How The Gusto is Planning to Capture the Indian as well as International Markets

The word ‘Gusto’ stands for fashion with a purpose and inspired by utility, style, comfort, durability and class. The Gusto means ‘enthusiasm’ that the brand is trying to deliver with its functionally rich bags.

The ethos of the brand is to offer minimalist design with high on utility and functionality products. The basic idea behind every bag design of the brand is utility while offering premium material if its cruelty free leather, lining or accessories.

“In two words, the journey of our brand The Gusto has been encouraging and rewarding as our biggest cheerleaders and supporters are our customers. We work very closely with them and that’s the reason we have got a high repeat customer percentage. We are trying to build a community where people don’t consider bags as just a fashion accessory but a vital part of their professional and personal life. We try and convey our ideas and mission through influencers from various fields like fashion, art and craft, entrepreneurs, financial consultants etc. We have a good presence online through our website and other leading e-commerce platforms like Nykaa Fashion, Amazon, Ajio and many more,” stated Mansi Gambhir, Founder, The Gsuto

“The biggest USP for us is that we experiment with material and listen to our customers’ needs and try and solve a problem than just making trend specific bags,” she further added.

Betting big on D2C

D2C is the future and the brand believes with the correct market fitment of its products it can do great in this sector. It creates products for young working professional, and in today’s busy lifestyle online is the best way to get right products suiting your needs.

“With highly encouraging numbers so far from our website and e-commerce platforms we are sure we can rely on the D2C sector and grow the same further. However, we do have plans to go omnichannel,” she asserted.

Options Galore

Currently, the brand is offering bags for women and men. Apart from this, it has a small collection of office décor products too. Going ahead, it is planning to launch an elaborate range of gadget bags and work accessories.

“Most of our bags are structured and come with multiple layers of fillers to make sure your gadget is safe and protected. We give separate pockets for your laptops, ipads, mobile phones, etc. Most of our materials are water resistant so in case your bag is exposed to some rain the water will not seep into your gadgets and expensive possessions in the bag,” she mentioned.

Future Plans

Within a span of 1.5 years, the brand has built a confidence with its customers both India and internationally and is witnessing almost 15-20 percent growth month-on-month.

“We are targeting to close this year with a revenue close to Rs 5 crore. With more channels to be added soon we are hoping to have a great prospect in 2023,” she said.

“We plan to be available on other leading e-commerce platforms. We are even working to develop our offline presence. Apart from this we are even expanding in UAE markets not only through our website but even through e-commerce platforms. Going ahead, we wish spread our wings in different parts of the world and penetrate deep into those markets as well,” she concluded.