The brainchild of Sasha Revankar, one-minute saree was launched in 2022 and has received an overwhelming response from customers worldwide. The product's unique design, which allows it to be draped in under a minute, has resonated with customers looking for a hassle-free saree-wearing experience. As a result, the brand is now fully focused on developing and improving the One Minute Saree to cater to the growing demand, ensuring continuous efforts to exceed the customers' expectations.
Being a Non-Resident Revankar did not have the opportunity to develop the skills to wear a saree, however being enamored by the beauty of sarees and the craft of the design, the founder looked into easier ways of wearing one. Thus, One-minute saree was incepted, designing and offering an online market of pre-stitched sarees in a wide range of colors.
The brand’s current product line includes a diverse range of sarees, including Sequins, Paithani, and Kanjivaram, available in open, pleated, and Gujarati drapes.
“We are constantly exploring new design options and materials to offer our customers a wide variety of choices. Recently, we have launched blouses and crop tops that have been received positively by our customers,” said Sasha Revankar, Founder, One-Minute-Saree.
The brand however is now looking to offer more customization options and introduce comfortable stretch materials for blouses and crop tops to provide customers with even more comfort and flexibility. They believe that expanding the product line will continue to meet the evolving needs and preferences of the customers and enhance their overall saree-wearing experience.
“Our aim is to make it possible for anyone, regardless of their location or ethnicity, to effortlessly and comfortably wear a saree without any prior knowledge or training,” added Revankar.
Moreover, the brand has managed to preserve the saree’s beauty such as its flow, drape, and pleats while eliminating any difficulties that may arise such as pleating, pinning, or wearing a petticoat remaining true to the saree’s essence while also making it more practical.
Sarees and Technology
“Our design has a patent pending mainly due to the extensive time and effort we invested in R&D. We aimed to create a design that would drape perfectly in a specific way, including the pleats, folds, pallu length, and saree length,” commented the founder.
The brand is aiming to achieve the same while also making the online ordering process as seamless as possible. Moreover, it is leveraging the data collected to offer standard sizing options, which they believe will further improve the customers' experience. The brand’s patent-pending design is a testament to its commitment to excellence and its dedication to providing customers with the best possible products and services.
“We are committed to staying at the forefront of technology and innovation. We have plans to introduce new technological advancements in both our online experience and our production processes in the coming year,” added the founder.
With these advancements the brand aims to improve the efficiency and quality of its products, as well as enhance the customer experience.
Retail and Marketing
One Minute Saree is currently exclusively Direct-to-Customer from its website and will be launching in various marketplaces soon. Currently, the operations are entirely online, and the website is the sole platform for conducting sales. All its sarees are produced on a made-to-order basis at its workshop located in Mumbai.
“We selected a D2C channel for our brand because we wanted to have complete control over the customer experience, and by eliminating intermediaries and selling directly to our customers, we can ensure that they receive high-quality products and personalized service, stated Revankar.
The brand, however, plans to be available offline in select stores in the near future.
One Minute Saree’s customer database includes people from all over the world, from all ethnicities purchasing and wearing sarees. However, while creating a brand sustainability and protecting our environment cannot be overlooked. To be a responsible citizen of Earth, with every order the brand sends a reusable cloth storage bag, further designing sarees so it can fit multiple sizes.
As a Boot-Strapped brand, One Minute Saree has been ongoing consistent month-on-month growth and believes that its success is a testament to the brand’s hard work and dedication, as well as the loyalty of its customers.
As a brand, One Minute Saree is already present in international markets, and its focus now is on expanding further.
“Our goal is to increase our brand presence in various channels, including online and offline retail stores. We believe that by having a strong presence across multiple channels, we can reach a wider audience and connect with our customers more effectively,” commented Revankar.
The brand’s future plans further involve leveraging new technologies and trends to enhance its product offerings and improve the customers' shopping experience. Overall, the brand's mission is to continue growing and innovating while staying true to our core values and providing high-quality products and services to customers around the world.
With their objective to make sarees accessible to everyone regardless of their location, the founder believes that One-Minute-Saree is the future of Sarees, moreover, it will become a Household Name in the next 5 years.