How Kicky and Perky Transcends Brilliance with Ethical Luxury
How Kicky and Perky Transcends Brilliance with Ethical Luxury

Kicky and Perky, a rapidly emerging brand in the jewelry industry, is redefining accessible luxury with its innovative designs and commitment to sustainability. Founded by Aditi and Sanya Khandelwal, the brand seamlessly blends contemporary aesthetics with traditional craftsmanship, making high-quality jewelry affordable for the modern consumer. In an exclusive feature, we delve into the brand’s journey, challenges, and future aspirations.

Kicky and Perky was inspired by a rich entrepreneurial spirit and a passion for beautiful jewellery. The founders, Aditi and Sanya Khandelwal, drew on their diverse professional backgrounds to create a brand that resonates with a broad audience. "Kicky and Perky was born from our family's long-standing entrepreneurial spirit and a passion for beautiful jewelry. We saw an opportunity in the growing global silver jewelry market," says Aditi Khandelwal, highlighting their vision of affordable luxury.

Aditi, a student at Monash University in Melbourne, balances her academic commitments with active participation in the brand's operations. Sanya, with corporate experience and technical expertise from the University of Manchester and IIM Indore, complements Aditi’s skills. Together, they have created a brand that stands out in a crowded market.

E-commerce is integral to Kicky and Perky’s business strategy. The brand leverages platforms like AJIO Luxe, Myntra, and Amazon to reach a broad audience and efficiently cater to evolving consumer preferences. "Our robust online presence allows us to connect with customers seamlessly, providing a convenient and accessible ownership experience," explains Sanya. By continuously enhancing their e-commerce capabilities, they aim to deliver a user-friendly interface, seamless navigation, and personalized recommendations.

Overcoming Early Challenges

Starting a new business is never easy, and Kicky and Perky faced significant hurdles in its early stages. Establishing a strong brand identity and streamlining operations were major challenges. "Despite these obstacles, our core philosophy remained clear: to create high-quality, handcrafted 925 silver jewelry that blends contemporary and traditional styles," shares Sanya Khandelwal. Their use of advanced techniques like rhodium plating and one-micron gold plating has ensured that their pieces are both desirable and durable.

Kicky and Perky’s target audience includes women, men, and children in metropolitan and Tier I and II cities globally. The brand’s focus on versatile, fashionable jewelry that transitions seamlessly from work to social events has been a key factor in its success. The increasing preference for sustainable and ethically sourced materials has also influenced their product development significantly. "To meet their expectations, we incorporate lab-grown diamonds, Moissanite, and other precious and semi-precious stones into our designs," explains Aditi.

Innovation and Distinctiveness

Product innovation is at the heart of Kicky and Perky’s strategy. By blending ethnic and modern design elements, the brand creates jewelry collections that tell unique stories. "Our ability to seamlessly integrate traditional and contemporary styles while maintaining a commitment to quality and longevity sets us apart," says Sanya. The use of premium materials and a storytelling approach ensures that each piece resonates with the wearer’s personality, offering distinctive and captivating jewelry.

Kicky and Perky places a high priority on creating a distinctive and engaging customer experience. Rigorous quality standards ensure excellence in every product, while immersive events, dynamic social media interactions, and "beginwithk&p" campaigns foster a strong sense of community. "By consistently delivering high-quality products and creating platforms for meaningful interactions, we cultivate deep connections with our customers," highlights Aditi.

E-commerce is integral to Kicky and Perky’s business strategy. The brand leverages platforms like AJIO Luxe, Myntra, and Amazon to reach a broad audience and efficiently cater to evolving consumer preferences. "Our robust online presence allows us to connect with customers seamlessly, providing a convenient and accessible ownership experience," explains Sanya. By continuously enhancing their e-commerce capabilities, they aim to deliver a user-friendly interface, seamless navigation, and personalized recommendations.

E-commerce is integral to Kicky and Perky’s business strategy. The brand leverages platforms like AJIO Luxe, Myntra, and Amazon to reach a broad audience and efficiently cater to evolving consumer preferences. "Our robust online presence allows us to connect with customers seamlessly, providing a convenient and accessible ownership experience," explains Sanya. By continuously enhancing their e-commerce capabilities, they aim to deliver a user-friendly interface, seamless navigation, and personalized recommendations.

Commitment to Sustainability

Sustainability is integral to Kicky and Perky’s business model. The brand prioritizes the ethical sourcing of materials, including Moissanite and lab-grown diamonds, minimizing its environmental impact. "By embedding sustainability into our core operations, we offer responsibly crafted jewelry contributing to a collective co-created future," explains Sanya. This commitment extends to reducing waste, optimizing resource utilization, and minimizing their overall ecological footprint.

Kicky and Perky has ambitious plans for expansion. In the short term, they aim to diversify sales platforms and enter new markets through strategic partnerships and the establishment of flagship stores. Long-term, they envision themselves as a global leader in accessible luxury jewelry. "Our long-term vision is to solidify Kicky and Perky's reputation as a globally respected brand in the accessible premium jewelry market," shares Aditi. By diversifying sales channels and forging strategic partnerships, they plan to increase brand visibility and reach.

Leveraging Technology for Customer Satisfaction

Technology plays a pivotal role in Kicky and Perky’s operations and customer service. The brand leverages augmented reality (AR) and virtual reality (VR) technologies for virtual try-ons, allowing customers to visualize jewelry pieces before purchase. Artificial intelligence (AI) is used to provide personalized recommendations, enhancing the customer experience. "Incorporating cutting-edge technologies like AR/VR and AI helps us stay ahead in a dynamic market," says Sanya.

Looking ahead, Kicky and Perky aspires to set new standards for sustainability and responsible sourcing within the industry. "In the next five years, we aspire to establish Kicky and Perky as a brand that captivates customers with its premium affordable jewelry while setting new standards for sustainability," states Aditi. Their dedication to ethical practices will remain a cornerstone of their brand ethos, ensuring global expansion is achieved with a focus on environmental and social responsibility.

A Bright Future

Kicky and Perky is poised for significant growth in the coming years. With a strong commitment to sustainability, innovative product development, and a distinctive customer experience, the brand is set to make a lasting impact in the global jewelry market. As Aditi Khandelwal aptly puts it, "By upholding our commitment to quality and ethical sourcing, we aim to solidify Kicky and Perky's reputation as a benchmark in the premium jewelry market." The future looks bright for this dynamic and forward-thinking brand.

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