities

Currently, Rasayanam targets health-conscious consumers in Tier I cities, but its growth strategy includes tapping into Tier II and Tier III cities. “We are already available pan-India and plan to expand into the kids’ category soon. For now, our focus remains on the adult segment,” Ayush reveals.

Rasayanam leverages e-commerce platforms like Amazon, Flipkart, and online pharmacies such as Apollo Pharmacy and NetMeds to scale its retail footprint. The brand is also exploring quick commerce channels to enhance accessibility and meet the growing demand for convenience.

Navigating Retail Challenges

Rasayanam operates in a fiercely competitive landscape, where consumer trust is paramount. “The biggest hurdle is the growing competition, which can confuse consumers as everyone claims the same things. But we stand apart by staying true to our values and prioritizing consumer trust,” Ayush explains.

This focus on trust has translated into a 40 percent repurchase rate, a key metric in retail success. “Today’s consumers scrutinize every detail. If your actions don’t match your promises, no marketing strategy can save you,” he adds.

A Bootstrap Success Story

Unlike many startups, Rasayanam remains bootstrapped and profitable, a rarity in the retail space. “We’ve never been driven by funding. While it can ease challenges, our focus is on serving consumers, not investors. That’s why we’ve thrived without external funding,” Ayush states.

While open to future funding opportunities, Rasayanam’s retail growth remains firmly rooted in product innovation and consumer satisfaction.

The Future of Ayurveda

Rasayanam has ambitious retail goals, aiming for Rs 200 crore in revenue within three years. “This year, we’re aiming for Rs 25 crore, followed by Rs 75-100 crore next year. Our strategies include expanding offline presence, launching more products, and spreading awareness about preventive healthcare,” Ayush shares.

Beyond numbers, Rasayanam seeks to change consumer behavior. “In India, people often seek healthcare only when things go wrong. We want to promote the idea that health is a continuous process. Our supplements can play a vital role in filling nutritional gaps,” he concludes.

By addressing gaps in retail awareness and maintaining uncompromising quality, Rasayanam is setting new benchmarks in the Ayurvedic industry and paving the way for a healthier, more informed India.

Mila Baby and PlayDay are baby care creations born from the parenting journey of couple-preneurs Anshul Doshi and Khyati Modi. Mila Baby focuses on baby care essentials—soft swaddles, cozy blankets, and thoughtful changing mats—that seamlessly blend aesthetics, durability, and affordability for modern Indian parents. Meanwhile, PlayDay captures the spirit of playful sophistication, designing stylish apparel for 0-4 year-olds inspired by the ‘mini-me’ trend. 

“The main area where we did not find enough concerning the products and brands available back then, is a blend. We could not find products that are of a certain quality, aesthetically pleasing, durable and affordable at the same time,” said Anshul Doshi, Co-founder, Mila Baby and PlayDay.

Further added Khyati Modi, Co-founder, Mila Baby and PlayDay, “We organically got into the space of baby products because we did find a gap between what we were looking for versus what was available out there.” 

With an eye on evolving parenting dynamics and the rise of involved ‘penguin dads,’ the duo crafts products that reflect today’s conscious, design-driven, and research-oriented approach to raising little ones.

Riding the Wave of Market Growth

The Indian baby care products market is poised for significant growth, with an expected compound annual growth rate (CAGR) of 13.78 percent from 2024 to 2032. In 2024, the Baby and Child market in India is projected to generate a revenue of $298.70 million, reflecting a strong demand for baby products. 

PlayDay and Mila Baby are two brands designed to meet the evolving needs of modern parents. PlayDay focuses on fashion-forward apparel for children aged 0-4, tapping into the growing trend of dressing kids as 'mini-me's' with stylish, comfortable clothing. 

“Earlier, parents would visit one or two shops and buy everything they needed. Now, it is more about specialization. Keeping that in mind, we have designed a range focused on technical details that today’s parents will appreciate.” Khyati explained

Mila Baby, on the other hand, offers essential baby care products catering to the increasing involvement of fathers in parenting. Both brands reflect the shift towards more personalized and thoughtful parenting, as parents invest in carefully curated products for children. 

“Given how the parents or parenting styles in India have been evolving, I am sure right now, if you take a look around, you will find a very large section of the Indian male population where fathers are becoming penguin fathers,” said Anshul.

Redefining Convenience for Modern Parents

PlayDay’s omnichannel strategy has been pivotal to its success by offering a seamless shopping experience through a robust online presence on platforms like Ajio and Mothercare collaborations with established retail chains like Reliance Trends, the brand ensures accessibility to a diverse customer base across India. 

Parents can enjoy a seamless shopping experience from home or visit physical stores, catering to both tech-savvy millennials and those who cherish the traditional retail experience.

Anshul pointed out, “Many places in our country do not have specialty stores, which is why e-commerce is crucial. It provides easy access to product details and research. Parents are excited about their newborns, but rising costs are a concern.”

Additionally, PlayDay enhances customer convenience with innovations like 'shop the look,' which simplifies outfit pairing for busy parents. Leveraging social media promotions, influencer collaborations, and targeted ads, PlayDay strengthens brand loyalty, making it a trusted choice for stylish and functional kids’ apparel.

“E-commerce gives parents peace of mind by making returns easy. If a product does not meet the expectations, customers know it can returned or choose something else, which makes buying decisions much easier.” elaborated Anshul

Affordable Luxury for the New-Age Parent

Mila Baby has carved a niche in the baby care market by offering high-quality, aesthetically designed products that combine functionality with luxury. From co-sleeping solutions to baby clothes and accessories, its range is designed to meet the needs of today’s parents, who are increasingly looking for premium products without the hefty price tag.

“Balancing utility, quality, and the right feel for that age group is quite a challenge,” said Khyati.

One of the aspects of Mila Baby’s success is its ability to offer luxury baby care products at affordable prices. In India, many new parents dream of offering the best for children but find themselves navigating the challenge of budget constraints. This 'affordable luxury' approach has helped the brand gain a loyal customer base, particularly among urban parents who seek both quality and value.

Expanding Reach Through Partnerships

Both Playday and Mila Baby have recognized the importance of strategic partnerships to expand reach. The brands have collaborated with established retail names such as Mothercare, Ajio, and Reliance Trends to create visibility for its products even in physical stores. This not only allows the brands to tap into a broad established customer base but also provides an opportunity for in-person interactions with customers who might prefer shopping offline.

“Platforms like Ajio and Mothercare offer so much that brands do not feel the need to branch out on their own. The customer satisfaction is hard to match, let alone surpass.” elaborated Anshul

These partnerships have helped increase its visibility, build credibility, and ensure that its products are available to a wider audience, including Tier II and Tier III cities where the online shopping trend is rapidly catching on.

“Premium, established retail channels make it easier for new parents to trust your brand. When your products are sold through a reliable platform, parents are more likely to believe in the quality of the products, which makes it easier to get them to try your brand.” Khyati added. 

Elevating Baby Care Standards

Mila Baby fills market gaps with locally tailored, internationally styled baby care products, incorporating traditional elements like mustard seed cushions to suit Indian needs. Its mid-premium pricing ensures a balance between quality and affordability, addressing practical parental concerns.

PlayDay, the apparel brand adopts a mid-range pricing strategy by utilizing easier fabric availability. Mila Baby could be made of mid-premium positioning. There is always a certain price you have to pay for quality, but understanding the dilemma parents go through. New parents, still gushing over the new bundle of joy, but expenses are going through the roof,” co-founders explained.

This approach complements Mila Baby's offerings, enabling the brand to cater to diverse needs while maintaining a strong focus on quality and competitive pricing.

The Future Aspect

As PlayDay and Mila Baby continue to grow, the future of the Indian baby and toddler retail market looks promising. With a focus on product innovation, customer-centric strategies, and omnichannel retail, they are poised to lead the market in the years to come."Quality and user satisfaction remain our ultimate gratifications," the co-founders concluded.

When GD Prasad founded VS Mani & Co. in 2020, he wasn’t just launching a brand—he was brewing nostalgia. Inspired by the warm, comforting taste of his grandmother’s filter coffee, Prasad set out to bottle tradition with authenticity. Today, the brand stands as a tribute to South Indian heritage, woven with modern aspirations and a focus on quality.

"We wanted to build something in the South Indian space—a destination brand that captures the essence of South Indian filter coffee and snacks," Prasad explains. The name VS Mani itself pays homage to his grandfather, V Subramaniam, affectionately known as ‘Mani.’

With a career rooted in advertising at Dentsu Webchutney, Prasad had already shaped iconic campaigns for Swiggy, IKEA, and Pepsi. But the desire to build something of his own led him to explore the FMCG space in 2019. Spotting a gap for a Haldiram’s equivalent for South Indian delicacies, he began crafting a brand that delivers an experience steeped in tradition.

A Carefully Brewed Expansion

Filter coffee was the natural starting point for VS Mani & Co. Given its familiarity, it provided the perfect gateway into South Indian households. However, Prasad saw an opportunity to complement the coffee experience with traditional snacks.

In 2022, the brand introduced South Indian snacks, quickly gaining traction for products like potato chips, banana chips, murukku, and peanut chikki. The snack offerings blended seamlessly with coffee, reinforcing the 4:00 PM culture of enjoying a quick, satisfying break.

"We started out focusing entirely on coffee, but snacks have now become an equally important part of our story," says Prasad. "The idea is to keep the portfolio tight and impactful—only products that contribute significantly to the top line stay."

Currently, the brand offers three SKUs in coffee and five snack variants, with potato chips leading the pack.

Shark Tank and Scaling New Heights

VS Mani & Co. gained widespread attention after its feature on Shark Tank India Season 2 in January 2023. While the brand ultimately declined the deal due to valuation concerns, the exposure boosted visibility in key markets like Bengaluru, Mumbai, and Delhi NCR.

"Shark Tank was instrumental in building awareness, especially in non-South regions," Prasad recalls. "But the real growth has come from expanding offline retail and Quick Commerce partnerships."

Making Shelf Space Work

The brand has adopted a data-driven retail strategy, starting with local modern trade stores before venturing into national chains like Reliance and Dmart.

"Putting products on shelves is easy. The challenge is getting them off the shelves," Prasad observes. "We’ve revamped our packaging to stand out and fine-tuned pricing based on market feedback."

Currently present in 1,000 retail stores across Bengaluru, Chennai, and Pondicherry, VS Mani & Co. has prioritized focused growth over scattered expansion. Quick Commerce partnerships and online platforms like Amazon further extend their reach.

Anirudh Ravichander Joins the Story

Adding star power to the mix, Anirudh Ravichander, the celebrated musician, recently joined as co-founder and brand ambassador. Known for his global appeal and South Indian roots, Anirudh resonates deeply with the brand’s target audience—young consumers aged 25 to 40.

"Anirudh is a Chennai boy who loves his filter coffee and snacks. He embodies the authenticity and modern outlook we stand for," Prasad says. "It’s a perfect match for building stronger connections with our audience."

The Road to $1.5 Million in Funding

Since its inception, VS Mani & Co. has raised $1.5 million, including a pre-Series A round led by Kettleborough VC. Early funding came from angel investors and celebrities, leveraging Prasad’s network and the brand’s growing credibility.

"Our next round will focus on scaling up with a long-term partner who shares our vision of becoming a global destination for South Indian flavors," Prasad shares.

Numbers that Speak Volumes

VS Mani & Co.’s growth trajectory reflects its strong foundation. From earning Rs 14–15 lakhs in its first year to achieving Rs 1.5 crore in the next, the brand has grown 10x since 2020. The next milestone? Aiming for a Rs 50 crore ARR.

"We’re building this step-by-step. Every decision—whether it’s product expansion, pricing, or distribution—is guided by learnings from the market," says Prasad.

Brewing Innovation and Distribution Growth

Looking ahead, VS Mani & Co. is set to deepen its distribution network while adding new SKUs in snacks and coffee. Innovations like coffee machines for offices and kiosks at WeWork locations aim to increase accessibility.

"The kiosks are an exciting step. Customers can experience our authentic filter coffee, fresh and hot, which builds familiarity and drives repeat purchases," Prasad explains.

The company is also targeting B2B opportunities, already supplying to corporate kitchens managed by players like Sodexo and Flipkart.

Preserving Authenticity While Growing Fast

With rapid expansion, maintaining authenticity has remained at the heart of the brand.

"We’ll never compromise on the South Indian identity. Whether it’s packaging, recipes, or customer experience, authenticity is non-negotiable," Prasad emphasizes. "Our vision is to be in every household without losing the essence of who we are."

Building a Destination Brand for South India

VS Mani & Co. has carved a niche in the competitive FMCG landscape by blending tradition with modern sensibilities. From humble beginnings in 2020 to a multi-crore enterprise with 1,000+ retail touchpoints, the journey is just beginning.

"Our goal is simple—we want to be the first name people think of when they crave authentic South Indian flavors," says Prasad. "And we’re just getting started."

With its eyes set on new geographies, innovative products, and stronger retail presence, VS Mani & Co. is poised to brew success—one cup at a time.

The Bear House, India’s menswear segment, has redefined modern fashion by seamlessly blending international craftsmanship with contemporary designs. Established in 2017, the brand emerged from a passion for creating versatile smart work casuals tailored to the evolving needs of today’s dynamic men. With a focus on quality, sustainability, and timeless appeal, The Bear House has quickly carved a niche for itself in a competitive market. Offering a wide range of products, from shirts to accessories, the brand continues to innovate, ensuring its collection meets the demands of a modern wardrobe while maintaining sophistication and functionality. In a conversation with Indian Retailer, Harsh Somaiya, Co-Founder, The Bear House, shared insights into the brand’s journey, strategies, and plans for the future.

A Passion Project 

What began as a passion project focused on shirt manufacturing for global brands soon turned into an ambitious endeavor to address a gap in the Indian menswear market. The Bear House aims to redefine the smart casual segment with its philosophy of "Go Everywhere, Do Everything."

The founder said, “We aim to strike the perfect balance between style and comfort, offering versatile clothing to transition effortlessly from the office to a casual outing. At the heart of this vision lies our commitment to blending global trends with Indian sensibilities, ensuring our customers always look polished without compromising on ease. We aspire to be the brand that men turn to for sophisticated yet laid-back fashion that aligns with their dynamic lifestyles.”

Omnichannel Approach to Retail

E-commerce has been a cornerstone of The Bear House’s strategy, with partnerships on platforms like Myntra, Ajio, and its own website driving nationwide reach. In addition to its strong online presence, the brand recently ventured into offline format with a shop-in-shop store at Broadway in Ambience Mall, Delhi, and plans to open six standalone stores by March 2025, beginning with Bengaluru.

Technology for Customer Delight

The Bear House integrates technology at every step of its operations to enhance customer satisfaction. From predictive analytics to personalized recommendations, the brand uses digital tools to anticipate customer needs and deliver seamless online shopping experiences.

“Our platforms are designed for intuitive navigation, complete with detailed product descriptions and styling tips,” Somaiya asserted. “This ensures a smooth, responsive shopping journey for our customers.”

Distinctive Offerings

The Bear House stands out for its use of premium materials like Egyptian Giza cotton and Turkish fabrics, paired with timeless designs that transcend fleeting trends. Each piece reflects a blend of international craftsmanship and local sensibilities, making the brand a favorite among discerning customers seeking sophistication and functionality.

“We prioritize quality and sustainability, which resonate with today’s conscious consumers. Our focus on ethical practices and superior craftsmanship truly sets us apart in the competitive market," he stated.

The brand’s product portfolio includes shirts, polos, bottoms, blazers, and accessories. With plans to expand into categories like perfumes, travel gear, and belts, the team is committed to offering a comprehensive wardrobe solution for modern men.

Growth Trajectory

In FY2023-24, the brand recorded revenue of Rs 162 crore, a testament to its ability to resonate with its target audience. For FY2024-25, the brand is projecting revenue of Rs 220 crore, fueled by strategic expansions and product diversification.

Somaiya added, “Our ability to stay ahead of industry shifts and consistently innovate our offerings has been instrumental in achieving these milestones. With ambitious plans for the future, the brand has set its sights on achieving Rs 250 crore in revenue for the upcoming fiscal year. Retail expansion, combined with cutting-edge product innovation, will play a pivotal role in driving this growth.

Social media has been a cornerstone of the brand's success, enabling the brand to build a strong identity and engage directly with its audience. Platforms like Instagram have proven valuable for showcasing collections, collaborating with influencers, and fostering community-driven campaigns. The brand also leverages LinkedIn to highlight achievements and engage with industry stakeholders, creating a well-rounded digital presence that amplifies its reach and influence.

Future Vision

Looking ahead, The Bear House envisions itself as a leading menswear lifestyle brand with a strong international presence.

“In five years, we aim to establish a robust offline footprint while continuing to innovate in the e-commerce space,” the founder said. “Our goal is to redefine the menswear landscape, targeting Rs 500 crore by 2028 through consistent growth and alignment with consumer preferences.”

With its unwavering commitment to quality, sustainability, and innovation, The Bear House is poised to become a defining name in the Indian and global menswear markets.

Since its launch in 2015, Wacoal India has set new standards in the premium lingerie segment. Backed by the legacy of its Japanese parent company, established in 1946, Wacoal has earned a reputation for its superior craftsmanship, exceptional quality, and focus on comfort. Wacoal strikes a balance between luxury and affordability, offering something for every woman.

“We are committed to empowering Indian women with premium lingerie that offers a great fit, comfort, and exemplary service synonymous with Wacoal internationally,” says Pooja Merani, COO, Wacoal India.

The brand currently operates 18 Exclusive Brand Outlets (EBOs) and over 40 Large Format Stores (LFS) in major cities like Mumbai, Delhi NCR, Bangalore, Kolkata, and Chennai. With a presence in 80+ Multi Brand Outlets (MBOs) and a growing footprint in Tier II and III cities, Wacoal is ensuring that premium lingerie is accessible to women across India.

Wacoal’s expansion strategy is a demonstration to its commitment to providing Indian women with not only intimate wear but also a renewed sense of self-assurance and elegance. Its growing e-commerce presence further underscores its adaptability to evolving consumer preferences in the digital age.

A Statement of Style and Substance

Wacoal India’s latest flagship store at High Street Phoenix, Mumbai, is more than just a retail outlet—it’s an experience. Situated in one of Mumbai’s most iconic shopping destinations, the store is a reflection of Wacoal’s premium identity and dedication to providing a luxurious shopping experience.

“Our vision of launching the flagship store at Phoenix Palladium was driven by Mumbai’s status as a fashion-forward hub. This location perfectly aligns with Wacoal’s brand image, offering high visibility to our discerning audience,” shares Merani.

The flagship store boasts a spacious layout, an extensive product range, and personalized fitting services, catering to modern Indian women who value elegance, comfort, and style. From seamless bras for everyday wear to elegant pieces for special occasions, the store is designed to provide something for every mood and need.

“This store represents our commitment to offering Indian women premium lingerie while offering a great fit, comfort, and exemplary service synonymous with Wacoal internationally,” Merani emphasizes.

The emphasis on personalized fitting services ensures that women can find lingerie tailored to their unique body types and lifestyles. Wacoal’s in-house trained consultants play a crucial role in guiding customers, transforming shopping into a memorable and empowering experience.

An Expanding Opportunity

The intimate wear market in India is undergoing rapid growth, driven by rising disposable incomes, changing fashion preferences, and an emphasis on self-care and body positivity.

“The demand for premium lingerie is rising as women prioritize fit and fabric quality over price. There’s also a shift toward inclusivity, with brands catering to diverse body types and promoting body positivity,” explains Merani.

This shift is particularly evident in urban centers, where women are increasingly seeking products that reflect their individuality and confidence. The move toward inclusivity is not just about size but also about offering solutions for different body shapes and preferences, a space where Wacoal excels.

The focus on body positivity and self-care has redefined lingerie as more than just a basic necessity—it is now viewed as a form of self-expression and empowerment. Wacoal’s attention to these evolving trends has allowed it to stay ahead of the curve and build deeper relationships with its customers.

Blending Technology with Craftsmanship

Wacoal’s commitment to innovation sets it apart in a competitive market. Its Kyoto-based Human Science Research Centre, established in 1964, is a testament to this dedication. The center conducts extensive research on women’s bodies, collecting data annually to track physical changes over time. This data informs product design, ensuring superior fit and functionality.

“Wacoal seamlessly blends technology and human insight to empower women to feel confident and beautiful,” says Merani.

This scientific approach has allowed Wacoal to create products that not only fit well but also adapt to changes in the female body over time. Whether it’s postpartum changes or age-related adjustments, Wacoal’s designs cater to all life stages.

The brand’s latest offering, the BASICS collection, epitomizes this philosophy. Designed for everyday wear, the collection combines Wacoal’s signature quality and sophistication with simplicity and affordability. Starting at entry-level price points, it allows more women to experience Wacoal’s craftsmanship without compromising on style.

Comfort, Elegance, and Quality

At the heart of Wacoal’s philosophy lies an unwavering focus on comfort, elegance, and quality. Each piece is designed with meticulous attention to detail, ensuring softness, support, and durability.

“Our products are not just about aesthetics—they’re about empowering women to feel confident in their skin. We use premium materials and adhere to stringent Japanese standards to deliver unmatched quality,” says Merani.

Wacoal also prioritizes customer experience, offering personalized fitting services through in-house consultants. These trained experts help women find lingerie that complements their body types and lifestyles, making the shopping experience both seamless and enjoyable.

Growth Strategies and Future Goals

Wacoal India has ambitious plans to scale its presence across the country. With new stores planned in Delhi, Bangalore, and Chennai, the brand aims to expand its retail footprint while strengthening its position in multi-brand outlets and online platforms.

“We’re investing strategically to fuel growth and ensure that our premium lingerie is accessible to women across India,” reveals Merani.

This expansion will include not only physical stores but also a more robust digital strategy to capture India’s growing e-commerce market. The focus on Tier II and III cities highlights Wacoal’s understanding of the untapped potential in smaller urban areas.

Building on Legacy and Innovation

Wacoal India’s journey is a story of vision, dedication, and transformation. As it continues to innovate and expand, the brand remains committed to empowering Indian women through products that combine beauty, comfort, and functionality.

“With every new store, collection, and initiative, we aim to redefine how women experience lingerie—making it more than just a necessity but a source of confidence and empowerment,” concludes Merani.

A Brand with Purpose

From its flagship store in Mumbai to its growing footprint in smaller cities, Wacoal India is setting new standards in the premium lingerie segment. With its commitment to quality, innovation, and inclusivity, Wacoal India is poised to remain a leader in the intimate wear market, making luxury lingerie accessible to women across the country. And as Merani says, “We are not just designing lingerie—we’re designing confidence.”

Children’s fashion is often treated as an afterthought in the broader retail landscape, but Little Muffet has emerged as a brand that refuses to settle for mediocrity. This premium kids’ wear label is rewriting the rules with its focus on thoughtfully designed, high-quality occasion wear for children. Founded by a mother frustrated with the lack of stylish and comfortable clothing for kids, the brand has evolved from a small passion project into a thriving global business. Catering to children aged 0 to 15 years, Little Muffet offers an extensive range of Indian and party wear, blending elegance with functionality in every piece.

Comfort Meets Couture

At the heart of Little Muffet’s retail success is a clear philosophy: comfort and style should go hand in hand. Unlike traditional kidswear brands that prioritize aesthetics over functionality, Little Muffet ensures its garments are designed with children’s needs in mind. The brand's attention to detail—from using soft, non-itchy fabrics to crafting well-fitted silhouettes—has set a new benchmark for children’s occasion wear.

“We carefully select materials that ensure maximum comfort for children. Kids should feel free to play and move in their clothes, not be restricted by fabrics that itch or hurt,” explains Anchal Dhanuka, Founder of Little Muffet.

This commitment to comfort has enabled the brand to position itself uniquely in the market, appealing to parents who refuse to compromise on quality or design.

The D2C Difference

The brand’s direct-to-consumer (D2C) model is central to its retail strategy. By bypassing traditional retail channels, the brand offers customers high-quality garments at competitive prices while maintaining complete control over the customer journey. Its focus on superior customer experience — bolstered by transparent policies, quick delivery, and responsive service—has been instrumental in building trust among parents worldwide.

“When you find that perfect fit, growth happens organically,” shares Anchal. “Our strategy is simple: attention to detail and listening to our customers. Every morning, my co-founder Umang and I read customer reviews to discuss how we can improve. Strengthening these relationships is key to our success.”

The result? A loyal customer base that values the brand’s transparency and unwavering commitment to quality.

Social Media: The Catalyst for Growth

In the competitive world of D2C retail, Little Muffet has leveraged social media to its fullest potential. With over 746K followers on Instagram and endorsements from celebrities like Rishi Sunak, Allu Arjun, Kapil Sharma, and Meera Kapoor, the brand has created a buzz that few in the segment can match.

“Building customer trust online was initially challenging, but transparent policies, high-quality product photos, and excellent social media marketing helped us overcome this,” says Umang Dhanuka, CEO of Little Muffet.

The brand’s Instagram presence isn’t just about followers—it’s about fostering an engaged community. “Our success on social media has been organic. We focus on interacting with our customers and providing a seamless shopping experience,” adds Anchal.

This online-first approach has allowed Little Muffet to create a powerful word-of-mouth engine, with customers sharing their experiences and driving growth across markets.

Overcoming Challenges

Despite its meteoric rise, Little Muffet’s journey hasn’t been without challenges. Balancing style with comfort, catering to diverse customer preferences, and scaling operations globally have all tested the brand’s resilience. However, its ability to adapt and innovate has been key to its 50 percent year-on-year growth and its ambitious target of Rs 75–100 crore revenue by 2025.

“Balancing style with comfort is the hardest part,” admits Anchal. “Parents want lavish, stylish outfits for their kids, but they must also be comfortable. We’ve tackled this by investing in premium materials and paying attention to details like necklines, wristlines, and waistlines. As a global brand, we also have to cater to a wide range of preferences, which is both challenging and rewarding.”

The brand’s relentless focus on quality, customer satisfaction, and a robust supply chain has positioned it as a leader in the D2C space.

From Clicks to Bricks

Taking its retail game to the next level, Little Muffet is gearing up to launch its first offline store in 2025, marking a significant step in its journey. This move is aimed at creating a more personalized shopping experience, allowing customers to see, feel, and appreciate the brand’s craftsmanship firsthand.

“Opening a physical store has always been a dream,” says Anchal. “We want our customers to connect with the brand in new ways. The offline store will allow them to experience the quality of our garments in person and build deeper trust.”

This omnichannel strategy reflects the brand’s vision to blend the convenience of online shopping with the tangible experience of brick-and-mortar retail. It’s a calculated move to expand its global footprint, leveraging its strong D2C foundation while tapping into new customer segments.

Vision for the Future

As Little Muffet looks to the future, it remains steadfast in its mission to redefine children’s fashion. With plans for international expansion, enhanced product lines, and more celebrity collaborations, the brand is poised to strengthen its position as a market leader.

By staying true to its core values of comfort, style, and quality, the brand is not just setting trends—it’s creating a legacy. For parents seeking the perfect blend of luxury and practicality for their kids, it’s a trusted partner in celebrating life’s special moments.

In an industry often dominated by mass-produced offerings, Little Muffet’s D2C-first, customer-centric approach is a testament to the potential of innovation and passion in retail. From Instagram feeds to shopping carts—and soon, retail shelves—this brand is on a mission to make kids look great and feel even better.

With a heritage spanning an incredible 190 years, PNG Jewelers is not just a name; it's a testament to tradition, trust, and timeless innovation. In an era dominated by fast-changing consumer habits and a love for convenience, PNG Jewelers continues to shine as a beacon of authenticity while seamlessly adapting to the demands of the modern jewelry buyer. Here’s how this iconic brand is setting benchmarks in a market worth billions.

The Bling Boom

The Indian gem and jewelry market is on a meteoric rise. Valued at a whopping $80-85 billion today, it’s growing at an impressive 20 percent CAGR and is forecasted to hit a dazzling $200 billion in the next four years. The market’s shift toward organization and branded craftsmanship is changing the way Indians buy jewelry.

“We have seen in the Indian jewellery market today, that when people have disposable incomes, unlike China which saw the boom in luxury, bags, shoes, the Indian market will primarily look at gems and jewellery, and that has been the stronghold,” notes Saurabh V. Gadgil, Chairman and Managing Director of PNG Jewelers. This is a market fueled by rising disposable incomes and a love for tradition, even as the global luxury landscape leans toward handbags and shoes.

The post-COVID jewelry boom in India is no accident. It’s a reflection of a fast-growing GDP and rising per capita incomes, driving robust consumption. “I think the whole story behind the Indian jewellery market today is the consumption. We are a fast-growing economy, GDP rates are growing fast, the per capita incomes are growing, people having extra disposable income with them,” adds Saurabh.

Old Meets New

PNG Jewelers is a masterclass in balancing heritage with cutting-edge innovation. While it proudly carries forward its rich cultural lineage, the brand is unafraid to modernize its offerings. From reinventing traditional designs to creating ultra-efficient back-end systems, PNG Jewelers puts the customer first.

“It's always been the consumer first. And that has been the focus point for innovation because we always believe that as a retail brand, innovation must help the end consumer. Innovation also is done at the back end to ensure our processes are streamlined, the right merchandising is at the right place,” explains Saurabh. The result? A seamless experience that caters to today’s time-crunched yet quality-conscious shopper.

For instance, PNG excels in quick customizations, offering resizing or bespoke jewelry within 48 hours—a service that now accounts for 30 percent of its business. Whether it’s crafting made-to-order bangles or resizing rings, PNG ensures that customers leave with exactly what they envisioned.

“Out of my footfall, my conversions are more than 90 percent. That is one of the highlights of the company,” Saurabh shares.

From Clicks to Bricks

In today’s world of instant gratification, where consumers want everything “at the flick of a finger,” PNG Jewelers faces the challenge of luring customers to its physical stores. But the brand isn’t backing down—it’s reinventing the in-store experience to keep it relevant and personal.

“So how do we make it possible to create an experience at the store, which makes a person feel like they go the extra mile and extra effort to come to the store. So the various touch points with the consumer engage in the entire journey is what makes it special. We believe in a lot of personal relationships,” explains Saurabh. Personal relationships are at the heart of PNG’s strategy, with touchpoints designed to make every step of the shopping journey special.

Yet, PNG is just as committed to the digital revolution. Recognizing that modern consumers browse online before buying, the brand ensures a seamless omni-commerce approach, blending online browsing with offline buying.

“People try to collect a lot of the designs that they like. They correspond with us and ask us to get some designs we have seen at different stores. So we kind of do Omni-commerce where we encourage people to browse online and shop offline,” says Saurabh.

The brand even offers at-home consultations, bringing convenience and personalization straight to the customer’s door. With a 100 percent year-over-year growth in e-commerce, PNG is successfully bridging the gap between tradition and modernity.

“In case somebody doesn't want to come to a store, we can book an appointment and showcase jewelry at home. It’s all about blending online and offline to suit people’s preferences,” he says. “Our division, shop from your home, ensures that we blend online and offline and create a kind of environment that suits people and gives them the advantage of using both sides of the coin.”

Tech-Savvy and Sustainable 

Technology is the backbone of PNG Jewelers, enhancing everything from customer experiences to back-end efficiency. The brand utilizes tools like RFID tags, digital catalogs, and smart billing systems, ensuring a streamlined operation that delights customers.

“Technology enhances the whole operation at the back end,” Saurabh explains. PNG’s advanced ERP systems manage inventory through a just-in-time model, ensuring stores maintain lean stocks while turning over inventory faster.

This tech-driven approach not only improves operational efficiency but also boosts the brand’s sales-per-square-foot metrics, making it a leader in the industry.

Expanding Horizons

PNG Jewelers isn’t just thriving in its home state of Maharashtra; it’s actively working to dominate the market. Already the second-largest jewelry player in the state, PNG aims to claim the top spot within the next year.

But the growth story doesn’t end there. PNG is strategically expanding into neighboring states and the international market, focusing on areas with high profitability and sustainable demand. In the US, the brand currently operates a store in Sunnyvale and plans to open another soon, tapping into the growing Indian diaspora.

“Expansion is backed by data, by science. And expansion is something which is logical, profitable and sustainable,” says Saurabh.

Staying Relevant Across Generations 

How does PNG Jewelers stay ahead in a competitive market? By adapting to trends, embracing new technologies, and staying open to experimentation.

“I think the most important thing is focusing on staying relevant, understanding novel trends, studying newer technologies and always being the first to adapt. And as a company, we always believe that it's fine to make mistakes, and then learn from them,” Saurabh emphasizes.

With its customer-first mindset and relentless focus on innovation, PNG is poised to remain a household name for generations to come.

The Takeaway

In a fast-evolving jewelry market, PNG Jewelers has cracked the code to stay both timeless and trendy. From its customer-centric innovations to its tech-driven operations and ambitious expansion plans, the brand exemplifies how a legacy business can not only survive but thrive in a digital-first world.

Whether it’s through quick customizations, an unparalleled in-store experience, or seamless online-offline integration, the brand is setting benchmarks in the industry. As it continues to evolve, one thing is clear: PNG Jewelers isn’t just selling jewelry; it’s crafting experiences that last a lifetime.

India’s rum market is undergoing a transformation, set to reach a valuation of nearly $3.5 billion by 2031, growing at an annual rate of 5.3 percent. The shift towards premium products, fueled by younger consumers exploring high-quality spirits with unique flavors, is reshaping the industry. BACARDÍ, a global leader in the spirits category, has been at the forefront of this evolution in India, leveraging innovation, digital marketing, and immersive experiences to captivate its audience.

“Driven by key trends such as the rise of cocktail culture and a growing preference for authentic, high-quality flavors, BACARDÍ has seen remarkable progress in India,” shares Ashish Jha, Brand Lead, BACARDÍ. “We are focused on growth, premiumization, and innovation, ensuring that our brand stays ahead of the curve.”

Milestones in Growth

Over the past few years, BACARDÍ has achieved strong revenue growth in India, marked by significant milestones. The introduction of flavored rums like Mango Chilli and Ginger, designed to resonate with local palates, exemplifies the brand’s innovative spirit. The ‘It’s A Mood’ campaign showcased BACARDÍ’s commitment to connecting with a digital-savvy audience, creating engaging online experiences.

By combining global expertise with local insights, BACARDÍ has positioned itself as a leader in India’s rapidly evolving alcobev market. “We’ve embraced digital strategies and virtual events, bringing people together globally and enhancing their connection to BACARDÍ through innovative experiences,” says Jha.

Expanding the Retail Footprint

BACARDÍ’s retail strategy in India focuses on reaching diverse audiences across metros and non-metro regions. With younger consumers in smaller cities now exploring premium spirits, the brand sees tremendous opportunity beyond traditional strongholds.

“We are not confined to big cities; our strategy is about bringing exciting flavors to a wider audience,” notes Jha. “The younger audience in non-metro regions, traditionally inclined towards legacy brands, is now embracing experimentation. By tapping into these markets, BACARDÍ is connecting with a broader base of rum enthusiasts.”

The brand’s core focus is on recruitment—attracting new consumers, particularly those entering the legal drinking age. This approach ensures that BACARDÍ remains relevant and exciting for the next generation of consumers.

Local Tastes, Global Expertise

Innovation is a cornerstone of BACARDÍ’s success. The brand’s flavored spirits have become the fastest-growing segment in its portfolio. Products like Mango Chilli and Ginger reflect BACARDÍ’s ability to blend global expertise with local flavors, catering to India’s diverse consumer preferences.

On-trade experiences play a pivotal role in enhancing consumer engagement. From bars and music festivals to brand-led events, BACARDÍ curates drink strategies that resonate with regional preferences. “Our tailored approaches allow us to deliver immersive experiences, making BACARDÍ an integral part of celebrations across the country,” highlights Jha.

Strategic Collaborations for Deeper Connections

Collaborations and partnerships are central to BACARDÍ’s marketing strategy. The recent CASA BACARDÍ Halloween event showcased the brand’s ability to create culturally relevant and memorable experiences. From prosthetic makeup labs to themed cocktail menus, the event exemplified BACARDÍ’s commitment to creativity and authenticity.

“Partnerships enable us to expand our reach and engage with our audience in meaningful ways,” Jha explains. “Our upcoming collaborations are designed to accelerate consumer recruitment, helping us connect with younger audiences entering the legal drinking age.”

Halloween: A Cultural Highlight

BACARDÍ has made Halloween synonymous with its brand in India, evolving the celebration into a cultural phenomenon. What began as themed parties has grown into immersive experiences that celebrate self-expression and creativity.

“CASA BACARDÍ Halloween 2024 was our largest and most memorable celebration yet,” says Jha. “From exclusive pre-Halloween events like film screenings and salon makeovers to a grand party with experiential zones, every detail was designed to inspire self-expression and deliver unforgettable moments.”

Immersive Experiences Year-Round

BACARDÍ’s commitment to creating immersive experiences extends beyond Halloween. Events feature experiential touchpoints such as custom cocktail menus, themed decor, and live performances, all tailored to align with current trends and consumer preferences.

“Our goal is to craft experiences that people remember long after the night ends,” Jha remarks. “By leveraging social trends and insights, we ensure that BACARDÍ remains fresh, engaging, and memorable.”

Innovative Pre-Halloween Engagement

The 2024 CASA BACARDÍ Halloween campaign extended the Halloween celebration beyond a single day, introducing pre-events designed to build excitement. Exclusive film screenings at Liberty Cinema created an old-school Halloween vibe, complete with themed cocktails and music. A salon takeover at You Do You Hair offered attendees spooky makeovers, featuring colorful wigs, custom hairstyles, and Halloween-inspired BACARDÍ cocktails. These innovative pre-Halloween touchpoints provided multiple opportunities for consumers to immerse themselves in the festivities.

Sustainability and Responsibility

Sustainability is integral to BACARDÍ’s operations and events. The brand incorporates eco-friendly practices, such as using compostable materials and promoting water conservation. Initiatives like creating a new lake near one of its plants underscore BACARDÍ’s commitment to protecting vital resources.

“Sustainability is central to our strategy, reflecting our responsibility to consumers and the environment,” emphasizes Jha.

Beyond events, BACARDÍ integrates sustainability into its operations. Many of its factories are equipped with solar panels, and the company actively engages in water conservation efforts, including water harvesting. These initiatives reinforce BACARDÍ’s dedication to minimizing its environmental impact.

Building Brand Loyalty

Listening to consumers is at the heart of BACARDÍ’s approach to building loyalty. The brand combines sustainability, cultural relevance, and authentic connections to deliver memorable experiences that resonate deeply with its audience.

“By understanding evolving preferences and creating curated moments, we strengthen our bond with consumers and set ourselves apart in the industry,” says Jha.

The Role of Social Media

Social media is a key pillar of BACARDÍ’s engagement strategy in India. From promoting limited-edition products to celebrating cultural moments, BACARDÍ leverages platforms to foster a strong community of brand advocates.

“Through influencer collaborations and creative storytelling, we ensure BACARDÍ stays relevant and connected with our audience,” Jha notes.

By tapping into user-generated content, BACARDÍ enhances its brand visibility and fosters real-time engagement. The brand’s vibrant personality shines through its campaigns, which celebrate festivals, music events, and other cultural moments.

Looking Ahead

The future for BACARDÍ in India is bright, with a core focus on recruitment and innovation. The brand remains committed to tailoring its offerings to evolving consumer preferences, ensuring it continues to inspire the next generation of rum enthusiasts.

“Consumer preferences are dynamic, but our focus on the young audience and the spirit of exploration will always guide us,” concludes Jha.

BACARDÍ’s journey in India exemplifies how a global brand can adapt to local nuances while staying true to its essence. By embracing innovation, sustainability, and immersive experiences, BACARDÍ is not just shaping the rum market in India but redefining what it means to connect with consumers.

In a market historically dominated by extremes—low-cost, nutritionally inadequate products and unaffordable premium brands—Carniwel is charting a new path in the Indian pet food industry. Launched by Growel, a leader in the fish feed segment for over 30 years, Carniwel aims to provide premium nutrition at an accessible price point. With its focus on innovation, research-driven development, and market gap analysis, Carniwel has quickly become a promising contender in the burgeoning pet food sector.

The Indian pet food market was divided into two extremes: low-cost products under Rs 200, which barely provide adequate nutrition, and premium options priced over Rs 800, which are unaffordable for most pet owners in India. The brand wanted to fill that gap with a product priced around Rs 500, offering the same premium nutritional benefits found in high-end brands.

Product Innovation and Differentiation 

Carniwel’s product range focuses on using fresh proteins like chicken, lamb, and krill, along with superfoods such as spirulina. This combination enhances digestibility, boosts immunity, and supports healthier coats in pets. Notably, Carniwel introduced India’s first vegetarian pet food line, catering to the country’s significant vegetarian population—a unique selling point in the market.  

“At Carniwel, we’ve carefully designed our product offerings to deliver premium nutrition at an affordable price point. Our brand stands out due to a few key differentiators, particularly around using fresh, high-quality proteins. For example, in our non-vegetarian offerings, we use a significant blend of fresh chicken and lamb for dogs and krill and chicken for cats. Fresh proteins are key because they improve digestibility, protein bioavailability, and the overall efficacy of the food, ensuring that pets are healthier and the food is more palatable," said J. S. Rama Krishna, Business Head, Growel.

The brand's R&D team, led by a chief formulator with over 40 years of experience, ensured the highest nutritional standards. Rigorous clinical tests and blind taste trials conducted with breeders across India confirmed Carniwel’s product acceptance rate of over 95 percent. Its vegetarian range has seen notable success in regions like Punjab, Rajasthan, and Haryana, where cultural preferences lean toward vegetarian diets.  

Rama Krishna added, “One of the standout categories we’re particularly proud of is our vegetarian range. This is the first complete vegetarian product line offered by any pet food brand in India, and it’s addressing a unique market need. In India, around 32 percent of the population is vegetarian, and we estimate that about 14–17 percent of pets belong to vegetarian households. Despite this, many pet food brands don’t cater to this demographic, either due to the stigma surrounding vegetarian pet food or the misconception that it’s nutritionally insufficient.”

Sales and Distribution Strategy  

Carniwel is strategically leveraging both online and offline channels to maximize its reach in the rapidly expanding Indian pet food market. With the online retail segment growing at 30-40 percent annually, the brand expects online platforms to contribute 20 percent of sales by the end of the year, potentially increasing to 30-35 percent by 2026-2027. Amazon is currently the brand’s largest online sales driver, followed by Flipkart and emerging platforms like Supermart, which cater to quick commerce. Meanwhile, offline retail remains a significant channel for larger-sized purchases, with a robust network of 2,500 smaller stores and growing partnerships with omnichannel players like Just Buy Live.

“As the Indian pet food market matures, we see a tremendous opportunity in the Rs 400–500 segment, where Carniwel offers premium quality at a value-driven price. We aim to distribute 2 million samples by March, targeting a 3–4 percent conversion from trials to repeat purchases, which would solidify our position as a market leader in this evolving segment,” added Rama Krishna.

The Indian pet food market is projected to hit $1 billion by 2026, with significant gaps in affordability and nutrition among mass-market and premium brands. Carniwel positions itself as a middle-segment solution priced at Rs 400–500 per kg, appealing to pet owners seeking value and quality. While the brand already contributes 90 percent of the company’s pet food revenue, its long-term goal is to reach Rs 500 crore in sales by 2030, bolstered by aggressive sampling campaigns and consumer promotions to drive trials and repeat purchases.

“Our dual-channel approach ensures that Carniwel caters to the convenience of digital shoppers for smaller packages while meeting the demand for bulk purchases in offline stores. Platforms like Amazon, Flipkart, and Supermart are central to our online growth, while physical outlets help customers experience the brand firsthand, especially for larger bag sizes like 10 kg," Rama Krishna further added.

Geographical Expansion 

Carniwel’s retail expansion strategy is focused on a broad presence across India, with equal emphasis on metro cities and emerging markets. Top-performing cities include Bangalore, Mumbai, Hyderabad, Delhi, and Pune, which collectively contribute around 35 percent to overall sales. Gujarat is also gaining traction, adding approximately 8-10 percent to total sales, bringing the combined contribution of these key regions to 45 percent. Regions like Karnataka, Andhra Pradesh, and Uttar Pradesh show strong performance, while Jammu & Kashmir is a surprising growth area.

“Our retail expansion spans both metro cities and emerging markets. While Bangalore, Mumbai, Hyderabad, Delhi, and Pune are critical contributors to our growth, Gujarat has been a standout with 8-10 percent of total sales. Together, these markets account for nearly 45 percent of our business,” noted Rama Krishna.

In terms of regional contributions, North, South, and West India each account for 30 percent of sales, with East India contributing the remaining 10 percent. Quick commerce platforms are enabling penetration into new areas, particularly in metro-driven markets. Carniwel’s strategy also prioritizes monitoring secondary sales to ensure optimal performance and drive growth in these key regions.

“North, South, and West India are equally significant, each contributing 30 percent of our sales. Interestingly, regions like Jammu & Kashmir and Uttar Pradesh have shown notable traction, highlighting the broad appeal of Carniwel’s offerings across diverse demographics,” Rama Krishna added.

A Strong Start and Promising Future

Despite this growth, around 80 percent of Indian pets still rely on home-cooked meals, leaving ample room for commercial pet food brands like Carniwel to scale. Carniwel accounts for 90 percent of Growel Group's pet food revenue. The brand has set ambitious goals, targeting Rs 500 crore in revenue by 2030, potentially reaching this milestone even earlier. 

It plans to introduce 130 SKUs by mid-2024 and nearly 200 SKUs by 2025, including new protein variants, specialized dietary products, and fish feed under its sister brand, Intan. The company boasts a 95 percent product acceptance rate, surpassing the industry average of 90 percent.

As the world grapples with the environmental consequences of traditional packaging, Pakka Limited stands out as a beacon of hope. The global leader in sustainable packaging solutions has carved a niche for itself by championing innovation and sustainability. Specializing in compostable flexible packaging crafted from renewable materials, Pakka is not just a company but a movement aimed at transforming the way the world approaches packaging.

With an impressive trajectory toward a $100 million turnover with a PBT of $16 million, Pakka’s growth is as much about strategic foresight as it is about a commitment to sustainability. At the heart of this success is a blend of eco-friendly innovation, cutting-edge technology, and a vision to create a greener, more sustainable future.

The Roots of Revolution

Pakka’s story began with a mission: to reimagine packaging by replacing harmful, single-use plastics with eco-friendly alternatives. By tapping into agri-residue-based products, the company created a line of compostable and regenerative packaging solutions for industries ranging from FMCG to food service. Over time, Pakka has grown into a global powerhouse, offering a portfolio of products that are as practical as they are sustainable.

“Pakka has grown by staying focused on what matters: being sustainable, innovative, and understanding market needs. We’ve created a niche by commercializing agri-residue-based products and offering innovative solutions for FMCG and food service sectors,” says Jagdeep Hira, India Business Head at Pakka Limited.

Scaling New Heights

Pakka’s financial journey mirrors its innovative spirit. 

Two significant projects are pivotal to this growth:

• Project Jagriti in Ayodhya: A state-of-the-art manufacturing facility that will scale production while adhering to sustainable practices.
• Project Kawak in Guatemala: Pakka’s first major venture in the Americas, this facility will cater to growing demand in markets like the U.S. and the Middle East.

“Our expansion projects in Ayodhya and Guatemala are not just about increasing capacity but setting new benchmarks for sustainable manufacturing. These facilities will help us scale operations globally while staying true to our mission of sustainability,” Hira shares.

Global Aspirations

Pakka is no stranger to the challenges of international expansion. With its flagship brand CHUK already available in seven global markets, the company has set its sights on reaching 30 countries in the coming years. This expansion involves navigating complex regulatory environments, establishing supply chains, and customizing solutions for diverse markets.

“Expanding internationally has been an exciting journey. By building strong local partnerships and ensuring our products meet global sustainability standards, we’ve been able to navigate market complexities successfully,” says Hira.

The company’s focus on markets like the U.S. and the Middle East reflects a keen understanding of global trends, where sustainability is no longer a luxury but a necessity.

Innovation at the Forefront

At Pakka, innovation is more than a buzzword—it’s a way of life. The company’s world-first compostable and recyclable flexible packaging solutions are a testament to its commitment to pushing boundaries. Designed to disrupt the $600 billion FMCG packaging market, these solutions provide a sustainable alternative to traditional materials that often contribute to environmental degradation.

“Pakka’s compostable flexible packaging will transform the industry by shifting practices toward regenerative materials. It’s about setting new standards for sustainability in FMCG packaging,” Hira explains.

Additionally, the company is tackling specific challenges in the food delivery sector, such as the compostability and durability of lids. Pakka is on the verge of launching a leak-proof version of its delivery containers, addressing common issues like sogginess and leakage.

“We’re in the process of releasing a leak-proof version of our delivery containers. This innovation will significantly enhance user experience and make our delivery packaging even more reliable,” Hira notes.

E-Commerce and D2C Channels

The rise of e-commerce and direct-to-consumer (D2C) channels has presented new opportunities for Pakka. The company has embraced this trend by making CHUK available on platforms like Amazon, Big Basket, Blinkit, and Swiggy Instamart, catering to eco-conscious consumers who prefer the convenience of online shopping.

At the same time, Pakka has partnered with retail giants such as Dmart, Jiomart, and Reliance, ensuring its products are accessible in physical stores. This dual strategy enables the company to reach a broader audience, from tech-savvy online shoppers to traditional retail customers.

Sustainability at Every Step

Sustainability is not just a goal for Pakka; it’s the foundation of its operations. The company is set to reduce its carbon footprint by 10 percent, a milestone achieved through several initiatives:

• Localized Sourcing: By sourcing raw materials within a 200-kilometer radius of its manufacturing plant, Pakka reduces transportation emissions.
• Energy Efficiency: The company uses two in-house boilers to generate energy and recycles 50 percent of its water. Additionally, it recovers 95 percent of chemicals used in its processes, minimizing waste.

“Sustainability is at the core of everything we do. From raw material sourcing to manufacturing, every step is designed to reduce our environmental impact,” Hira emphasizes.

The Flexi Pack Division

Initially serving boutique brands like Brawny Bear, the division is now eyeing partnerships with large FMCG players, where the potential for growth is vast.

“The approval cycles for large FMCG companies can be lengthy, but we’re confident that our high-quality, eco-friendly solutions will drive adoption. The scope for this division goes far beyond Rs 60 crore,” Hira says.

The division’s growth is driven by its ability to innovate and address specific challenges, ensuring its products meet the needs of a rapidly evolving market.

A Catalyst for Growth

Collaboration has been a cornerstone of Pakka’s success. The company has built strong partnerships with like-minded organizations, enabling it to scale operations and innovate continuously.

“Partnerships inspire us to think beyond the status quo. Together, we’re creating solutions that redefine industry standards and drive a greener future,” Hira shares.

These collaborations have not only facilitated global expansion but also helped Pakka stay ahead of the curve in a competitive industry.

Vision 2030

Pakka’s ambitions are as bold as they are grounded in sustainability. By 2030, the company aims to:

• Expand its global footprint to serve 80 percent of its target audience.
• Achieve net-zero carbon impact, aligning its operations with ecological goals.
• Lead the packaging industry with innovative, regenerative solutions.

“Our long-term vision is to create a closed-loop system where every product we make contributes to the health of the planet. Packaging should not just serve a purpose but also restore the environment,” Hira asserts.

Financially, Pakka is setting ambitious benchmarks, aiming to significantly scale its turnover and profitability while maintaining operational excellence. Equally important is fostering a workplace culture that inspires innovation and collaboration.

Why Pakka Stands Out

Pakka Limited is more than just a packaging company—it’s a force for change. By combining economic success with environmental stewardship, the company is setting new standards for what businesses can achieve.

“At Pakka, we’re not just innovating; we’re reimagining an industry. Every product we create, every market we enter is a step toward a greener, more sustainable future,” says Hira.

India’s beauty industry, valued at $15 billion and growing at an annual rate of 8 percent, has witnessed a seismic shift in recent years. With consumers becoming increasingly aware of global trends and the importance of sustainable, holistic skincare, the market has become fertile ground for innovative beauty concepts. Among these, Japanese beauty, or J-beauty, has been quietly making waves.

Known for its minimalism, focus on high-quality ingredients, and long-term skin health, J-beauty offers a refreshing alternative to the fast-paced, often overwhelming world of beauty trends. One of the key players bringing this philosophy to Indian shores is ILEM JAPAN, a brand dedicated to thoughtfully crafted, 100 percent Made-in-Japan products.

“Indian consumers are moving away from excessive routines and gimmicky products. They’re looking for simplicity and authenticity, which is exactly what J-beauty provides,” says Ishvani Patel, Founder and CEO of ILEM JAPAN.

Rooted in Tradition, Crafted for Modern Needs

ILEM JAPAN was founded in early 2021 with a vision to bring the essence of Japanese wellness to a global audience. The brand name, an acronym for Improve Longevity, Enhance Mindfulness, reflects its commitment to promoting well-being through products that combine the best of tradition and innovation.

Patel, who spent a decade living in Japan, was inspired by the country’s holistic approach to beauty and wellness. “Japan’s high life expectancy and glowing skin are no coincidences. They’re the result of balanced living and products that focus on long-term care,” she explains.

This philosophy is embedded in ILEM JAPAN’s offerings, which include moisturizers, serums, body washes, teas, and face masks, all designed to create meaningful experiences. The brand’s commitment to being 100 percent cruelty-free and “Made in Japan” further enhances its credibility in the discerning Indian market.

Why J-Beauty Resonates with Indian Consumers

The Indian skincare industry has long been dominated by K-beauty, with its vibrant packaging and elaborate 10-step routines. However, J-beauty’s understated elegance and focus on essentials have found a growing audience among Indian consumers seeking practical yet effective solutions.

“J-beauty is rooted in minimalism and quality, which aligns perfectly with the needs of today’s Indian consumer,” says Patel. “It’s not about doing more; it’s about doing better.”

ILEM JAPAN’s products are crafted with a focus on achieving “mochi skin”—soft, plump, and hydrated skin. Ingredients like Yuzu Extract (for hydration and brightening), Tanakura Clay (for detoxification), and Sakura Extract (for anti-aging) ensure that every product delivers long-term benefits rather than quick fixes.

This approach resonates deeply with Indian consumers, who are increasingly prioritizing clean beauty and sustainable practices.

Introducing J-Beauty to India

ILEM JAPAN’s entry into the Indian market wasn’t just about selling products—it was about educating consumers on the principles of Japanese wellness. “We wanted to show people that beauty is not just skin-deep,” says Patel. “It’s about a holistic lifestyle that combines skincare with mindful rituals.”

The brand’s teas and face masks have played a significant role in this narrative, blending internal and external wellness. “Our teas, especially matcha, have gained immense popularity in India. They’re not just beverages—they’re an experience that complements our skincare philosophy,” Patel notes.

To make J-beauty accessible, ILEM JAPAN ensured its products were priced competitively while maintaining the highest standards of quality. “Being ‘Made in Japan’ is a promise of excellence, and we wanted to make that accessible to Indian consumers without compromise,” Patel adds.

The Digital-First Strategy

ILEM JAPAN’s entry into India was driven by a direct-to-consumer (D2C) model, leveraging online platforms to reach digitally savvy Indian consumers. Patel emphasizes the importance of building a strong online presence, “India’s digital ecosystem is incredibly dynamic, and being a digital-first brand allowed us to connect with our audience quickly and effectively.”

The brand’s digital strategy includes:

• Social Media Engagement: Platforms like Instagram and Facebook serve as hubs for brand storytelling, product education, and customer interaction.
• Influencer Collaborations: By partnering with trusted voices in beauty and wellness, ILEM JAPAN has amplified its reach while building credibility.
• Personalized Communication: WhatsApp and email campaigns help the brand maintain direct relationships with customers, fostering loyalty and repeat purchases.

This approach has been complemented by the brand’s physical presence in Pune and Chennai, along with kiosks in key locations, providing consumers with an opportunity to experience the products firsthand.

Building Trust and Aspirational Value

To establish itself in a competitive market, ILEM JAPAN strategically collaborated with celebrities whose personas aligned with its brand ethos. Partnerships with Zeenat Aman for the tea range and Jim Sarbh for the men’s skincare line have been instrumental in driving awareness.

“Zeenat Aman’s timeless elegance perfectly complements our teas, while Jim Sarbh’s refined persona reflects the simplicity and sophistication of J-beauty,” explains Patel.

Other collaborations with influencers like Karan Johar, Soha Ali Khan, and Gabriella Demetriades have further bolstered the brand’s presence, making it a favorite among urban, aspirational consumers.

Challenges and Opportunities in the Indian Market

Entering a market as diverse and dynamic as India comes with its own set of challenges. Patel highlights the importance of raising awareness about J-beauty’s unique principles, “Many Indian consumers are familiar with K-beauty, but J-beauty is still a relatively new concept here. Our focus has been on educating people about its simplicity and effectiveness.”

Despite these challenges, the opportunities are immense. With the rise of clean beauty and the increasing demand for ethical, sustainable products, ILEM JAPAN is well-positioned to cater to an audience that values transparency and quality.

The Future of ILEM JAPAN in India

Looking ahead, ILEM JAPAN aims to deepen its presence in the Indian market by expanding its product range and retail footprint. The brand plans to introduce more heritage-inspired products, blending traditional Japanese ingredients with modern botanical innovations.

“Our health category, particularly teas, will play a significant role in our growth strategy,” says Patel. “As consumers become more mindful, we see an opportunity to introduce high-quality wellness products that nourish both body and mind.”

The brand is also exploring partnerships with local retailers to reach a wider audience and make its products more accessible across Tier II and Tier III cities.

J-Beauty’s Long-Term Potential in India

As J-beauty continues to gain traction, ILEM JAPAN is emerging as a key player in shaping its narrative in India. Patel believes that the future of the Indian beauty market lies in products that combine global standards with local relevance.

“J-beauty is not a passing trend—it’s a philosophy that’s deeply rooted in tradition yet incredibly modern,” she says. “Our goal at ILEM JAPAN is to make this philosophy an integral part of the Indian skincare landscape.”

With its unwavering commitment to quality, authenticity, and mindfulness, ILEM JAPAN is poised to lead the charge in redefining beauty and wellness in India, one ritual at a time.

A New Chapter in Indian Skincare

The rise of J-beauty in India marks a significant shift in how consumers approach skincare—moving away from superficial fixes to embrace holistic well-being. Brands like ILEM JAPAN are not just riding this wave; they’re setting new benchmarks for what beauty can and should be.

“Skincare is not about adding steps—it’s about adding value,” Patel concludes. “At ILEM JAPAN, we’re proud to offer products that enrich people’s lives, blending the best of Japanese tradition with the aspirations of modern India.”

As J-beauty continues to grow, ILEM JAPAN’s thoughtfully crafted products are paving the way for a more mindful, sustainable, and effective approach to skincare in India.

Levi Strauss & Co. (LS&Co.), a pioneer in denim and a brand that has transcended generations, continues to capture the hearts of consumers worldwide. India, a vibrant cultural hub, is an important part of Levi’s journey as it pivots into a direct-to-consumer (D2C)-first, omnichannel denim lifestyle brand. The brand’s commitment to a D2C-led strategy is more than a business model; it is Levi’s vision of a future where innovation, culture, and customer-centricity intersect.

“While we have this incredible heritage of 170 years, in many ways we are just getting started, with tremendous opportunities ahead – especially here in India, which is an unparalleled global cultural hub,” said Hiren Gor, General Manager, South Asia at LS&Co.   

This transformation is underpinned by Levi’s mission to embrace a D2C-first approach, focusing on immersive brand experiences, innovation in product categories, and a commitment to resonate with the evolving cultural landscape of India.

Building a Robust Retail Footprint in India

India’s retail landscape has witnessed a seismic shift, and Levi’s is strategically expanding to capitalize on this growth. Presently, Levi’s operates over 450 stores across 150 cities, underscoring India’s position as a high-priority market. The brand has recently introduced its ICON stores at premium locations, including Linking Road in Mumbai and Pacific Mall in New Delhi, to provide an elevated and immersive shopping experience. “We recently unveiled our largest store within a mall and the fifth largest Levi’s store globally at Pacific Mall, New Delhi, and launched one of Asia’s largest stores in Brigade Road, Bengaluru last year,” Gor explained, reflecting on the importance of India in Levi’s global strategy.

The brand sees growth beyond just the number of stores, aiming for larger, experiential spaces that showcase a diverse range of products from denim to lifestyle pieces. These expansions cater to a new generation of fashion-conscious consumers who value quality and cultural connection, while also embodying Levi’s iconic brand ethos. To this end, Levi’s is also increasing its presence in Tier II and III cities, recognizing the vast untapped potential outside metro markets. By bringing the denim lifestyle to enthusiasts across the country, it is broadening its reach and staying at the center of local culture.

Beyond Denim

While Levi’s holds a stronghold in denim, the brand is evolving its product portfolio to offer a more comprehensive range of clothing. “Our focus remains on owning the denim lifestyle while also diversifying beyond denim to include tops and bottoms for both men and women,” said Gor. Levi’s has achieved a balanced "top-to-bottom" ratio, with consumers falling in love with both categories equally. The brand’s growing portfolio includes denim skirts, dresses, and its latest addition, Levi’s 578 jeans—an ultra-loose fit designed to align with the current consumer preference for relaxed fits.

As India’s consumers embrace self-expression and body positivity, Levi’s is responding with offerings that resonate with local trends. Even as looser, baggier fits gain popularity, the brand hasn’t abandoned its classic skinny jeans, which continue to drive significant sales. “We are seeing Indian consumers gravitate towards looser, baggier fits that prioritize comfort, self-expression, and body positivity. However, our skinny collection remains a beloved choice, especially in India,” he shared.

Accelerating the D2C Strategy

As part of its strategic shift, Levi’s is investing heavily in a D2C-first model, designed to strengthen connections with consumers through both physical and digital touchpoints. The brand’s flagship e-commerce site has become a core component of this strategy, bridging the gap between offline and online shopping. In addition to its website, Levi’s is also accessible on popular e-commerce platforms like Myntra and Ajio, ensuring that consumers can shop for Levi’s products wherever they prefer.

“E-commerce currently contributes approximately a quarter of our total revenue in India, and we expect this to grow steadily as we continue to invest in our digital transformation,” highlighted Gor. Levi’s sees omnichannel growth as critical to its future, focusing on a seamless, consumer-first experience across all channels. This approach allows it to reach a broad audience, including consumers who enjoy blending physical and digital shopping.

Connecting with Millennials and Gen Z

Levi’s marketing strategy in India is deeply rooted in cultural relevance. From collaborations with Bollywood icon Deepika Padukone to partnerships with events like Lollapalooza and the ‘Dil-luminati Tour’ with Diljit Dosanjh, the brand engages its audience through meaningful connections. “We aim to be present in the lives of our consumers at moments when they are their true selves, on the lookout for a community to have memorable experiences,” explained Gor.

The launch of the limited-edition Diljit Dosanjh Fan Merch Collection, which includes exclusive tees, hoodies, and sweatshirts, further strengthens Levi’s cultural alignment. This collection is now available in select stores and online, offering fans a unique blend of style and cultural relevance, especially during the festive season.

Levi’s strategic partnerships extend beyond celebrities and entertainment, with recent collaborations with brands like Super Mario and Royal Enfield to capture the interest of the younger generation.

Expanding into New Markets

Looking ahead, Levi’s is focused on further solidifying its position as a D2C-first company. Earlier this year, CEO Michelle Gass announced LS&Co.’s ambition to achieve $10 billion in global revenue, a goal that will lean heavily on markets like India. Levi’s strategy for India includes an aggressive push into new markets, particularly Tier II and III cities, where untapped potential offers significant growth opportunities. “We are focused on scaling highly productive stores that keep our consumers at the center, whether in metropolitan areas or emerging regions,” Gor shared.

The brand is also investing in larger retail spaces that provide a more immersive experience, as well as enhanced digital interfaces on its website. This combination of digital and physical channels enables Levi’s to meet consumers where they are, blending the convenience of online shopping with the unique appeal of in-store experiences.

“Our DTC-first approach is not just about being present across platforms; it’s about creating memorable brand experiences that keep Levi’s at the heart of our consumers’ lives,” Gor concluded.

In the early 1990s, amid India’s economic liberalization, Rajinder Gupta planted the seeds for what would become Trident Group in Punjab. Originally a single yarn-making unit, Trident has since evolved into a global name in home textiles, paper, chemicals, and energy. With a presence spanning over 100 countries, Trident remains rooted in quality, trust, and community. Under the marketing vision of its Chief Marketing Officer, Harshavardhan Chauhaan, Trident’s story is reshaping for a modern world.

A Journey of Impact and Evolution

Since stepping into the role of CMO, Harshavardhan Chauhaan has focused on combining Trident’s legacy with a future-ready approach. With over two decades of experience in marketing across retail, eCommerce, FMCG, and durables, he brings a wealth of insight to Trident’s expansive goals. His journey began by diving into the brand’s heritage, but he has quickly grown his role to oversee a range of initiatives designed to keep Trident relevant and impactful.

"My journey with Trident has been exhilarating. We’re not just selling products; we’re creating experiences and connections that customers truly value,” Chauhaan shares. “Our goal is to resonate with them on an emotional level, staying true to the values that have been Trident’s foundation.”

The Power of Storytelling

One of the most impactful initiatives under Chauhaan’s leadership is the “My Love for Home” campaign, which captures the warmth and sentiment that people feel for their homes. Featuring Bollywood icon Kareena Kapoor Khan, the campaign has struck a chord with customers across the country. Its message encourages customers to embrace the comfort, style, and luxury that make a house a home. By blending high-quality visuals with the influence of a beloved celebrity, Trident has witnessed a surge in both in-store traffic and online engagement.

"Our festive campaign is an invitation for people to express their love for their homes. With Kareena Kapoor Khan, we’re bridging the traditional and modern, creating a campaign that resonates with the heart,” says Chauhaan.

By tapping into the sentiments of the festive season, Trident has positioned itself as a preferred brand for those looking to create welcoming, beautiful spaces in their homes.

Empowering the Youth of India

Beyond the luxury of home decor, Trident’s commitment to social responsibility is embodied in its flagship recruitment program, Takshashila. Launched to empower young individuals from rural and semi-urban India, Takshashila provides training and mentorship for people with ITI, diploma, or 10+2 qualifications, preparing them for meaningful careers. To date, the program has trained over 20,000 individuals, offering starting salaries around Rs 12 lakhs per annum, a life-changing opportunity for many.

Chauhaan further notes, "Takshashila is more than a recruitment program; it’s a bridge to sustainable careers and empowerment for thousands of young Indians. It’s about creating opportunities and preparing a skilled workforce that will drive the future of India."

In 2024, Trident aims to expand the program’s reach to 50,000 applicants, reinforcing its commitment to social impact.

Honoring Everyday Heroes

Trident recently launched “Karamyogi Ki Udaan” on its Mission Day, a campaign that highlights the extraordinary stories of its team members, known as “karamyogis.” The initiative, created in collaboration with Josh Talks, tells the stories of Trident’s unsung heroes who display resilience, commitment, and excellence every day. Through a series of videos, Trident celebrates the achievements and dedication of its employees, reinforcing the brand’s belief in “Golden Hearts, Golden Trident.”

"Karamyogi Ki Udaan celebrates the spirit and strength of our people. These stories inspire us, and they allow us to recognize the incredible contributions of our team members, who are the backbone of Trident," shares Chauhaan.

This initiative reflects Trident’s commitment to valuing and uplifting its community, both within and beyond the workplace.

Balancing Tradition and Modern Consumer Needs

In a market that constantly changes, Trident has mastered the art of maintaining its core brand identity while staying adaptable to shifts in consumer behavior. For Chauhaan, the key to consistency lies in staying true to Trident’s foundational values of trust, quality, and innovation while integrating fresh insights on consumer needs, especially around sustainability and personalization.

"It’s about balancing consistency with agility. Our values are at the core, but we’re flexible enough to align with the evolving needs of our customers," he explains.

Regular audits and consumer feedback help ensure that Trident’s message remains both relevant and authentic across all platforms.

The Age of Personalization and Digital Integration

One of the defining aspects of Trident’s new marketing strategy is its focus on data-driven personalization and digital transformation. By using consumer insights, Trident tailors its approach to meet the diverse needs of its audience, crafting a cohesive experience that connects online and offline shopping.

"Our approach is never one-size-fits-all. Data allows us to make each customer’s journey unique. Through digital integration, we’re able to create a seamless experience that stays relevant to each individual," Chauhaan shares.

This year, Trident took a bold step by becoming the Home Décor Partner for Bigg Boss Season 18. By placing its products in one of India’s most-watched reality shows, Trident connects with an expansive, diverse audience in a way that blurs the line between entertainment and lifestyle. This partnership showcases Trident’s collections in a setting that resonates with viewers, amplifying its reach and impact.

Fostering Customer Loyalty

For Trident, customer loyalty is more than just repeated purchases. It’s about building trust and delivering a consistently excellent product experience. Chauhaan sees loyalty as a byproduct of quality and authentic engagement, both of which are central to Trident’s philosophy.

"Quality is the foundation, but loyalty goes beyond that. It’s about making customers feel valued through engagement and personalized experiences,” Chauhaan explains.

Through loyalty programs and personalized offers, Trident strengthens its bond with customers who appreciate not only the products but also the brand’s dedication to enhancing their lives. Trident’s storytelling approach, combined with initiatives that speak directly to customer values, helps forge a lasting emotional connection with the brand.

Staying Ahead with Innovation and Collaboration

Remaining competitive in the retail space requires ongoing innovation. Trident’s strategies focus on combining immersive experiences, such as augmented reality previews, with influencer collaborations to stay relevant. Through these efforts, Trident ensures its message is visible, engaging, and impactful.

"Staying ahead means understanding what our customers want, sometimes before they do. Our approach with AR previews and influencer partnerships is about creating experiences that go beyond just selling products," Chauhaan asserts.

Additionally, Trident’s annual Retailers Meet strengthens relationships within the industry, fostering collaboration rather than competition. This flagship event provides a platform for exchanging insights and feedback, co-creating solutions, and keeping Trident’s finger on the pulse of market trends.

A Compass for Innovation

Customer feedback is invaluable to Trident’s growth and evolution. By gathering insights through social media, surveys, and product reviews, Trident can shape its offerings based on real consumer needs. This proactive approach helps the brand stay connected to its audience and ensures that its marketing initiatives are continually refined.

This approach positions Trident as a brand that genuinely cares about its consumers, adapting and evolving in response to their feedback.

The Future of Marketing at Trident

Looking ahead, Chauhaan sees two major trends shaping the future of Trident’s marketing: AI-driven personalization and sustainability. Artificial intelligence enables Trident to craft highly tailored experiences, from personalized recommendations to dynamic pricing. Simultaneously, with sustainability becoming increasingly important to consumers, Trident’s eco-friendly practices are set to further reinforce its reputation as a responsible, trusted brand.

"AI and sustainability are the future of marketing. By combining personalized experiences with eco-conscious practices, we’re building a brand that consumers can trust and feel proud to support,” Chauhaan says.

With a deep legacy of quality and innovation, Trident Group remains committed to making an impact that goes beyond business. Under Chauhaan’s marketing leadership, the brand is entering a new era, aligning its timeless values with cutting-edge strategies to meet the demands of modern consumers. From product innovation and digital transformation to social responsibility, Trident is building a future where purpose and performance go hand in hand, inspiring both loyalty and admiration.

With a legacy of trust and innovation, Marico has carved a distinctive niche in the FMCG sector in India. Known for its flagship brands Parachute and Saffola, the company has consistently set benchmarks with a range of products tailored to Indian sensibilities and tastes. Under the leadership of Vaibhav Bhanchawat, Chief Operating Officer, India & Foods Business, Marico Ltd., the brand has achieved remarkable milestones and continues to expand its portfolio to meet the demands of health-conscious consumers.

Leading the Oats Revolution

Marico’s recent achievement of Saffola Oats becoming the number one oats brand in India, according to Kantar Household Panel Data, is a testament to the company's commitment to health and taste. Vaibhav Bhanchawat attributes this success to the brand's unique understanding of Indian consumers and its dedication to innovation.
"Our foods journey began with plain Saffola Oats, but understanding the Indian consumer's love for masaledar flavors, we took a bold step by launching Saffola Masala Oats. This innovation helped us cater to local palates across different regions," Bhanchawat shared, emphasizing Marico's consumer-centric approach.

Saffola entered the oats market with a twist—introducing savory flavors that resonate with regional Indian tastes. Recognizing the growing awareness of healthy lifestyles, Marico developed products that are both nutritious and flavorful, catering to the Indian desire for wholesome, convenient meals. Bhanchawat credits impactful marketing campaigns for driving awareness and adoption of Saffola Oats as a regular choice for health-conscious households.

"By strategically curating Saffola Oats with the perfect combination of health and taste, we tapped into the market segment that values nutritious, delicious, and convenient solutions," Bhanchawat explained, highlighting the brand's ongoing commitment to healthy snacking options.

A Diverse Portfolio of Health-Centric Products

Since Saffola’s inception in the 1960s as a heart-healthy oil brand, it has evolved to represent much more than edible oils. Over the years, Saffola has become synonymous with healthy snacking, and Marico has expanded its portfolio to address various aspects of consumers' health journeys. The brand’s offerings now include Saffola Honey, Saffola Mealmaker Soya Chunks, and Saffola Muesli, among other innovations.

"Saffola now operates across multiple food categories, from Saffola Honey to our new Saffola Masala Millets, each designed to meet specific consumer needs and align with India's changing dietary trends," Bhanchawat noted. "Our goal is to strengthen our presence in the healthy foods and ready-to-cook segments through continuous innovation and product differentiation."

Marico’s focus on healthier food options is evident in its diversified product lineup. Products like Saffola Peanut Butter, Saffola Crunchiez, and Saffola Oodles offer consumers a range of nutritious choices, catering to growing demands for quick and easy meals. In line with the government's vision of promoting millets, Saffola introduced millet-based options, such as Saffola Masala Millets, as a nutritious alternative to traditional grains.

Redefining Breakfast for Indian Consumers

With the recent launch of Saffola Muesli, Marico is introducing a familiar yet exciting flavor profile to a category that is relatively new to many Indian consumers. Marico’s research revealed that while there is awareness around muesli, many Indians find the taste unfamiliar. To address this, the company has introduced flavors like Kesar Crunch, combining the health benefits of muesli with flavors familiar to Indian palates.

"Saffola Muesli Kesar Crunch is an industry first, bringing excitement and familiarity to the muesli category. We aim to make healthy options accessible and enjoyable, so even traditional flavors are a part of this shift towards healthier diets," Bhanchawat stated.

The product’s success demonstrates Marico’s understanding of the Indian market, where taste often dictates food choices. The brand also offers unique flavors like Chocolate in the Saffola Muesli line, ensuring there’s something for everyone looking for an enjoyable, healthy breakfast option.

Leveraging Marico’s Indian Roots

As an Indian multinational company, Marico has a strong local foundation that provides it with unique insights into regional preferences. This local understanding has been a cornerstone of Marico's strategy, allowing it to stay ahead in the competitive FMCG sector. Bhanchawat emphasized that Marico’s diverse product portfolio caters to the varied tastes and preferences across India’s regions.

"India is a land of diversity, and our products are crafted to reflect that. We create offerings that cater to the specific local tastes—like the spicy, flavorful profiles of Saffola Masala Oats—providing a familiar and comforting experience for every consumer," he said.

This commitment to understanding and incorporating regional flavors has driven Marico's success in markets where competition is fierce. The company's efforts to create products that resonate with local tastes and preferences help Marico maintain a strong foothold, positioning it as a leader in India’s health-focused FMCG landscape.

Data-Driven Innovation

At Marico, consumer feedback is invaluable. Bhanchawat emphasized the importance of data analytics in identifying trends and refining products to meet consumer expectations. Marico uses various listening tools across social media platforms to track emerging trends and analyze consumer sentiments. This data-driven approach ensures that Marico’s products align with current preferences and needs.

"Consumer insights guide our journey of continuous improvement, allowing us to refine our products to match the evolving tastes and demands of our consumers. This data helps us craft targeted campaigns, ensuring that our message reaches the right audience,” he elaborated.

Through this collaborative approach, Marico combines consumer feedback with data insights to drive product innovation. This not only keeps Marico at the forefront of the FMCG sector but also helps it remain agile and responsive in a dynamic market.

Pioneering a Healthier Future in FMCG

Marico’s journey from a pioneering oil brand to a diverse health-oriented portfolio exemplifies its ability to evolve with the times. Saffola’s transformation into a brand synonymous with healthy snacking reflects a broader trend in India—where consumers are increasingly prioritizing health without compromising on taste.

Under Vaibhav Bhanchawat’s leadership, Marico is positioned for continued growth in the health foods sector, guided by its understanding of Indian consumers, commitment to innovation, and data-driven strategies. By offering a mix of traditional flavors and innovative products, Marico is setting the benchmark for Indian brands in the FMCG sector, creating a legacy of trust, quality, and health-conscious solutions.

"At Marico, our mission is to blend health and taste seamlessly, empowering our consumers to make healthier choices that they can enjoy. We are not just a brand; we are partners in the journey toward healthier living," Bhanchawat concluded, capturing the essence of Marico’s vision for a better tomorrow in FMCG.

The Indian Garage Co. (TIGC), a brand celebrated for its trendy, affordable fashion with a robust online presence, marked a milestone on October 13th with the launch of its first Exclusive Brand Outlet (EBO) on Bengaluru’s Brigade Road. The store aims to bridge the gap between online convenience and the tactile, immersive experiences customers crave. With plans to open 10-15 more stores within the next six months and an ambitious goal to reach 100 stores in 3-5 years, TIGC’s vision for physical expansion is as bold as its designs. Alka Dembla, Head of Retail at The Indian Garage Co., explained the company’s vision, "The goal isn’t just about opening stores; it’s about creating spaces where our brand’s ethos and style come alive. Our EBOs are crafted to be more than retail spaces—they’re experiences."

Expanding into the Heart of India’s Retail Market

Recognizing the evolving retail landscape, TIGC aims to enhance customer engagement by blending the online and offline worlds. The brand’s immediate plans target a phygital approach to increase customer accessibility and expand its footprint. Their strategy includes Exclusive Brand Outlets in vibrant markets such as tier two and tier three cities, including Kochi, Hyderabad, Lucknow, and Surat. These regions have been selected for their rapidly growing consumer base, aligning with TIGC’s commitment to making fashion accessible.

"We are committed to reaching the pulse of the Indian consumer in every corner," Dembla shared. “Our expansion into cities beyond metro areas reflects our belief in the potential and demand from these markets."

Creating a Seamless Omnichannel Shopping Experience

TIGC’s new stores play a critical role in a well-rounded omnichannel strategy that integrates online and offline shopping. According to TIGC’s Founder and CEO, Anant Tanted, the idea is to make online and offline touchpoints interact fluidly, creating a unified shopping journey.

This strategy enables customers to:

• Explore Products in Person: Customers can engage directly with the latest trends and styles through in-store displays, enhancing online browsing with hands-on experiences.
• Order Online with Ease: TIGC’s e-commerce platform will allow customers to browse and order products for home delivery, aligning with the convenience of online shopping.
• Receive Personalised Recommendations: Leveraging data insights from online and offline interactions, TIGC will tailor recommendations to individual preferences, helping to build loyalty and repeat purchases.

By interlinking these touchpoints, TIGC ensures a seamless, cohesive experience. As Dembla puts it, “It’s about building meaningful connections that inspire trust and foster loyalty, beyond the transaction.”

The In-Store Experience: A Space Where Fashion Meets Community

TIGC’s EBOs offer a unique shopping environment that goes beyond the traditional retail experience. Sleek, interactive displays and modern interiors create an ambiance where fashion and aesthetics converge, allowing shoppers to not only explore but also capture their experiences in these visually appealing spaces. Dembla elaborates:

"Our stores are designed to be destinations, where customers can immerse themselves in the TIGC world. The look, feel, and layout of each EBO reflects the spirit of our brand—bold, contemporary, and accessible."

With dedicated spaces to capture the essence of the brand’s aesthetic, these stores provide the ideal backdrop for style-savvy shoppers who want to connect with TIGC’s culture firsthand.

Investment in Quality: Laying the Groundwork for Revenue Success

Setting up a high-quality EBO is no small feat, with investments ranging from Rs 2,000 to Rs 2,500 per square foot, ensuring the store’s design and ambiance mirror TIGC’s commitment to quality and style. Revenue projections for the new store indicate a promising return, targeting around Rs 60 per square foot per day. This aligns with TIGC’s focus on building meaningful physical spaces to complement its digital growth. Dembla emphasizes the store's importance within their overall strategy:

"While our online sales remain vital, the physical stores offer a unique opportunity for us to connect with customers, to build relationships, and deepen brand loyalty."

Understanding and Serving the Gen Z Audience

With Gen Z driving a significant portion of fast fashion demand, TIGC is keenly attuned to this demographic’s style and affordability needs. By focusing on streetwear and contemporary fashion trends, the brand meets the preferences of young, style-conscious consumers who value quality and cost-effectiveness. Social media has been a crucial platform for TIGC to engage with this audience, creating a community that feels connected to the brand’s journey.

Dembla reflects on the approach, "Our goal is to be more than just a brand. We’re building a community around the shared values of style, affordability, and individuality."

Balancing Growth with a Multi-Channel Strategy

TIGC’s multi-channel approach plays to the strengths of both online and offline platforms, ensuring the brand remains agile. For example, the online platform allows TIGC to reach a wider audience with convenience-focused features such as online ordering and home delivery. At the same time, physical stores offer customers a tactile experience that deepens engagement.

To support this, TIGC plans to offer cross-channel promotions and “buy online, pick up in-store” options, encouraging customers to interact with both platforms. Regular data analysis and customer feedback from both online and offline channels will help TIGC refine its offerings, ensuring the brand stays relevant. “We see this as an evolution in retail, one where we use every tool at our disposal to create an unforgettable customer experience,” Dembla states.

Setting the Standard in India’s Rapidly Evolving Fast Fashion Market

In a fast-moving industry where consumer preferences change rapidly, TIGC is making strides with a distinctive model. With over 300 new styles launched each month, TIGC’s agile, end-to-end design process enables the brand to keep pace with trends and cater to diverse customer needs. The brand’s entry into categories such as womenswear and plus-sized fashion shows its commitment to inclusivity and responsiveness to market demands.

According to Dembla, “Our ability to introduce new designs every month is one of our biggest strengths, allowing us to stay ahead in the dynamic fast fashion landscape.” This agility is supported by TIGC’s robust social media engagement and interactive campaigns, building a strong relationship with the customer community.

Revenue Growth and Projections

With the brand’s revenue growing threefold in the last few years from its online channels alone, TIGC is poised for substantial expansion with its new EBO. Backed by recent investments, including Rs 155 crore from Aditya Birla’s TMRW, TIGC is positioned to leverage these funds to fuel its ambitious goals. The brand envisions reaching a Gross Merchandise Value (GMV) of Rs 1,500 crore in the next five years, driven by strategic offline expansions and innovations in customer engagement.

Dembla is optimistic and states, “Our growth trajectory is strong, and with every new store, we open doors to new opportunities to connect, engage, and inspire our customers.”

The Role of Physical Stores in the Omnichannel Era

TIGC views physical stores not merely as transaction points but as spaces for immersive brand experiences. Dembla believes that as the retail landscape evolves, physical stores will play a crucial role in offering personalized, memorable experiences that enhance online engagement.

"In the future, physical stores will become more than shopping destinations; they will be spaces where customers can experience the brand firsthand, bridging the online-offline divide," she states.

TIGC’s upcoming omnichannel capabilities will further solidify this integration, with advanced inventory management systems and click-and-collect options designed to provide a smooth shopping journey across all touchpoints.

Transitioning from D2C to a Multi-Channel Powerhouse

The brand’s transition from a primarily digital presence to a multi-channel model has not come without challenges. Maintaining a seamless experience across online and offline channels has been crucial for consistency, as the brand adapts to in-store dynamics. However, this shift offers significant opportunities for TIGC to build closer relationships with customers.

Dembla shared her thoughts on this transition, “Being in physical retail allows us to connect with our customers in ways we couldn’t before. It’s a chance to foster trust and loyalty by giving them a true sense of our brand.”

Future Trends in Indian Retail

As TIGC continues to grow, it is aware of the broader shifts in the retail industry. Dembla anticipates that seamless omnichannel experiences will become the new standard, with technology playing an increasingly pivotal role in retail. Personalization, driven by AI and data analytics, will help brands understand and cater to customer needs in more targeted ways. Physical stores, she believes, will evolve from simple transaction points into experiential hubs that enrich the customer’s journey.

"We see retail becoming a blend of the physical and digital, where stores are more than sales venues—they’re where brand stories come alive," Dembla concludes.

From strategic expansions to embracing omnichannel retail, TIGC is laying a foundation for sustainable growth, creating spaces where style and community meet. With its focus on affordability, style, and personalization, TIGC is not just responding to trends—it’s shaping the future of retail in India.

India presents a compelling opportunity for beauty brands that have an inclusive and global outlook in their product offering and persona. For Kylie Cosmetics, this expansion is a very natural next step. India’s young demography, increasing digital consumption, and customer movement to premiumization align perfectly with the brand's DNA, making it the perfect destination. House of Beauty recognizes this potential and has partnered with Coty Inc. to bring Kylie Cosmetics to India for its focus on quality, innovation, and customer experience that resonates well with Indian consumers seeking premium beauty products.

“India plays a pivotal role in Kylie Cosmetics' global growth strategy, offering significant market size and potential, diversification of revenue streams, and strategic location for expansion into neighboring markets. The country provides valuable opportunities for innovation and customer insight, driving growth through focused marketing and product strategies,” said Sanjali Giri, Chief Business Officer, House of Beauty.

Available Exclusively at Sephora India

Partnering with Sephora India was a strategic decision for Kylie Cosmetics, to provide an exclusive experience to Indian consumers via a globally established and leading premium beauty retailer. Its extensive network of premium consumers across India and expertise in providing global standards in customer experience and brand activations give the brand the required platform. “This alliance enhances the brand’s credibility and customer centricity, aligning with its strategy to offer high-quality products and experiences,” she explained.

To drive growth, Kylie Cosmetics has a well-chalked-out phase-wise expansion plan for the market that ensures its reach and presence in the most effective manner. As a brand, Kylie Cosmetics is committed to a strong omni-channel presence to ensure end-to-end customer experience with specific initiatives and focus on digital to recreate its global digital supremacy in the market.

“By the end of 2025, the brand will be present in multiple premium omnichannel retail spaces,” added Sanjali.

Kylie Jenner's Influence Captivates Indian Beauty Fans

In India, celebrities, especially international ones, have a profound influence on consumer behavior, shaping trends and driving product choices. Kylie Jenner, as a global icon, holds immense sway in the Indian market, where her fashion, lifestyle, and beauty choices are closely followed. Indian consumers, particularly younger generations, are drawn to brands endorsed by international celebrities, seeing them as aspirational figures.

Kylie Jenner’s involvement in promoting her products adds to this appeal, as her authenticity and hands-on approach create a deeper connection with her audience. “She not only endorses the brand but actively showcases how she uses and develops the products herself. By sharing tutorials, behind-the-scenes content, and real-life applications of her cosmetics, Kylie brings an authenticity that resonates deeply with Indian consumers, who value both celebrity influence and genuine recommendations,” stated Giri.

Customer Response & Trends

The response to Kylie Cosmetics in India has been encouraging, with a particularly strong performance in the lip category. The brand itself emerged from its iconic lip products, notably the Kylie Lip Kits, which quickly gained a cult following and set the foundation for Kylie Cosmetics' success. Over time, Kylie Cosmetics has grown into a full-fledged beauty brand, but the lip segment continues to be a major driver of its popularity.

“In India, consumers have shown a deep love for premium, cruelty-free, and vegan lip products. Responding to recent trends and demands of GenZ, we have introduced tinted butter balms and lip oil variants to the Indian market, which have been met with great enthusiasm. This focus on hybrid products, combining makeup and skincare, aligns perfectly with evolving consumer preferences, and continues to guide our innovation and product development strategies,” asserted Sanjali.

Upcoming Launches

The brand recently entered into the fragrance segment with the 'Cosmic' line. This decision was further supported by Kylie Cosmetics’ strong customer loyalty and strategic alignment with global product growth. The 'Cosmic' line, designed to appeal to a wide range of consumer preferences, enhances the brand's position within India’s rapidly expanding beauty market.

Additionally, just in time for the festive and winter season, the brand also launched tinted butter balms, lip oils, and an eyeshadow palette.

“By 2025, we have an exciting lineup planned, including the compact foundation, plumping powder lips, lip and cheek blush tint, and supple kiss lip glaze—all of which are already global favorites,” she noted.

Aims for Top 10 in India

The brand’s vision is to establish Kylie Cosmetics as a leading and most accessible celebrity beauty brand in India by driving growth, fostering strong customer relationships, and staying ahead of market trends. To meet the growing demand for premium international brands, it plans to expand its product portfolio, offering Indian consumers the high-quality, trend-setting products they seek.

“Kylie Cosmetics aims to be in the Top 10 premium cosmetics brands in India in its first 3 years in the market,” concluded Giri.

Co-founded in 2017 by Aakash Goswami and Anup Goswami with a mission to create an aspirational, unisex grooming brand, Whiskers India represents a unique blend of innovation and authenticity in personal care. "Our goal was to offer an international-level product that’s made in India," shared Neeja Shah Goswami, CEO, Whiskers. With celebrity partner Rannvijay Singha, the brand has grown into a favorite among modern Indian consumers. 

The Inception and Initial Strategy

Whiskers India began with a focus on men’s grooming, launching products like beard oils and hair care essentials. Initially piloted in 100 local beauty parlors, the brand officially entered the market in 2021, scaling nationally with Reliance Smart stores. This partnership enabled the brand to launch in 300 stores, growing to over 700 to 1000 nationwide. 

“The first pilot was run within the 100 local beauty parlor segment because they wanted the first-hand opinions of people and the beauticians. We saw good responses in 2021, and then we launched the brand on a national level with Reliance Smart.” said Neeja.

Navigating the Skincare Landscape

In 2023, the Indian skincare market was valued at $2,933.7 million. The demand for skincare products in India is expected to grow at a 14.6 percent CAGR over the forecast period. From $3,310.5 million in 2024 to $12,934.2 million in 2034, the sector is expected to grow.

The demand for self-care products surged as consumers began prioritizing personal well-being. The grooming industry, historically dominated by international giants, saw a shift during the COVID-19 pandemic. The Indian male grooming market was valued at $1.6 billion in 2022. It is expected to grow to $3.5 billion by the end of the decade.  Whiskers India pursued an omnichannel approach, combining e-commerce with general and modern trade, aiming to become a household brand recognized by customers across India. 

From Men’s Grooming to a Unisex Brand

Neeja stated, “When we started the product line, it was more, beard care, and, hair care, which was specifically for men, which was our first few products that suddenly got so much appraisal. So we were told by them that you should be more towards the unisex while you are calling it men's grooming.” 

Although Whiskers initially focused on men’s grooming, consumer feedback led to a transformation into a unisex brand. This feedback helped the brand realize the potential of gender-neutral products, which they promptly incorporated into its line. Today, it offers 26 products across skincare, haircare, and fragrances designed to cater to all genders.

Rannvijay’s Partnership Role

“The design of the product, the actual ingredients and knowing what goes into this product so that users and consumers were confident. That's one of the reasons that I've partnered with Whiskers India,” said Rannvijay Singha. 

Rannvijay Singha’s partnership with Whiskers India goes beyond being a brand ambassador, as a 14 percent stakeholder. The company is actively involved in the brand’s strategy, development, and vision. Singha is passionate about promoting quality Indian-made products and regularly collaborates with the brand's team on product development and brand positioning.

Rannvijay continued, “The simplicity of our products is what I think I can tell the people to get some awareness and it's just simple to do a few of these things. So, I think that's where my involvement is after strategizing and being a customer and giving feedback.”

D2C and International Ambitions

While Whiskers India initially focused on brick-and-mortar retail, it has recently ramped up efforts in D2C (Direct-to-Consumer) sales, particularly online. Neeja commented, “Whatever growth we had in D2C was very organic and we still have the same set of consumers with us that have been there with us for all these three-four years.”

Whiskers India's D2C presence is not limited to India, it has launched on Amazon in Dubai and plans further expansions in the U.S. and the Middle East. This international growth strategy is a calculated move, with market testing in the US underway to adapt product offerings to regional preferences. 

Challenging Omnichannel Journey

Being an omnichannel brand has not come without its challenges for Whiskers India. It faced early setbacks in general trade, compounded by the disruptions of COVID-19. However, these challenges have led to valuable learning experiences and reconstructed the entire general trade from its distribution channels, and human resources to strengthening its partnerships.

Neeja explained, “We had to step back from general trade because we failed once or twice. Afterwards, when we entered the market and again started general trade at the same time, there were a lot of distribution channels that were disrupted and people were binding up businesses.” 

Product Innovation and Expansion

“We started with only five products to be specific. And then today, we have somewhere around 26 products,” claimed Neeja. 

Whiskers India’s product lineup has expanded considerably since its inception, now covering essentials such as skincare, haircare, and fragrances. It maintains a balance between affordability and luxury. Their fragrance line, which includes deodorants and perfumes, has also gained popularity, with prices ranging from Rs 299 for deodorants to Rs 1,199 for premium perfumes.

Whiskers India Taps New Markets

Originally focused on the western region, the brand has since spread to major cities, as well as tier-two and tier-three towns. With significant demand emerging organically in regions such as Kochi and Siliguri. The brand has responded by enhancing its retail presence in these areas. A recent partnership with Bismi and Reliance to focus on Kerala and other southern states reflects its adaptability to regional market demands. 

“We have a very loyal customer base in the south and north including Delhi and certain smaller places around Delhi. We are present in Chandigarh and Punjab and plan to go more deeper. Also towards the upper north where we are there, but we would like to explore more.” Neeja Elaborated. 

Future Outlook 

The brand aims to double its store presence to 6,000 locations and significantly grow its valuation through sustainable expansion. On the international front, Whiskers is focused on establishing itself in the MENA (Middle East and North Africa) region and the US, to create a truly global presence. 

Rannvijay concluded, “The plan with Whiskers India is not just to have like an over-the-top valuation and sell it off. We just want to be here, we want to be available in many places in India and then go international also.” 

Founded in 2019, Wellbeing Nutrition has emerged as a revolutionary player in India’s rapidly expanding nutraceutical market, offering a range of scientifically-backed, eco-conscious, and convenient health products. The company, founded by Avnish Chhabria, saw significant growth with the addition of co-founder Saurabh Kapoor in 2021, who brought a new dynamism to the brand's journey of transforming nutrition in India.

With a mission to deliver clean, natural, and effective nutrition, Wellbeing Nutrition’s product lineup spans various health categories, including immunity, sleep, stress management, gut health, and more. Kapoor and his team have successfully introduced innovations in the wellness space, blending nature and science to reshape how people view and consume health products.

Revolutionizing Clean Nutrition

“Wellbeing Nutrition’s goal has always been to bridge the gap between nature and science,” Kapoor shares. “We wanted to create products that seamlessly fit into people’s daily lives, making nutrition enjoyable, easy, and effective. It’s about building a brand that people can trust for its integrity, scientific rigor, and natural goodness.”

The company's flagship product, Daily Greens, marked its initial foray into the market. This daily multivitamin in effervescent form quickly became popular, setting the tone for Wellbeing Nutrition’s commitment to making nutrition both effective and enjoyable. Kapoor emphasizes the brand’s commitment to quality, citing their “strict process of sourcing the right ingredients and conducting clinical trials for every product,” ensuring each product meets high standards of safety and efficacy.

Innovative Products with a Purpose

In a market teeming with nutraceutical options, Wellbeing Nutrition differentiates itself by focusing on science-backed innovation. Products like Melts, oral thin strips that dissolve on the tongue, stand as testimony to the brand’s inventive approach. Launched three years ago, Melts provided consumers with a portable, convenient, and tasty way to consume essential nutrients like Vitamin D3, B12, and even melatonin for better sleep.

"Melts was a game-changer for us. The response was immediate and overwhelmingly positive,” says Kapoor. “It offered people a new, easy way to get their daily nutrients without compromising on taste or convenience."

Similarly, Wellbeing’s collagen offerings have resonated with consumers, addressing both the vegetarian and non-vegetarian markets. By introducing marine and vegan collagen options, the brand caters to diverse dietary needs. The vegan collagen, developed over three years, uses a proprietary ingredient called Vecollal, offering efficacy equivalent to animal-based collagen. This innovation showcases Wellbeing’s commitment to inclusivity and sustainability in wellness.

Evolving Consumer Preferences and Industry Trends

Kapoor observes a clear shift in consumer focus from basic health to holistic wellness, a trend that gained momentum post-COVID-19. “Wellness today is about 24/7, 365 days. It’s a lifestyle, not a trend,” he explains. “We’re not here to change lifestyles; we’re here to support them.”

He notes that consumers are now more informed and discerning, seeking not just any supplement but products tailored to their specific needs. This rise in demand for personalized nutrition signals a shift in the industry, as people look to address precise health concerns rather than adopting a “one-size-fits-all” approach. Wellbeing Nutrition is keenly aware of this trend and is developing a platform that would enable consumers to understand and select products that genuinely fit their personal health journeys.

Leveraging Technology for Enhanced Consumer Experience

Technology is integral to Wellbeing Nutrition’s mission to create innovative, convenient products. Kapoor describes how technology like German nanoscience has allowed the brand to develop the Melts strips, which dissolve instantly on the tongue. Similarly, Wellbeing’s delayed-release capsules, which use a slow-release oil formula, deliver sustained benefits over seven to eight hours, ensuring better absorption and long-lasting efficacy.

“Technology allows us to offer our consumers something truly unique,” Kapoor emphasizes. “But we’re also careful to ensure that each technology we use is suitable for the product and meets consumer needs.”

Commitment to Sustainability

Sustainability is embedded in Wellbeing Nutrition’s ethos, from sourcing to packaging. “We’re committed to giving back to nature,” Kapoor asserts. “Last year alone, we recycled around 15 metric tons of plastic through traceable plastic recovery initiatives.” This commitment extends across the organization, with future plans to intensify eco-friendly practices and make a more significant impact each year.

Reaching Consumers Everywhere

In a strategic move that sets Wellbeing Nutrition apart from many competitors, the brand adopted an omnichannel approach just three months after its inception. Today, Wellbeing Nutrition’s products are available across 3,000–3,500 retail outlets nationwide, in addition to their robust online presence. The company’s retail partners include prominent names like Le Marche, WH Smith at airports, Guardian Pharmacies, and Apollo Pharmacies, providing a tangible, trust-building touchpoint for consumers.

“Nutrition is a personal decision, and many consumers want to physically see a product before they buy it,” Kapoor explains. “While 60–65 percent of our sales come from online channels, 30–35 percent are through retail.” Wellbeing’s strategy caters to various consumer preferences, allowing them to buy through the channel that suits them best. In addition to retail and direct-to-consumer (D2C) sales, Wellbeing has established an international presence in regions like the UAE, US, and Netherlands, with future plans to expand into the UK.

Growth Trajectory and Future Goals

Wellbeing Nutrition’s growth trajectory has been impressive, doubling its revenue year-on-year for the past three years. In 2025, Kapoor projects a revenue target of Rs 170–200 crores, with ambitious plans to reach Rs 500–600 crore in the next three to four years. He outlines an ideal sales mix of 60 percent from online channels and 40 percent from retail as the company increases its retail footprint and strengthens its presence in international markets.

"In the next three to five years, we aim to become the top nutraceutical brand in India,” Kapoor declares with confidence. “We’re taking it one step at a time, focusing on long-term growth rather than short-term gains.”

Beyond Borders and Into New Markets

Wellbeing Nutrition’s expansion plans are as meticulous as its product development approach. Currently prominent in North and West India, the brand is focusing on increasing its presence in the South, specifically in Bangalore, Chennai, and Hyderabad. Kapoor expects the number of retail outlets carrying Wellbeing’s products to increase to 5,500–6,000 by March 2025.

Internationally, the brand has identified the UAE, US, and UK as key markets. Kapoor is particularly enthusiastic about launching a D2C platform in the US, capitalizing on Wellbeing’s strong digital presence and consumer trust.

Funding and Financial Backing

A significant boost to Wellbeing Nutrition’s journey came in the form of $10 million in Series B funding led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures. This financial backing has been instrumental in scaling operations, expanding retail and online reach, and supporting technological innovation.

“HUL and Fireside Ventures have been invaluable partners,” Kapoor reflects. “Their support has not only helped us grow but also reinforced our commitment to delivering high-quality, affordable wellness solutions for the Indian market.”

A Future of Customized Health

The future of nutraceuticals, according to Kapoor, lies in personalized wellness solutions. The company’s focus is on building a platform that offers a customized approach to nutrition, helping consumers identify and fill their unique health gaps. Rather than pushing products indiscriminately, Wellbeing aims to help each customer find the right products for their specific needs, building a lasting, trustworthy relationship with them.

“One-size-fits-all solutions are on the way out,” Kapoor states. “People want to know what’s best for them, not what’s trending. We’re creating a platform that prioritizes individual health needs, not just product sales.”

A Brand Built for Longevity

Wellbeing Nutrition stands as a testament to the potential of clean, sustainable, and innovative nutraceuticals to shape the future of wellness. Kapoor’s vision for the brand is ambitious yet grounded in a genuine desire to provide long-term health solutions for consumers. As the Indian nutraceutical market continues to grow at an impressive CAGR of 22 percent, Wellbeing Nutrition is well-positioned to be a leader, offering accessible, research-backed products to meet the evolving needs of modern consumers.

Kapoor concludes, “We are here to be a trusted partner in people’s wellness journey, not just a brand they try once. We’re committed to making a positive impact, one product at a time, and we’re excited for the road ahead.”

With its strategic backing, a growing product portfolio, and a clear focus on consumer education and sustainability, Wellbeing Nutrition is set to redefine wellness in India and beyond.

From humble beginnings in 1988 as a talcum powder manufacturer, Joy Personal Care has grown into a powerhouse in India’s skincare industry, standing strong under the banner of RSH Global. Founded by Sunil Agarwal at the age of 25, the Kolkata-based brand has maintained a consistent focus on providing high-quality personal care products at affordable prices for consumers. Today, Joy offers a diverse range of moisturizers, body lotions, sunscreens, and face washes, catering to the evolving needs of the modern Indian consumer.

Reflecting on the company's remarkable journey, Chairman and co-founder Sunil Agarwal shares, "We have always been a value-for-money brand. Since our inception, we have committed ourselves to providing the best possible quality at affordable prices, and that will continue to be our driving force."

The Journey from Talcum Powder to Skincare Giants

Joy Personal Care’s roots began with talcum powder in 1988. For over a decade, the company dominated this niche, but the tides were turning as personal care preferences evolved. In 2001, the company recognized the shift from seasonal talcum powder to year-round skincare solutions. "Skincare is a big game," Agarwal says, pointing out that the brand saw immense potential in moisturizing and skincare products, which led them to diversify.

"Shifting from talcum powder to skincare moisturizers was the biggest leap we took," Agarwal explains. This move set the foundation for Joy's expansion into the skincare sector, launching over 30-35 products within the first ten years of entering this market. By 2011, Joy had captured a significant share of the Indian skincare market without spending a single penny on advertising. This growth was driven purely by word of mouth, reflecting the brand's high quality and affordability. "By 2011, we were doing 50 crores in business without any advertising. Today, that would be equivalent to around 500 crores," Agarwal adds.

Embracing Consumer Shifts in Skincare

The Indian skincare landscape has drastically transformed over the past two decades, and Joy Personal Care has adapted seamlessly. As consumers became more informed and demanding, thanks to the internet boom post-2011, Joy adjusted its offerings. Sunil Agarwal notes, “Today’s consumer preferences are shaped by global trends. They are more informed about skincare, and they look for lightweight, non-greasy products rather than the thicker formulas from years ago.”

Agarwal explains that while fragrances used to be a primary consideration for consumers, today a significant percentage prefer fragrance-free skincare products. "Even mass consumers are looking for gel sunscreens and face washes. We have adapted to these changes, always aiming to be future-ready."

A Balanced Approach to Growth

In 2011, Joy took a decisive step into mass advertising, which spurred its growth significantly. The company grew from Rs 50 crore to Rs 575 crore in a span of 12 years. The company's expansion into skincare, the introduction of more product lines, and entry into mass media all contributed to this remarkable growth.

The brand's ability to maintain steady, sustainable growth without overextending itself has been a key factor in its success. “We have never had a single year of de-growth, even during COVID-19. In 2021, we still managed to grow by 2 percent, which was our lowest growth ever, but we never took a step back,” Agarwal emphasizes.

Harnessing the Power of Technology

As the world of skincare became increasingly competitive, Joy embraced technology to stay ahead. From product development to packaging, clinical trials, and distribution, technology has played a crucial role in the company's operations. "In 2011, we implemented SAP when we were a 50-crore company. People questioned whether we were ready for such an advanced system. But we were always thinking of the future," Agarwal says.

With a strong focus on digital transformation, Joy has leveraged data analytics, Salesforce automation, and distributor management systems to streamline its operations and reach more consumers. "With just eight people, we are now producing three lakh pieces a day. That’s a sixfold increase in production capability through technology," Agarwal highlights.

The company also keeps an eye on future trends like AI for content creation and operations, indicating its readiness to embrace the next technological leap in the industry.

The Shift to Online and E-commerce Expansion

Like many brands, Joy Personal Care had to pivot during the COVID-19 pandemic, leading them to embrace the online marketplace more aggressively. "In 2019, we didn’t even consider online sales. It was a completely loss-making business for a mass brand like ours. But post-COVID, we’ve grown from 1 crore to over 100 crores in online sales in just four years," Agarwal explains.

Today, Joy serves consumers across 27,000 pin codes through platforms like Amazon, Flipkart, and Meesho, with 25 percent of its online sales coming from South India—a region where the brand has no physical retail presence. "Even though we don’t have stores in the South, 25 percent of our 100 crore online business is coming from there, thanks to digital platforms," Agarwal says.

The brand anticipates its online sales will continue to grow by 30-40 percent year-on-year for the next few years, although Agarwal admits that the online space is becoming more competitive, especially with quick-commerce platforms taking a share of the market.

Future-Ready Products for Gen Z

As part of its commitment to stay ahead of consumer trends, Joy has introduced a "fusion approach" to its product development, offering both its traditional product lines as well as more futuristic, trend-driven products. "We now cater to two sets of consumers—those who are loyal to the products we've been making for 20 years, and the Gen Z and millennials who are looking for the next big thing," Agarwal says.

The brand has also adapted its marketing strategies to cater to younger audiences, with digital platforms like Instagram, YouTube, and OTT channels making up more than 30 percent of their promotional spends. "We have to be where the Gen Z is, so we’ve increased our digital spends significantly," he adds.

Sustainability at the Core

In today’s retail landscape, sustainability is not just a buzzword—it's a requirement. Joy Personal Care has taken significant steps towards becoming more environmentally conscious, focusing on recycling and reducing plastic usage. "We use around 2,500 tons of plastic annually, and we are working to recycle more plastic than we consume in the next five to seven years," Agarwal reveals.

The company is also working on sustainable packaging solutions, balancing the need for eco-friendly materials with consumer expectations in the skincare market. "It’s a bit tricky in the skincare industry because consumers don’t want recycled packaging, but we’re making progress in secondary packaging," Agarwal explains.

A Thousand Crore Vision

Looking to the future, Joy Personal Care has ambitious growth plans. The company aims to become a 1,000-crore brand by 2027 and has set its sights on reaching 1.5 million outlets across India, up from the current one million. "We’re on target to close this year at 750 crores, and by 2028, we aim to hit 1,500 crores," Agarwal shares.

The company is also expanding its product portfolio with niche brands, including a pregnancy-safe skincare line and plans to enter the men's grooming space. "We’ve started seeding a very niche brand for pregnant moms, and we’re exploring more categories to continue our growth trajectory."

A Mass Brand with a Vision

At its core, Joy Personal Care remains committed to its mass-market roots, ensuring its products are accessible to everyone, whether in tier-one cities or rural India. With a blend of innovation, affordability, sustainability, and a forward-thinking approach to technology, Joy continues to resonate with consumers across India. As Sunil Agarwal aptly puts it, "We know our play as a brand, we know where our consumers are, and we will continue to thrill them with whatever we are offering."

This 36-year journey has been about much more than just business; it's been about staying true to the brand’s values, understanding the consumer, and never losing sight of what makes Joy Personal Care a household name—being "Beautiful by Nature."

Borges India embarked on its journey in September 2009, marking the formal establishment of the company’s 100 percent subsidiary in the country. According to Vishal Gupta, Managing Director of Borges India Private Limited, the organization started with nothing but ambition. "When I joined in October 2009, we didn’t have a team, we didn’t have an office—we didn’t have anything. So, we’ve grown the organization from scratch in India." This milestone year of 2024 commemorates the company's 15th year, with Borges India now proudly standing as a market leader in several key categories.

Building the Olive Oil Market in India

One of Borges India’s most significant accomplishments has been the introduction and popularization of olive oil for cooking in the Indian market. When the company entered India, olive oil was primarily used for cosmetic purposes such as skin and hair care. The concept of cooking with olive oil was largely unfamiliar and met with skepticism. "The first barrier was that olive oil is not native to India, and the product was expensive due to import duties and exchange rates," says Gupta.

Moreover, many consumers believed that olive oil was unsuitable for Indian cooking due to its low smoking point and distinct aroma, which they feared would interfere with traditional Indian flavors. Borges India tackled this challenge head-on by developing a specialized product tailored to Indian cuisine—olive oil for Indian Cooking. This innovation addressed the concerns about the smoking point and the strong flavor, making it easier for Indian households to integrate olive oil into their everyday cooking.

Gupta reflects on this evolution, "We developed an olive oil with a high smoking point and a neutral flavor, perfect for Indian cooking. We took these insights back to our parent company in Spain, and we started marketing it to Indian consumers. Initially, acceptance was low, but through a robust consumer engagement strategy, the category grew."

Breaking Myths and Building Trust

The journey to establishing olive oil as a household staple in India was not without its challenges. Borges India focused on consumer education and engagement to break down misconceptions. The company conducted live cooking demonstrations in retail stores, frying food in olive oil to showcase that it did not produce smoke and retained no strong odors.

"One myth we busted was that olive oil isn’t suitable for high-temperature frying. We showed consumers that you can make crispy, golden fries in olive oil without any added flavor or smell," says Gupta. This hands-on approach, combined with a strong marketing campaign involving a Bollywood celebrity, helped Borges India build credibility and trust among Indian consumers.

Today, Borges India’s "Olive Oil for Indian Cooking" is one of the leading subcategories in the olive oil segment, with other brands following suit and introducing their own versions of extra light olive oil.

Adapting to a Health-Conscious Consumer Market

As health consciousness grew among Indian consumers, Borges India saw an opportunity to promote its extra virgin olive oil as a healthier alternative to traditional cooking fats like butter and ghee. Gupta explains, "We started encouraging consumers to use extra virgin olive oil as a healthier option. For instance, replacing butter or ghee with olive oil on a toast not only tastes good but is much healthier."

Borges India also noticed a growing trend toward leafy greens and salads in urban households, making extra virgin olive oil a popular choice for dressings. "Earlier, very few people in India were familiar with using extra virgin olive oil in salads, but as hydroponic salads and other leafy greens became more common, so did the use of extra virgin olive oil," adds Gupta.

The rise in health-conscious eating habits has been one of the key drivers of growth for Borges India, with extra virgin olive oil becoming an increasingly popular product in Indian kitchens.

Expanding the Product Portfolio

While Borges India is best known for its olive oil, the company has diversified its portfolio over the years. One of the fastest-growing categories for Borges in India has been pasta, with the company offering both imported pasta from Italy and locally manufactured varieties. "We are the market leaders in the imported pasta category," notes Gupta.

Pasta has found a special place in Indian households, particularly among children. "Pasta is becoming a favorite among kids, and mothers are happy giving them pasta as a healthier alternative to instant noodles," Gupta remarks, pointing out that pasta offers endless possibilities for experimentation, making it a versatile and popular choice in Indian kitchens.

Innovation Rooted in Tradition

One of the latest innovations from Borges India is the Olive Leaf Infusion, a unique product that aligns perfectly with the company’s commitment to health and wellness. The concept for this product, interestingly, originated in India. A project in Rajasthan aimed at growing olive trees sparked the idea of utilizing olive leaves in a healthy beverage.

"While the olive fruit didn’t yield commercial quality in India, the trees were thriving. That’s when the idea of creating an olive leaf infusion was born. Anything to do with olives resonates with Borges' positioning, and this product fits beautifully with our strategic agenda," says Gupta.

The Olive Leaf Infusion contains a compound called Oleuropein, known for its stress-reducing and blood pressure-lowering properties. Additionally, the infusion boasts twice the antioxidants of green tea, making it a potent addition to Borges India’s health-focused product lineup. "In today’s fast-paced lives, this product can help both young and old Indians manage their stress levels. It’s all about health and lifestyle," Gupta explains.

A Commitment to Quality and Global Standards

At Borges, maintaining consistent quality across all markets is of utmost importance. "The olive oil you get in Spain, Italy, or the U.S. is the same product you’ll get in India," says Gupta. The company follows stringent quality control measures, with products undergoing rigorous audits before reaching consumers.

"Our quality department is very active. They take a lot of time to clear any facility or ingredient for production. Sometimes it takes six to eight months to clear a manufacturing facility," Gupta shares. This unwavering commitment to quality has earned Borges India the trust of consumers across the country.

Navigating the Retail Landscape

Borges India’s success has also been shaped by its ability to adapt to the evolving retail landscape in India. From modern trade to e-commerce and now quick commerce, Borges has ensured its products are accessible to consumers across the country. "Our focus has always been on reaching the prospective consumer wherever they are, whether in a big city or a small town," Gupta emphasizes.

The company was one of the early adopters of e-commerce, partnering with platforms like Amazon, Big Basket, and Flipkart to ensure its products could reach a wider audience. As the retail landscape continues to evolve, Borges India remains committed to tapping into every available channel to serve its consumers.

Sustainability at the Core

Sustainability has always been a core pillar of Borges’ global strategy, and the same holds true for its India operations. The company is conscious of its environmental impact and adheres to global sustainability standards in its agricultural and manufacturing practices. Borges India also takes steps to reduce its carbon footprint through initiatives like using glass bottles for smaller olive oil packs and planting trees in rural areas as part of its CSR activities.

"Long-term sustainability is very important to us, and we will continue to conform to sustainability standards and beyond," says Gupta.

A Vision for the Future

As Borges India moves forward, the company has ambitious plans for growth. Gupta envisions a future where Borges India doubles its current turnover and continues to introduce innovative products that resonate with Indian consumers. "We’ve built a strong platform for Borges in India. Consumers recognize the brand as progressive, quality-conscious, and best in class," he states.

In the next five years, Borges India aims to strengthen its position in existing categories while exploring new opportunities in line with its brand ethos. Gupta is confident that the company has the right ingredients for success. "We’re here for the long haul. Borges has been around for 127 years globally, and we plan to be in India for the next hundred years and more."

Trust as the Cornerstone of Success

At the heart of Borges India’s success is the trust it has built with its consumers over the past 15 years. From introducing olive oil as a cooking staple to expanding into new product categories, Borges India has remained steadfast in its commitment to quality, innovation, and consumer satisfaction.

"The biggest metric of our success is the trust of the consumer. As long as we continue enjoying that trust, we’ll be in business," concludes Vishal Gupta, encapsulating the journey of Borges India—a company that started from scratch and grew into a market leader by listening to its consumers and staying true to its values.

When you think of ECCO, the first thing that might come to mind is their sleek Scandinavian design, but dig a little deeper, and you’ll find a brand that’s revolutionizing premium footwear by marrying fashion with some serious tech and eco-innovation. As ECCO strides confidently into the Indian market, the brand is showing off not just its iconic style, but also its relentless pursuit of comfort and sustainability.

In a candid conversation, ECCO’s Country Manager, Sumeet Lohia, reveals what makes this global powerhouse tick, sharing the inside scoop on how ECCO is setting new standards in shoe design while keeping the planet in mind.

Shoes That Hug the Feet

Forget everything you know about stiff, uncomfortable shoes. ECCO’s secret sauce lies in its FluidFORM technology, which has completely redefined the way shoes are made. Imagine slipping into a pair of shoes where the sole and upper are seamlessly bonded—no glue, no stitching, just pure comfort. This tech wizardry results in shoes that feel like they’ve been custom-made for your feet, offering durability and a natural fit that’s unmatched in the market.

“We believe true luxury is a balance between style and comfort, and that’s the core of everything we do,” Lohia shares. “With FluidFORM, we’re creating shoes that not only look good but feel like a second skin.”

Stepping into India’s Competitive Footwear Market

ECCO’s entry into the Indian market isn’t just another expansion—it’s a statement. In a country where consumers are increasingly leaning towards premium products, ECCO’s combination of stylish Scandinavian design, extreme durability, and eco-conscious production is turning heads.

“In India’s premium footwear market, we stand out because we control every step of the production process,” Lohia says proudly. “That’s why our shoes are not only built to last but also deliver unmatched comfort with our Fluidform Direct Comfort technology.”

As ECCO continues to grow in India, it’s clear that their strategy is all about connecting with the digitally-savvy, eco-conscious millennial and Gen Z shoppers. To do this, ECCO has embraced influencer collaborations and ramped up their social media presence to create a buzz that resonates with these audiences.

But it doesn’t stop there. ECCO is also expanding its physical footprint, opening more flagship stores while bolstering its presence in premium multi-brand outlets. And with e-commerce booming in India, ECCO is doubling down on its digital presence, partnering with top retailers for a seamless shopping experience.

“We’re using our digital platforms to highlight what makes ECCO unique—Scandinavian design, comfort, and sustainability—and we’re tailoring our marketing to the Indian consumer, particularly the younger crowd,” Lohia explains. “The Autumn-Winter 2024 collection is a great opportunity for us to showcase our latest designs, which we know will resonate with today’s fashion-forward, eco-aware shoppers.”

ECCO's Leather Revolution

But wait—there’s more to ECCO than just cool design. The brand’s secret weapon is its full control over the entire leather production process. Unlike most shoe companies that rely on third-party tanneries, ECCO owns and operates its own. This vertical integration allows the brand to deliver high-quality leather while making massive strides in sustainability.

Take ECCO’s DriTan technology, for instance, which drastically reduces water consumption in leather production—a huge deal in an industry infamous for its environmental impact. “We’ve cut down water usage significantly, and we recycle leather offcuts to minimize waste. It’s all about making great products while keeping our environmental footprint as small as possible,” Lohia says.

Challenges? Sure. But Totally Worth It.

Of course, owning tanneries and managing every part of production isn’t a walk in the park. From navigating complex import/export regulations to the challenges of running large-scale operations, ECCO faces its fair share of hurdles. But Lohia is clear that the benefits outweigh the costs.

“We’re able to maintain tight control over the quality and sustainability of our materials,” he explains. “This is what allows us to consistently deliver the kind of superior product our customers expect.”

For those who want a shoe that can keep up with their active lifestyle, ECCO has the answer. Enter the BIOM collection, which mimics the foot’s natural movement, offering flexibility, stability, and unbeatable comfort—whether you’re hiking a trail or running errands in the city. "BIOM is designed to flow with your body, ensuring your feet feel supported no matter the terrain," says Lohia.

Sustainability That’s Not Just a Buzzword

In an era where sustainability has become the norm for consumers, ECCO doesn’t just talk the talk—they walk the walk. From energy-efficient factories to responsible sourcing of materials, ECCO is setting the bar for eco-conscious production. "It’s not enough to just make great shoes anymore," Lohia says. "We have to do it responsibly, and that’s why we use fewer chemicals and less water, and focus on recycling as much as we can."

ECCO’s innovation isn’t just driven by their team of designers and engineers; it’s powered by feedback from real-world customers. “We take customer insights very seriously,” says Lohia. “When they see their suggestions reflected in our new products, it creates a deeper connection and builds loyalty.”

And that’s exactly how ECCO stays ahead of the game in a competitive market—by evolving based on what people want, not just what the brand thinks looks good.

With a rich heritage of innovation, unmatched comfort, and a fierce commitment to sustainability, ECCO isn’t just another footwear brand—it’s a game changer. As they continue to carve out their niche in India, one thing is clear: ECCO is here to stay, and they’re doing it on their own terms, one sustainable, stylish step at a time.

In 2021, Rohit Nagdewani embarked on a mission that would radically transform India’s fresh produce market. Recognizing inefficiencies in the supply chain and growing consumer demand for fresher, higher-quality produce, Nagdewani founded Fresh From Farm (F3) to create a solution. F3’s goal was simple yet profound: establish a direct link between farmers and consumers, cut out intermediaries, and ensure the delivery of fresh produce while empowering the farmers who grow it.

"Our goal from day one has been to transform the way fresh produce is delivered to consumers while empowering farmers in the process. By cutting out the middlemen, we ensure that consumers receive fresher, high-quality fruits, and farmers are fairly compensated for their hard work," says Nagdewani.

Since its inception, F3 has redefined how fresh produce moves from farms to cities, and in doing so, it has set new standards for quality, transparency, and sustainability.

Bridging the Gap between Farmers and Consumers

The idea for Fresh From Farm was born out of a deep understanding of the pain points in India’s fresh produce industry. Prior to F3, the supply chain was long and convoluted, involving numerous intermediaries that added costs, delays, and reduced product quality. Fresh From Farm sought to change this by eliminating unnecessary links in the chain.

"We saw a huge opportunity in connecting farmers directly with consumers. It wasn’t just about getting fresh produce to people’s homes—it was about redefining the entire supply chain, from farm to table," explains Nagdewani.

This direct farm-to-consumer model not only guarantees fresher produce but also ensures farmers receive better compensation for their work, bypassing middlemen who often take a significant portion of profits. This, Nagdewani says, is at the heart of what F3 stands for fairness and quality for both consumers and farmers.

Revolutionizing the Supply Chain

F3 has revolutionized the supply chain by establishing a direct relationship with farmers, ensuring that fresh fruits reach consumers faster and with less handling than traditional supply routes. This streamlined approach is a marked departure from the complex and often inefficient distribution systems of conventional retailers.

"Traditional supply chains often involve multiple intermediaries, which not only increase costs but also lead to quality degradation. At F3, we’ve eliminated these inefficiencies by dealing directly with farmers. This way, we’re able to deliver fresher produce and offer better prices to both farmers and consumers," says Nagdewani.

By cutting out the middlemen, F3 significantly reduces the time produce spends in transit, which means fruits and vegetables retain their freshness and nutritional value. This direct sourcing model also enables F3 to offer a more competitive price point to customers, while paying farmers fairer prices—ensuring that both ends of the chain benefit.

A Just-In-Time Approach

One of the key pillars of Fresh From Farm’s success is its focus on reducing waste. Fresh produce is highly perishable, and delays in the traditional supply chain often result in significant spoilage. F3 has tackled this problem head-on by implementing a just-in-time inventory system that holds stock for no more than six to eight hours.

"Our control over the entire operational cycle—from procurement to distribution—enables us to manage quality at every step. By using technology to forecast demand, we’re able to reduce waste and ensure that our customers always receive the freshest produce," Nagdewani points out.

F3's approach minimizes spoilage and ensures that only the freshest produce reaches the customer. Technology plays a crucial role in this process, with advanced demand forecasting systems powered by machine learning. These systems enable F3 to accurately predict consumer needs and adjust procurement and distribution accordingly.

The Key to Delivering Fresh Produce in Record Time

Technology has always been at the core of F3’s business model. From advanced logistics software that optimizes delivery routes to machine learning algorithms that predict customer demand, F3’s operations are built on cutting-edge technology that ensures speed and efficiency.

"Technology is at the core of everything we do. It allows us to streamline our operations, minimize waste, and ensure that our produce reaches customers as quickly and as fresh as possible," says Nagdewani.

F3’s logistics software uses real-time data to plan the most efficient delivery routes, taking into account factors such as traffic, weather, and distance. This reduces delivery times and ensures that produce reaches customers at peak freshness. The company’s use of machine learning for demand forecasting also allows it to better manage its inventory, reducing the risk of overstocking or understocking.

A Private Label Success

One of the company’s recent successes has been the launch of its private label, F3 Fruits, on quick commerce platforms like Zepto and Amazon Fresh. This move is part of F3’s direct-to-consumer strategy, which aims to increase its brand visibility and provide customers with an exclusive, trusted source of fresh produce.

"Launching our private label, F3 Fruits, has been a game-changer for us. It allows us to maintain full control over the quality of the produce we deliver, while also building a direct relationship with our customers," explains Nagdewani.

By selling F3 Fruits through quick commerce platforms, the company can deliver its products directly to consumers, bypassing traditional retail stores. This allows F3 to maintain higher quality standards and create a more intimate relationship with its customers, who now associate the brand with freshness and reliability.

A $2 Million Boost to Scale Operations

In May 2024, Fresh From Farm raised $2 million in funding, led by Inflection Point Ventures and notable investor Ashish Kacholia. This significant investment has allowed F3 to scale its operations and enhance its technological and logistical capabilities. The funds are being channeled toward expanding the company’s infrastructure, ensuring that F3 can keep pace with growing consumer demand.

"The $2 million we raised in May is helping us scale faster than ever. We’re expanding our logistics infrastructure, upgrading our technology, and increasing our delivery capacity. This funding is essential as we prepare for our next phase of growth," Nagdewani shares.

One of the primary areas of focus for F3 is expanding its distribution capabilities. With more customers turning to online platforms for their fresh produce, it has become crucial for F3 to deliver high-quality fruits swiftly and efficiently. The company is investing heavily in technology to streamline its logistics and ensure timely deliveries.

Plans to Enter New Markets

With its logistics infrastructure bolstered by the latest round of funding, F3 is now gearing up for a major expansion. The company is preparing to enter six new cities in the Delhi NCR region and one city outside the region. This expansion is a pivotal moment in the company’s growth journey, allowing F3 to bring its fresh produce to a wider audience.

"We’re excited to bring Fresh From Farm to more cities. Expanding into new markets means we can reach even more consumers with our fresh, high-quality produce. Our goal is to make it as easy as possible for people to access fresh fruits, no matter where they are," says Nagdewani.

The company is preparing for this expansion by strengthening its supply chain, upgrading its logistics software, and increasing partnerships with local farmers to ensure that it can meet the growing demand without compromising on quality or service.

Reaching Rs 100 Crore in ARR

Fresh From Farm is on track to hit an ambitious goal of reaching 100 crore in annual recurring revenue (ARR) by early 2025. To achieve this, the company has implemented several strategic initiatives focused on improving logistics, expanding its vendor network, and using technology to optimize operations.

"To reach our target of Rs 100 crore in ARR by early next year, we are focused on improving our distribution efficiency and expanding our vendor network. We are also leveraging technology to make data-driven decisions that help optimize our operations and maximize revenue," explains Nagdewani.

F3 is positioning itself for sustained growth, aiming to become a leading player in India’s fresh produce market by continuing to innovate and streamline its operations.

Shaping the Future of Fresh Produce

As the fresh produce industry evolves, Fresh From Farm is well-positioned to remain at the forefront of change. With increasing consumer awareness about health, sustainability, and transparency, F3’s business model aligns perfectly with the shifting market trends. The company’s focus on direct sourcing, sustainability, and technology-driven operations puts it in a strong position to shape the future of the industry.

"Our long-term vision is to redefine the fresh produce supply chain. We want to set new standards for quality, sustainability, and transparency in the industry. By staying true to our mission and embracing innovation, we believe we can make a lasting impact," says Nagdewani.

With its innovative approach and commitment to sustainability, Fresh From Farm is set to lead the charge in reshaping India’s fresh produce market. As it continues to expand and evolve, F3 is well on its way to becoming a household name in fresh food retail.

The Fresh Future of F3

Fresh From Farm’s journey is a testament to the power of innovation, sustainability, and vision. From humble beginnings in 2021 to becoming a major disruptor in the fresh produce industry, F3 has transformed the way fruits and vegetables reach consumers. With plans for rapid expansion, continued investment in technology, and an unwavering commitment to quality, Fresh From Farm is poised to shape the future of fresh produce in India.

Summercool's journey began with a small setup and limited resources. Over the years, the company has become a major home appliance industry player. "From day one, delivering quality has been our hallmark," says Sanjeev Kumar Gupta, CMD, Summercool Group. 

In India, the home appliance market has generated a revenue of $59.19 billion this year. It is expected to increase the CAGR by 7.35 percent. Online sales contribute about 7.7 percent of the total revenue generated in the home appliance industry in 2024. 

Make in India 

He adds, "With more consumers looking for products that are made locally, the entire home appliance market in India is rapidly evolving. With Prime Minister Modi’s emphasis on "Make in India" and an Atmanirbhar Bharat, people are becoming more conscious about supporting domestic brands, aiding the country’s economy."

Unlike many other brands that import parts from international markets, Summercool focuses on manufacturing its components."This not only helps us deliver quality products but also makes it cost-effective," Sanjeev explains. 

It centers on innovation, backed by a strong Research and Development (R&D) team, which helps the brand stay ahead in a competitive market. The brand is dedicated to customer satisfaction and an impeccable nationwide service network has earned them a loyal customer base that continues to grow with each passing year.

Scaling to Rs 300 Crore and Beyond

Summercool’s rise to a valuation of  Rs 300 crore is a testament to its focus on innovation, customer satisfaction, and market expansion. The brand's flagship products, particularly coolers, have played a pivotal role in its growth. Recent additions to the product lineup, including LED TVs and washing machines, have also contributed to its success.

Looking forward, the brand is targeting a 30 percent year-on-year growth, with an eye on reaching Rs 400 crores in the near future. "Our future plans include expanding into international markets like Nepal and continually improving our product range to meet evolving customer needs," Sanjeev shares. The company’s ability to innovate and adapt to changing market demands will be key to achieving these ambitious growth targets.

Stores Lead, E-commerce Follows

Despite the growing importance of e-commerce, Summercool’s offline network remains the backbone of its business, driving approximately 90 percent of its sales. The company has a strong presence in 250-300 stores and units, building direct connections with customers. 

The brand acknowledges the increasing potential of online platforms. Summercool currently sells its products on leading e-commerce platforms such as Amazon and Flipkart, contributing around 10 percent of the company’s total sales. "As the market evolves, we aim to strike a better balance between offline and online sales," Sanjeev adds.  

Summercool Eyes Expansion

Sanjeev further explains, “Initially, our main focus will be on our flagship product, coolers, which have consistently driven profitability for us. As we build a foothold in Nepal, we plan to introduce geysers in the later stages to diversify our offerings and meet local demand.”

One of Summercool’s key international growth strategies is its planned expansion into the Nepal market. This phased approach will allow Summercool to establish a strong foothold in Nepal while ensuring that its products meet local demand.

Looking ahead, Summercool has plans for both domestic and international expansion. Currently, the company operates 4 to 5 of its units, with products available in around 10,000 to 12,000 stores across India. 

Sanjeev elaborates, “For the upcoming year, we are focusing on increasing our presence in key areas where our primary target is Ghaziabad, the wider Uttar Pradesh region, and other regions like Punjab, NCR, Rajasthan, Madhya Pradesh, and Gujarat. Additionally, we aim to strengthen our footprint in the international market in regions like South Africa.”

The Pillars of Profitability 

Summercool’s coolers remain the company’s main source of profitability. In addition to coolers, the company has recently introduced LED TVs and washing machines, marking its entry into new product categories. Along with that, it plans to focus on improving its existing products while exploring opportunities for further innovation. 

“This year, we introduced washing machines, marking another exciting step in diversifying our offerings. Currently, our focus is on improving our existing products, ensuring they meet the evolving needs of our customers while maintaining the high standards that Summercool is known for.” says Sanjeev

Vision for the Future

Summercool aims to expand into international markets while continuing to strengthen its domestic presence. This year, it expects to grow to approximately  Rs 400 crore, and in the coming years, it is targeting 30-40 percent year-on-year growth. 

“We firmly believe in delivering value-for-money products, which is why our customers keep coming back. While social media and traditional advertising help, our biggest strength is word-of-mouth and customers who trust us and recommend our products. In the next five years, we see ourselves as a globally recognized brand, known for quality and customer loyalty.” Sanjeev concludes. 

Edge by Titan has long been synonymous with innovation, precision, and an undying commitment to pushing boundaries. Recently, the brand broke new ground by becoming the first Indian watchmaker to compete at the prestigious Grand Prix D'Horlogerie De Genève (GPHG), often referred to as the Oscars of the watchmaking world. With their new Camo Limited Collection and an ever-evolving lineup of meticulously crafted timepieces, Edge by Titan is not just expanding its presence in the luxury watch market but also redefining the art of watchmaking in India.

A Milestone for Indian Engineering

Titan’s journey to the Grand Prix D'Horlogerie De Genève didn’t start overnight. As Kalpana Rangamani, Chief Sales & Marketing Officer at Titan, explains, the foundations were laid as far back as the late '90s when the brand launched its iconic Edge series. This was a turning point not only for the brand but for Indian horology. The first Edge watch, launched in 2002, was a marvel in its own right, being the slimmest water-resistant quartz watch in the world. “It’s a feat, an Indian engineering marvel. There's no taking away from that," says Rangamani, highlighting the blend of craftsmanship and technology that went into making the Edge series.

Though Titan has always had the skills to stand out on a global stage, the GPHG entry marked a formal acknowledgment of those capabilities. According to Rangamani, "We have always had the watchmaking skills, but what we hadn’t done was truly showcase it internationally. Competing at GPHG was a statement of what Indian engineering can achieve."

This year, Titan submitted two standout timepieces for the competition—the Edge Ultra Slim and the Edge Squircle Matte Black, both representing a high point in design and technical prowess. Although neither made the shortlist, Rangamani remains optimistic, "We are convinced this is just the first of many more to come."

A Dance Between Function and Aesthetics

One of the key products submitted to GPHG was the Edge Squircle Matte Black. This timepiece blends minimalist design with cutting-edge material innovation. Himanish Mukherjee, Group Manager and Head of Product-Luxury Watches, elaborates on the choice of materials. "We used matte-finished ceramic for the Edge Squircle, a painstaking process because matte ceramic loses its famous scratch resistance," he explains.

Titan tackled this challenge with precision and perseverance, finally achieving a matte ceramic finish through a special coating. "This coating allows the watch to retain its aesthetic appeal without compromising durability," Mukherjee adds. The use of ceramic, both functional and aesthetically striking, underscores the philosophy behind Edge by Titan—finding beauty in simplicity while pushing the boundaries of materials science.

The design of the Edge Squircle also plays with the concept of quiet luxury, something that the brand has long championed. "People talk about quiet luxury as a trend, but Edge has been embodying it since its inception," says Rangamani. The Squircle is monochromatic yet incredibly detailed, offering a quiet statement of sophistication that doesn’t scream for attention but rather earns it through its craftsmanship.

A Revolutionary Approach to Time-Telling

The Edge Ultra Slim, the second product submitted to the GPHG, is an ode to the minimalist design ethos of Edge. What makes this watch stand out is its unique approach to time-telling. Instead of traditional hour and minute hands, the watch features a single-hand disc movement, offering a more relaxed and laid-back approach to time. "It’s for people who don’t need to know the time down to the minute. It’s a state of mind in itself," says Rangamani.

Moreover, the Ultra Slim is crafted from titanium grade five, a material known for its strength and lightweight properties but also notoriously difficult to work with. "To get the tolerances right in titanium grade five, particularly for a watch this slim, was a challenge," says Mukherjee. Yet, this choice of material aligns perfectly with the brand’s vision of creating watches that combine form and function in an effortless way. The titanium edition is part of a limited release of just 10 numbered pieces, underscoring its exclusivity and appeal to collectors.

Striking Simplicity and Creative Expression

If Edge’s GPHG entries focused on technical excellence and minimalist design, its newly launched Camo Limited Collection leans into vibrant creativity. Showcased at the Architectural Digest Design Show 2024 in Mumbai, this series offers watches in bold, playful hues—hunter green, azure blue, and powerful yellow—all crafted from ceramic.

"This collection is about pushing boundaries in design while staying true to Edge’s core philosophy of minimalism and innovation," says Rangamani. With the Camo series, Titan is inviting its customers to express their individuality through striking colors, all while maintaining the high standards of engineering and craftsmanship the brand is known for.

The Camo Limited Collection caters to a new generation of consumers who are looking for more than just a functional watch—they want a piece of wearable art that complements their style and personality. "It’s about art and engineering coming together," adds Rangamani, summing up the ethos behind Edge by Titan.

Carbon Fiber and Future Innovations

Innovation doesn’t stop with ceramic and titanium. Recently, Titan launched the Edge Carbon Fiber at the Madras Motor Sports Circuit, a venue well-suited to showcase the watch's high-performance attributes. Like ceramic, carbon fiber is a material more commonly associated with motorsports, known for its lightweight strength. Titan is the first Indian brand to bring this material into the luxury watchmaking space, combining it with the brand’s signature ultra-slim design.

The Edge Carbon Fiber stands as another example of how Titan is constantly innovating with materials. According to Rangamani, the brand has several more exciting launches in the pipeline. "In the next few months, you’ll see a lot more innovative materials—whether it’s higher grades of steel or more titanium."

The Edge Customer

Who is the perfect customer for Edge by Titan? According to Rangamani, the Edge consumer is "creatively inspired and intellectually driven." These are individuals who appreciate both the technical mastery and the design artistry behind each timepiece. "It’s about balancing left-brain precision with right-brain creativity," she says, adding that many Edge customers come from creative professions like architecture or interior design.

This blend of intellectual and artistic appeal makes Edge by Titan a perfect fit for those who appreciate the finer details. "Every curve, every finish has been thoughtfully crafted," says Rangamani, describing the meticulous attention to detail that goes into each watch.

Market Trends and the Future of Edge by Titan

As Titan continues to expand its premium offerings, Edge has become one of its fastest-growing clusters. The brand is benefiting from two key trends: the rise of premiumization and a growing sense of Indian pride in homegrown luxury products. "There’s a huge pride in saying, ‘This is made in India,’ and that’s what sets us apart on the global stage," says Rangamani.

Titan’s success at GPHG and the continued expansion of the Edge range signal a bright future for the brand. "In five years, we see Edge being a GPHG winner," says Rangamani confidently. The brand also plans to push further into material innovation and embrace a more artistic approach to watchmaking.

For now, Edge by Titan is quietly revolutionizing the luxury watch space, combining engineering brilliance with a minimalist design philosophy that resonates with today’s discerning consumers. 

Founded by Kamakshi Nagar, Farmery is a direct-to-consumer (D2C) brand committed to revolutionizing the way people connect with food. It began in 2016 with a passion to provide consumers with fresh, chemical-residue-free, and organic food.

“Inspired by the desire to bridge the gap between farms and consumers, we aimed to create a platform that offered quality, transparency, and convenience to our people. Our mission is to revolutionize the way people connect with their food, ensuring it is truly sourced, sustainable, and delivered directly to their doorsteps,” explained Kamakshi Nagar, Founder, Farmery.

In 2023, the dairy sector in India was valued at Rs 16,792.1 billion. The market is expected to increase at a pace of 13 percent CAGR from 2024 to 2032, reaching Rs 49,953.5 billion. Along with that India's agriculture sector is projected to grow from Rs 90,215.8 billion in 2023 to Rs 227,059.9 billion in 2032.

Our brand is strategically positioned to meet the growing demand for high-quality, traceable food products,” added Kamakshi. By adopting a D2C model, the company eliminates intermediaries, ensuring that consumers receive the freshest and most authentic produce directly from the source.

Popularity of A2 Dairy Products

A2 dairy products are gaining popularity in India, and Farmery’s offerings stand out due to their purity, freshness, and ethical sourcing. Its A2 milk and ghee is sourced from Indian cows and is free from A1 casein proteins, which are known to cause digestive issues for some individuals. Produced using traditional methods, the milk and ghee retain their natural flavors and nutritional properties, making them a favorite among health-conscious consumers.

Kamakshi commented, “Our most popular products are our A2 cow milk and A2 ghee, known for its purity, nutritional value, digestibility & traditional method of preparing it. Our USP lies in our commitment to providing farm-fresh, chemical residue free, organic products sourced directly from local farmers. We prioritize transparency, traceability, and a personalized customer experience, setting us apart from other brands in the market.” 

The brand utilizes modern cold chain equipment to ensure that its goods are supplied to consumers within 12 hours of milking, retaining their freshness throughout the process. To guarantee that the items stay at their ideal temperature until they arrive at the consumers' doorsteps, insulated bags are also used during delivery.

Expanding Reach with E-Commerce 

Its e-commerce presence has been instrumental in its growth, providing a convenient platform for customers to shop for its products anytime, anywhere through its online platform. It has helped the brand reach a wider audience, expanding its customer base and increasing brand visibility.

Currently, the brand is operational in approximately 120 pin codes in Delhi NCR, with plans to expand to nearby metro cities such as Jaipur, Chandigarh, and Agra. With aggressive expansion plans, the brand aims to serve more customers across India and is continuously evaluating new markets for growth.

“Quality is at our core. We aim to build a strong brand reputation based on trust and customer satisfaction. By consistently delivering exceptional products and personalized service, we believe we can maintain a competitive edge in the market,” commented Kamakshi.

D2C for Fresh, Trusted Food

The D2C approach has further enabled the company to maintain a high level of customer satisfaction and retention. Kamakshi added, “Being a D2C brand has allowed us to build a direct relationship with our customers, understanding their preferences and needs firsthand. This has enabled us to offer personalized service, tailor our product offerings, and gather valuable feedback for continuous improvement” 

Farmery is more than just a delivery platform; it aims to foster trust in the food system by offering transparency and traceability. It empowers people to make informed choices about their food, supporting sustainable agricultural practices that benefit both people and the planet.

Freshness Meets Trust

The brand focuses on health-conscious consumers, particularly families and individuals seeking premium-quality products. The brand targets urban areas with a growing middle-class population. 

“Our retention rate is high due to our commitment to quality, customer satisfaction, and personalized service. We believe in building trust with our customers by providing transparency, traceability, and a commitment to quality. We want to empower consumers to make informed choices about their food and support sustainable agricultural practices.” explains Kamakshi.

The Farm-to-Fork Ethos

Its farm-to-fork philosophy eliminates intermediaries, ensuring that products reach consumers in their freshest state. “This approach not only guarantees quality but also supports local farmers and reduces the carbon footprint associated with food transportation.” she elaborated. The reduction in food transportation also helps lower the carbon footprint, contributing to environmental sustainability. The brand empowers consumers to make informed choices about their food, supporting sustainable agricultural practices that benefit both people and the planet.

Sustainable Agricultural Practices

“We work closely with farmers to understand agricultural practices and ensure they align with our commitment to sustainability and ethical sourcing. Additionally, we conduct regular quality checks and certifications to maintain credibility and trust among our customers,” added Kamakshi.

The brand supports farmers who prioritize natural fertilizers, avoid harmful pesticides, and focus on animal welfare. These practices align with it's commitment to minimizing environmental impact and promoting responsible consumption.

Future Plans

“Currently we are fully operational in approximately 120 pincodes of Delhi NCR.vWe plan to expand our delivery area beyond Delhi-NCR to nearby metro cities such as Jaipur, Chandigarh, and Agra. We have aggressive expansion plans to reach more customers across India. We are continuously evaluating new markets and exploring opportunities to expand our reach.” she concluded. 

Farmery has experienced consistent growth year after year and has ambitious plans for the future. In the coming years, the brand aims to expand its delivery areas to major cities across India and, eventually, globally. 

Moxie Beauty, a young, vibrant Indian brand, is shaking up the haircare industry by catering to the unique needs of Indian consumers. Founded by Nikita Khanna, Moxie Beauty was born out of a personal journey and a deep-seated desire to offer something more to the world of haircare—something that truly addresses the concerns of Indian hair types, textures, and the challenges posed by the subcontinent’s unique climatic conditions.

The Inspiration

When asked about the inspiration behind starting Moxie Beauty, Nikita Khanna, the founder, shared her personal struggle with understanding and caring for her natural hair texture. Like many Indian women, she faced the dilemma of having hair that wasn’t quite straight but not entirely curly either. Growing up in a culture where straight hair was the gold standard, she turned to chemical treatments and straightening to tame her naturally wavy hair.

“I never knew how to take care of my natural hair texture growing up. No one really tells you how to take care of it, and the media or salons would always suggest straightening,” Khanna explained. This began her journey of exploring sustainable methods to care for her hair without damaging it.

Khanna soon realized that her personal struggle was a widespread issue in India. “More than 80 percent of people in India have wavy or curly hair. We’re genetically predisposed to this hair texture, yet the market didn’t offer products specifically designed for it,” she noted. This lack of representation for Indian hair types became the catalyst for Moxie Beauty’s inception. Khanna set out to develop products that would allow Indian consumers to embrace and care for their natural hair in all its glory.

A Consumer-Centric Approach to Haircare

Moxie Beauty was created to fill a significant gap in the haircare industry. Most haircare products available in India are either imported or inspired by international brands that are ill-suited for Indian hair textures. “We were copy-pasting formulas from abroad,” “But how can a product made for someone in France work for someone in India, where the hair texture, climate, water, and cultural preferences are completely different?" Khanna revealed.

Khanna’s research uncovered that Indian hair types are unique, and influenced by genetics, climate, and lifestyle factors such as regular oiling. “We moved away from our traditional haircare routines, but the products didn’t evolve to suit our hair type,” she remarked. This realization led to the development of Moxie’s product range, which is specifically designed for Indian hair, taking into account the country’s varied climate zones, water quality, and cultural haircare practices.

Moxie Beauty’s Product Portfolio

Moxie Beauty’s product portfolio is a testament to Khanna’s deep understanding of Indian haircare needs. The brand’s first range caters specifically to frizzy, wavy, and curly hair types, offering a carefully curated lineup of products that address common concerns like frizz, dryness, and the need for lightweight styling solutions.

“Our product range includes a shampoo, conditioner, and a variety of leave-in products tailored to different hair textures. We even offer a serum that contains SPF to protect your hair from sun damage,” Khanna explained. The inclusion of a serum with SPF is a first in India, highlighting Moxie Beauty’s commitment to innovation. Other standout products include a conditioning serum, a curl cream for coarser hair types, and a weightless leave-in conditioner for those with wavy hair.

What truly sets Moxie Beauty apart is its focus on creating products that are lightweight and breathable, ideal for India’s tropical and humid weather. “We learned that our weather already makes hair feel heavy. No one wants a sticky or greasy feeling. That’s why our products are super lightweight,” Khanna emphasized.

Differentiating in a Competitive Market

In an industry as competitive as haircare, what makes Moxie Beauty stand out? Khanna pointed out that Moxie’s focus on Indian haircare needs and its in-depth research-driven approach is unparalleled. “Nobody has spent two years doing R&D solely on Indian hair, testing across all five climate zones, and on different hair types—whether color-treated, coarse, or fine,” she said.

The team behind Moxie consists of highly skilled female scientists who understand the consumer’s point of view. “Our scientists are all women, which wasn’t by design but has been a massive advantage because they can relate to the hair concerns of Indian women,” Khanna explained.

Moxie Beauty also takes a performance-first approach to haircare. While many brands focus on being ‘clean’ or ‘free of sulfates and parabens,’ Moxie goes a step further by focusing on performance innovation. There hasn’t been much innovation in haircare beyond clinical treatments like hair loss or growth, the brand however, is focusing on frizz, damage, dryness, and styling—all through products that are high-performing and lightweight.

The Role of Technology and Content

Moxie Beauty’s rise in the market can be attributed in part to its direct-to-consumer (D2C) model. For a young brand, the ability to engage directly with consumers has been critical. “We wouldn’t be where we are without D2C. It’s all about content, storytelling, and e-commerce,” Khanna noted.

She further explains that educational content is a major pillar of Moxie’s strategy, People do not have enough guidance on how to take care of their hair, whether online or offline. By focusing on creating valuable, educational content, Moxie helps consumers make informed decisions about their haircare routines, which is especially important given that many consumers are using these kinds of products for the first time.

Technology has played a pivotal role in Moxie’s product development and its D2C journey. From high-tech performance testing to seamless e-commerce infrastructure, Khanna highlighted that ‘nothing would have been possible without technology.’ The brand leverages advanced technology to ensure its products deliver the promised results and relies on a tech-enabled supply chain to manage logistics and ensure smooth operations.

Growth Trajectory and Future Plans

Despite being a young brand, Moxie Beauty is backed by Fireside Ventures and has experienced rapid growth since its launch in November 2022. The brand has been doubling its revenue every three to four months and aims to continue this trajectory over the next year. “We want to double our net revenue every six months and continue launching new products. But we’re very careful not to launch too many things at once. Our R&D cycle is long and intensive, and we want to focus on quality over quantity,” Khanna explained.

Moxie is also expanding its reach across digital and physical channels. The brand has launched on major e-commerce platforms like Amazon and Blinkit and is set to go live on Nykaa soon. “We’ve just scratched the surface in terms of retail. We’ve partnered with a few salons and recently launched in Broadway. But once our e-commerce channels stabilize, we’ll look into expanding further into offline retail,” Khanna shared.

Sustainability and Inclusivity

As a forward-thinking brand, Moxie Beauty is committed to sustainability and inclusivity. The brand uses high-grade ingredients in its formulas, ensuring that consumers need to use less product, which reduces waste. “Our products are potent and last longer, so you don’t need to use as much. That’s a small way we’re contributing to sustainability,” Khanna explained.

In terms of packaging, Moxie Beauty opts for glass wherever possible to reduce plastic waste and is actively working on launching larger pack sizes to minimize single-use plastic. “We’re not even a year old, but sustainability is already central to our roadmap. We’re moving toward plastic offsetting and carbon footprint reduction as part of our long-term plan,” she added.

Inclusivity is another important aspect of Moxie’s brand ethos. With a team largely composed of young women, Moxie Beauty ensures that it stays relevant to Gen Z and millennial consumers by fostering an open dialogue with its audience. “We’re always listening to our community. It’s not just about creating content; it’s about having a two-way conversation with our customers,” Khanna shared.

A Mission-Driven Future

Khanna envisions Moxie Beauty as a brand synonymous with haircare and hair styling in India. The goal is not just to sell products but to empower people to feel beautiful and confident in their natural hair. “You should feel like the main character in the movie of your life. It’s not about how you look; it’s about how you feel, and that’s what beauty is about—confidence and agency,” Khanna said passionately.

In the next five to ten years, Moxie Beauty aims to continue innovating, launching high-performing, clean products, and educating consumers on how to care for their hair. “We want to ensure that no other generation of young Indians grows up thinking their natural hair is ugly. That’s our mission,” Khanna concluded.

The Indian retail industry has observed a surge in homegrown brands that cater to a young and fashion-forward audience. Among these, The Souled Store has carved a niche for itself with its pop culture-inspired merchandise, eclectic designs, and a robust omnichannel presence. Co-founded by Vedang Patel in 2013, the brand has experienced exponential growth, evolving from a small t-shirt company into one of India’s most popular destinations for quirky and relatable merchandise.

Consistent Growth and Category Expansion

Since its inception, The Souled Store has demonstrated remarkable growth, achieving a 50-60 percent year-on-year increase. Patel attributes this success to three core factors: a strong product offering, category expansion, and a solid omnichannel strategy. "One is, I think customers genuinely love our designs. We firstly have a strong product. The second is that we have category expansions, like from just printed t-shirts, we started doing shorts, sneakers, and accessories. And third is channel expansion," shared Patel.

The brand, which initially gained popularity for its printed t-shirts, has expanded into various categories, including sneakers, accessories, and backpacks. This diversification has been key to sustaining its growth momentum. Patel added, “We have about 50 categories with over 3000 SKUs, but we plan to keep the number of SKUs constant for the near future.”

As The Souled Store’s product range expands, so too does its offline presence. Today, the brand boasts 32 company-owned stores across India, with plans to increase that number to 40 by December 2024 and a hundred stores within the next 18 months.

This rapid retail expansion will significantly contribute to the brand’s growth, as Patel explains, “Offline will continue to grow much faster because as you open stores, there’s inorganic growth. The store revenue will be the quickest growing revenue in our field.”

Omnichannel Retail Strategy

The Souled Store’s omnichannel strategy has been a key driver of its success. While a majority of its revenue still comes from the website (60 percent), its offline stores now contribute approximately 25 percent, and marketplaces like Myntra and Amazon account for the remaining 15 percent. As offline retail continues to grow, the company sees vast potential for these numbers to shift in favor of brick-and-mortar sales.

"Our demand comes from all over India, and we have open stores even in Tier II cities. These are also doing well. We are not region-specific; it will be quite agnostic across the top 20 to 30 cities in India," said Patel.

In addition to expanding its physical footprint, The Souled Store is also leveraging its retail presence for logistical advantages. Patel discussed an exciting pilot project where the brand uses its offline stores as fulfillment centers to offer same-day deliveries, a move inspired by the rise of quick commerce. "We can use our stores as fulfillment centers. Just like how Zepto would have dark stores, we can use our offline stores to start giving same-day delivery to customers. We started piloting this, and it’s working well,” he noted.

However, he clarified that the brand wouldn’t be leveraging third-party quick commerce platforms but would focus on its app and website to provide same-day deliveries through its stores.

The Role of Tech in Growth and Operations

The company has heavily integrated technology across its operations, from product design to logistics. Patel emphasized how their tech infrastructure enables data-driven decision-making, especially when it comes to understanding consumer preferences. “Our tech enables our design. It helps us understand what works and what doesn’t. It also ensures logistical efficiencies,” he explained.

This tech focus extends to its in-store experience as well, where customers can buy a product in-store, and the purchase reflects seamlessly in its online accounts, allowing for easy returns or exchanges via the app. “You can go to any of our stores, buy a product, and it will come on your app as if you bought it online. So then sitting at home, you can return the product you bought at our store as well. It’s pretty seamless in that sense,” Patel shared.

The Licensing Game: Building the “Home of Pop Culture”

A major factor that sets The Souled Store apart from other Indian brands is its licensing collaborations with global pop culture icons. The brand has become synonymous with creating merchandise inspired by movies, TV shows, anime, and even sports teams.

Patel explained how the approach to licensing has evolved over the years, as the brand continues to expand its pop culture portfolio. "We are building the home of pop culture. If there's any new TV show or movie coming, the license has to be on The Souled Store production. We're excited to continue doubling down on the current ones, and on the new ones, we’re very excited to go more East than West, like with Korean and Japanese, animes, and K-pop licenses."

While it’s difficult for Patel to pick a single collaboration that stands out as the best, he shared that these partnerships fluctuate based on trends. “When the new Deadpool movie comes, that license will perform the best in that month. When the new Joker movie comes, that will probably do the highest. These keep changing as trends change.”

Going Global

The Souled Store’s future is undoubtedly bright, with an ambitious plan to go global. The brand has already launched its website in the US, primarily catering to Indian expatriates, but it is setting its sights on expanding into physical retail abroad. "We are very excited to expand first into the Middle East, like Dubai, etc., and have our stores there. Then maybe we’ll move to Europe, UK, US as well," said Patel.

He envisions The Souled Store as not just a unique proposition in India but a globally recognized brand. "We have built a truly unique business and product offering that is not just unique for India, but globally as well. It will be very exciting to finally have Indian apparel sold globally."

Looking Ahead

As The Souled Store continues its upward trajectory, the brand has its sights set on an IPO in the next two to three years. “Our net revenue last year was about Rs 360 crore. This year, the target is to hit Rs 550-600 crore. Once we reach about the Rs 1000 crore mark, we would like to IPO. That would be the next milestone in the journey that we are on,” Patel shared.

Intending to go public, expand internationally, and continue to innovate with pop culture merchandise, The Souled Store is well on its way to becoming one of India’s most iconic fashion brands. As Patel summarized, “We built something truly unique, and now we’re ready to take it to the world.”

Over the past year, Vegas Mall has experienced remarkable growth in both foot traffic and sales performance. As one of Delhi’s most prominent shopping destinations, the mall has solidified its position as a leader in the retail industry through strategic initiatives that continue to enhance the shopping experience, attract a diverse crowd, and drive significant revenue growth. With its extensive range of offerings—from luxury hotels to an expansive retail portfolio and innovative foodtainment concepts—Vegas Mall stands out as a dynamic retail hub. In this feature, we explore how these efforts have contributed to the mall’s success, the innovative technologies shaping customer engagement, and what sets Vegas Mall apart from other shopping destinations, with insights from Ravinder Choudhary, Vice President of Vegas Mall.

Foot Traffic and Sales

In the past year, Vegas Mall has seen robust growth in both foot traffic and revenue. The mall achieved an annual turnover of over Rs 1300 crore, reflecting its growing appeal among consumers and the effectiveness of its targeted campaigns and events. According to Choudhary, “The past year has been monumental for us. We’ve seen a significant surge in foot traffic as consumer confidence continues to grow, and our efforts to create engaging, enjoyable experiences have paid off. Our campaigns, particularly around seasonal festivals, have drawn large crowds and contributed to the overall success of our retailers.”

This increase in foot traffic has, in turn, fueled sales growth across multiple segments, including fashion, electronics, and dining. The mall’s diverse retail offerings and commitment to providing a premium shopping experience have resonated well with customers, resulting in a notable increase in the number of visitors as well as overall sales.

Key Milestones and Achievements

Beyond the impressive sales numbers, Vegas Mall has reached several important milestones over the past year. From hosting high-profile events to introducing new features aimed at enhancing the customer experience, the mall has consistently sought out innovative ways to engage visitors. “We’ve hosted numerous events that not only draw visitors but also create meaningful connections with the community. Our focus has always been on making Vegas Mall a destination where people want to return,” Choudhary explained.

Some of the key highlights of the year include:

• Seasonal Festival Campaigns: Vegas Mall organized a series of innovative campaigns during major festivals such as Diwali and Christmas, offering exclusive deals, interactive experiences, and entertainment. These campaigns drew large crowds, contributing to a significant increase in both foot traffic and sales.
• Retailer Recognition: Vegas Mall has prioritized its relationships with retailers, recognizing their contribution to the mall’s success. The mall hosted a special retailers’ meeting where top-performing retailers were honored with prestigious awards, including a special reward for the highest seller. “We believe in celebrating the success of our partners. Recognizing their efforts strengthens our relationships and fosters a sense of community within the mall,” says Choudhary.

What Sets Vegas Mall Apart

Vegas Mall’s distinction lies not only in its vast selection of retail options but also in the experience it offers shoppers. The mall is home to a wide variety of high-street and international brands, catering to a broad spectrum of tastes and budgets.

Beyond shopping, the mall’s comprehensive offerings create a multi-faceted destination for visitors. “We are the first mall in Delhi to introduce a superplex with luxury and business hotels, which elevates the customer experience by blending retail with hospitality,” Choudhary emphasized. The mall also boasts serviced suites, thematic food courts, corporate office spaces, and a 1.3-acre Piazza that serves as a venue for movie launches, concerts, and various marketing activities.

One of the mall’s standout features is its emphasis on family entertainment. From children’s play zones to thematic food courts offering cuisines from around the world, Vegas Mall provides a well-rounded experience for visitors of all ages. “We wanted to create a space where families could spend an entire day enjoying themselves. Whether it’s shopping, dining, or entertainment, we offer something for everyone,” Choudhary added.

Embracing Technology: AI and IoT for Enhanced Operations

Vegas Mall has also embraced advanced technologies to further improve its operations and customer engagement. By leveraging AI and IoT, the mall has streamlined everything from customer experience personalization to store placement optimization.

“We use data analytics extensively to understand our customers better,” Choudhary noted. “This allows us to personalize their shopping journey and create tailored experiences based on their preferences.” For instance, AI-powered analytics help the mall predict consumer trends and adjust its offerings accordingly, ensuring that visitors always find what they’re looking for.

The integration of IoT has also made mall management more efficient. From energy optimization in common areas to advanced security systems, these technologies contribute to smoother operations, ultimately enhancing the overall experience for visitors.

Innovative Foodtainment Concepts

In addition to its retail and entertainment offerings, Vegas Mall has introduced several innovative foodtainment concepts that have significantly boosted foot traffic and customer satisfaction. These initiatives have made dining at the mall more than just a meal—it’s an experience.

The Food Court Table Ordering system is one such innovation. This system allows customers to place orders directly from their tables, bypassing long queues. “We recognized that one of the biggest pain points in food courts is waiting in line. With our table ordering system, customers can enjoy a hassle-free dining experience, which has contributed to a noticeable increase in foot traffic,” said Choudhary.

Another exciting addition is the PVR Chandelier Room, an exclusive dining space designed for private gatherings. The luxurious setting, combined with a variety of cuisines, has made it a popular choice for social occasions. This has further enhanced the mall’s appeal as a destination for both leisure and entertainment.

Additionally, weekly live performances by international artists at Flaunt by Duty-Free and Imperfecto Boutique have added a cultural dimension to the mall, drawing larger crowds and elevating customer satisfaction. “The combination of dining and entertainment has proven to be a winning formula. It’s something our visitors look forward to, and it keeps them coming back,” he explained.

Looking Ahead

As Vegas Mall continues to grow, the focus remains on sustaining its momentum through innovation and customer-centric strategies. The mall plans to expand its technological capabilities further, integrating AI-driven personalization into more aspects of the shopping journey. “We’re always looking for ways to enhance the customer experience, and technology will continue to play a major role in that,” Choudhary said.

Moreover, Vegas Mall is committed to fostering its relationships with retailers and offering even more engaging events and campaigns to keep visitors excited and engaged. “Our goal is to not only maintain the success we’ve achieved but to build on it. We want to continue being a mall that sets the standard in retail,” concluded Choudhary.

India’s retail market is currently undergoing a new wave of online shopping, and at its helm is Shopsy, an e-commerce platform tailored for value-conscious, middle and lower-income consumers across the country. While the initial e-commerce boom catered predominantly to urban dwellers, Shopsy is breaking ground by focusing on the ‘Bharat consumer’, those residing in smaller towns, villages, and tier-two cities. With Prathyusha Agarwal, Business Head at Shopsy, guiding its vision, the platform has carved a unique niche in a highly competitive market.

Unlocking the Bharat Market

Prathyusha’s background, which spans multiple sectors, provides her with a sharp understanding of where the growth lies in Indian retail. “The moment we unlock the Bharat shopper, a huge wave happens,” she says, alluding to the untapped potential of this massive customer base. Traditionally, India’s e-commerce market served the ‘cash-rich, time-poor’ consumers in metros and Tier I cities, who were willing to pay a premium for convenience and global brands.

But the real heart of India’s consumer market is vastly different. A majority of the retail market comes from smaller towns and cities, where households earn less than Rs 10 lakh annually. These families, representing over 53 percent of Indian households, have traditionally shopped in street markets and local bazaars. For these consumers, Shopsy provides a much-needed alternative—an online platform where they can access a wide range of products at prices they can comfortably afford.

“We want to be a destination where the shopper doesn’t feel like they can only afford three out of the ten things they see,” explains Prathyusha. This sense of inclusivity is key to Shopsy’s appeal, offering everything from fashion to electronics and home appliances, all priced to suit the budget of a Bharat household.

Understanding Bharat’s Shopping Behavior

The Bharat consumer is not driven by the same impulses as urban, affluent shoppers. They are practical, value-oriented, and deeply invested in stretching their budget to meet family needs. Prathyusha describes Shopsy’s target demographic as ‘a consumer who has some money and is trying to stretch that penny to cover all their family’s needs’.

For instance, while an urban shopper might purchase a high-end, fully automated washing machine, Shopsy’s consumers are more likely to opt for a semi-automatic model, one that fits their budget but still eases household chores. Similarly, the platform’s fashion category thrives on selling kurtis and sarees priced below Rs 300, while its jewelry section sees high demand for items like Mangalsutras priced between Rs 100 and Rs 200.

“Our focus is on offering a range of products that fit within the consumer’s budget while maintaining the quality they expect,”says Prathyusha. This has allowed Shopsy to serve a market often overlooked by larger platforms that cater to higher-income brackets.

The Affordability Revolution

Affordability has always been a key selling point in Indian e-commerce, but Shopsy’s approach is different. The platform does not merely rely on discounts or sales to attract customers. Instead, it offers everyday low prices that resonate with its target demographic.

“The deal isn’t just at the moment of sale—it’s baked into the price itself, we offer opening price points of Rs 100, Rs 200, Rs 300 across fashion and home categories,” explains Prathyusha.

In offline retail, a significant portion of sales comes from products priced below Rs 340. However, online platforms have rarely captured this segment effectively. Shopsy, on the other hand, is thriving here. It offers products in categories such as temple merchandise, kitchen appliances, and home décor, all priced to appeal to families working within tight budgets.

Shopsy has been successful because it understands that affordability does not mean compromising on quality. The company’s rapid growth—marked by over 330 million downloads and a large base of active users—has been driven by its ability to offer quality products at prices that few competitors can match.

“We keep saying that every day is a festive sale on Shopsy because of the prices we offer,” shares Prathyusha, highlighting the platform’s approach to affordability. This constant focus on keeping prices low has made Shopsy a go-to platform for millions of Bharat shoppers.

Building Trust through Quality and Delivery

Affordability is important, but for the Bharat shopper, trust is paramount. Many of Shopsy’s users operate in a cash economy, relying heavily on cash-on-delivery (COD) or UPI transactions. As a result, they need assurance that the products they order will meet their expectations.

To build trust, Shopsy has established rigorous quality checks, ensuring that any product that doesn’t meet its high standards is swiftly delisted. Sellers are regularly provided feedback on what’s working and what isn’t, allowing them to improve their offerings. The platform also benefits from Flipkart’s e-kart logistics network, enabling fast, reliable deliveries even to remote areas. This level of service has been crucial in building long-term loyalty among its users.

“We deliver at the same speed as Flipkart and Myntra, when the consumer knows they can trust us to deliver on time, it strengthens their relationship with the platform,” Prathyusha points out, noting that this has been a significant advantage for Shopsy.

Empowering Bharat Sellers

Shopsy is not just a platform for consumers—it’s also a lifeline for thousands of small and medium-sized sellers across India. Many of these sellers are used to operating through traditional wholesale channels, but Shopsy offers them direct access to a much larger online audience.

“The real growth happens when the seller economy grows alongside the consumer base, we’re helping MSMEs and small businesses bring their products online, reaching consumers far beyond their local markets,” says Prathyusha.

Shopsy’s non-inventory model is key to this strategy. Rather than holding inventory, the platform picks up products directly from sellers once an order is placed. This reduces the cost of doing business for sellers, making it easier for them to offer products at competitive prices. The platform also provides sellers with valuable insights into customer preferences, helping them adjust their offerings to meet demand.

“We’re democratizing e-commerce for both consumers and sellers, by offering a wide range of products and allowing small sellers to compete on a level playing field, we’re creating a flywheel of growth,” explains Prathyusha.

A Truly Pan-India Platform

One of Shopsy’s most impressive achievements is its reach. The platform is active in over 19,000 pin codes across India, with demand coming from all four regions—north, east, south, and west. Unlike other e-commerce platforms that focus on urban centers, Shopsy has a truly pan-India presence.

“It’s not just about the top 25 towns; it’s about the next hundred towns and beyond, we have demand spread fairly equally across the country, with no significant skew towards any one region,” Prathyusha notes.

This broad geographic spread reflects Shopsy’s focus on Bharat, the many small towns and rural areas that make up the bulk of India’s population. The platform isn’t just expanding its footprint—it’s building depth in the regions it already serves. Prathyusha points out that once a consumer makes their first purchase on Shopsy, they often return for more, buying across multiple categories as they build trust in the platform.

Driving Growth Through Micro-Trends and Festivities

India’s diverse festive calendar plays a pivotal role in shaping shopping behavior, and Shopsy is well-positioned to take advantage of this. From Rakhi to Diwali, the platform continuously adjusts its product range to meet the needs of its users during these key shopping periods.

“Every month brings new micro-occasions, and we ensure that Shopsy has the right products for each of these,” says Prathyusha.

Shopsy’s ability to tap into regional micro-trends is another key to its success. Whether it’s imitation jewelry, clothing, or home appliances, the platform offers products that cater to the specific needs and tastes of consumers across different parts of India.

The Road Ahead for Shopsy

As Shopsy looks to the future, its vision remains clear: to be the one-stop platform for Bharat shoppers. The platform’s focus on affordability, quality, and trust has already won over millions of users, but there is still much more to achieve.

“At Shopsy, we believe that the dreams of Bharat are always bigger than the means, our goal is to bridge that gap, offering products that meet the aspirations of our consumers while remaining affordable,” Prathyusha says.

By continuing to focus on democratizing e-commerce for both consumers and sellers, Shopsy is well on its way to becoming a household name in India’s heartland, offering a seamless and trusted shopping experience to millions of families across the country.

Thus, Shopsy is not just another e-commerce platform—it’s a platform with a mission. By focusing on the Bharat consumer, offering affordable, high-quality products, and empowering small sellers, Shopsy is redefining what it means to shop online in India. With its deep understanding of the Indian market.

Corneliani, the popular Italian menswear brand, recently revamped its DLF Emporio store in New Delhi, bringing a fresh and modern vibe to the heart of India’s luxury shopping scene. Under the leadership of Salesh Grover, Business Head at Corneliani, OSL Luxury Collections Pvt Ltd., this transformation is more than just a facelift — it's a testament to the brand’s commitment to blending classic elegance with contemporary style, tailored specifically for the discerning Indian clientele.

Balancing Heritage and Innovation

The renovation of Corneliani’s DLF Emporio store was driven by the desire to merge the brand’s timeless ethos with modern aesthetics. Rich materials, clean lines, and subtle details throughout the store encapsulate Corneliani's dedication to quality and style.

“Our primary goal was to create a space that not only showcases Corneliani’s luxury and craftsmanship but also resonates with modern trends. The new design seamlessly integrates modern aesthetics with our timeless values,” said Salesh Grover, Business Head, Corneliani, OSL Luxury Collections Pvt Ltd. 

Understanding the unique preferences of Indian customers is central to Corneliani’s strategy. The revamped New Delhi store reflects this approach, blending elegance with comfort and incorporating elements that appeal to the Indian love for style and warmth. The store offers a variety of options for formal and semi-formal occasions, catering to significant events in Indian culture such as weddings, festivals, and business gatherings.

“Our fabrics and styles are perfect for the Indian climate and align well with local fashion sensibilities. Every element of the renovation reflects the essence of Corneliani, aiming to offer our clientele a shopping experience as sophisticated and enjoyable as our collections,” added Grover. 

A Game-Changer in Luxury Fashion

Corneliani’s newly introduced Made-to-Measure (MTM) service in India sets a new standard in personalized luxury shopping. This service not only enhances the shopping experience but also differentiates Corneliani from other luxury brands, underscoring its dedication to craftsmanship and attention to detail.

“Our  Made-to-Measure (MTM) service is a big and exciting addition to our services. It allows our clients to design garments that truly match their personal style and fit them perfectly and make their shopping experience more special and personalized. With Made to Measure, clients can select everything from the fabric to the details. This not only makes them feel appreciated but also gives them something truly one-of-a-kind,” added Grover.

Ensuring that the MTM service upholds Corneliani’s high standards of craftsmanship is a priority. Personalized consultations help clients choose styles that resonate with them while keeping Corneliani’s craftsmanship intact, ensuring every garment embodies the luxury and quality the brand is known for.

“Our MTM service highlights this commitment, blending traditional tailoring with modern luxury. We want our clients to feel confident and stylish in clothes made just for them. This personal touch helps us build lasting relationships with our customers.” Grover further added. 

Overcoming Challenges

Establishing a foothold in the competitive Indian luxury market comes with its challenges. To address this, Corneliani has focused on securing prime retail spaces and collaborating with brands that share its values, creating an inviting shopping environment that attracts the target clientele. Another challenge was recruiting the right talent, as luxury retail demands knowledgeable staff who can provide exceptional customer service.

“One major challenge is finding the right locations and the right mix of brands. The luxury market is quite competitive, and it’s been difficult to secure prime retail spaces that fit our standards. We realized that teaming up with brands that share our values is key to creating a welcoming shopping environment that attracts our target customers,” said Grover. 

Corneliani’s partnership with OSL Luxury Collections has been instrumental in reinforcing the brand’s presence in India. The collaboration leverages OSL's deep understanding of the Indian market, ensuring that Corneliani’s products resonate with local preferences. This synergy helps create a more personalized shopping experience, strengthening Corneliani’s connection with Indian customers.

“OSL shares our passion for luxury and quality, making them an ideal partner for us. This collaboration leverages OSL's deep knowledge of the Indian market and their guidance in understanding local preferences and trends, ensuring our products resonate with Indian customers,” he explained.

Integrating Online and Offline Experiences

With digital transformation reshaping the fashion industry, Corneliani is embracing this change, particularly through its partnership with Tata Cliq Luxury. Services like click-and-collect and online support ensure a seamless blend of digital and physical luxury experiences, enhancing convenience and personalization for clients.

“This collaboration lets us combine online shopping with our luxury physical store in India. Customers can easily browse our collections on Tata Cliq Luxury, check availability, and enjoy a smooth shopping experience. We also offer click-and-collect, allowing them to order online and pick up in-store for added convenience. Our trained staff is here to assist both online and in-store, ensuring personalized service. By merging these digital and luxury experiences, we aim to create a seamless experience for our clients.” he further elaborated. 

Looking Ahead

Following the successful reopening of its New Delhi store, Corneliani is looking to expand its footprint in India. By diversifying its offerings under the OSL umbrella, Corneliani plans to explore new sectors and continue delivering exceptional quality and elegance that meet the expectations of its discerning clients.

“We’re looking to take a more holistic approach by diversifying our offerings under the OSL umbrella, which will allow us to explore new sectors. In the near future, we aim to enter new markets beyond Italy, using our expertise to establish a strong global presence. By continually innovating and adapting to industry trends, we want to keep our brands at the forefront of the luxury fashion industry.” Grover concluded.

In 2018, Dheeraj Bansal and his co-founder sparked the birth of Recode Studios. They embarked on a shared dream to create something remarkable. Since its inception, Recode become a seasoned cosmetic specialist brand driven to promote excellence in India's personal care and beauty sector. 

 “The cosmetic industry in India has experienced a dramatic shift since COVID, with a notable increase in demand for personal care products. Our journey began during the COVID-19 pandemic, which highlighted the necessity of establishing an online presence,” commented Dheeraj Bansal, co-founder, Recode Studios

The Indian cosmetics market is projected to generate $6.45 billion in sales by 2024,

with an uplift of 2.86 percent CAGR in the same market between 2024 and 2028. The outlook for the Indian beauty sector has significantly shifted, with the beauty and self-care industries having seen tremendous growth in sales, controlling the majority of the beauty e-commerce market.

Influencer-Led Success

“Collaborations with influencers, bloggers, and makeup artists have been pivotal in driving daily customer engagement and attracting new clients. Our primary marketing strategy now centers around these digital platforms, which have been instrumental in our expansion,” added Bansal added.

Technology has revolutionized the way Recode has expanded, moving to an internet presence revolutionizing the business aspect. The brand expanded its audience by utilizing technology, with its website and social media accounts contributing the most. With the steady quality of the products and efficient internet marketing, it was able to retain client loyalty and promote repeat business, making efficient use of the influence of technology.

Captivating Omnichannel Strategies 

For Recode, both platforms offline and online have been essential, while the website gives the flexibility to spend money on focused blogging and advertising, enabling it to reach a large audience without being constrained, the brand’s physical presence promotes direct consumer contacts and increase brand awareness. 

Recode capitalizes on each of its channel's advantages and maintains a 50-50 mix between online and offline tactics, as one platform works well the others follow the lead to advance the cosmetic brand. This integrated strategy guarantees extensive market coverage and fosters overall growth.

“Embracing an omnichannel approach has been instrumental in our success. We have established a strong presence through our own website and major Indian marketplaces, ensuring broad online accessibility. This diverse distribution network allows us to connect with customers through various touchpoints, meeting their preferences and needs effectively. By integrating these channels, we have created a seamless shopping experience that strengthens our market position and drives significant growth.” explained Dheeraj. 

150 pc Surge and Bold Revenue Targets

Recode’s growth over the past year has been remarkable, largely driven by its loyal customer base. Having a strong fan following with 40 percent of its customers returning to its website every month, Recode has witnessed a average of 150-180 percent year-on-year growth.

“Transitioning to online marketing became crucial, and this pivot saved us from a potential shutdown. It not only helped us overcome a major obstacle but also fueled our expansion, positioning us for sustained growth in the market,” explained Bansal.

Jumping from Rs 15 crore to Rs 22 crore within a year, Recode aims to close Rs 37 crore of net sales in 2024, with a target to achieve Rs 55 crore by the end of the year. 

Nationwide Reach and Diverse Portfolio

Recode studios concentrate on a wide variety of regions and populations. Geographically, the brand covers a significant portion of India, extending from Kolkata in the east to Punjab in the north and from Tamil Nadu in the south to Gujarat in the west. Recode has an extensive reach and guarantees that it serves a broad clientele, providing women all around the nation with excellent and reasonably priced items. 

Moreover, the brand’s product portfolio is a testament to its mission-making high-quality, international-standard cosmetics affordable and accessible to all. With an ever-expanding range of 300 SKUs and new launches every week, it serves both professional makeup artists and everyday consumers.

“Our makeup is designed for real women with real lifestyles,” says Bansal. Recently, Recode introduced a specially curated makeup kit aimed at Gen Z, featuring essential products perfect for everyday and office looks, highlighting its focus on both affordability and relevance in the digital era.

Credibility and Global Sourcing

Partnering with renowned international suppliers in Germany, Thailand, and Taiwan, Recode ensures its makeup meets rigorous quality standards. A hands-on approach to monitoring production—visiting factories and inspecting batches—ensures that every product upholds Recode’s high standards.

Bansal added, “Our team actively monitors the production process by visiting the factories and inspecting batches during manufacturing. By implementing thorough checks, we guarantee that each product meets the high-quality criteria, providing customers with reliable and effective solutions.”

A Rs 500 Crore Aim 

With plans to scale to Rs 500 crore in annual revenue over the next five years, “Our goal is to expand both our product range and our market reach,” says the co-founder. The brand aims to deepen its presence online and offline, leveraging partnerships, emerging technologies, and customer insights to stay ahead in the ever-evolving beauty landscape. “These initiatives are designed to drive significant growth and establish Recode as a leading name in the industry,” Bansal concluded. 

Indian brands have had to quickly adapt to changing consumer trends, environmental concerns, and fierce market competition in the evolving fashion industry. At the forefront of this transformation is Virgio, a tech-enabled fashion brand co-founded by Amar Nagaram. Built on the pillars of trend-driven designs, sustainability, and innovation, Virgio has rapidly gained prominence in the Indian fashion industry. In a conversation with IndianRetailer, Amar Nagaram sheds light on the brand’s journey, evolution, and its future trajectory. This is a story of a fashion company that not only aims to satisfy its customers' style needs but also cares deeply about doing it right for the planet.

A Vision to Tackle Unsold Inventory

Virgio’s journey began with a very clear mission: solving one of the industry's biggest challenges—unsold inventory. With unsold inventory often eating into profit margins and leading to overproduction and waste, it was a problem that needed fixing. For Amar and his team, it was not just about designing trendy clothes; it was about creating a more efficient and sustainable fashion cycle.

“When we started this journey, it was fueled by our previous experiences and learnings. The unsold inventory issue was one of the industry's most significant pain points. As a digital-first platform, we knew that the key to avoiding unsold inventory was understanding what people wanted and ensuring we made the right inventory decisions,” explains Amar.

Virgio’s solution was to invest heavily in technology, allowing them to predict consumer preferences and manufacture on-demand, thereby minimizing overproduction. This strategic approach to inventory management became the cornerstone of their business model.

From Trend Detection to Full-Stack Fashion

As Virgio evolved, the team realized that simply knowing what to make was not enough—they needed to have more control over how the products were made. This led to the brand transitioning into a full-stack fashion company, handling everything from trend ideation to manufacturing and direct-to-consumer distribution.

"About eight to nine months into the journey, we realized that we had to do more than just predict trends. We needed to take control of the entire supply chain. That’s when we decided to become a full-stack fashion player—from fabric identification to design patterns, to our own leased line manufacturing, all the way to bringing the final product to consumers," Amar shares.

This end-to-end control allowed Virgio to differentiate itself by delivering not just trendy fashion but also high-quality, durable, and sustainable products, all at competitive price points. Amar emphasizes, “We’re not just about creating trendy fashion; we’re about making it right—for the consumer, for the business, and for the planet.”

The Tech-Driven Approach

In an industry notorious for unsold inventory, Virgio has flipped the script. Traditional fashion brands take risks on designs, which, if they fail, result in mountains of unsold stock. Virgio, however, uses technology to determine precisely what consumers want, reducing the risk of unsold inventory.

"We use tech to figure out what to make, when to make it, who to make it for, and how to make it. By listening to consumer signals in real-time, we can align our production closely with consumer demand. This ensures that whatever we launch is in line with what consumers are looking for at any given time," says Amar.

For Virgio, even in the rare instances where some inventory remains unsold, they’ve implemented an innovative upcycling project. Instead of discounting or liquidating stock, the company redesigns unsold pieces and reintroduces them as fresh styles—a win for both sustainability and the brand’s bottom line.

“We don’t discount or liquidate. Instead, we redesign and reintroduce. Our upcycling project has worked phenomenally well, allowing us to maintain brand integrity while minimizing waste,” Amar explains.

Not Fast Fashion, But “Good Fashion”

While Virgio may appear to be a fast fashion brand, Amar is quick to distinguish the difference between what his company does and what traditional fast fashion brands are known for. "Fast fashion is often about copying the latest styles and bringing them to market as quickly as possible. But we don’t see ourselves as a fast fashion brand in that sense," he clarifies.

Virgio’s strength lies in its ability to predict trends before they explode, giving the company the time needed to design and manufacture clothes that not only look good but are also made well. “We tap into the same signals that high-street brands do, but our approach is different. We use technology to identify trends early, giving us enough time to make the product right,” Amar says.

Virgio’s production cycle is shorter but never rushed, allowing the brand to maintain stringent quality checks.

Sustainable Fashion Made Accessible

In a market where sustainable fashion is often perceived as slow, expensive, and somewhat boring, Virgio is redefining the narrative. According to Amar, sustainability does not have to come at the cost of style or affordability. "Sustainable fashion doesn’t have to be boring or expensive. Since we are a full-stack player, we can bring efficiencies that translate into affordable price points for consumers," he notes.

Virgio’s sustainability efforts are integrated into every part of its operation—from the materials used to the production processes. This is all part of the brand’s broader goal to create what Amar calls “good fashion.”

"We take pride in calling ourselves the only 'good fashion' company. We combine trendy designs with sustainability, offering high-quality products at affordable prices," Amar adds proudly.

Technology at the Heart

At its core, Virgio is as much a technology company as it is a fashion brand. The company relies heavily on data-driven insights to stay ahead of fashion trends and deliver what consumers want. Every step of the process—from trend identification to fabric sourcing—is optimized through technology.

"Our process starts with understanding what’s happening in the world of fashion. We use technology to capture insights in real-time, and then our designers create styles based on these insights," Amar explains. By using a fabric wall and database of available materials, Virgio’s designers can quickly match fabrics with trends, shortening the production cycle without sacrificing quality.

"It's an evolving process," Nagaram remarks, emphasizing that they’re far from having everything perfected. Their technology investments revolve around two key areas: understanding fashion trends and creating demand in a precise and targeted manner.

The use of technology allows Virgio to introduce styles seamlessly into consumers’ social media feeds. This builds subconscious familiarity with the designs, which, combined with well-planned marketing, leads to higher conversion rates. The targeted approach also helps them be more efficient with their marketing spend, ensuring they reach the right consumer at the right time.

On the production side, Virgio is striving towards a zero-inventory model. The integration of tech on factory floors offers real-time insight into production capabilities, ensuring they can scale up or down according to consumer demand. This innovative approach eliminates waste and maximizes efficiency.

Style First, Sustainability as a Bonus

Unlike many other sustainable fashion brands, Virgio’s strategy doesn't heavily promote sustainability as the sole selling point. Instead, they focus on aesthetics, quality, and affordability. "We do not want to sell it as a sustainable brand, we want sustainability to be one of the talking points, but not the talking point," the founder emphasizes.

Virgio’s attention to regional details, from fit to fabric comfort, has led to high levels of customer satisfaction. Nagaram highlights, "Our repeat purchases stem from customers appreciating the fit and fabric. They love that they can wear our clothes all day without discomfort."

The brand is also seeing high levels of trust in non-metro cities like Surat, Ahmedabad, Pune, and Jodhpur, where consumers are placing significant prepaid orders. The founder notes, "We are priced 30-40 percent cheaper than international western wear brands, and we are gaining market share in regions where these brands aren’t dominant."

In just nine months of operation, Virgio has experienced remarkable growth. The brand has witnessed 50 percent growth quarter on quarter. "Even without discounting on our platform, the kind of growth we are seeing is exciting, especially in the qualitative feedback we receive," Nagaram reveals. The brand boasts impressive customer feedback, with over 50 percent of styles receiving customer reviews and an average rating of 4.4 out of 5.

The D2C Edge and Future Omnichannel Plans

Virgio’s direct-to-consumer platform has been key to its success, not just as a sales channel but as a storytelling medium. “Our D2C element helps us tell our story directly to the consumer. We take pride in the transparency, sharing details about the carbon footprint, water savings, and energy used in making each garment," Nagaram shares. This level of openness, while not yet a major concern for all consumers, builds long-term brand value and consumer trust.

However, Virgio also has its sights set on offline expansion. The founder acknowledges that consumers need to experience the product to fully appreciate its value. "Whenever we've done pop-ups in metros, the price becomes a no-brainer for our customers. In online, unfortunately, you're only seeing a catalog." Virgio plans to open its first offline store by the end of the year, likely in cities like Bangalore or Hyderabad.

A Promising Future

In just 18 months, Virgio has already made significant strides, disrupting the fashion industry with its unique blend of tech-driven insights, sustainability, and full-stack production. The brand's growth trajectory is impressive, backed by a significant round of funding that is fueling its expansion plans.

With its eye on the future, Virgio is a brand that is as much about evolving fashion as it is about revolutionizing how fashion is made and consumed. The company’s emphasis on technology, sustainability, and affordability positions it uniquely in the market—poised for continued growth and success.

"At Virgio, we are not just building a fashion company. We are building the future of fashion—one that is trendy, sustainable, and accessible to all," concludes Amar.

Founded just three and a half years ago, Blue Tribe Foods is a new player in the plant-based food industry in India. Despite its young age, the company has achieved critical milestones in its quest to offer sustainable, plant-based alternatives to meat products. In an exclusive interview, Sandeep Singh, the Founder of Blue Tribe, discussed the company's journey, insights into its growth, the role of Virat Kohli and Anushka Sharma in building the brand, and future goals.

"Blue Tribe is still in its early days," Singh remarked. "At three and a half years old, we're working in a very niche category—plant-based meat—which is still relatively new in India. In terms of significant revenue milestones, we are far from where we want to be. However, one of the most critical milestones we have achieved is bringing Virat Kohli and Anushka Sharma on board as brand ambassadors and investors. Their association with the brand elevated awareness and gave us a broader platform to communicate the value of plant-based meat."

While proud of these accomplishments, Singh emphasizes that the company has yet to fully tap into its potential. "We quickly realized that we didn’t want to play in a small segment. Initially, we believed that plant-based meat would take off in India, much like it did in the U.S. But understanding Indian consumers took time. Now, we've decided to broaden our approach and venture into the vegetarian segment, which is significantly larger."

Virat and Anushka: The Face of the Brand

Singh acknowledges that getting two of India’s biggest celebrities on board has been a game-changer for Blue Tribe. "Plant-based meat is still an oxymoron for most Indian consumers. When Virat and Anushka became our ambassadors, it gave us a platform to create awareness and educate consumers. Their organic involvement with the brand has been incredibly valuable—Virat once posted about our products on his Instagram story, and the response was overwhelming, even more than our paid promotions."

Their association has not only increased visibility but also helped build trust in the category itself. "If they were ambassadors for any plant-based meat company, we would be happy because the entire category needs to be built. The focus now is on leveraging their reach to educate more people about plant-based meat."

Pivoting Towards the Vegetarian Market

Singh acknowledges that the plant-based meat market in India is relatively small, estimated at around Rs 150 crore. "Even if you capture 10 percent or 20 percent of the market, you’re still a small player. That realization led us to expand into a larger Rs 5,000 crore vegetarian food market. We're developing new products like soya chaap, which appeals to both vegetarians and non-vegetarians."

Blue Tribe currently offers 8 to 10 SKUs, covering three to four broad categories, with plant-based meat being the flagship. "Our new focus is the vegetarian category. We recently launched soya chaap in three flavors, and we're optimistic about its growth potential. In the next three to four months, we will introduce more products," said Singh.

Embracing Omnichannel and Quick Commerce

Blue Tribe operates on an omnichannel model, distributing its products in around 1,000 stores across India. However, Singh highlights the challenges posed by the frozen foods category. "Frozen foods limit mass distribution, so it takes time to build the channel. That said, Quick Commerce has been a game-changer for us, accounting for 30 percent of our sales. It's a level playing field for new companies, allowing us to quickly reach hundreds of pin codes."

In addition to Quick Commerce, Blue Tribe has a presence in modern retail stores in major cities. "We are available in Delhi, Mumbai, Bengaluru, and Hyderabad through modern trade channels like Nature’s Basket, Raj Mandir, and Modern Bazaar. Quick Commerce is growing, but we firmly believe in the importance of physical stores for brand visibility."

Interestingly, Blue Tribe has decided to pull back from direct-to-consumer sales on its website, recognizing that consumer expectations for quick delivery are better met by Quick Commerce platforms. "People are now accustomed to receiving orders in 15–20 minutes, and we realized that Quick Commerce partners are better equipped to meet this demand," said Singh.

Innovation

While much of the world is buzzing about AI and data analytics, Blue Tribe's core innovation lies in its product development. "Our primary innovation is creating products that taste like animal meat but are made from plants. That’s no small feat. We have a team led by our Chief Technology Officer, an IIT Kharagpur Ph.D. with experience at Nestle and Givaudan. Our innovation doesn’t stop; we continue to develop new products that meet the taste and texture expectations of meat lovers," stated Singh.

The company also leverages technology on the operational front. "We are investing in data analytics to better understand consumer behavior and predict demand. It’s still early days, but this will help us manage stock levels and anticipate market trends more effectively."

Expanding Beyond Meat Eaters

One of Blue Tribe's key learnings has been that Indian consumers don't consume meat as frequently as those in Western markets. "Even if someone identifies as a non-vegetarian, they might only eat meat twice a week. That means they’re unlikely to switch to plant-based meat on those occasions," Singh explained. "This realization led us to expand our marketing efforts to appeal to vegetarians, many of whom find our plant-based products too similar to animal meat. Now, we're shifting to products like soya chaap, which are more universally appealing."

Financial Goals 

Although Blue Tribe is currently small, with an annual run rate of around Rs 8 crore, Singh is optimistic about future growth. "We expect to reach Rs 12 crore in a few months and aim for Rs 25 crore over the next year. In the next five years, we want to be a Rs 200 crore revenue company, and we aim to achieve this while maintaining financial discipline. We're also working towards breaking even in the near term."

The company has raised a small amount of funding from ultra-high-net-worth individuals, with additional investment from Virat Kohli and Anushka Sharma. "We don’t plan to raise large sums of capital. We want to grow sustainably and maintain financial discipline," Singh asserts.

A Vision for the Future

Looking ahead, Blue Tribe's goals are ambitious but grounded in strong fundamentals. "In five years, we want to be recognized as a brand that not only does good for you but also for the planet. We want to be the go-to brand for sustainable, plant-based foods in India. And we aim to do this while maintaining our commitment to innovation and financial discipline," concluded Singh.

Escaro Royale, a premium footwear brand, is making waves with its ambitious global growth strategy and innovative product launches. This homegrown brand is not just about expanding globally; they are dedicated to elevating craftsmanship, integrating advanced technologies, and embracing sustainable practices. With a revenue of $3 million and eyes set on $5 million by 2025, the footwear company is expanding into new markets while embracing sustainable practices. Ambitious goals and innovative strategies, the brand is poised to dominate the global luxury footwear market.

New Innovation 

In an industry where craftsmanship is key, Escaro Royale is setting a new standard with its upcoming Goodyear-welted footwear line, scheduled for release in late 2024. While the brand has made waves with its Blake Stitched shoes, they are now raising the bar by introducing a construction technique that takes 40 hours per pair to craft.

“We’re excited about our upcoming product lines, which will feature the gold standard in footwear. The Goodyear-welted process, rooted in European craftsmanship, is a more intricate technique that involves constructing shoes in seven layers, and the result is a pair of shoes that are unmatched in durability and comfort," Ambud Sharma, CEO & Owner, Escaro Royale explained.

Flagship Products

Escaro Royale’s flagship product, the Air Flex Light, is redefining luxury footwear by combining the comfort of a sneaker with the elegance of a formal shoe. This unique combination makes it perfect for both casual and formal occasions, at an affordable price point.

Their handcrafted boots — popular during fall and winter — are another standout, with over 125 designs to choose from. The boots feature both Air Flex Light soles and leather soles, the latter made from Argentinian leather, known for its durability and comfort.

With revenue targets of $5 million for the upcoming fiscal year, Escaro Royale is looking to tech to help achieve this milestone. The brand plans to integrate AI-powered tools and implement an omnichannel strategy that allows customers to shop both online and offline. In addition to launching their Escaro Royale app in October 2024, they are partnering with Amazon US to further expand their reach.

"Our omnichannel strategy is designed to give customers more flexibility. Customers can browse products online, purchase them in-store, or see products in-store and buy them online," he further elaborated.

Reducing Environmental Footprint 

In a bid to be more environmentally responsible, Escaro Royale is taking bold steps to reduce its carbon footprint. Starting in November 2024, the company will adopt a dark store model in Mumbai, which will enable quicker deliveries within a 150-kilometer radius and reduce shipping distances by 30 percent. Additionally, the brand is working on a new line made from upcycled leather and partnering with global leather retailers to repurpose leftover materials—expected to further cut their environmental impact by 10-12 percent.

“We’re also adopting a dark store model, starting in November 2024 with our first dark store in Mumbai. This setup will allow us to reduce nearby shipping times and distances. By doing this, we expect to lower our carbon footprint by about 30%. We’re planning to introduce a new line in 2024-25 made from upcycled leather, repurposing materials from bags and shoes. This initiative should cut our carbon footprint by another 15-20 percent,” added Ambud.

The Indian market poses a significant challenge due to the widespread issue of product imitation. Small retailers are copying Escaro Royale’s designs, using cheaper materials like PU leather to offer counterfeit products at lower prices. Despite these challenges, it remains committed to delivering high-quality, original products and is taking legal steps to protect its designs.

"The lack of respect for intellectual property in India is a major hurdle. We have conducted three raids against known retailers who were attempting to copy our products and undermine our brand. Unfortunately, the Indian market has relatively low ethical standards regarding product authenticity, leading to widespread copying. overcoming this issue remains a major concern,” he explained.

Global Expansion

Escaro Royale’s expansion strategy is laser-focused on entering Mexico and Europe while solidifying its already strong presence in the US and Canada. The brand is also set to launch an online store in Australia by 2025, with potential physical stores in Perth and Melbourne.

“We're currently on a global scale and looking at about $3 million in revenue. Our growth strategy is focused on expanding into new global markets. We’ve already had a strong presence in the US and Canada, and this year, we’re focusing on Mexico and several regions across Europe. By early 2025, we plan to launch our online store in Australia, with potential physical stores in Perth and Melbourne as well,” Ambud concluded. 

The Swedish lifestyle brand Gaston Luga has selected India as the next market for expanding in order to carve a portion of the rapidly rising luxury market in India. It has revamped the backpack and travel accessories for today’s urban-oriented consumers and made them sleek and understated. Being inspired from the basic elements of Scandinavian design – simplicity, functionality and durability - Gaston Luga targets its consumers to meet the aesthetics that they look for, together with the functionality that they require.

Each Gaston Luga product is thoughtfully designed with the modern traveler in mind. From the sleek aesthetic of their backpacks, to the meticulous attention to detail in materials, every aspect is aimed at providing a seamless blend of form and function. Many of their products are vegan, sustainable, and water-resistant, reflecting the brand’s commitment to environmentally responsible fashion.

A Strategic Decision

Gaston Luga's decision to enter India aligns with its broader global expansion strategy, since the Indian market was something the brand couldn’t overlook. 

"Our philosophy is simple: create products that people want to wear every day, whether they're commuting in a city, traveling the world, or enjoying the outdoors. India is making waves globally, positioning itself as a competitor to China in many aspects. For us, having succeeded in China, entering India seemed like the next logical step. Our bags are not just fashion statements; they are functional and can be paired with anything from business suits to casual weekend wear,” said Jonas Wistrand, Founder, Gaston Lunga.

Expanding Product Lines 

Looking towards the future, Gaston Luga plans to diversify its product offerings in India to cater to evolving consumer tastes. Additionally, the brand is actively considering further international expansion. Following a successful soft launch in Australia through partnerships with high-end department stores like David Jones, the company is eyeing markets in Canada and the United States for bigger collaborations.

"While we are already well-known for our backpacks, we're also planning to introduce more crossbody bags and sling bags. These are perfect for customers who want the convenience of a backpack but in a smaller, more compact form. We are continuously exploring opportunities to bring our unique Scandinavian designs to new regions," Wistrand explained.

Innovation and Sustainability 

Gaston Luga's commitment to sustainability and innovative design is evident in its plans to collaborate with local Indian artists. An interesting aspect of the brand’s product development is its use of advanced, eco-friendly materials. Wistrand elaborated on the unique process the company employs to make its products waterproof without harmful chemicals. While there are logistical and legal factors to consider, the brand aims to maintain a global outlook. Moreover, Gaston Luga's partnership history with notable brands such as Nikon and Molotow has significantly boosted its brand image. In India, the global brand is being managed by Maison ID8.

"We are collaborating with top agencies, and influencers, and leveraging social media, alongside on-ground events," Aman Swetta, Co-founder, Maison ID8, said. 

Wistrand also added, "These collaborations have been fantastic for us, allowing us to communicate our values and resonate with diverse audiences. It’s about putting the brand in a context where people understand what we stand for. We use a water-based polyurethane process, which eliminates the need for toxic solvents and is better for both the environment and our customers." 

Marketing Strategy 

Gaston Luga has already made a notable impact in the Indian market just months after its entry. Swetta shared that the response had exceeded expectations, with over 50 percent of their bestselling SKUs sold out. While specific investment figures remain undisclosed, the company is optimistic about ramping up its efforts in response to the market's reception. The brand is employing a mix of traditional and digital marketing strategies to build its brand presence in India. 

"We are still in the early stages and continuously investing, but the initial signs are promising. We would love to collaborate with an upcoming Indian artist to create a limited-edition backpack. If I were to guess, I'd say 90 percent of our sales will come from third-party platforms, with about 10 percent from our own website. People are so used to buying from trusted, multi-brand platforms where they often enjoy perks like reward points and free shipping, which enhances their shopping experience," Wistrand revealed. 

“We are selling well across all these platforms. It's still early days, but the sales have been robust and consistent, which is very encouraging," Aman added.

Retail Expansion 

Gaston Luga is currently focused on Tier I and II cities in India, with plans to expand further. The brand is available on several top-tier online luxury platforms, including Tata CLiQ Luxury and AJIO Luxe, and has presence in high-end offline stores like White Crow. Looking ahead, the company aims to establish itself as a top-five player within its niche in the Indian market within the next decade. 

"Our long-term goal is to become a leading brand in our category. We are also exploring opportunities in duty-free shops at airports," Swetta concluded.

Aristobrat is a premium menswear brand that emphasizes in bold, timeless, and functional clothing for empowering men. Incepted in 2019 with a vision of elegance and sophistication, the brand has seen immense growth and profitability. Founded by Karan Singh, who during his travels developed an interest in European fashion, and went on to build an affordable luxury menswear brand for the Indian market- Aristrobrat.

The luxury menswear market in India is projected to expand at a compound annual growth rate of 3.4 percent till 2028, it is expected to bring in $1.10 billion in sales by 2024. Traditionally, luxury fashion was associated with exclusivity, tailored for a niche audience who valued craftsmanship, heritage, and quality. However, with evolving consumer preferences, there has been a growing demand for brands that offer not just luxury but also a blend of modernity, functionality, and individuality.

“Men today are more fashion-conscious and discerning about their choices. They seek brands that resonate with their lifestyle and values—brands that provide not just clothing but a statement of who they are. Aristobrat taps into this desire by offering a curated wardrobe that embodies sophistication, timeless style, and sustainability without compromising on the luxury experience,” stated Karan Singh, the Founder and CEO, Aristobrat.

Growth Trajectory

Currently bootstrapped, Aristobrat has experienced remarkable growth, achieving a 140 percent year-on-year increase. Starting with a revenue of Rs 25 lakh, the brand now generates around Rs 15-20 crore annually, with an EBITDA margin of about 17 percent. With plans to double this figure, the journey has been both fulfilling and successful.

Singh Explained, “Operating without intermediaries has enabled Aristobrat to maintain better pricing control and pass on savings to the customers, thus making us a truly affordable luxury brand. This direct approach has been key to driving sales growth and building a loyal customer base, powering the continued expansion and success.”

E-commerce has been a gamechanger for Aristobrat, according to the founder it has allowed the brand to reach a wider audience while providing a flawless purchasing experience that meets the demands of today's tech-savvy customers.

Betting Big on D2C

Aristobrat has not only differentiated itself in the crowded fashion industry but also focused on premium fabrics, exceptional comfort, and durable, stylish garments, which have helped them achieve significant milestones. With its primary target audience being men between 23 to 37, the brand has seen a shift where people aged 37 to 46 also shop at Aristobrat, growing its customer base to 150,000.  

The founder emphasizes, “As a D2C e-commerce brand, Aristobrat has effectively used e-commerce channels to establish a strong market identity. This direct interaction with customers has provided us with valuable insights into their preferences, enabling us to tailor offerings to meet customer needs precisely.”

This approach has resulted in a loyal customer base with a repeat customer rate of 41 percent, reflecting the brand’s commitment to quality and convenience. Aristobrat’s products are currently available on Myntra, and aims to enter- TataCLiQ Luxury, and Ajio Luxe over the next 2 years.

All-In on Slow Fashion

Slow fashion is the exact opposite of fast fashion, making specific considerations in selection and production while maintaining and marking sustainability. The brand thoroughly inspects its suppliers to make sure that they source raw materials in an ethical and ecologically conscious manner. In addition it improves the production procedures to reduce waste and energy usage, aiming for efficiency without sacrificing quality.

“The goal is to create premium-quality garments that not only meet the highest standards of craftsmanship but also uphold the commitment to sustainability, ensuring a more responsible approach to fashion production,” added Singh.

The process extends the lifespan of Aristobrat’s products by crafting timeless designs that withstand the test of time, reducing the need for frequent replacements. The brand also offers repair and recycling services to further minimize the environmental footprint.

Offline Retail Expansion

In September, Aristobrat plans to open its flagship location in Bangalore kicking off its retail growth. This move is part of a broader strategy to blend the convenience of online shopping with the experiential value of physical retail.

In addition to the flagship store, Aristobrat plans to open two more stores in Bangalore, and one in Mumbai, and Hyderabad within this fiscal year. These key cities represent the strategic markets where the brand has seen high demand for its products. This also includes expanding into Tier II cities across India to tap into rising disposable incomes and better serve customers in these areas.

Aristobrat is set to enter the Middle Eastern market through strategic partnerships and will offer shipping to Canada and the Middle East, making international shopping more accessible for its customers.

Future Outlook

In the next few years, Aristobrat envisions becoming a leading name in the affordable luxury fashion segment, with a strong presence both online and offline. The brand plans to expand its footprint significantly, opening additional retail stores in major cities across India and exploring international markets.

Singh concludes, “Our focus remains on delivering timeless, high-quality fashion that resonates with our target demographics.”

GoodDot's journey began in 2016 with a simple yet profound mission: to transform the way people think about meat. Founded by Abhishek Sinha and Deepak Parihar, GoodDot emerged from a vision to create plant-based meat that is not only delicious but also ethical and affordable. The company's mission is driven by a commitment to sustainability and compassion, seeking to make a positive impact on both people and the planet.

From its inception, GoodDot has seen significant growth and development. After beginning commercial production in late 2017, the company faced the initial challenge of establishing itself in a nascent market. Over the years, however, GoodDot has evolved into India’s largest plant-based meat company, serving around 100,000 meals per day across its various product lines.

Abhishek Sinha, Co-founder and CEO of GoodDot, reflects on this journey, saying, “When we started GoodDot, our goal was to offer a product that could stand toe-to-toe with traditional meat in taste and texture, but without the cruelty and environmental impact. We wanted to provide an alternative that doesn’t compromise on flavor or quality, and I believe we’ve achieved that.”

Innovating the Plant-Based Experience

GoodDot’s success can be attributed to its focus on innovation. The company offers a diverse range of products, including plant-based alternatives for mutton, chicken, fish, and eggs. Each product is crafted with a commitment to taste and nutritional value, using high-quality ingredients such as soy protein, pea protein, and wheat protein.

“Our R&D efforts have always been about pushing the boundaries of what’s possible in plant-based meat,” Sinha explains. “We continuously refine our recipes to ensure they are as close to traditional meat as possible, while also providing significant nutritional benefits. Our products are not only rich in protein but also high in dietary fiber and free from cholesterol.”

Domestic and Global Reach

GoodDot’s products are not only available across India but are also making their mark internationally. With a growing presence in markets like Canada, Dubai, Nepal, South Africa, Mauritius, and Singapore, the company is poised to enter the US and European markets soon. This international expansion reflects the growing global demand for plant-based alternatives.

Sinha reveals, “International growth has been a key focus for us. We’re excited about our upcoming entry into the US market through Walmart and our continued expansion in Europe. The global interest in plant-based foods is rising, and we’re ready to meet that demand with our innovative products.”

Building Consumer Awareness

One of the challenges in the plant-based meat sector is raising consumer awareness and overcoming skepticism. GoodDot has tackled this challenge through strategic partnerships and effective marketing campaigns. The brand’s endorsement by Indian athlete Neeraj Chopra and the engaging mascot, GoodDo - The Goat, have played a significant role in boosting brand visibility.

“Our collaboration with Neeraj Chopra has been instrumental in reaching a wider audience,” Sinha says. “His endorsement has helped us communicate our message more effectively and build trust with consumers. Additionally, our mascot has been a fun and memorable way to engage with people.”

The Role of Technology

Technology has been a cornerstone of GoodDot’s operations, from product development to inventory management and customer engagement. The company employs advanced technology in its manufacturing processes to ensure product consistency and quality.

Sinha explains, “Technology is integral to our operations. It enables us to scale our production efficiently while maintaining high standards. Our use of technology extends beyond manufacturing; it also includes our D2C strategy, where we leverage digital platforms to reach customers directly and provide them with a seamless shopping experience.”

A Commitment to Sustainability

Sustainability is at the heart of GoodDot’s mission. The company is dedicated to reducing its environmental footprint and promoting a more compassionate approach to food production. GoodDot’s products are not only plant-based but also designed to minimize waste and conserve resources.

“Our commitment to sustainability goes beyond just producing plant-based meat,” Sinha says. “We actively work to reduce our environmental impact through efficient resource use and waste management. Additionally, our ‘Goodness Mission’ encourages people to adopt a meat-free lifestyle, further supporting our goal of creating a more sustainable food system.”

Community Engagement and Social Impact

GoodDot’s impact extends beyond its products. The company is deeply involved in community initiatives, including feeding stray dogs in Udaipur and supporting animal rescue efforts. The “Goodness Mission,” launched in 2019, invited people to voluntarily give up meat and join the movement for a more compassionate world.

“We believe in making a difference both through our products and our actions,” Sinha explains. “Our community initiatives and social media campaigns highlight positive stories and encourage others to contribute to a better world. It’s about creating a culture of kindness and empathy.”

Navigating the Competitive Landscape

The plant-based meat market in India has become increasingly competitive, with several players vying for market share. GoodDot’s ability to stand out is attributed to its focus on affordability, taste, and quality. By offering products at price parity with traditional meat, GoodDot has made plant-based options accessible to a broader audience.

Sinha acknowledges the competitive nature of the market, saying, “Competition is healthy and drives innovation. We’re proud to be a leader in the space, but we also respect our competitors and the contributions they make. Our focus remains on delivering high-quality products and continually improving to meet the evolving needs of our customers.”

The Future Outlook

Looking ahead, GoodDot is committed to expanding its product portfolio and continuing its international growth. The company’s strategic focus includes enhancing its offerings, exploring new markets, and deepening its commitment to sustainability.

“Our vision for the future is to continue innovating and expanding our reach,” Sinha concludes. “We want to make plant-based meat a mainstream choice and contribute to a more sustainable and compassionate world. The journey has been incredible so far, and we’re excited about what lies ahead.”

Today's consumers are increasingly focused on natural and safe skincare solutions rather than synthetic alternatives. This shift reflects a growing interest in holistic well-being, where products are valued not just for enhancing appearance but for promoting overall health. Since its inception, Jovees Herbal has witnessed and adapted to this rapidly evolving beauty segment. It has expanded its range of natural skincare products, emphasizing quality, safety, and sustainability to meet these changing preferences.

Jovees distinguishes itself from other herbal skincare and haircare brands through its unique blend of traditional herbal knowledge and modern scientific advancements. Each product is formulated with high-quality natural ingredients and undergoes rigorous testing for effectiveness and safety. Sustainability is a core value at Jovees, influencing every aspect of its product development process. The brand responsibly uses sourced ingredients and eco-friendly packaging to minimize environmental impact.

Staying Relevant 

Jovees remains at the forefront of the skincare industry by continually updating its product lines to align with current trends, such as the demand for herbal and natural ingredients. The brand emphasizes high-quality offerings that resonate with consumers' interest in wellness and sustainability. Leveraging digital tools and platforms, Jovees engages directly with its customers, gathering valuable feedback to refine and enhance its products.

"We focus on offering high-quality products that align with consumers' growing interest in wellness and sustainability. By maintaining this focus on natural ingredients and leveraging modern marketing strategies, Jovees is well-positioned as a leader in herbal skincare. Jovees stands out by offering unique formulations that blend traditional herbal wisdom with modern science. This commitment to quality and innovation helps us differentiate ourselves from other brands in both domestic and international markets,” said Rakhi Sharma, Vice President Marketing and E-commerce, at Jovees Herbal.

She also stated that people were now more focused on natural products rather than synthetic ones and wanted to know how these products could improve their overall well-being, not just their appearance. This change in preference led Jovees to expand its range of natural skincare products and meet the new demands, and focus on quality and sustainability."

Digital Dive 

With the growing trend toward direct-to-consumer models, Jovees Herbal is now enhancing its digital presence to offer a superior online shopping experience. The company has optimized its website for user-friendly navigation and secure transactions. Utilizing data analytics, Jovees provides personalized product recommendations and actively engages with customers through social media platforms. At the same time, the brand maintains a strong presence in offline retail, ensuring its products are widely available.

"Our D2C strategy is crucial because it allows us to build a direct relationship with our customers and gather valuable feedback. This dual approach helps us reach a broader audience and provides customers with multiple ways to purchase our products, whether they prefer shopping online or in person. By focusing on these digital strategies, we ensure that our customers have a seamless and enjoyable experience shopping directly from us,” said Sharma.

Innovative R&D 

At the heart of Jovees’ product innovation is its robust research and development (R&D) process. Every ingredient is carefully selected and tested to ensure it meets Jovees’ high standards. The R&D team focuses on understanding the unique needs of different skin types and tailoring formulations to deliver optimal results.

"Our research and development team works hard to understand how each ingredient works and makes sure it's effective and suitable for different skin types. This teamwork between R&D and management means that every Jovees product is well-planned, tested, and designed to offer excellent skincare solutions,” added Rakhi.

Domestic and International Growth

Jovees Herbal takes a strategic approach to retail expansion, both domestically and internationally. The brand's products have gained significant traction in markets like Russia, Saudi Arabia, Dubai, Sri Lanka, and various European countries. To connect with younger, tech-savvy consumers, Jovees is implementing dynamic digital marketing strategies, including social media campaigns, influencer partnerships, and targeted online ads.

"Our products have garnered significant demand in international markets, a testament to the trust and effectiveness associated with Jovees. As we continue to expand, we remain committed to building strong, long-term relationships with our partners. We create content that resonates with this audience, such as engaging videos and interactive posts. This approach helps us connect with younger consumers who are active online and interested in natural skincare solutions,” Sharma emphasizes.

Sneak Peak of Future Plans

In the next five years, Jovees envisions itself as a leading global brand in herbal skincare and haircare. The brand aims to expand its product range, enhance its digital presence, and continue its growth both domestically and internationally.

The brand continues to evolve with the changing beauty landscape, driven by a commitment to natural ingredients, innovation, and sustainability. With a strategic focus on both digital and offline channels, the brand is well-positioned to remain a leader in the herbal skincare market for years to come

In the current fashion landscape, Brand Studio Lifestyle has consistently outperformed its competitors and captured the hearts of India’s Gen Z and early millennial consumers. Under the leadership of CEO Shyam Prasad, the company has made remarkable strides, leveraging technology, consumer insights, and an agile supply chain to deliver fashion that resonates with its target audience.

Consumer-Centric Approach

Brand Studio Lifestyle’s impressive growth lies in a deep commitment to understanding and serving its consumers. Shyam Prasad emphasized, “Our strategy is built around the consumer. We have focused on delivering trending fashion using deep research data that alerts us to consumer trend preferences.” This consumer-first approach has been instrumental in driving the company’s success, allowing it to identify and capitalize on emerging trends with unparalleled speed.

The company’s ability to deliver from trend identification to the consumer in 8-12 weeks is a testament to its efficient and agile supply chain. This rapid go-to-market strategy has been a game-changer, enabling Brand Studio Lifestyle to stay ahead of the curve in an industry where trends can change overnight.

A Digital-First Company with Nationwide Reach

Brand Studio Lifestyle began its journey as a digital-first company, a strategic decision that has allowed it to reach over 20,000 pin codes across India. This approach has made the brand accessible to a wide cross-section of fashion-conscious consumers, particularly in Tier II and III cities, contributing over 60 percent of the company’s revenue.

“We started as a digital-first company to be accessible to the widest cross-section of fashion-aspiring customers across India,” said Prasad. The company’s focus on digital channels has paid off, with e-commerce contributing a staggering 95 percent of its current business. As the company embarks on its offline expansion, it aims to balance this with a robust presence in physical stores, targeting 100 stand-alone stores by the end of the fiscal year.

Diverse Portfolio

The company manages a diverse portfolio of brands, each with its own unique identity and target audience. This includes popular names like Highlander, Tokyo Talkies, Vishudh, Locomotive, and Ketch, each catering to different segments of the Gen Z and early millennial market.

Prasad elaborated, “As a house of brands focused on Gen Z, all our brands cater to the daily fashion needs of the customer. However, each brand has a distinctive identity, serving different product categories and gender segments.” This strategy ensures that while the brands contribute to the overall growth of the company, they maintain their unique identities, avoiding any overlap in their target markets.

Innovation and Technology

The company relies heavily on data-driven insights to inform its decisions, from trend identification to supply chain management. “Data is at the bedrock of our business model,” said Prasad. This reliance on technology extends to every aspect of the business, including order management, marketing, and customer engagement.

The company’s “test, try, and scale” model is a perfect example of how it leverages data to optimize its product offerings. By launching small quantities of a wide assortment of products, Brand Studio Lifestyle can quickly identify the best-performing items and scale them accordingly. This approach minimizes risk and ensures that the company can meet consumer demand with the right products at the right time.

Seamless Integration of Online and Offline Channels

As Brand Studio Lifestyle ventures into offline retail, it is keenly focused on creating a seamless shopping experience that integrates both online and offline channels. Although the company’s offline journey is still in its early stages, with the first store launched just six months ago, it is already working towards building a strong omnichannel integration.

“Our goal is to provide a seamless, unified, and wholesome shopping experience for our target customers,” explained Prasad. The company is currently examining industry best practices and adding its unique understanding of customers and retail to build an efficient omnichannel process. This integration will be crucial as the company scales its offline presence and aims to create a unified brand experience across all touchpoints.

New Categories and Global Ambitions

With a portfolio that already spans over 20 categories and subcategories in men’s and women’s wear, Brand Studio Lifestyle shows no signs of slowing down. The company plans to expand into adjacent categories, including sportswear, plus sizes, and accessories, catering to the evolving needs of its target audience.

In addition to strengthening its existing brands, the company is open to exploring new opportunities through acquisitions or launching new brands if it identifies market gaps that its current portfolio cannot fill. However, Prasad is clear that the focus for now is on scaling the existing portfolio, which he believes still has significant growth potential.

Marketing Strategies for the New-Age Consumer

Brand Studio Lifestyle’s marketing strategies are finely tuned to the needs of today’s digitally native consumers. With a strong focus on social media and digital platforms, the company has successfully built a community of engaged and loyal customers. “Our strategy has seen a mix of content, mega influencers, and micro & nano influencers that drive awareness, engagement, and sales,” noted Prasad.

The company’s marketing approach has evolved to keep pace with changing consumer expectations, shifting from traditional transactional advertising to more organic and authentic two-way conversations with its audience. This has allowed Brand Studio Lifestyle to build a strong brand presence that resonates with its target consumers.

The Future

“Our aim is to become India’s largest house of intelligent fashion brands with the widest reach through all modes and models of distribution,” said Prasad. The company plans to leverage its scale, robust supply chain, and synergies across multiple channels to achieve this goal. With a strong focus on global expansion, both online and offline, Brand Studio Lifestyle is poised to make its mark on the international stage.

Milap Cosmetics, a legacy made-in-India brand, know for its kajals and sindoors, recently underwent a significant transformation. This rebranding to 'Mila Beauté' wasn’t just a superficial change in name but an evolution that reflects a deeper belief - India, with its rich resources and talent, could produce beauty products that match international standards. Milap, which means “to meet", was the initial connection point for makeup beginners and beauty enthusiasts across Tier II and Tier III cities in India. With its reputation built on its famous sindoor, kajal, and lipstick, the brand was synonymous with affordability and quality. However, as Saahil Nayar, MD & Co-Founder of Mila Beauté, explains, the beauty industry has seen a massive shift. Consumers are no longer just looking for affordable products; they want multi-functional, high-quality, and globally inspired makeup.

“The rebranding to Mila Beauté is more than just a new name; it symbolizes a new direction for the brand. We want to make elevated beauty accessible at everyday prices, while staying rooted in India’s evolving beauty needs,” says Saahil Nayar.

"Mila Beauté represents the belief that India is self-sufficient and that products made in India can match international standards,” adds Nayar.

Global Perspective, Indian Roots

Mila Beauté's rebranding is rooted in a global perspective while proudly ‘Made in India’. The beauty industry is saturated with international trends, but Mila Beauté strikes a delicate balance by integrating global inspirations with local needs. Saahil emphasizes that the brand is acutely aware of the diverse requirements of Indian consumers, particularly in terms of skin tones, types, and climatic conditions.

“Rather than offering one-size-fits-all products, we cater to specific regional needs in India,” Nayar explains. This sensitivity to Indian consumers is reflected not only in the product formulations but also in packaging, which considers the practical aspects of life in India. Mila Beauté promises to deliver an elevated experience, one that feels luxurious without being out of reach.

"Mila Beauté is inspired by international trends but is tailored to meet the unique needs of Indian consumers. We believe in offering luxury within reach,” he adds.

Innovative Formulation and Testing

The foundation of Mila Beauté's product development lies in its commitment to innovation, particularly for Indian skin and climate. Saahil Nayar highlights how their R&D team continuously tracks emerging trends and evolving beauty needs. Before any product hits the market, it undergoes rigorous testing, including stability and temperature control tests, to ensure effectiveness across varied skin types and environments.

Nayar shares, “Our team performs extensive consumer surveys to understand the category-specific requirements. From there, we refine our formulations to ensure they meet the high standards Indian consumers expect. Every product is tested to withstand the challenges of our diverse climate.”

Environmentally Conscious Yet Luxurious

Mila Beauté has taken strides in ensuring that its packaging enhances the consumer experience while being environmentally friendly. In a world increasingly conscious of sustainability, the brand has introduced paper mache in place of plastic bubble wrap, significantly reducing plastic waste. The packaging also incorporates practical design elements, such as easy-to-use components and essential information that consumers want to see upfront.

“We want our packaging to reflect the brand’s ethos—luxury within reach but also responsible and sustainable,” explains Nayar. The brand is well aware that packaging is often the first physical interaction consumers have with their products, and they intend to make it memorable and functional.

Sustainability is not just an afterthought for Mila Beauté—it’s a core component of the brand's mission. By manufacturing in India, the brand reduces transportation emissions and ensures strict waste reduction policies in its production processes. Saahil Nayar takes pride in Mila Beauté’s cruelty-free product line, which adheres to ethical practices.

“We’re proud to embrace sustainability in all aspects of our operations, from local production to environmentally conscious packaging,” says Nayar. This commitment aligns with the brand’s broader business goals, reinforcing its dedication to creating positive change in the beauty industry.

Expanding to 20,000 Retail Counters

With a presence at over 10,000 retail counters across India, Mila Beauté is setting ambitious goals to double that number by the end of the year. The strategy? A combination of geographical expansion and product diversification. By entering new markets, particularly in Tier II cities, the brand aims to establish a strong foothold across India.

“We are focusing on deploying growth-driven strategies and identifying key markets. With this approach, we’re confident in reaching 20,000 retail counters,” Nayar shares. The expansion doesn’t stop there. Mila Beauté is broadening its product portfolio to cater to the evolving needs of consumers, ensuring that new and existing categories thrive in the market.

He further adds, "We are aggressively pursuing growth, and doubling our retail presence to 20,000 counters is just the beginning."

Building a Community with D2C 

In the digital era, Mila Beauté is embracing the Direct-to-Consumer (D2C) model to enhance customer engagement and satisfaction. The brand recently launched a new website designed to offer a seamless and personalized shopping experience. Beyond just transactions, Mila Beauté is focusing on building a community where consumers feel connected to the brand.

“We’ve implemented CRM systems, feedback forms, and engagement tools that allow us to keep our finger on the pulse of consumer needs,” Nayar explains. Additionally, the brand offers product trials, enabling customers to test new offerings and engage with the brand on a deeper level.

"Our D2C model is more than just a sales channel; it’s about building a community that reflects our brand values and connects with every makeup lover," explains Nayar.

Aiming for Rs 100 Crore

One of Mila Beauté’s most ambitious targets is to achieve Rs 100 crore in revenue by the end of the year. With a 25 percent month-on-month growth already recorded, the brand is on track to meet this goal. “We’re widening our presence across digital and retail verticals while also adding new channel partners and entering new markets,” Nayar explains.

The upcoming factory in Manesar, a state-of-the-art facility spanning 36,000 sq. ft., is expected to play a crucial role in meeting production demands. This facility will have a production capacity of over 6 million units monthly, significantly enhancing Mila Beauté’s ability to scale its operations.

The Next Five Years

With a clear vision for the future, Mila Beauté is taking a multi-fold approach to growth. In the next five years, the brand aims to solidify its position as a go-to name in the Indian beauty industry, all while maintaining its commitment to innovation, sustainability, and consumer engagement.

“We want to become a household name that addresses Indian beauty needs, and we’re confident in our ability to achieve this through aggressive expansion and continuous innovation,” Nayar concludes.

Vidur Kataria and Sidhanth have been pioneers in the Indian food industry for over four years. Their journey started in 2016 with their QSR (Quick Service Restaurant) venture, Wok Me, which they envisioned as an Asian equivalent of Subway. The concept was simple—customers would select their base of rice or noodles, pick their preferred vegetables and proteins, and finish with a choice of sauces. “The idea behind Wok Me was to bridge the gap between high-end Chinese food and street vendors, offering premium-quality meals at an affordable price,” explains Vidur Kataria, Founder & Director of MasterChow.

This unique concept quickly gained popularity, with Wok Me fulfilling around 60,000 orders in a single year. The secret behind the brand's growing success? The sauces. Each sauce developed at Wok Me carried a distinct flavor profile, and customers became loyal to their favorites. “Our sauces became the champions of our brand. Everyone relates to a certain flavor profile, and once they’re hooked, they’re hooked for good,” Vidur recalls.

The Birth of MasterChow

As Wok Me expanded, the founders were eyeing rapid growth, with multiple outlets planned for Delhi-NCR and beyond. However, like many businesses, they were hit hard by the COVID-19 pandemic in 2020. With lockdowns forcing restaurants to shut down, Wok Me’s operations came to a halt. Initially, Vidur and Sidhanth took a step back to assess the situation. “For the first one and a half months, we relaxed at home, watched movies, made some Dalgona coffee, and tried our hand at gardening,” Vidur reminisces. But soon enough, the need to pivot became apparent.

The breakthrough came in the form of a customer request. With dining out no longer an option, regulars from Wok Me started asking for the sauces to recreate their favorite meals at home. One phone call led to another, and within seven days, MasterChow was born. “From the call to delivering the first product, it was exactly seven days,” Vidur shares. “We came up with the name, and branding, and even delivered the first bottles—all from my house, which had turned into a micro-factory.”

From 12 to 12,000 Bottles of Sauce

What started as a small venture to keep their business afloat quickly turned into something much bigger. “In the first month, we were making and delivering around 12 bottles a day. Today, we’re producing and shipping over 12,000 bottles daily,” Vidur proudly states. MasterChow wasn’t just a stopgap solution; it became a new business in its own right, catering to a growing demand for restaurant-style Asian food at home.

“We wanted to bring the bold, authentic flavors of Asian cuisine directly to people’s kitchens,” says Vidur. The brand’s ready-to-cook sauces, stir-fry kits, and other pantry staples have made Asian home cooking easy, convenient, and accessible to all.

Creating Flavors For the Indian Palate

Developing the perfect flavor for each sauce is a meticulous process. Vidur, a self-proclaimed passionate chef, approaches product development with a deep understanding of what Indian consumers love. “I consider myself to have a very generic palate, what I like, I believe a lot more people would like too. Indian palates, in particular, crave bold, spicy, and flavorful food with a little kick,” he explains.

One of the brand’s standout products is its chili oil, a recipe that was inspired by the viral trend of making homemade chili oil on social media. “I realized that people loved the idea of making chili oil but found the process tedious and time-consuming,” says Vidur.

MasterChow then decided to offer a ready-made, high-quality version, and the result was an instant hit, becoming one of MasterChow’s best-selling products.

What’s Next for MasterChow? 

Backed by Sequoia Capital, Peak XV, Anicut Capital, and others, MasterChow continues to grow, the brand is focused on expanding its product range while maintaining the brand’s core values of quality and authenticity. “We are constantly looking for gaps in the market, whether it's launching a new sauce or introducing a line of stir-fry noodles, we want to bring products that are convenient, flavorful, and resonate with our audience.”

The Indian food industry, especially the ready-to-cook segment, is witnessing rapid growth. According to industry reports, the Indian packaged food market is expected to grow at a CAGR of 9.7 percent from 2021 to 2026. Ready-to-cook meals, in particular, are becoming a household staple, as more people seek convenience without compromising on taste or quality. Going 20 percent month-on-month MasterChow is well-positioned to capitalize on this trend with its growing product line that offers both authenticity and ease of use.

“In terms of our market presence, we look forward to touching 7,000 to 10,000 retail touch points within the next 12 months, while in terms of our revenue number at least in three years, we aim to be a Rs 500 crore brand and in the next five years Rs 1000 crore,” states Kataria.

From Survival to Success

In just over three years since its launch, MasterChow has achieved remarkable revenue growth. The brand’s rapid success has been fueled by its innovative products, adaptability to market needs, and an unwavering commitment to quality.

"MasterChow is now a multi-crore brand, and we're growing at a rate of 30-35 percent year on year. We initially set modest revenue targets, but the overwhelming response from customers has consistently exceeded our expectations," shares Vidur Kataria. In 2023, the brand crossed Rs 10 crore in revenue, a testament to its popularity and growing market reach.

The brand has expanded their distribution across major e-commerce platforms like Amazon, BigBasket, and Swiggy Instamart, as well as premium grocery stores across India. “Our goal is to make MasterChow accessible to every household that enjoys cooking Asian meals at home,” Vidur explains as he aims on doubling our revenue in the next two years as they expand the product line and retail footprint.

The brand’s expansion plans are supported by strategic investments in scaling production and enhancing its supply chain.  As Vidur sums it up, "We’re on track to reach Rs 25 crore in revenue by the end of 2025, with plans to take MasterChow into new product categories and even international markets."

A Homegrown Brand with Big Aspirations

As a proudly homegrown brand, MasterChow sources the finest ingredients locally while maintaining stringent quality control. The founders are committed to scaling their operations without sacrificing the essence of what made them successful—creating flavors that people love. “For us, it’s always been about creating a strong connection with our customers, once they try our sauces, they keep coming back for more. That’s how we’ve grown—from word of mouth and genuine love for what we do,” Vidur shares.

MasterChow’s success also speaks to the broader trend of Indian consumers gravitating toward homegrown brands that offer quality, authenticity, and innovation. In a market dominated by international food giants, Indian brands like MasterChow are carving out a space for themselves, fueled by a deep understanding of local tastes and preferences.

From Surviving to Thriving

What began as a way to stay afloat during a crisis has blossomed into a thriving business. MasterChow is more than just a line of sauces and ready-to-cook products—it’s a brand that represents resilience, innovation, and a passion for good food. “We love what we do, and that’s what drives us forward, from 12 bottles a day to 12,000, it’s been a remarkable journey. And we’re just getting started,” Vidur concludes. 

With a focus on continued innovation, expanding product lines, and maintaining the highest standards of quality, MasterChow is set to become a household name in the ready-to-cook Asian food space. As more Indian consumers embrace the convenience of cooking at home without sacrificing taste, brands like MasterChow are leading the way in redefining what home cooking can be.

Fixderma is a skincare solution brand that started 14 years ago, making its first appearance as an omnichannel brand. It is a leading dermaceutical giant in India with a wide range of skincare products created to enhance skin health and repair conditions. This skincare solution brand has made a significant name in the industry in the past years.

Despite this, Fixderma has maintained its focus on quality and functionality. Unlike many brands that chase fleeting trends, Fixderma stays true to its mission of "fixing your derm," offering products that are designed to treat and heal the skin rather than simply follow the latest fad. This commitment to quality has been the brand's unique selling proposition (USP) and has helped it stand out in a saturated market.

“We use a more functional approach, treating and mending your skin in order to maintain its health. Consequently, it is possible to repair any skin-related issue. With more than 200 items covering every skincare need, we have an extensive portfolio.” said Shaily Mehrotra, CEO & Co-Founder, Fixderma.

The skincare industry has seen rapid growth and change, with new brands entering the market at a staggering pace. The rise of direct-to-consumer (D2C) channels has led to an explosion of brands online, creating a crowded and often confusing marketplace for consumers. With more than 10,000 brands now available through D2C channels, the competition is fierce.

According to future market insights, the skincare industry is rising at a splendid rate in India today with an increasing projection from $3310.5 million in 2024 to $12,934.2 million in 2034. The CAGR is expected to grow at 14.6 percent. 

Impact of D2C 

The D2C model has been a game-changer for Fixderma, enabling the brand to reach customers across India and beyond with much greater ease. In a country as vast as India, traditional distribution methods would have taken years and significant resources to achieve the same level of market penetration. D2C has eliminated many of these barriers, allowing Fixderma to connect directly with consumers and build stronger relationships with them.

“The D2C model has been of great importance in our expansion, enabling us to reach customers countrywide and internationally with much ease. It has dramatically reduced barriers to entry into the market and helped to establish direct relations with consumers.” she commented.

Strategic Partnerships

In 2021, Fixderma entered into a strategic partnership with Lotus Herbal, which acquired a 32 percent stake in the company. This partnership has provided Fixderma with valuable resources and insights, helping the brand achieve faster results and expand its reach.

 With respect to retail expansion, the brand recently opened its first physical store, which is designed to be more of an experience center than a traditional retail outlet. The store allows customers to experience the look and feel of the products before making a purchase, enhancing the overall shopping experience.

“We treat the store more like an experience store than a sales strategy. We want the customers to have a center where they can experience the look and feel of the products before making their buying decision.” said Shaily. 

Technology Inspired Growth

Technology has played a crucial role in Fixderma's growth, particularly in the realm of online sales. When the brand first started, reaching customers in different parts of India was a slow and challenging process. However, the advent of D2C channels and online platforms has made it easier for Fixderma to reach customers across the country, regardless of their location.

“It would take a very long time for a Delhi-based corporation to reach out to Kerala as a brand or as a company. However, as of right now, whether you are a company headquartered in Chandigarh, Delhi, Jaipur, or another city, you can reach out to the northeast or Kerala using D2C channels or online channels.” Shaily Added. 

Social media has also played a significant role in raising awareness about skincare products. Today, consumers are more informed and proactive about their skincare needs, thanks to the wealth of information available online. This shift has helped expand the market for products like sunscreen, which were once considered niche but are now widely used by a broad demographic.

Dermat Relations

One of the key factors behind Fixderma's success has been its close relationship with dermatologists. The brand was initially built on the foundation of selling through dermatologists, and this connection remains strong to this day. Fixderma's network includes over 12,000 physicians who regularly prescribe its products to their patients, helping to build a loyal customer base.

“Our network has been developed by a committed group of over 200 sales professionals who work hard all throughout India, from the Northeast to Kerala and Jammu and Kashmir. Healthcare professionals' endorsements have driven our present growth and steadily assisted us in building a sizable, robust, and devoted subscriber base.” She elaborated. 

Marketing Strategy

The foundation of Fixderma's marketing and retail strategy is a well-rounded plan that focuses on five important verticals. The first is the conventional route, through dermatologists, where products are marketed. The second is the direct-to-consumer (D2C) channel, which has grown significantly in the last few years and is a major factor in the brand's success. The third is exportation, since Fixderma products are currently offered in more than 30 nations globally.

The fourth vertical is the over-the-counter (OTC) channel, with products available in approximately 50,000 retail locations, primarily pharmacies and cosmetics stores. Finally, Fixderma is expanding its presence in the hair care segment through partnerships with salon channels. This diversified approach allows the brand to balance its market presence and mitigate risks associated with relying on a single sales channel.

Shaily explained “In the event that D2C is not performing as expected, exports, our dermats channel, or our retail channel can be used to offset the negative effects. We can balance our market presence and reduce the risks connected with relying just on one channel thanks to this diversified approach. We spend less on advertising and have better client retention since we concentrate on fostering loyalty through dermatological prescriptions.”

Fixderma's path demonstrates the company's commitment to quality and innovation in the cutthroat skincare industry. The company has established a solid position by preserving close ties with dermatologists, making good use of technology, and adopting a varied marketing strategy. Fixderma's dedication to efficient skincare and building consumer trust is still essential to its success as it grows both domestically and internationally.

With a legacy spanning 40 years, Ultra Group has been a pioneering force in the entertainment industry, excelling in content production, acquisition, distribution, and syndication of both Indian and international content. This extensive experience in the entertainment sector laid a strong foundation for the group’s expansion into new ventures, including Ultra Soft Toys, a brand that has quickly gained recognition for its high-quality, meticulously crafted toys.

"Our journey in the entertainment industry has always been about bringing joy and comfort to families. With Ultra Soft Toys, we're continuing that legacy by creating products that not only entertain but also bring a sense of warmth and security," states Sushilkumar Agrawal, Chairman and Managing Director of Ultra Media & Entertainment Private Ltd.

From Entertainment to Comfort

The inception of Ultra Soft Toys was inspired by the global success of Disney merchandise. Recognizing the potential of creating a niche in the Indian market, Ultra Media & Entertainment ventured into the toy industry with a clear vision: to develop high-quality soft toys that resonate with both children and adults. Although the initial attempt to link toys with Bollywood movies like Koi Mil Gaya didn’t meet expectations, it was a learning experience that paved the way for a broader focus on general toys.

Ultra Soft Toys has since evolved into a brand that embodies the values of trust, quality, and customer-centricity, offering a wide range of products that include everything from traditional teddy bears to unique animal and bird-themed toys. The brand's dedication to quality and innovation has allowed it to carve a niche in a market dominated by unorganized players.

Navigating the Indian Toy Market

The Indian toy market presents a unique set of challenges. Despite being a rapidly growing industry, the organized sector constitutes only a small fraction, with the unorganized market holding a significant share. Ultra Soft Toys has managed to navigate these challenges by focusing on high-quality products that stand out from the competition.

"The Indian toy market is unique. While the unorganized sector dominates, our focus on quality and innovation has allowed us to grow steadily, achieving a 25-30 percent annual growth rate,” adds Agrawal

Ultra Soft Toys has also established an omnichannel presence across 35 cities, balancing its online and offline sales channels. However, the brand faces stiff competition from unorganized players, particularly in the e-commerce space, where cost plays a significant role in consumer decision-making. Despite these challenges, Ultra Soft Toys continues to expand its market presence by offering a diverse range of products that cater to various customer needs.

Growth with Corporate Sales

One of the most significant aspects of Ultra Soft Toys' business strategy is its focus on corporate sales. This segment has proven to be the most profitable for the brand, offering higher margins compared to retail and online sales. Corporate sales involve customizing designs to meet the specific requirements of corporate clients, which allows for a higher degree of creativity and flexibility in product offerings.

"Corporate sales have been a game-changer for us. By customizing designs for our corporate clients, we're able to offer unique products that not only meet their needs but also provide us with better margins,” emphasizes Agrawal.

Corporate clients often seek bespoke products that reflect their brand identity, making Ultra Soft Toys an ideal partner for businesses looking to create memorable gifts or promotional items. The ability to offer customized designs has positioned Ultra Soft Toys as a leader in this segment, helping the brand secure a steady stream of revenue from corporate clients.

Meeting Diverse Needs

Ultra Soft Toys is committed to continuous innovation, with a dedicated research and design team that keeps a close eye on global trends. The brand is currently expanding its product range to include more animal and bird-themed toys, which have been well-received in the market. Additionally, there is a growing focus on educational toys, particularly those designed for young children in nurseries and schools.

Agrawal further adds, "We're always looking to innovate and bring new ideas to the market. Our latest focus is on animal and bird-themed toys, as well as educational products that not only entertain but also educate.

The demand for educational toys is on the rise, particularly in India, where parents and educators are increasingly looking for products that combine learning with play. Ultra Soft Toys is tapping into this trend by developing soft toys that are both safe and educational, catering to the needs of young children and their parents.

Navigating a Competitive E-commerce Landscape

The rise of e-commerce has significantly impacted the toy industry, offering brands new opportunities to reach a wider audience. However, it also presents challenges, particularly in a market where unorganized players often sell products at lower prices. To enhance its online presence, Ultra Soft Toys is expanding its range of products available on e-commerce platforms and partnering with various vendors to increase its market reach.

"E-commerce is a challenging space, especially when competing with unorganized players. However, by expanding our product range and working with multiple vendors, we're able to reach a broader audience and grow our online business,” says Agrawal.

By leveraging its strong brand reputation and focusing on quality, Ultra Soft Toys is well-positioned to succeed in the e-commerce space, despite the challenges posed by cost-sensitive consumers.

Licensing and Collaborations

While licensing and collaborations with popular entertainment franchises can be lucrative, they also come with additional costs and challenges, particularly in a price-sensitive market like India. Ultra Soft Toys has explored this avenue but has found that only a few characters, such as those from Disney, have the widespread recognition needed to justify the investment in licensing.

"Licensing is a tricky business, especially in India where consumers are very cost-sensitive. We've explored collaborations, but only characters with widespread recognition, like those from Disney, make sense for us,” notes Sushilkumar Agrawal.

Instead of relying heavily on licensed products, Ultra Soft Toys focuses on creating unique designs that appeal to a broad audience, offering a diverse range of products that stand out in the market.

Scaling Up for Growth

To meet the growing demand for its products, Ultra Soft Toys has recently expanded its manufacturing capabilities. The company now operates two manufacturing units in Noida, with the capacity to produce up to 70,000 units per month. This expansion is a key part of the brand’s growth strategy, enabling it to scale up production and explore opportunities in the export market.

"Our recent expansion in manufacturing is a crucial step in our growth strategy. We're now able to produce up to 70,000 units per month, with plans to reach 100,000 units. This will not only meet domestic demand but also help us explore global markets,” adds Agrawal.

With an eye on global expansion, Ultra Soft Toys is targeting key markets in the US, UK, Europe, and Africa, where there is a growing demand for high-quality soft toys.

The Future of Ultra Soft Toys

Looking ahead, Ultra Soft Toys aims to continue its growth trajectory by focusing on innovation, quality, and customer-centricity. The brand’s commitment to creating products that bring joy and comfort to families remains at the heart of its mission. With ongoing investments in research, design, and manufacturing, Ultra Soft Toys is well-positioned to capture a larger share of the global toy market.

"The future of Ultra Soft Toys is bright. Our focus on innovation and quality will continue to drive our growth, both in India and internationally. We're committed to creating products that bring joy and comfort to families around the world," states Agrawal.

As Ultra Soft Toys continues to expand its product offerings and explore new markets, the brand is set to make a significant impact on the global toy industry, bringing its unique blend of quality, trust, and customer-centricity to families worldwide.

Fashion has always been a major factor in everyone’s day-to-day life. Whatever the occasion is, we always put out some of our time to stay stylish and updated with the latest trends. Berrylush is such a platform where anyone can surely turn into a fashionista. With its unique design offerings, ethical practices, and an aim to redefine style, the brand has captivated the customer's hearts and transformed the fashion landscape. Launched as a D2C label, it provides stylish clothing for women - both regular and plus-sized. Established in 2018 by IIM graduates Anusha Chandrashekar and Alok Paul, Berrylush started operating with just 900 units in the beginning month. Now, the Noida-based startup produces more than two lakh units monthly, launching approximately 200 styles each month. 

With six operational stores across New Delhi/NCR, Surat, Indore, and Hyderabad, the brand is continuously working to expand its footprint aiming to make its fashion options accessible to more women across the country. Berrylush is not just a brand anymore, but a movement letting today’s women celebrate the essence of defining their own fashion moments.

“Berrylush stands out by offering quality, affordable, and stylish clothing for young women in India who want to express themselves confidently. Our mission is to provide an exceptional online shopping experience, encapsulating the essence of “Defining your own fashion moment,” stated a company official.

Early Challenges 

Like any successful brand, Berrylush also struggled with significant challenges in its early days. In July 2018, the founders established their in-house manufacturing unit with just four operating machines and a dedicated team of five employees. 

The brand was focused on ensuring quality and consistency in local manufacturing. While many fashion brands in India source their products from overseas, Berrylush remained committed to building a 100 percent Indian brand. This commitment made it possible for the brand to create its unique identity in the fashion world. 

“While many fashion brands in India source their products from overseas, Berrylush was committed to building a brand that is 100 percent Indian. Ensuring quality and consistency in local manufacturing was a significant hurdle we overcame,” the company shared. 

Initially, Berrylush gained traction on e-commerce platforms like Myntra. Here, the customers would search for generic items like ‘a black dress,’ or ‘a trousers pant.’ When the consumers began to resonate with the brand’s designs, ‘Berrylush’ then became a popular search term, and that was a significant milestone in the brand’s growth journey. Today, it is available at multiple ecommerce marketplaces.  

Growth Story

Berrylush has demonstrated remarkable financial growth with closing last fiscal year recording net sales of Rs 76 crore.  It is all set to reach Rs 100 crore by the end of the next fiscal year. Within its 6 years of journey, the brand had achieved profitability in its first four years. The early stages of profitability allowed the brand to reinvest in its product offerings and expand its market reach. For the current fiscal year, Berrylush targets to achieve a 7 percent EBITDA, which underscores its commitment to maintaining financial health while continuing to innovate and grow. 

“Berrylush closed the last fiscal year at Rs. 76 crores in net sales and is on track to reach Rs. 100 crores by the end of the next fiscal year. This consistent growth reflects our strong market presence and customer loyalty,” stated the company.

To offer an unparalleled shopping experience, Berrylush has joined hands with technology leaders Appbrew and Shopify. This strategic collaboration has created a bandwidth for the brand to create a feature-rich and cost-efficient platform, significantly reducing the cost of running and operating a mobile app by 50-60 times compared to hiring an in-house team. The use of technology has enabled the brand to maintain high-quality standards while keeping investments manageable, with an assurance that it can continue to deliver value to its customers.

Future Plans

Berrylush has always been ambitious and dedicated to its growth and development. It is now focusing on conversion rate optimization and retention strategies to enhance the customer journey and increase loyalty. Additionally, the brand is now planning to boost its organic website traffic by 50 percent year-over-year through improved SEO efforts, engaging content, and strategic use of social media. 

Personalized marketing seems to be a key component of Berrylush’s growth strategy. It is now planning to leverage SMS, WhatsApp, and email campaigns to deliver targeted promotions and updates to its customers. Additionally, it is now all set to implement a loyalty program that rewards customers for repeat purchases and referrals, helping to build a community of dedicated brand advocates.

“To achieve the targeted 3X increase in traffic through our app, we plan to run exclusive promotions and offer discounts, launch exclusive designs available only on the app, and implement performance marketing ads to boost app visibility and engagement.”

As of now, Berrylush is focusing on scaling its newly launched Berrylush app, available to both Android and iOS users. This significant move will exponentially expand its presence on its website and marketplaces. 

NeceSera, an emerging player in India’s D2C fast fashion space, has redefined the loungewear market by addressing a critical gap in quality. Founded by young entrepreneurs Riddhi Jain and Sudiksha Jain, the brand leverages the family’s well-established manufacturing business and has created a unique offering in a space that had long been overlooked in India. According to the report, the Indian women’s wear market valued at Rs 1,18,490.4 crore in 2023 is expected to grow to Rs 1,66,727.9 crore by 2030. NeceSera is strategically positioned to leverage this expanding market. The brand stands out not only for its commitment to quality but also for its dedication to sustainability and customer satisfaction.

Addressing a Market Gap

The founders of NeceSera credit the brand’s growth to three fundamental values: quality, customer satisfaction and sustainability. One of their main tactics has been influencer marketing - they have joined forces with influencers whose values align with the brand. NeceSera’s market presence has been enhanced through this approach. Interestingly, unlike many start-ups that opt for venture capital to fund their expansion, the brand has deliberately remained bootstrapped, preferring gradual and stable steady growth. It focuses not only on the utilisation of fairly traded organic cotton and natural non-hazardous dyes but also on recycling 75 percent of the water used during manufacturing.

“These values have helped us build a strong community of customers who truly resonate with our brand, we have deliberately focused on profitability and stable growth rather than chasing rapid expansion. This approach has allowed us to establish a strong foundation for the brand,” said Sudiksha Jain, Co-founder, of NeceSera.

She also emphasized their commitment to sustainability, stating, “Water is a major pollutant in the clothing industry, and we are constantly working to reduce our consumption. We ensure that nothing goes to waste by upcycling our fabric scraps. As NeceSera continues to grow, we remain committed to further enhancing our sustainability practices and achieving industry-leading standards.”

Overcoming Challenges

What led to the change from the family’s B2B manufacturing business to the formation of a new brand that focused on consumers was the huge gap in the market and the inadequate level of competition in the Indian loungewear market. Though most Indians unconsciously spend the majority of their time in loungewear, the sector has not been tapped by most established brands, the sisters felt the need to fulfil this niche.

Launching NeceSera was not without its challenges. “Our quality speaks for itself, and this has helped us grow organically, with word-of-mouth being a powerful tool in the Indian market. Transitioning from a B2B manufacturing business to a B2C retail brand was a significant leap. Moreover, being women entrepreneurs in a predominantly male-dominated industry added another layer of difficulty,” Riddhi noted. Despite these hurdles, the founders persisted. Their commitment to quality quickly garnered customer loyalty, leading to high retention rates.

Power of Local Manufacturing

By controlling the manufacturing process in-house, NeceSera ensures that every product meets its stringent quality standards. The brand also works with international designers to bring a global aesthetic to their products, overcoming challenges like language barriers to achieve their creative vision.

NeceSera’s commitment to local manufacturing is one of its key strengths. “India is known as a textile hub, and we are using this to our advantage. The brand's R&D team continuously works on creating unique fabric blends tailored to the Indian climate,” Sudiksha said.

Future Plans

Looking ahead, NeceSera has ambitious expansion plans. The brand is exploring new product categories and preparing to enter offline retail through shop-in-shop formats nationwide. The founders are confident that their focus on quality, sustainability, and customer satisfaction will continue to drive the brand’s success.

NeceSera’s journey from a family manufacturing business to a leading D2C brand is a testament to the founders’ vision, determination, and commitment to quality. As they continue to innovate and expand, the brand is poised to make a household name in the Indian fashion industry by constantly adding new product types and looking for ways to bring our brand to more customers.

myTrident, a brand known for its quality home textiles, is on a mission to become a household name across India. Under the leadership of Rajneesh Bhatia, CEO of myTrident, the brand has embarked on an ambitious journey to double its revenue to over RS 1,000 crores within the next three years. This growth trajectory involves a strategic expansion into new markets, particularly in the southern and eastern regions of India, as well as a significant increase in retail touchpoints.

"We are targeting a significant growth trajectory in the coming months, with a focus on penetrating new markets and strengthening our foothold in existing ones. Our vision is, 'ghar ghar mein myTrident,' and we want to penetrate pan India with myTrident products available at every retail touchpoint," says Rajneesh Bhatia.

A National Footprint

The retail landscape for myTrident is rapidly evolving. The brand has grown from being available in 3,500 outlets to over 5,000 outlets within a year. This impressive growth is a testament to the brand's strong presence in northern India and its strategic entry into western markets. However, the brand's ambitions don't stop there. myTrident aims to be present in 9,000 stores by 2025, with a significant focus on expanding into the southern and eastern parts of the country.

"We have made significant progress in the last year, growing from 3,300 to 5,500 stores. Our goal is to be in 7,500 stores by next year and reach 9,000 by 2025. We want to ensure that every consumer, whether they are looking for a towel at RS 199 or RS 3,000, can find a myTrident product that suits their needs,” says Bhatia.

To achieve this, myTrident is diversifying its presence across various retail segments, including general trade, modern trade, multi-brand outlets, large-format stores, and hyper stores. This multi-pronged approach ensures that the brand caters to a wide range of consumers, from those seeking affordable luxury to those looking for premium products.

"We are targeting a significant growth trajectory in the coming months, with a focus on penetrating new markets and strengthening our foothold in existing ones. Our vision is, 'ghar ghar mein myTrident,' and we want to penetrate pan India with myTrident products available at every retail touch point. We aim to grow at 40 percent, doubling our revenues and increasing our market share”, said Neha Gupta Bector, Chairperson, myTrident.

Customization and Consumer-Centric Approach

As myTrident expands its retail footprint, the brand is keenly aware of the need to tailor its offerings to the specific tastes and preferences of different regions in India. Bhatia acknowledges that what works in one region may not necessarily resonate with consumers in another.

Bhatia explains, "The market has become very specific, and consumers are spoiled for choice, what people like in the North is very different from what they prefer in the South or East. One recipe does not work for everyone."

To address this, myTrident is working on customizing its products for different regions. While the brand currently offers a range of designs that cater to the tastes of different regions, the long-term goal is to develop region-specific collections that truly resonate with local consumers. This approach is part of the brand's commitment to innovation and meeting the evolving needs of its customers.

Embracing Quick Commerce

One of the most surprising and successful ventures for myTrident has been its foray into quick commerce (Q-commerce). Initially met with skepticism, the idea of selling home textiles through Q-commerce platforms has proven to be a game-changer for the brand. Bhatia recalls his initial doubts about the feasibility of selling products like bedsheets and towels through platforms typically associated with groceries and daily essentials.

"I was skeptical at first, I thought, 'Who wants a bedsheet or a towel in 10 minutes?' But my team was insistent, and I'm so happy they proved me wrong. Q-commerce has become one of our fastest-growing channels, with growth rates of 300 percent to 400 percent," admits Bhatia.

The success of myTrident's Q-commerce strategy highlights the growing demand for convenience among consumers. By partnering with Q-commerce platforms, myTrident has been able to tap into a new segment of customers who value speed and convenience in their shopping experience.

The Importance of Offline Retail

Despite the rapid growth of online and quick commerce channels, Bhatia remains confident that offline retail will continue to play a crucial role in myTrident's growth strategy. He believes that general trade and offline retail will remain the brand's biggest revenue drivers, even as e-commerce and Q-commerce continue to evolve.

Bhatia asserts, "Traditional retail is here to stay. For any brand to be big, general trade and offline channels will still remain the biggest areas. E-commerce and Q-commerce are evolving, but offline retail is where we see the most significant sales."

This belief in the enduring importance of offline retail is reflected in myTrident's ongoing efforts to expand its presence in physical stores across the country. The brand's strategy is to be present in every segment of the offline market, ensuring that consumers can find myTrident products wherever they shop.

Leveraging Technology for Growth

As myTrident scales its operations, the brand is also investing heavily in technology to streamline its processes and enhance its customer experience. From production to distribution, technology plays a critical role in ensuring that myTrident products reach consumers efficiently and effectively.

"We are committed to becoming a digitally enabled company.From the production stage, where we use the latest technology to ensure the highest quality, to our distribution management system that provides real-time insights into inventory and sales, technology is at the core of our operations," says Bhatia.

Bhatia acknowledges that there is still room for improvement in some areas, particularly in the post-production stage, where manual processes still exist. However, he is confident that the next two years will see significant advancements in the brand's technological capabilities, further strengthening its position in the market.

Collaborations and the Power of Unique Offerings

In addition to expanding its retail presence and leveraging technology, myTrident is also focused on collaborating with designers and brands to create unique and exclusive collections. These collaborations allow the brand to offer something truly special to its customers, setting it apart from competitors in the market.

One such collaboration is with the renowned designer duo Shivan & Narresh. Bhatia recalls his initial reaction to the collection, which was unlike anything he had seen in the textile industry.

"When Shivan & Narresh's collection came in, I didn't know whether to call it good or bad," Bhatia says. "All I knew was, 'Wow, this is different.' It was something I had never seen before in textiles, and that's the beauty of these collaborations—they bring something unique to the market."

These designer collaborations not only enhance myTrident's product offerings but also help the brand reach a new segment of consumers who are looking for something exclusive and unique for their homes.

A Commitment to the Environment

As sustainability becomes an increasingly important consideration for consumers, myTrident is taking steps to reduce its environmental impact. The brand has introduced innovative packaging solutions that eliminate the need for PVC packaging, replacing it with eco-friendly alternatives that can be reused by consumers.

Bhatia is candid about the challenges the brand faces in implementing sustainable practices, particularly in a market where consumers are still accustomed to traditional packaging. However, he is committed to making sustainability a core part of myTrident's operations and believes that the brand has a responsibility to lead by example. myTrident thus, offers bedsheets within a cover that is made of the same material of the bedsheet within, including the colour and design.

Aiming for the RS 1,000 Crore Milestone

Looking ahead, myTrident is poised for continued growth as it works towards its goal of becoming a RS 1,000 crore brand by 2026. With a robust growth strategy that includes expanding its retail footprint, leveraging technology, embracing Q-commerce, and fostering unique collaborations, the brand is well on its way to achieving this ambitious target.

"We are all set to grow twofold from last year and achieve our goal of reaching RS 1,000 crores within the next two years,The encouragement we are receiving from the retail fraternity and the positive response to our products give me great confidence in our future, Bhatia says confidently.

As myTrident continues to innovate and expand, it remains committed to its vision of becoming a household name across India, with products that cater to the diverse needs and preferences of consumers nationwide.

The pet care industry in India is experiencing significant growth, with the Indian pet food market projected to reach $0.85 billion in 2024 and expected to grow at a CAGR of 17.08 percent, reaching $1.87 billion by 2029. This expansion is driven by an increase in the pet population, the growing trend of pet humanization, and a shift from home-cooked meals to commercial pet food products.

Within the Asia-Pacific region, India stands out as an emerging market for pet food. In 2022, India accounted for a 2.1 percent share of the region's pet food market, marking a growth of 113.0 percent from 2017 to 2022. This surge is primarily attributed to the increasing adoption of pets, particularly dogs, which are the most popular companion animals in the country.

Commitment to Pet Care and Community

Zigly is a division of Cosmo First Limited (formerly Cosmo Films Limited), established in 1981. The parent company is a global leader in specialty films for packaging, lamination, and labeling applications, recognized as the largest BOPP films exporter from India and the world’s leading manufacturer of thermal lamination films.

At Zigly, the commitment to pets stems from a deep-seated passion shared by the entire team, including founders, staff, expert veterinarians, and certified caregivers. Pankaj Poddar, Group CEO of Cosmo First and Zigly, emphasizes that this dedication ensures the well-being of pets through reliable, compassionate, and cost-effective care.

Whether someone is new to pet parenting or has years of experience, Zigly aims to support them throughout their journey. The focus is on providing continuous learning and earning opportunities for certified caregivers, alongside essentials like food, medicines, toys, grooming products, and expert advice for pets.

While Zigly currently operates within India, International Happy Pets Day reflects the company’s broader vision for global pet care. Collaborations with international brands underscore the event's significance, offering diverse products and experiences for pet enthusiasts. 

Market Expansion Plans

Zigly has ambitious plans for market expansion, focusing on both online and physical store growth. The strategy includes merging existing online platforms and expanding its presence in major cities across India.

"Our focus is on two different areas: online and on-ground expansions. Online, we have Zigly and another website we acquired, PETSY in the Times to Come. We plan to merge both and launch more products on platforms like Amazon and Flipkart. On the ground, we are already in 11 cities, providing pet grooming, products, and training services," said Pankaj Poddar, Group CEO, Cosmo First and Zigly.

Key Partnerships

Strategic partnerships play a crucial role in Zigly's business ecosystem. The brand is continually establishing and nurturing collaborations to enhance its service offerings and market presence.

"We are focused on expanding in the north and south zones this year, with new stores coming up in Delhi, Dwarka Expressway, Ludhiana, Jalandhar, Amritsar, and adding more stores in Bengaluru and Hyderabad. Once we establish enough centers in these zones, we'll look at expanding to other zones next year," Poddar explained.

Market Share and Growth Strategies

Zigly is working to increase its market share through strategic partnerships and community engagement. The company is addressing challenges by fostering relationships with vendors, veterinarians, and groomers. Zigly continues to innovate with new product launches that cater to current trends and demands in the pet care industry. The goal is to become the biggest pet care brand in India by providing comprehensive services and high-quality products.

"We have strong partnerships with our vendor partners and the veterinary community. We focus on engaging the entire community, including groomers and college students, to improve industry standards and services for pet parents. We are less than three years old but have already created a significant presence. We offer a comprehensive ecosystem for pet parents, including vet services, grooming, and high-quality products. Our goal is to establish ourselves as the biggest pet care brand in India," Poddar emphasized.

Revenue Growth and Funding

Zigly has seen consistent month-on-month revenue growth, with funding primarily coming from its parent company, Cosmo First Limited, enabling investment in expansion and innovation.

"We have seen month-on-month growth, with a 10 percent increase last month from existing stores. All investments are in-house from Cosmo First Limited, a listed company with 40-plus years of experience," Poddar stated.

Sustainability and Corporate Responsibility

Sustainability is a core value for Zigly, and it has various initiatives to promote environmental and social responsibility. These include using sustainable materials and engaging in community development projects.

"Sustainability is a core value. We use the right materials, reduce packaging, and implement renewable energy initiatives. Our group has planted over 100,000 trees and engages in rainwater harvesting to become water-positive and carbon-neutral," Poddar concluded.

In the early 2010s, e-commerce was beginning to take the world by storm, particularly in Western countries. Observing this trend during his time studying in the UK, Sidhant Keshwani, Founder & CEO of Libas, saw a massive opportunity for e-commerce in India. At that time, the Indian e-commerce landscape was nascent, dominated by a few players like Flipkart and Amazon. Recognizing the potential for growth in this space, Keshwani decided to delve into the burgeoning online retail, particularly in the fashion sector — a field he was deeply passionate about.

Identifying the Gap in Indian Fashion

Upon returning to India after completing his education, Keshwani dedicated a year to rigorous market research. He aimed to identify gaps and opportunities in the Indian e-commerce and fashion markets. “I come from a fashion background, so obviously I wanted to do something in the space of fashion. I have grown up seeing fashion. So by default, fashion was my obvious choice,” he explained.

His research revealed a significant gap in the Indian wear segment, especially within the fast fashion space. “For the last 30-40 years, Indian wear has not evolved or revolutionized. We can see very similar brands or local shops in individual markets. There was nothing like an organized or more fast fashion trend,” Keshwani noted. He observed a gradual shift in consumer preferences towards Western wear, which further highlighted the need to innovate within the Indian wear segment. This insight laid the foundation for Libas, a brand aiming to modernize and rejuvenate Indian wear.

A Modern Take on Indian Wear

Libas was born out of the vision to make Indian wear fashionable, trendy, and relevant again. “We wanted to create something that people feel like, I mean how we look at western wear as a modern trend. We wanted a similar kind of space for Indian wear as well,” said Keshwani. This vision translated into the brand's ethos—bringing modernity and speed to traditional Indian fashion.

The brand's journey over the past decade has been marked by consistent innovation and a commitment to quality. “The whole ethos of the brand in the early days was that we wanted to create something that people felt like, I mean, how we looked at Western wear as a modern trend. We wanted a similar kind of space for Indian wear as well. That's where the idea of Libas really picked up and we started launching new options. And we always looked at Indian wear in a very modern light,” Keshwani shared.

Speed as the Core USP

In the competitive world of fashion, having a unique selling proposition (USP) is crucial. For Libas, speed became the defining factor. “We realized speed as a word solves so many problems. And that's what we picked up and we said that that is going to be our core USP. Whatever we do starting from launching new styles, launching new fashion, picking up trends from social media, speed is going to be one core factor,” Keshwani elaborated.

This focus on speed permeates every aspect of Libas' operations—from the procurement of raw materials to the delivery of finished products. The brand prides itself on being able to launch new trends faster than its competitors, leveraging its e-commerce-first approach to reach a wide audience quickly. “Our core USP is bringing new trends to the consumer faster than anybody else does. So that's what we've been successfully able to do over the last year,” he affirmed.

E-Commerce Dominance and Offline Expansion

Initially, Libas operated as a 100 percent online company, leveraging its D2C website along with major marketplaces like Myntra, Flipkart, and Amazon to reach its customers. However, recognizing the potential of offline retail, the brand has recently begun scaling its offline presence. “This year we are targeting offline business to contribute around 25-30 percent of our business,” Keshwani stated.

The expansion strategy involves opening Exclusive Brand Outlets (EBOs) and partnering with multi-brand outlets like Shoppers Stop and Lifestyle. “We have already crossed a number of 500 stores now in terms of shop-in-shop. Currently, we have around 16-17 exclusive stores. This year onwards, our main focus is on scaling up our EBOs. We're planning to open around 50 EBOs this year and probably about 100 next year,” Keshwani revealed.

Technological Integration and Omnichannel Experience

Being a digital-first brand, Libas places a strong emphasis on technology to enhance customer experience. “We are planning to do more personalized homepages. For instance, if we know your buying trend over the last two or six months, we wouldn't want to show you things that we know you will not like or buy. Hence, we're using a lot of AI to sort that out,” Keshwani explained.

This approach extends to creating a seamless omnichannel experience. “Since day one, it was in our DNA to have a completely seamless omnichannel experience. When a customer walks in or gives their phone number, even if they shopped online before, all the data should be available to the store manager. A loyalty program also that we are just building is going to be completely end-to-end, seamlessly integrated between both channels,” he added.

Embracing New Categories

Libas offers a diverse range of categories, including kurtas, kurta sets, bottom wear, dresses, corsets, and lehengas, among others. It is also planning to introduce several new categories. Last year, the brand launched a plus-size collection called ‘Extra Love’.

“This season, we're excited to launch Libas Kids. As part of our ongoing expansion, we're also opening a flagship store featuring a unique, first-of-its-kind bridal section dedicated exclusively to custom-made bridal wear. We're eager to experiment and innovate in this space,” noted Keshwani.

Achievements

Libas has achieved significant milestones, including a revenue of Rs 500 crore last year. “We can proudly say that we are one of the only brands in the fashion space who's reached this milestone, completely bootstrap,” Keshwani stated.

The brand also recently raised a round of funding from ICICI Ventures, primarily to fuel its offline expansion and invest in technology. “Majorly to open new stores as well as invest more in tech to solve for better speed and supply chain as well as our own D2C website,” he elaborated.

READ MORE: The Evolution of E-commerce in India's Fashion Industry

International Expansion

The brand recently launched its international website a few months ago in markets like the US, UK, Australia, and the Middle East, and it's already showing promising results.

“As we continue to see strong growth in these regions, we're focusing our efforts on building a solid customer base. Once we've established ourselves in these key markets, we may consider expanding further by opening physical stores. For now, our strategy is targeted, concentrating on these four to five markets, with plans to explore additional regions as we gather more insights,” he concluded.

Urbanic, a brand known for its stylish and premium fashion offerings, has recently embarked on an exciting new venture, Savana. Designed specifically for Gen Z women, Savana aims to capture the unique essence and dynamic preferences of this youthful demographic. Rahul Dayama, Founding Partner at Urbanic, shares the journey and vision behind this innovative brand.

Launched as a full-fledged brand, Savana targets the dynamic and trend-driven preferences of Generation Z. The brand’s AI-driven model allows for high predictability in manufacturing and inventory management, ensuring minimal waste and optimal efficiency. "Our quality has really improved, and we plan some offline activations like pop-ups and community activities to have people experience the collection in real life," Rahul mentions. While the primary focus remains online, these offline activities aim to enhance customer engagement and feedback.

The Birth of Savana

"Savana was born out of our recognition that the younger audience had unique needs and preferences that were distinct from those of our core Urbanic customers," says Rahul Dayama. Urbanic observed that Gen Z values empowerment, inclusivity, globalism, self-expression, and individuality, which necessitated a brand specifically catering to these ideals. Instead of adjusting Urbanic's identity, the decision was made to create a new brand, thus allowing Savana to emerge as a dedicated fashion label for Generation Z.

Catering to Gen Z's Fashion Preferences

Gen Z's fashion sense is driven by digital connectivity, affordability, and a strong inclination towards self-expression. Savana's trend-driven pieces resonate with social media aesthetics, aligning perfectly with the digitally native Gen Z. "Our digital-first approach aligns with their comfort in finding inspiration online," Rahul explains. Savana's collection features experimental styles that allow young consumers to explore fashion as a form of self-discovery, setting it apart from Urbanic's traditional audience.

Style, Quality, and Affordability

Balancing style, quality, and affordability is a cornerstone of Savana's ethos. The brand leverages advanced technologies and efficient processes to offer competitive pricing without sacrificing quality. "We achieve this balance through smart material selection, trend-focused design, and our AI-driven production system that minimizes waste and optimizes costs," says Rahul. Savana's diverse range includes statement party wear and versatile everyday pieces, ensuring there is something for everyone.

AI for Sustainability

A standout feature of Savana is its end-to-end proprietary AI production system, which significantly reduces inventory waste. "Our AI analyzes vast amounts of data, including social media trends and historical sales, to predict demand accurately," Rahul elaborates. This system enables precise production quantities, swift responses to emerging trends, and customization options, all while maintaining competitive pricing and quality. From a sustainability perspective, this technology enhances resource efficiency and minimizes the brand's carbon footprint.

Addressing Diverse Consumer Needs

Savana's raison d'être is to cater to fashion-forward consumers with limited budgets. "Through our efficient AI-driven model, we can quickly deliver the latest styles, satisfying consumers' desire for newness," Rahul notes. The brand ensures that its affordable yet stylish options meet the shopping preferences of budget-conscious Gen Z, complementing Urbanic's focus on the premium segment and broadening the brand family’s appeal.

The D2C Advantage

Savana's D2C model enhances customer engagement and satisfaction by allowing direct interaction with consumers. "This personalized approach enables quick responses to feedback and close connections with the audience. It helps us keep our pricing competitive and gives us complete control over our brand presentation," says Rahul. The flexibility to adapt to trends and customer preferences, along with data insights informing design and marketing processes, is a significant advantage of the D2C model. Building a stronger community through direct communication is key to brand success in today's market.

Distribution and Supply Chain Management

Savana employs a digital-first distribution strategy optimized for mobile shopping, catering to Gen Z's preferences. "The AI-driven system integrates various aspects of the supply chain, from demand forecasting to logistics coordination. This enables just-in-time manufacturing and agile sourcing, allowing us to adapt to trends quickly," Rahul explains. Predictive analytics anticipate demand spikes, ensuring timely delivery and minimizing overstock. This demand-driven production, combined with real-time inventory tracking, significantly reduces waste while meeting market demands.

Marketing Strategies and Building Brand Loyalty

"Savana's marketing strategy focuses on digital platforms like Instagram, TikTok, and YouTube, leveraging relatable influencers and user-generated content to build authenticity. We are exploring technologies like AR for virtual try-ons to enhance the online shopping experience," Rahul reveals. The brand emphasizes storytelling and cause marketing, supporting issues that matter to its audience. By creating interactive experiences, both online and through in-real-life (IRL) pop-up events, Savana fosters a strong community around the brand.

The brand further engages in strategic collaborations to enhance brand visibility and reach. A notable collaboration with Fujifilm involved an event with over 250 content creators, highlighting the brand's content-heavy approach. According to Rahul, collaboration is the best strategy to go forward with when you have a like-minded approach for your audience. Savana's approach to collaborations focuses on resonating with its audience and leveraging like-minded brands to amplify its message.

Long-term Goals

Urbanic aims for Savana to become the leading global fashion brand for Gen Z. "Expansion into new markets, particularly in the Middle East and Latin America, is a priority. Additionally, Savana is developing plans for sustainable and tech-integrated collections, including smart clothing and AI-powered personalized fashion. Our current focus is on becoming the leading global fashion brand for Gen Z," says Rahul. This ambitious goal reflects the brand's commitment to innovation and growth.

Thus, Savana represents Urbanic’s innovative leap into catering to the unique fashion preferences of Gen Z women. With its digital-first approach, AI-driven production, and commitment to sustainability, Savana is poised to become a leading global fashion brand.

Today, where fast fashion dominates, Akutee stands out as a paragon of timeless elegance and artisanal craftsmanship. Founded by Sagarika Ghatge, Akutee is not just a fashion brand but a living tribute to India's rich textile heritage. The brand, whose name translates to "princess" in Sanskrit, embodies a commitment to quiet luxury, celebrating the intricate artistry of hand-crafted garments. Each piece from Akutee is a testament to the meticulous care and historical reverence that define the brand.

A Royal Inspiration

The inception of Akutee is deeply rooted in Sagarika Ghatge's familial heritage. Growing up surrounded by the grandeur of traditional Indian garments, Ghatge was profoundly influenced by the sartorial elegance of the women in her family. "The inspiration for Akutee started during my childhood, with the way the women in my family dressed and my mother’s unique hand-painted saris," Ghatge shares. Her great-grandmother, grandmother, and mother all wore garments that were not just clothes but statements of their regal lineage.

Central to Akutee's identity is the art of hand-painting, a craft perfected by Ghatge’s mother, Urmila Ghatge. This technique, which involved painting intricate floral designs inspired by the garden, became a hallmark of Akutee’s collections. “My mother’s paintings were not just beautiful; they were a reflection of nature and tradition,” Ghatge explains. These designs were more than just aesthetic embellishments; they represented a bridge between the past and present, seamlessly woven into each garment.

Crafting Heritage

The creation of an Akutee garment is a meticulous process, reflecting the brand's dedication to quality and artistry. The journey begins with selecting the finest hand-woven fabrics, sourced from traditional weavers. "We prioritize using fabrics that are rich in texture and heritage. Each fabric tells its own story," Ghatge says. These fabrics, whether luxurious silks or delicate tissues, form the canvas for the intricate designs that will adorn them.

Once the fabric is chosen, the design process begins. Ghatge’s mother’s hand-painted motifs are translated onto the fabric through a careful process. "Our designs are first traced onto the fabric, ensuring precision. Then, each piece is hand-painted, with every stroke being a labor of love," Ghatge describes. This method ensures that each garment is unique, with no two pieces ever being exactly the same. The painstaking attention to detail means that a single garment can take several weeks to complete, depending on the complexity of the design.

The Role of Family

At the core of Akutee’s creative process is a deep collaboration between Sagarika Ghatge and her mother. Urmila Ghatge is not only the chief artist but also a mentor to young artisans. "My mother’s role goes beyond just painting. She mentors emerging artists, passing on her techniques and passion for the craft," Ghatge explains. This mentorship ensures that the art of hand painting is preserved and evolved, contributing to the brand’s ever-growing repertoire of designs.

The process also involves integrating old tissues and zari fabrics, which have been preserved through generations. These elements are combined with contemporary designs to create garments that are both nostalgic and innovative. "We take great care in merging traditional elements with modern aesthetics, ensuring that each piece reflects both our heritage and our vision for the future," Ghatge notes.

The Direct-to-Consumer (D2C) Approach

Akutee’s direct-to-consumer approach is a key aspect of its business model. The brand emphasizes a personalized shopping experience, allowing customers to fully appreciate the craftsmanship behind each garment. "We focus on our website and curated pop-ups to connect directly with our customers. This direct interaction helps them understand the artistry and value of our products," Ghatge says.

The D2C strategy is not just about sales but about building a community around the brand. "We want our customers to feel a connection with Akutee. By having one-on-one interactions, we can better convey the story and significance of each piece," Ghatge explains. This approach has led to a loyal customer base that values the brand’s commitment to quality and artistry.

Quality and Innovation

Quality and innovation are cornerstones of Akutee’s philosophy. The brand’s commitment to hand-painted artistry sets it apart in a crowded market. "Our garments are not mass-produced. Each piece is a unique work of art, created with care and precision," Ghatge says. This focus on artisanal quality ensures that every garment is a masterpiece in its own right.

Innovation at Akutee involves not just new designs but also the exploration of different art forms. "We are constantly looking to integrate new techniques and art forms into our collections. This keeps our offerings fresh and exciting, while still honoring our core values," Ghatge explains. The brand’s dedication to pushing the boundaries of traditional craftsmanship ensures that it remains at the forefront of artisanal fashion.

A Commitment to Sustainability

Sustainability is integral to Akutee’s ethos. The brand’s focus on creating garments that are meant to last encourages a more thoughtful approach to fashion. "We aim to produce pieces that can be cherished and worn repeatedly. By emphasizing quality and timelessness, we contribute to a more sustainable fashion industry," Ghatge explains.

Akutee’s approach to sustainability also involves promoting the idea of lasting value. "Our garments are not just fashion statements but heirlooms. They carry a story and a legacy, making them worth investing in and passing down through generations," Ghatge says. This philosophy aligns with the growing consumer desire for meaningful and sustainable fashion choices.

Market Reach and Expansion Plans

Since its inception, Akutee has received a warm reception through exclusive pop-ups and its online platform. The brand has hosted successful events in cities like Bombay and Bangalore, where it has introduced its creations to a discerning audience. "Our pop-ups have been a great way to connect with customers and showcase our products in a more personal setting," Ghatge notes.

Looking ahead, Akutee has ambitious plans for expansion. The brand aims to explore both domestic and international markets, building on its reputation for quality and artistry. "We are considering expanding our product lines and exploring new art forms. Our goal is to grow while staying true to our commitment to craftsmanship and heritage," Ghatge reveals.

The Future of Akutee

The future of Akutee promises exciting developments. The brand is exploring new product lines, including custom home décor items, and continues to refine its direct-to-consumer strategy. "We are working on expanding into home lines and other areas while maintaining our core values of artistry and quality," Ghatge explains. These plans aim to enhance the brand’s offerings and reach, while continuing to celebrate the rich tapestry of Indian craftsmanship.

Thus, Akutee is more than just a fashion brand; it is a celebration of heritage, artistry, and personal history. Through its commitment to hand-painted craftsmanship and dedication to quality, Sagarika Ghatge has created a brand that honors India’s textile legacy while inviting wearers to be part of a timeless story.

In the world of fashion, the concept of outlet shopping is making significant strides, particularly in India. Warehouse by Mudita stands at the forefront of this trend, redefining luxury fashion by making it accessible and affordable for a global audience. 

Redefining Luxury

Adapting to this western concept known as the outlet mall experience, Warehouse by Mudita is delivering Indian fashion designs to over 200 countries in the world. Thriving in e-commerce, and making a name in the digital space, this innovative approach is not just about offering discounts but is deeply rooted in the principles of sustainability and the circular economy.

According to Bain & Company, India’s luxury fashion market is still at a nascent stage as a large portion of consumers are unaware of the various brands and trends. But it is the fastest growing market, expected to grow 3.5 times to $200 billion (Rs 16,550 crores) by 2030. 

The Appeal of Outlet Shopping

In the fashion market, the outlet industry is thriving, with products being available to consumers straight from the factory at affordable prices. There is a desire for outlet shopping today, being a triumph for brands as well as customers. Consumers enjoy luxury at more affordable prices, while brands efficiently manage their inventory and attract new customers.
Mudita Jaipuria, Founder and Director of Warehouse by Mudita, explains, “People are realizing the value of outlet shopping, so the industry is expanding rapidly. It’s a win-win for both shoppers and brands – shoppers get good deals, and brands can move older stock and attract new customers.” 

Catering to Diverse Demographics

The brand caters to females, males and kids designer wear, and uses the trickle-down theory to serve audiences from the upper middle class to the down the income bracket. Warehouse by Mudita renders bulk orders from UNHI’s (Ultra High Net Individuals) and HNI’s (High Net Individuals) in numerous fashion apparel categories - casual, festival and customised. 

Jaipuria emphasizes, “Warehouse has consistently penetrated every demographic. From the UHNI’s & HNI’s who buy in bulk, we cater to the upper middle class and aspirants. It’s all about providing fashion wear from pret to festive and couture.”

Commitment to Sustainability

In an industry often criticized for its environmental impact, Warehouse by Mudita is making strides toward sustainability. “Sustainability and luxury fashion might sound like opposites, but they can actually go hand-in-hand,” Jaipuria asserts. “Luxury often means using high-quality materials and complex production processes. But many brands are starting to focus on things like using recycled fabrics, reducing waste, and treating workers fairly.”

While luxury fashion traditionally involves high-quality materials and intricate manufacturing processes, the brand is committed to integrating sustainable practices into its operations. Leading luxury apparel brands are investing in recycled fabrics and less wastage mechanisms. There is an increase in exercising liquidation inventory and monetising.

She further elaborates, “It’s about using better materials, cutting down on waste, and treating people fairly. It’s a tough challenge, but it’s possible with the right mindset. The aspect of sustainability that applies to us is the fact that we are liquidating inventory and monetizing it, rather than it simply lying stocked up.”

Embracing the Circular Economy

The circular economy is on the rise in the luxury industry. The concept is embracing luxury fashion to form a life span in the ecosystem, building a future for the fashion market. Warehouse by Mudita collaborated with high-end brands, making a promising full-price sale and upselling the excess inventory to other countries through the website. 

Jaipuria describes their approach, “Warehouse by Mudita now works with brands at the onset of their collection at our luxury level. We market their brand to the top in order to get them sales at full price. The excess inventory is then taken for Warehouse sales in Delhi and further to other cities and the website. If a brand starts with 100 pieces, by the end of the cycle, they might only be left with 5 SKUs. That, for us, is a successful circular economy.”

Innovative Inventory Management

Efficient inventory management is crucial for maintaining the balance between supply and demand. Warehouse by Mudita has a different approach to maintaining and managing its inventory. Designers ship their inventory which goes through a process of quality check and contamination followed by a checker and to the logistics. Jaipuria explains, “The process varies for different verticals. For the website, we only get the sold pieces, which are thoroughly QC'd by the merchandiser, the checker, and finally the logistics department. For physical shows, all designers bring in their own inventory. Shipping isn’t difficult if you have the right systems and partners. It’s costly, but it is managed internally.”

Future Plans

Warehouse by Mudita has ambitious plans for the future. The brand is introducing new verticals such as “Get Powered by Warehouse,” which aims to connect various industries including apparel, jewelry, automobiles, art, and travel with their target audiences. Additionally, “The Luxury Show” is set to bring back high-profile luxury events to India.

Jaipuria concludes, “Get Powered by Warehouse is the only vertical and marketing arm of its kind that enables any brand – be it apparel, jewelry, automobiles, art, or travel – to connect with its buyers. The Luxury Show will revive luxury events in India, which have been absent for some time.”

Chupps is a dynamic footwear brand known for its commitment to customer-centric design, quality, and sustainability. As a young brand entering its second year, it has rapidly established a strong market presence through a blend of innovative product offerings and strategic distribution channels. The brand's ethos is centred on delivering high-quality, affordable footwear while ensuring a minimal environmental footprint. With a unique selling proposition (USP) that includes personalized products and collaborations with iconic brands like Disney and sports franchises, Chupps stands out in a crowded market.

Exploring Global Markets

Chupps is eyeing international expansion, with plans to explore the global market. Additionally, the brand is considering non-sports collaborations in the fashion sector to diversify its partnerships and broaden its appeal.

“We are investing in our e-commerce platform, Chupps.com, to make it a significant sales channel. Internationally, we are exploring partnerships in the UAE, the US, and Latin America, which will help us reach a global audience,” stated Yashesh Mukhi, co-founder of Chupps.

Technological Advancements

Chupps has always prioritized sustainability, ensuring its products and packaging are free from plastics and animal-derived materials. The upcoming launch of its 100 percent biodegradable sole is a testament to its commitment to eco-friendliness. This innovative product, which decomposes in 12 to 15 months, addresses the massive issue of footwear waste in landfills and represents a significant breakthrough in sustainable footwear technology.

“Our biodegradable sole is designed to have no adverse impact on soil quality, making it an incredibly clean and eco-friendly option. This breakthrough addresses the massive issue of footwear waste in landfills. This technology will revolutionise the industry and significantly contribute to solving the landfill problem, showcasing our commitment to sustainability and eco-friendliness,” elaborated Mukhi.

In line with its commitment to sustainability, Chupps is set to launch a 100 percent biodegradable sole capable of decomposing within 12 to 15 months. This innovation offers a more eco-friendly option for consumers and aligns with Chupps' broader commitment to using non-plastic and animal-free materials.

“Our strongest channels are wholesale distribution through 20 territory-based distributors and online marketplaces like Myntra, Amazon, and Flipkart. Moving forward, we are focusing on strengthening additional channels. We will launch Chupps-branded outlets in high-traffic areas like malls and travel locations. We also look forward to expanding our presence in modern retail chains such as Centro and aiming to enter stores like Inc5, Regal, Metro, Shoppers Stop, and Lifestyle,” added Mukhi.

Strategic Funding

Chupps' recent funding will catalyze its growth strategy, focusing on product innovation, team expansion, and brand building. With this financial boost, Chupps plans to launch a women's footwear line and introduce premium products. The brand is also set to increase its physical presence by opening branded outlets in high-traffic areas such as malls and travel hubs, further solidifying its market position.

Mukhi added, “Currently, we sell 30,000 pairs monthly with an average selling price of 800, generating Rs 2.5 crores in monthly income. Over the next 18 months, we aim to increase our output to 100,000 pairs per month. This increase would boost our monthly revenue to approximately Rs 8.5 crores, pushing our annual turnover beyond the Rs 100-crore mark.”

On a similar note, he also added “Our recent funding has opened exciting avenues for Chupps’ growth. We focus on three key areas: product innovation, team expansion, and brand building. In product development, we are diversifying our range, launching a women’s line, and introducing premium offerings priced between Rs 1000-2000. We have released our first premium product at Rs 1499, featuring advanced sole technology. We are also strengthening our team and bringing on board industry veterans like our new CEO from Cult Sport and a digital communication expert from Gilby.”

Future Expansion

For retail, success requires a strong connection with customers and key stakeholders, including distributors and retailers. Chupps’ team constantly engages with these stakeholders, gathering and implementing feedback to improve our offerings.

“For example, customers mentioned that our sliders, often used in bathrooms, absorbed water and took a long time to dry. We addressed this by using specialised latex foam and making the sliders water-resistant. This change has significantly enhanced the product’s appeal and solved a major pain point. Our commitment to feedback-driven improvement ensures we meet customer needs and stay ahead in the market,” he added.

Chupps is also making strides in its offline presence with plans to launch branded stores later this year. This move aims to enhance its market presence and provide a dedicated space for customers to experience the brand first-hand.

“We are excited to announce that we plan to launch our branded store later this year, aiming for a winter opening. This new venture will further strengthen our market presence and provide a dedicated space for customers to experience our brand first-hand. We believe this will enhance our connection with our customers and solidify our commitment to delivering high-quality products,” concluded Yashesh.

The story of Boldfit began with a personal transformation. Growing up as a cricket fanatic, Pallav Bihani’s life took a significant turn due to a slip disc injury right before his board exams. This injury shifted his focus from cricket to fitness, leading him to immerse himself in gym culture. During this period, he gained extensive knowledge about fitness products, supplements, and the industry. Identifying a significant market gap for high-quality, affordable fitness products, Bihani founded Boldfit in December 2018.

"The inception of Boldfit was born out of a personal journey and a vision to bridge the gap in the fitness market with high-quality, affordable products," says Pallav Bihani, Founder & CEO, Boldfit.

Rapid Growth and Expansion

Since its inception, Boldfit has evolved remarkably. Starting with just two yoga mats, the brand has expanded its product line to over 200 items in less than five years, catering to the diverse needs of fitness enthusiasts across India. Boldfit has served over 8 million customers and achieved 65+ bestsellers across various marketplaces. Significant milestones include innovations in athleisure and footwear, entry into new markets, and a strong focus on building an omnichannel presence by leveraging new technologies and trends.

"Our journey from two yoga mats to over 200 products in just five years is a testament to our commitment to quality and innovation," remarks Pallav Bihani.

Digital First to Omnichannel

Boldfit's retail strategy has evolved from a digital-first approach, leveraging e-commerce platforms like Amazon and Flipkart, to a robust omnichannel presence. The initial digital focus enabled rapid scaling and lean operations, crucial for serving India's growing online market. Recent innovations include a partnership with Blinkit for 10-minute delivery, enhancing customer experience with quick access to fitness essentials.

"Our evolution from a digital-first brand to a robust omnichannel presence has been driven by our commitment to meet customers wherever they are," states Pallav Bihani.

Direct-to-Consumer Approach

Adopting a D2C approach allowed Boldfit to maintain direct control over the brand, reduce costs, and offer high-quality products at affordable prices. This strategy enhanced customer insights, fostering stronger brand loyalty, and enabling rapid innovation and expansion. Direct engagement with customers has allowed Boldfit to gather valuable feedback, tailor offerings, and create effective, targeted marketing campaigns.

"The D2C approach has empowered us to connect directly with our customers, fostering brand loyalty and enabling us to innovate rapidly," explains Pallav Bihani.

Key Markets and Demographic Focus

As a homegrown brand, Boldfit focuses on India, targeting metropolitan, tier-two, and tier-three cities. The brand primarily caters to fitness enthusiasts and health-conscious individuals, especially young adults inspired by trends in Bollywood and cricket. Boldfit's mission is to make India fitter and bolder, and they are well on their way to achieving this goal.

Flagship Products

Boldfit’s flagship products include their renowned yoga mats known for their durability and excellent grip, offering premium quality at affordable prices. Fitness accessories like resistance bands and hand grips are designed for functionality and durability, perfect for rigorous workouts while being affordably priced. Boldfit’s apparel features advanced fabric technologies such as moisture-wicking and odor-free mechanisms, ensuring comfort and performance. Additionally, their nutritional supplements, including proteins and multivitamins, adhere to WHO and GMP standards and use high-quality Indian-sourced raw materials, providing premium quality at lower costs compared to imported products.

"We don’t just sell products; we sell bestsellers. Our commitment to quality and affordability sets us apart," emphasizes Pallav Bihani.

Product Development

Boldfit values customer feedback, gathering it through multiple channels like Amazon, post-purchase surveys, direct engagement with fitness influencers, and detailed product testing with trainers and athletes. This feedback is analyzed by a dedicated CRM team and shared with the product development team for continuous improvement. Digital tools also help collect data on customer preferences and behaviors, refining products and strategies to better meet market demands.

"Customer feedback is the cornerstone of our product development. It drives us to continuously improve and innovate," highlights Pallav Bihani.

Strategic Collaborations

Boldfit has entered into several strategic collaborations, including partnerships with popular IPL franchises like Mumbai Indians, Chennai Super Kings, and Royal Challengers Bangalore. These collaborations aim to create exclusive fitness accessories and fanwear, leveraging the massive fanbase of these teams to boost brand visibility and engagement. The partnership with Blinkit for 10-minute delivery further enhances customer experience by providing quick access to fitness essentials.

"Our collaborations with IPL teams and Blinkit are strategic moves to enhance brand visibility and customer experience," notes Pallav Bihani.

The Importance of E-commerce and Technology

E-commerce is crucial for Boldfit, allowing the brand to reach a wide audience and make products available to customers across different locations. Technology plays a key role in business operations and customer interactions, helping manage inventory efficiently, process orders quickly, and provide a smooth shopping experience. Additionally, technology enables Boldfit to stay connected with customers, understand their needs better, and offer personalized recommendations and support.

"E-commerce and technology are the backbones of our operations, ensuring efficiency and a seamless customer experience," asserts Pallav Bihani.

Sustainability Initiatives

Boldfit is committed to sustainability, using recycled materials like polyester and nylon for apparel, creating durable products to reduce waste, and designing a supply chain that minimizes the carbon footprint. The brand emphasizes transparency, educating customers on sustainable practices, and ensuring products have a longer lifespan to lessen environmental impact.

"Sustainability is at the core of our operations. We strive to balance growth with environmental responsibility," states Pallav Bihani.

Effective Marketing Strategies

Boldfit has effectively utilized a combination of digital marketing, influencer partnerships, and strategic collaborations to drive customer acquisition and build brand loyalty. Influencer collaborations showcased prominently during campaigns like Blinkit's collaboration and International Yoga Day, resonate strongly with the audience, enhancing both trust and engagement.

"Our marketing strategies, particularly influencer partnerships, have been instrumental in building trust and engagement with our audience," mentions Pallav Bihani.

Funding and Revenue Growth

Boldfit's funding journey has been transformative, attracting key investors who believe in the brand’s mission. Successful funding rounds have enabled Boldfit to expand the product range, enhance technology, and improve customer experience. Revenue growth has been impressive, driven by a digital-first approach, strategic pricing, and a commitment to quality. Maintaining a lean and efficient business model has allowed Boldfit to reinvest in innovation and quality.

"Our successful funding rounds and impressive revenue growth have empowered us to innovate and expand while maintaining our commitment to quality," says Pallav Bihani.

Future Plans

Boldfit has exciting plans for the future, including exploring new partnerships with major e-commerce platforms to increase accessibility. The focus remains on expanding the product range, including categories like apparel and footwear, and continuing to innovate to meet the evolving needs of fitness enthusiasts.

"The future holds exciting possibilities for Boldfit as we continue to expand our product range and explore new partnerships," concludes Pallav Bihani.

Boldfit's journey from a small startup to a leading fitness brand in India is a testament to the vision, innovation, and dedication of its founder, Pallav Bihani. With a strong commitment to quality, affordability, and customer satisfaction, Boldfit is poised for continued success and growth in the fitness industry.

India is the world's fourth-largest consumer of furniture and the fifth-largest exporter. The market has seen substantial growth due to increased urbanization and the rising demand for high-quality, eco-conscious furniture among young consumers. The current market value of the Indian home decor industry is estimated to be around $20 billion, with a projected CAGR of 10.24 percent from 2024 to 2029. Dusaan, an e-commerce platform specializing in home decor, expanded into the furniture category to redefine this compelling market.

Dusaan's aims to provide budget-friendly, durable, and eco-friendly options to its customer base in Tier I and II cities. With the newer generations looking for furniture that reflect their personality, the demand for eco-conscious and durable items has gone up substantially.

Strategic Expansion Plan

Dusaan's expansion into furniture is not just about increasing its product offerings, it's a strategic move to align with current market trends and consumer needs. The platform has a range of products, from desks and beds to accent pieces such as stools, with prices ranging from Rs 5,000 to Rs 40,000. The focus is on eco-conscious designs using sustainable materials like wood, macramé, jute, and rattan.

“We want to become a one-stop destination for all home needs. Furniture is among the primary needs of every household. We are excited to add this new line of products for our customers and make home shopping easier for Indian consumers. With its latest expansion, Dusaan is targeting a 5X growth in its new furniture category by December 2024. This strategic approach allows us to cater to modern shoppers who prioritise quality, durability, and sustainability in their purchasing decisions,” said Simran Kohli, Co-founder, Dusaan.

Overcoming Challenges

The brand faced significant hurdles in onboarding traditional retailers and convincing them to adopt a digital-first approach. Most of these retailers have operated in a traditional brick-and-mortar setup. “It was a challenge to bring them out of their comfort zone and help them understand the benefits of collaborating with an online platform,” she elaborated. “We conduct quality checks and curate quality brands, focusing on the small details and items that complete a home. As an online platform dedicated to all things home — not just larger categories that are often infrequent — we ensure our choice of brands, artisans, and vendors’ offerings fits Dusaan’s vision in terms of product design, quality, finesse, and sustainability.”

It is this commitment to quality and innovation that has helped the brand overcome the teething obstacles. By conducting rigorous quality checks and forging partnerships with over 200 vendors across India, Dusaan has built a robust network of brands and vendors. This network ensures a wide range of quality products and timely delivery for its customers.

The third challenge that they faced was the lack of a proper user interface. “The gap in how tech-savvy and traditional shops operated was alarming, as many good-quality products were inaccessible due to retailers’ unfamiliarity with online setups or their delayed response to market trends. Thankfully, my previous experience with consumer products and venture investing helped me identify the gaps and possible solutions to address them without significant challenges,” asserted Simran.

Additionally, with Co-founder Moulshree’s long-standing familiarity with manufacturing setups in kitchen appliances, the brand realized that building a platform to modernize the shopping experience would help unlock the market’s potential.

Future Roadmap

Dusaan's vision is to become the go-to destination for home decor and furniture shopping in India. Currently, the platform offers products from over 400 brands, including 50 international labels, across 10 departments and 40 categories. The company is actively exploring collaborations with indigenous and international brands to make it a household name around the world. They are, especially, keen to promote women-owned and eco-friendly labels.

“We are also exploring ways to integrate artificial intelligence into our processes to boost customer engagement and sales. To achieve this goal, we plan to use AI algorithms. We believe it could help us further refine our user interface and offer more tailored suggestions to our users based on their profile, search intent, and previous buying patterns. Such an upgrade could also help increase customers’ overall dwell time on our website,” Simran concluded.  

TVS Electronics, a prominent entity within the expansive TVS Group, was established in 1986 to cater to the burgeoning IT peripherals market. Founded by Gopal Srinivasan, who continues to serve as the chairman, the company has evolved significantly over its 38-year journey, diversifying its product portfolio and expanding its market reach. In an interaction with Indian Retailer, K Srinivasan, Vice President – CSS Business at TVS Electronics, offered a comprehensive overview of the company's trajectory, key milestones, and future strategies.

Early Beginnings and Evolution

Initially, TVS Electronics made its mark with dot matrix printers, a flagship product that dominated the market from 1986 to 1993. “Despite the IT industry's rapid evolution, the company maintained a stronghold in the dot matrix segment, currently holding over 30 percent market share,” said Srinivasan.

Recognizing the need for diversification, the company began exploring the IT peripherals space, introducing storage solutions and other related products.

As the market dynamics shifted, TVS Electronics exited the UPS business in 2005 and introduced point-of-sale (POS) systems targeting the retail sector. By 2008, the company had become a dominant player in the POS market, tailoring products to meet the specific needs of retailers.

Additionally, TVS-E partnered with global IT giants like Dell, HP, ASUS, and Acer to provide warranty services, establishing itself as a key player in the IT services market.

Expansion into New Markets

In 1998, TVS Electronics launched an initiative called "Taking IT to the Heart of India," focusing on penetrating Tier II, III, and IV cities. This strategy involved building a robust partner community, which now includes around 5,000 authorized dealer partners nationwide. The company's commitment to customer support also intensified during this period, leading to the establishment of a dedicated Customer Support Services (CSS) business unit in 2003.

Innovations in Payment Systems

TVS Electronics has been a pioneer in bringing payment devices to India, supporting major banks like ICICI and the State Bank of India with their ATM and POS terminal needs.

“With the advent of UPI and digital payment systems, we have partnered with PhonePe to support their smart speakers and payment devices, further solidifying our position in the payment solutions market,” he stated.

Recent Initiatives

In recent years, TVS Electronics has focused on three main areas for growth: product innovation, manufacturing expansion, and customer service enhancement.

1. Product Innovation: The company has ramped up its R&D efforts, establishing a dedicated Electronic Design Center (EDC) in Bangalore and investing in new product development. Led by a Vice President and CTO, the R&D team is working on next-generation products and solutions.
2. Manufacturing Expansion: With the government's China Plus One policy in mind, TVS Electronics has invested in an EMS line to cater to internal product requirements and external customers. This move aims to reduce dependency on external vendors and enhance manufacturing capabilities.
3. Customer Service Enhancement: TVS Electronics has ventured into renewable energy, specifically solar and EV charging solutions. The company supports Tata Power Solar, managing around 525 megawatts of solar power across various sites. Additionally, TVS Electronics has entered the IT infrastructure managed services space, providing comprehensive solutions for everything from help desk support to cloud and cybersecurity services.

Digital Transformation

To manage its vast customer base efficiently, TVS Electronics has developed a robust digital service delivery platform. Handling around 200,000 service calls monthly and covering 19,500 postal codes with a network of 5,000 field engineers, the company ensures seamless service delivery across the country. Strategic acquisitions, like ApnaPay, and partnerships with niche players, further enhance the company's digital and retail automation capabilities.

READ MORE: 7 Strategies for Consumer Durables Brands to Survive and Thrive

Growth Strategies and Market Expansion

Domestically, TVS Electronics aims to deepen its penetration into Tier IV and V cities, leveraging the growing retail automation market.

“While we are currently scoping international markets, significant expansion plans are focused on the domestic market. The distribution network, with about 110 distributors, is poised for flexibility and adaptation based on market demands,” noted Srinivasan.

Mocemsa, a name steeped in history and innovation, was born from a vision to redefine the fragrance industry. The name itself is a blend of "Moc," which represents the Malhotra Oil Co. established in 1916, and "Emsa," the fragrance unit. In Hindi, "mausam sa" translates to "like the weather," symbolizing fragrances that evolve and adapt just like the changing seasons.

Paarth Malhotra, Co-Founder of Mocemsa, reflects on this vision, “Our goal was to bridge the gap between luxury and affordability. We wanted to create high-quality, sophisticated scents accessible to a wider audience. Just like the weather, we aim for our fragrances to connect with people’s emotions and memories.”

Balancing Luxury with Affordability

At Mocemsa, the mission is clear: offer luxury without the exorbitant price tag. The brand achieves this delicate balance by prioritizing quality over flashy marketing. By allocating resources to the finest ingredients and advanced production techniques, Mocemsa ensures that each perfume offers a luxurious experience at a price that doesn’t break the bank.

Pulkit Malhotra, Co-Founder, emphasizes, “We minimize unnecessary costs and focus on sourcing the best ingredients and employing advanced techniques. This approach ensures that every Mocemsa fragrance embodies our commitment to luxury and accessibility.”

The Art of Sourcing

The journey of crafting a Mocemsa perfume begins with sourcing premium ingredients from specific farms. These farms adhere to sustainable and ethical practices, ensuring top-notch quality. Each ingredient is meticulously selected for its unique properties and its contribution to the perfume’s overall character.

Pulkit shares, “Our Al Ameer fragrance features oudh, sandalwood, and black cardamom from Kerala, while Al Ameera uses Kashmiri saffron. We choose ingredients that can withstand harsh conditions, ensuring our scents are both long-lasting and impactful.”

Ensuring Quality Through Gas Chromatography

Quality and authenticity are non-negotiable at Mocemsa. The brand employs gas chromatography, a sophisticated analytical method, to verify the purity and composition of ingredients. This technology helps detect any impurities or inconsistencies, ensuring that each batch of perfume adheres to Mocemsa’s stringent standards.

As Paarth puts it, “Gas chromatography allows us to maintain the highest quality by detecting any discrepancies in our ingredients. It’s a crucial step in ensuring that every fragrance we produce meets our exacting standards.”

The Heart of Perfume Crafting

The decision to craft Mocemsa perfumes in Barcelona, Spain, is rooted in the city’s rich heritage and expertise in perfumery. Barcelona’s access to high-quality European ingredients and its blend of traditional and modern techniques contribute to the uniqueness of Mocemsa’s fragrances.

Pulkit further elaborates, “Barcelona’s legacy in perfumery and its innovative spirit provide the perfect environment for crafting our perfumes. It’s where tradition meets modernity, resulting in truly distinctive fragrances.”

Retail and Airport Presence

Mocemsa is poised for significant expansion, targeting high-traffic retail environments and airport stores. By establishing a presence in locations like Delhi Duty-Free T1, Delhi T2, Goa’s airports, Lucknow Domestic Airport, and Hyderabad Duty-Free International Terminal, the brand aims to offer customers a tangible experience with its products.

Paarth reveals, “We’re investing in eye-catching displays and scent samplers to enhance customer engagement. Our goal is to create memorable shopping experiences that highlight the premium quality of Mocemsa perfumes.”

Navigating the Digital-Offline Balance

Creating a seamless multi-channel experience is essential for Mocemsa. The brand maintains a strong digital presence through its website and platforms like Amazon, Flipkart, Nykaa, and Myntra, while also focusing on offline retail partnerships. This integrated approach ensures consistent branding and customer service across all channels.

Malhotra explains, “Whether online or offline, we aim to provide a unified Mocemsa experience. Our strong digital presence complements our offline retail strategy, ensuring that customers have a consistent and enjoyable experience regardless of how they shop.”

Strategic Partnerships

Partnerships with Lifestyle stores and airport locations have been pivotal in Mocemsa’s growth. These collaborations expand the brand’s reach and enhance credibility, allowing customers to experience the fragrances in person and build trust.

Paarth notes, “Our presence in reputable retail chains and high-traffic areas has significantly contributed to our growth. These partnerships help us connect with a broader audience and reinforce our brand’s reputation.”

E-Commerce Success and Business Goals

E-commerce platforms have played a crucial role in Mocemsa’s success. Selling on Amazon, Flipkart, Nykaa, and Myntra has provided extensive visibility and allowed the brand to connect with a diverse customer base. The robust logistics networks and marketing tools of these platforms have facilitated rapid growth and increased sales.

Malhotra reflects, “Our success on e-commerce platforms aligns with our business goals by offering wide visibility and connecting us with customers nationwide. These platforms have been instrumental in driving growth and brand recognition.”

Driving Growth

Mocemsa’s impressive growth rate of 63 percent annually is attributed to several key factors. The brand’s commitment to quality and affordability, strategic retail and e-commerce partnerships, and innovative use of unique Indian scents have all contributed to its success.

Paarth attributes the success to, “Our focus on delivering luxury at an accessible price, coupled with strategic partnerships and innovation, has resonated with consumers. Creating exceptional products and connecting with customers on a deeper level has been crucial to our growth.”

Harnessing the Power of D2C

The D2C model allows Mocemsa to build direct relationships with customers, offering personalized experiences and gathering valuable feedback. This model enhances brand loyalty and helps tailor products and services to meet customer needs.

Malhotra highlights, “D2C allows us to engage directly with our customers, offering personalized experiences and gathering insights to improve our offerings. It’s a crucial part of fostering brand loyalty and providing exceptional support.”

Innovations and Future Vision

Mocemsa aims to expand its global footprint and continue evolving in the competitive fragrance industry. The brand plans to invest in research and development, explore new markets, and enhance its product offerings while maintaining a focus on sustainability and innovation.

Paarth Malhotra concludes, “Our vision is to establish Mocemsa as a leading name in the fragrance market. We will continue to invest in innovation and stay connected to consumer preferences, creating timeless fragrances that resonate with our audience.”

With its commitment to quality, innovation, and customer satisfaction, Mocemsa is poised to make a lasting impact in the fragrance industry.

Swiss Beauty's journey began with a vision to transform the beauty industry in India. Launched in 2013, the brand started with a commitment to delivering high-quality beauty products at accessible prices.  This new-age makeup brand recently celebrated its 11th anniversary with the debut of Swiss Beauty Select. Building on the brand’s legacy of excellence, this new collection marks its foray into the premium segment. "We are delighted to commemorate this significant milestone, reflecting on our journey of growth and innovation," says Mohit Goyal, Co-Founder and Managing Director of Swiss Beauty.

Furthermore, the brand now offers the widest selection of color cosmetics, boasting an impressive portfolio of 1,500 SKUs. Crossing the milestone of 1,000 products was a significant moment, showcasing the brand's commitment to variety and quality.

Designed to meet the evolving preferences of discerning beauty enthusiasts across India, Swiss Beauty Select is carefully crafted as a hybrid makeup range that offers a perfect blend of skincare and makeup. The products are spanned across multiple categories like liquid lipsticks, bullet lipsticks, eyeshadow, and mascara among others and the brand has plans to keep adding new products to it every month.

Milestones and Achievements

Apart from having one of the most extensive product range, Swiss Beauty has achieved significant revenue growth. As a completely bootstrapped company, Swiss Beauty achieved a remarkable revenue of Rs 400 crore without any external venture capital funding. Additionally, the brand recently onboarded Bollywood actor Taapsee Pannu as its brand ambassador, further enhancing its visibility and appeal.

"Our widespread availability across over 25,000 retail touchpoints nationwide is a testament to our dedication to meeting the diverse needs of our consumers," notes Goyal. This extensive retail presence has been crucial in making Swiss Beauty products accessible to a broad audience.

A Leap into Premium Beauty

The launch of Swiss Beauty Select represents a bold step into the premium segment of the beauty market. Launched to meet the growing demand for high-performance beauty products through hybrid makeup, this new collection marks the brand's foray into the premium segment, offering makeup products that blend skincare and makeup seamlessly.

"Swiss Beauty Select represents our commitment to innovation and excellence," says Goyal. The collection includes top-tier beauty solutions such as Do the Duet Lipstick + Gloss, Here to Stay Liquid Lipstick, High on Shine Lipstick, Select Eyeshadow Palette, Light’em Up Face Palette, and Blur It All Primer. Enriched with vitamin E, coconut water extracts, and other beneficial ingredients, these products offer superior skincare benefits.

The use of micro-tubing and Hilurip technology elevates product performance, ensuring users experience the best of both skincare and cosmetics. All products in the collection are dermatologically tested, vegan, and cruelty-free, aligning with Swiss Beauty's commitment to high ethical standards in beauty and skincare.

Unique Selling Points

Swiss Beauty differentiates itself in the premium segment through its high-quality products and extensive distribution network. The Swiss Beauty Select line is a hybrid makeup range that perfectly blends skincare and makeup, catering to consumers looking for multifunctional beauty solutions.

"The beauty market in India is highly competitive, but we remain focused on innovation to provide unique products that meet evolving consumer needs," notes Goyal.

The Perfect Blend of Skincare and Cosmetics

Hybrid makeup combines skincare benefits with cosmetic coverage in one product, catering to the evolving preferences of discerning beauty enthusiasts. "These multifunctional cosmetics save time and enhance your appearance while caring for your skin," notes Goyal. The Swiss Beauty Select collection integrates active skincare ingredients, offering the dual benefits of nourishing skincare and high-quality makeup in a single, convenient product.

The collection features products infused with nourishing ingredients like vitamin E, providing hydration and promoting skin health while enhancing appearance. This innovative blend ensures that customers enjoy the benefits of both skincare and high-quality makeup in a single product.

Technological Innovations

Swiss Beauty is leveraging technology to enhance product development and customer experience. "We’ll be launching a virtual try-on (VTO) feature soon," reveals Goyal. This feature will be accessible both offline and online, allowing customers to try products virtually before making a purchase. The technology adapts to all face shapes, skin types, and tones, providing an exact match even if the customer is wearing glasses or base makeup.

Sustainable and Ethical Beauty

Swiss Beauty is committed to sustainability and ethical practices in the beauty industry. "We ensure all our products are cruelty-free and PETA-certified vegan," says Goyal. The new Swiss Beauty Select collection embodies these values, offering high-quality beauty products that are both environmentally friendly and ethically produced.

Strategic Partnership with Nykaa

Swiss Beauty Select’s exclusive launch on Nykaa for the first three months is part of a strategic partnership designed to benefit both brands. "Nykaa is the top beauty marketplace in India, and our partnership with them allows us to reach a wider audience," explains Goyal. This collaboration aims to achieve specific goals, enhancing the visibility and appeal of the Swiss Beauty Select collection.

Swiss Beauty Select will initially be available in several cities, including Chandigarh, Pune, Surat, Amritsar, Ghaziabad, Muzaffarpur, and Hyderabad. These locations were chosen based on the growing demand for affordable beauty products in Tier II and III cities.

"We selected these locations to expand our reach and serve a broader audience," says Goyal. With 7,000 outlets in 200 cities across India and plans to expand to 10,000 outlets, Swiss Beauty is well-positioned for significant growth. This strategy not only increases market share but also aligns with the brand's commitment to making beauty accessible to all.

Retail and D2C

The retail and D2C approach is crucial to Swiss Beauty’s overall business strategy. With approximately 25,500 touchpoints in over 550 cities nationwide, the brand has a substantial retail presence. Swiss Beauty plans to open an additional 147 beauty-assisted outlets and introduce over 450 touchpoints in general trade during 2024-25.

"We are going big on our omnichannel strategy, believing that beauty transcends channels and markets," says Goyal. Swiss Beauty's D2C journey began in 2021 and has rapidly gained traction, with the brand now holding a dominant position among major aggregators.

Currently, Swiss Beauty’s business split between general trade and online channels is 75 percent and 25 percent, respectively. This balance helps the brand maintain its strong retail presence while embracing the growing e-commerce trend.

Revenue and Market Share Insights

Swiss Beauty has shown impressive growth over the years. In FY23, the company reported revenue of Rs 196.5 crore and a profit after tax of Rs 36.4 crore. By FY24, revenue surged to Rs 425 crore, with a target of Rs 550 crore in sales for the next fiscal year, marking a 40 percent growth.

"Our distribution strategy focuses on expanding our presence in modern trade and beauty advisor-assisted channels, particularly in South India," explains Goyal. Swiss Beauty continues to strengthen its presence in North India, while exploring new geographies to fuel further growth.

Currently, Swiss Beauty drives 60 percent of its business through offline channels, with a network of 25,500 retail touchpoints across over 550 cities and 12 exclusive brand outlets. The remaining 40 percent of sales come from online channels. The brand aims to be a Rs 1,000 crore brand by FY26.

Vision for the Next Decade

Swiss Beauty’s long-term vision is to offer a comprehensive range of high-quality products catering to premium and professional needs, focusing on color cosmetics. Over the next 5 to 10 years, the brand aims to innovate continuously, expand its product lines, and enhance its global presence.

"Our goal is to evolve to meet the diverse needs of our customers while maintaining our commitment to excellence," concludes Goyal. Over the next decade, Swiss Beauty plans to explore new categories, enter new markets, and become a one-stop shop for all beauty needs.

With the launch of Swiss Beauty Select, the brand is set to further elevate its position in the beauty industry, offering high-quality, multifunctional products that cater to the evolving preferences of beauty enthusiasts.

Baggit, a premier Indian handbag brand, has carved a niche for itself in the fashion industry with its unwavering commitment to style, durability, functionality, and sustainability. As Baggit celebrates over four decades of excellence, the brand continues to thrive under the visionary leadership of Nina Lekhi, Baggit's Managing Director and Chief Design Curator.

Baggit's success in the fiercely competitive Indian handbag market can be attributed to its strategic segmentation of the mid-priced market into three distinct categories: value-for-money customers, fashion-conscious customers, and statement customers. This segmentation allows Baggit to tailor its offerings to meet the unique needs of each customer segment.

"We understand that our customers have diverse needs. By segmenting the market and addressing these needs specifically, we've maintained a competitive edge," says Nina Lekhi.

Expansion and Market Penetration

Baggit's growth trajectory is impressive, with over 100 Exclusive Brand Outlets (EBOs) and a robust franchising model that has driven the brand's expansion across Tier I, Tier II, and Tier III towns. The franchise model, which contributes to two-thirds of the EBOs, is continually expanding, with Baggit adding 4 to 5 new stores each month.

"In the coming years, we plan to add 60 more franchised stores, largely through existing franchisees. Our model's success lies in its profitability and scalability," Nina explains.

Additionally, Baggit is diversifying its product range by entering the luggage category and planning to introduce costume jewelry and footwear, further strengthening its market presence.

Strategic Investments and Export Focus

To cater to the stringent quality requirements of export markets, Baggit set up a modern factory in Bhiwandi last year. This investment aligns with Baggit's plan to focus on regions with significant NRI populations, leveraging online platforms like Amazon to facilitate global market entry.

"Exports have always been a small part of our business, but with the new factory, we aim for exports to account for 10 percent of our overall sales in the next 3 to 5 years," says Nina.

Adapting to E-commerce and Omni-channel Strategies

Baggit's strong offline presence is complemented by its significant footprint on major online platforms like Myntra, Amazon, Flipkart, Ajio, and Nykaa. This year, Baggit is focusing on strengthening its direct-to-consumer business through Baggit.com and EBOs.

"We're implementing a unified customer engagement and retention program using sophisticated tech-driven CRM tools and experimenting with omni-channel strategies before fully investing in this capability," Nina highlights.

Catering to Diverse Demographics

Understanding the varied preferences of its customers, Baggit profiles three broad customer segments: older women, middle-aged women, and young, digital-native customers. This profiling ensures that Baggit's designs are accessible to a wide audience, catering to specific preferences in product attributes, pricing, and distribution channels.

"By addressing the unique needs of each customer segment, we ensure our products remain relevant and desirable across demographics," Nina notes.

Challenges and Opportunities

Despite enjoying high brand awareness and strong purchase intent, Baggit faces challenges from newer brands, especially online ones that outspend Baggit in advertising and marketing. To retain market leadership, Baggit focuses most of its marketing investments on digital and social media platforms.

"Our high brand awareness and strong purchase intent are our strengths, but we need to stay ahead by leveraging digital and social media to reach new customers," says Nina.

Commitment to Sustainability

Baggit's commitment to sustainability is evident through its "Maatii" line, which features completely biodegradable, recyclable, or upcycled products. The brand also runs promotions where customers can exchange old handbags for a discount on new purchases, with the old bags being repaired and donated or recycled.

"Nina Lekhi is committed to leaving the planet a better place for future generations. Our sustainability initiatives reflect this commitment," says a spokesperson from Baggit.

Design Philosophy and Innovation

As the Chief Design Curator, Nina Lekhi's design philosophy is centered on understanding customer needs and staying ahead of fashion trends. By spending time with potential customers and traveling extensively to observe global street fashion trends, Nina ensures that Baggit's product lines remain innovative and in sync with changing consumer preferences.

"Our design process is customer-centric. We address pain points and incorporate global trends to keep our designs fresh and relevant," Nina explains.

Baggit's brand campaign focuses on women empowerment, aiming to inspire ordinary women to achieve extraordinary things. The brand's activities are centered around empowering women through employment and skills training.

"We want to be remembered as a brand that gave confidence to ordinary women to achieve extraordinary things," Nina emphasizes.

Brand Partnerships and Future Plans

Baggit's successful entry into the travel bags category through licensing arrangements highlights its strategic approach to brand partnerships. The brand is also exploring licensing costume jewelry and footwear to evolve into a lifestyle accessories brand.

"Our vision is to transform Baggit from just a handbag brand to a comprehensive lifestyle accessories brand," says Nina.

Franchise Model and Expansion

Baggit's franchise model is attractive to potential franchisees due to its profitability and scalability. The brand has fine-tuned its retail concept, making it an ideal opportunity for women entrepreneurs who can manage their stores with minimal daily hours.

"Many of our franchisees manage multiple stores, empowering them as entrepreneurs and contributing to our brand's growth," Nina shares.

Scaling Large Format Stores

Baggit's strategy to scale from 300+ to potentially 500 large format stores aligns with the growth plans of its current large format store (LFS) partners. The brand's wide range of products from mass to premium prices makes it an ideal partner for most departmental store chains.

"Our expansion in large format stores is driven by our strong partnerships and the adaptability of our product range," says Nina.

Vision for the Future

Looking ahead, Baggit aims to establish itself as a responsible global brand with Indian origins. By providing employment opportunities for uneducated women and leveraging global e-commerce platforms, Baggit plans to increase its export turnover and compete on price-quality-value against international competitors.

"Our vision is to empower women and establish Baggit as a global brand. We see great potential in exports and aim for them to account for at least 10 percent of our turnover in the next 3 to 5 years," says Nina.

Under Nina Lekhi's visionary leadership, the brand continues to evolve, embracing new opportunities while staying true to its core values. With strategic growth plans, a strong focus on customer needs, and a dedication to social impact, Baggit is poised for continued success in the Indian and global markets.

Ayouthveda, a personal care brand that specializes in formulating world-class beauty and wellness products was founded on the principles of Ayurveda and propelled by modern scientific rigor, Ayouthveda has carved a niche for itself in the global wellness market. Led by Dr. Sanchit Sharma, a visionary in herbal medicine, the brand blends centuries-old Ayurvedic wisdom with cutting-edge dermatological insights to deliver skincare solutions that are both natural and effective.

"At Ayouthveda, our journey began with a deep-rooted passion to redefine Ayurvedic skincare," shares Dr. Sharma. With a background in pharmacy and a familial heritage steeped in Ayurveda, he embarked on a mission to bridge the gap between traditional herbal remedies and contemporary skincare needs. The vision was clear—to create formulations that not only harness the healing powers of nature but also meet the rigorous standards of modern skincare science.

Commitment to Research and Development

Central to Ayouthveda's ethos is its unwavering commitment to research and development. "We believe in the synergy of tradition and innovation," Dr. Sharma emphasizes. Each product undergoes meticulous formulation, drawing on the expertise of Ayurvedic scholars and dermatologists alike. The journey from herb to bottle is marked by rigorous testing and refinement, ensuring that every product meets Ayouthveda's exacting standards of purity, safety, and efficacy.

Modernizing Ayurveda for Today's Consumer

In an era where consumers increasingly seek transparency and authenticity, Ayouthveda shines. "Our formulations are a testament to our commitment to purity and effectiveness," asserts Dr. Sharma. The brand prides itself on using 100 percent natural ingredients sourced from certified organic farms. Transparency is key—every ingredient is listed with its source, empowering consumers to make informed choices about their skincare regimen.

Ayouthveda's product range is thoughtfully curated to address a spectrum of skincare concerns, from age-old remedies like the Radiance Kumkumadi Oil, celebrated for its anti-aging properties, to innovative solutions such as the Revitalizing Neem & Tea Tree Face Wash, tailored for acne-prone skin. Each formulation blends time-tested Ayurvedic herbs with advanced skincare technologies, offering a holistic approach to skincare that resonates with modern consumers.

Navigating Challenges and Innovations during COVID-19

The global pandemic posed unprecedented challenges, but it also sparked innovation at Ayouthveda. "We recognized the need to adapt quickly to evolving consumer needs," recalls Dr. Sharma. In response, Ayouthveda introduced 'AIRVAIDYA,' an Ayurvedic air sanitization solution aimed at promoting health and wellness. This initiative not only aligned with the brand's ethos but also underscored its agility and commitment to public health during challenging times.

Market Expansion and Global Reach

From its humble beginnings, Ayouthveda has grown to become a global player in the wellness industry. "We adhere to stringent international standards, ensuring our products meet the diverse needs of consumers worldwide," explains Dr. Sharma. Today, Ayouthveda exports its products to over 38 countries, with a strong presence in markets that value authenticity, efficacy, and ethical sourcing practices.

Central to Ayouthveda's growth strategy is its collaboration with influencers who embody its values. Genelia Deshmukh, renowned actress and wellness advocate, has partnered with Ayouthveda to amplify its message of holistic well-being. "Genelia's belief in Ayurveda resonates deeply with our brand philosophy," Dr. Sharma affirms. Her endorsement extends beyond social media campaigns to include product development insights, strengthening Ayouthveda's market positioning and consumer trust.

Retail Strategy and Customer Engagement

Ayouthveda adopts a multi-channel retail strategy, combining direct-to-consumer sales with strategic partnerships. "We prioritize personalized customer interactions and educational initiatives," notes Dr. Sharma. Ayouthveda's flagship stores offer more than just products—they provide immersive skincare consultations and interactive displays, enriching the consumer experience and fostering long-term brand loyalty.

Technological Integration for Sustainable Growth

Technology plays a pivotal role in Ayouthveda's operations, driving innovation across product development and supply chain management. "We leverage advanced methodologies to standardize herbal extracts and enhance product efficacy," Dr. Sharma details. This technological edge not only supports Ayouthveda's growth trajectory but also reinforces its commitment to delivering high-quality, scientifically validated skincare solutions.

Sustainability and Ethical Practices

Ayouthveda is committed to sustainability at every step of its journey. "We collaborate with local communities and promote sustainable farming practices," Dr. Sharma emphasizes. From responsibly sourced ingredients to adopting eco-friendly packaging solutions, Ayouthveda strives to minimize its environmental footprint while supporting a circular economy. This holistic approach not only preserves natural resources but also aligns with consumers' growing preference for brands that prioritize ethical practices.

Future Outlook and Growth Trajectory

Looking ahead, Ayouthveda remains steadfast in its commitment to innovation and consumer wellness. "We envision expanding our product portfolio and geographical footprint," Dr. Sharma reveals. With a focus on harnessing Ayurvedic wisdom to address modern skincare challenges, Ayouthveda aims to empower consumers worldwide to embrace holistic well-being through nature-inspired skincare solutions.

Guided by Dr. Sanchit Sharma's vision, the brand continues to redefine the boundaries of modern skincare, blending ancient wisdom with scientific rigor to create products that nurture not just the skin but also the soul. As Ayouthveda charts its course forward, one thing remains clear—the pursuit of beauty through nature's bounty is a journey worth celebrating and embracing.

V2 Retail, one of India's fastest-growing retail chains, has experienced a remarkable journey of transformation and growth. Its journey began with Vishal Mega Mart, a brand that Akash Agarwal, the Whole-Time Director, mentioned operated as a hypermarket model until 2011. In 2011, Vishal Mega Mart was sold to the American company TPG, and V2 Retail was born. The first V2 store was established in Jamshedpur in 2011, marking a significant shift from a hypermarket model to an apparel-focused departmental store.

Retail Strategy and Growth

V2 Retail's growth strategy has been crafted to cater to the evolving needs of India's lower-middle-class and middle-class customers. With a presence in Tier II and III towns, the company has successfully positioned itself as a value-fashion destination. Its focus on apparel, which constitutes 92 percent of its sales, underscores its commitment to providing affordable, high-quality fashion.

“Our growth in the last 16-17 months is a testament to our effective strategy. In the first quarter of the current fiscal year, we reported a sales-to-sales growth of 37 percent, a remarkable achievement in the retail industry,” said Agarwal.

The brand's expansion strategy is aggressive yet strategic. It plans to open 40 new stores this year, having already launched 10 in the first quarter. This expansion is focused on regions where the brand is already established, including Bihar, Odisha, UP, West Bengal, and Jharkhand. By leveraging its existing brand presence, V2 Retail can capitalize on customer loyalty and brand recognition.

“Our focus on Tier II and III cities aligns with our cost structure, where the average rental per square foot is about Rs 50. This cost efficiency, combined with the growing disposable income and value consciousness of the middle class, makes these regions ideal for our value-fashion offerings,” he added.

The company's average selling price of Rs 260 underscores its commitment to affordability.

Product Portfolio

V2 Retail offers a diverse product portfolio that caters to the entire family. The categories include men's wear, including casual wear, formal wear, and ethnic wear; women's wear, ranging from traditional attire to contemporary fashion, and kids' wear, designed to offer comfortable and fashionable clothing for children of all ages.

In addition to apparel, V2 Retail offers complementary accessories like belts, wallets, sunglasses, and bags. The company has also ventured into personal care with products like face wipes and face wash.

“We boast a team of 28 designers who develop in-house products. With around 3,000 options available, 1,000 of which are developed in-house, we ensure a diverse and appealing product range. This in-house capability allows us to maintain control over quality and design, ensuring products resonate with our target customers,” noted Agarwal.

E-Commerce Strategy

Recognizing the importance of digital presence, V2 Retail is set to launch its e-commerce business within the next two months. “This strategic move will enable V2 Retail to reach a wider audience and provide a seamless shopping experience across both online and offline channels,” he noted.

The company’s e-commerce platform will display inventory based on the customer's location. For instance, customers logging in from Delhi will only see inventory available in Delhi stores. This approach minimizes return costs and ensures faster delivery.

Integrating Tech

The brand is also embedding technology in its stores to enhance operational efficiency and customer experience. Store employees have access to an app that provides real-time information on sales reports, stock levels, warehouse inventory, and product images. The company also uses SAP HANA, a world-class software, for integrated operations.

“We plan to build a digital system to collect and integrate customer feedback. With the launch of the website, customers will have the opportunity to provide feedback, enabling the company to gather collective data and make informed decisions,” stated Agarwal.

Financial Performance

In the last fiscal year, the company closed with a turnover of Rs 1150 crore, and aims to reach Rs 1600-1700 crore this year. “Our focus on maintaining a low markup of 55 percent in the fashion industry has resonated well with customers, leading to high acceptance and rapid breakeven of new stores. In FY24, we reported an average of Rs 850 per square foot in monthly sales, an increase from Rs 665 in FY23,” he explained.

READ MORE: Indian Consumers Prioritize Value-Conscious Buys Amid Experiential Spending Surge

Future Plans

The company aims to open 50 new stores each year for the next three years, with a target turnover of almost Rs 3,000 crore by the end of this period.

V2 Retail is also committed to sustainability and is incorporating recycled yarn into its products. This initiative aligns with global trends towards sustainable fashion and resonates with environmentally conscious consumers.

“Our aim is to continue providing high-quality, trendy apparel at affordable prices, challenging the notion that good fashion must be expensive. Our vision is to make fashion accessible to all, allowing customers to express their unique style without breaking the bank,” said Agarwal.

“Our aim is to build significant market share in the affordable fashion segment, targeting customers with monthly incomes ranging from Rs 10,000 to Rs 1,00,000. By focusing on this demographic, we plan to fill the vacuum in the market and become the go-to brand for affordable, high-quality fashion,” he concluded.

Just Herbs was born out of a desire to fill a significant gap in the Indian beauty market: the need for safe, effective, and natural products. The story began with Dr. Neena Chopra, who had been formulating herbal recipes for years, gaining admiration from friends and family. Arush Chopra, alongside his wife Megha Sabhlok, decided to transform these trusted formulations into a full-fledged brand. Relocating from Singapore to Chandigarh in 2013, they embarked on a mission to create a new product category for ‘natural makeup’ that adhered to unparalleled safety standards and delivered tangible results.

"We were driven by the idea of creating a brand that not only provided high-quality Ayurvedic beauty products but also adhered to a purpose-driven approach," says Arush Chopra, Co-Founder and CEO, Just Herbs.

In 2021, Marico acquired a majority stake in Just Herbs, marking a pivotal moment in the brand's roadmap and opening up massive growth opportunities.

Innovative Product Development

The process of developing new products at Just Herbs is thorough and inclusive. The brand pioneered crowdsourcing in India, engaging with customers through their close-knit Facebook group of over 3000 dedicated fans and other social media channels. This direct interaction allows customers to participate in the product development process, ensuring their valuable feedback and preferences are incorporated into new offerings.

"Our consumers have a say in everything from selecting shades and textures to deciding the functionality of the products," notes Chopra.

Beyond crowdsourcing, Just Herbs stays ahead of market trends by analyzing search volumes on marketplaces and their website. The brand focuses on innovation around ingredients, packaging, and product formats, ensuring that each new product adds value and solves existing problems in new ways.

What Sets Just Herbs Apart

What truly distinguishes Just Herbs from other natural and Ayurvedic beauty brands is their holistic approach to product ideation and execution. The brand seamlessly blends traditional Ayurvedic principles with modern practices, creating offerings that resonate with contemporary preferences while staying true to their roots.

"We didn't want to be ‘haldi wala doodh’ but ‘Turmeric Latte,’ making ancient wisdom relevant for modern-day millennials and Gen Z consumers," Chopra emphasizes.

Products like the Herb Enriched Lip & Cheek Tint, infused with natural ingredients such as Jojoba Oil, Javitri, and Cold-pressed Coconut Oil, showcase Just Herbs' commitment to providing nutritive benefits to the innermost layers of the skin.

Understanding the Target Audience

Just Herbs' primary target audience includes women aged 22-45 who are conscious about the ingredients in their beauty products and prefer natural and Ayurvedic solutions. The brand ensures that its products meet the needs and expectations of this demographic by actively engaging with them through social media channels and the Just Herbs Insider community.

"Direct interaction with our customers helps us understand their preferences, skin concerns, and beauty goals, allowing us to tailor our products accordingly," Chopra explains.

Embracing the D2C Model

The Direct-to-Consumer (D2C) model has significantly influenced Just Herbs' business strategy and growth. The brand has invested in building a strong online presence with a user-friendly website optimized for conversions. Utilizing data analytics, Just Herbs tailors their marketing efforts to understand customer purchasing behavior and preferences.

"Customer engagement is key, and initiatives like the Just Herbs Insider community keep our customers involved in our brand’s journey," says Chopra.

For 36 months until its acquisition by Marico, Just Herbs generated almost 85 percent of its revenue through sales on its own website. The brand achieved this by diversifying its sales channels to include online marketplaces and offline retail stores. Efficient inventory management, facilitated by in-house manufacturing, allowed the brand to respond quickly to market demands.

"Our approach has always been about maintaining control over our production processes to ensure the highest quality standards," Chopra notes.