La Mior's 85 pc D2C Sales: A Data-Driven Success Story in Clean Beauty
La Mior's 85 pc D2C Sales: A Data-Driven Success Story in Clean Beauty

La Mior, a trailblazer in the Indian cosmetic industry, emerged with a distinct vision – to provide vegan and plant-based clean makeup products without compromising quality. Founded by Aakriti Jayant Chhaparia, the brand set out to revolutionize the clean and vegan cosmetic market in India.

"Our goal was to introduce the concept of skincare-infused clean makeup in the Indian market,” states Aakriti.

From the outset, La Mior's vision and mission revolved around offering high-performance clean makeup products that seamlessly blend superfoods and skincare. In the journey towards slow beauty, the brand focused on sustainable practices and maintaining a quick turnaround time for product innovation. Aakriti adds, "Slow beauty is about returning to a slower, simpler way of approaching beauty, considering the larger picture and the planet."

Unique Identity and Product Range

La Mior's identity revolves around providing customers with a holistic experience in terms of product performance, packaging, and ingredients. The brand's product range includes velvet lipsticks, liquid eyeshadows, foundations, highlighters, and more – all derived from plant-based formulations and superfoods sourced globally.

The founder stresses, "We believe our customers deserve the best experience – be it product performance, packaging, ingredients, or services."

Aakriti Jayant Chhaparia emphasizes leading a balanced and holistic lifestyle, a principle reflected in La Mior's approach. The brand's commitment to slow beauty involves meticulous processes, protection of natural resources, and formulas free from parabens, petrochemicals, and alcohol.

La Mior

The Clean Beauty Revolution

Educating consumers about the benefits of clean beauty posed a significant challenge initially. La Mior tackled this by emphasizing the nutritional benefits of superfood-infused makeup through social media, blogs, and other platforms. "We utilize social media to educate and infotain customers about superfood-infused, skinfused makeup,” adds Chhaparia.

Thus, La Mior stands out as a true clean makeup brand in India, with formulations that are superfoods and skincare-infused. The brand's focus on constant innovation, quick turnaround time, and understanding customer preferences sets it apart from competitors.

Engaging the Audience and Market Strategies

"Clean beauty is taking over the traditional way of doing business, and we create an aura through social media platforms," asserts Aakriti.

Clean Beauty's swift rise prompted La Mior to engage its audience through platforms like Instagram, Facebook, and YouTube. The brand's marketing primarily relies on performance and Google marketing, with over 85 percent percent of sales through its website.

La Mior

Technological Advancements

La Mior's differentiation lies in robust manufacturing capabilities, leveraging partnerships with salons, and an ambitious offline expansion. The brand stays at the forefront of innovation, keeping an eye on technological advancements.

Moreover, the brand goes beyond products, contributing to sustainability by offering eco-friendly packaging options. The brand's focus on transparency in environmental initiatives resonates with customers seeking ethical and sustainable options in the beauty industry.

Bootstrapped Success: The Funding Journey

La Mior, a bootstrapped venture, was initially funded by its founders, Aakriti and Shaunak Chhaparia. Currently, the brand is not seeking external funding.

While La Mior's website constitutes the primary revenue stream, recent expansions to marketplaces like Amazon hint at diversification. The brand aims to increase revenue from both its website and online marketplaces.

"Our brand has seen a growth of almost 2X from its first year of operation," adds the founder.

Future Vision: Leading the Beauty Industry

La Mior's adaptability is a result of its commitment to innovative formulations and packaging. The brand keeps a close eye on emerging trends, ensuring monthly launches to cater to the dynamic beauty landscape.

The brand’s product portfolio, evolving with the times, anticipates exciting launches, including the recent pH Powered Long-Lasting Color Shifting Lip Tints. The brand's growth, fueled by vegan cosmetics, emphasizes its commitment to clean beauty.

"Our brand is growing at a fast pace, and we can see that vegan cosmetics hold a strong future," highlights Aakriti.

In the next 5 years, La Mior envisions becoming one of India's leading makeup brands. The brand aims to combine product quality, effective marketing, and an understanding of consumer needs to stay at the forefront of the beauty industry.

In conclusion, La Mior's journey epitomizes the transformative power of clean beauty, innovation, and a commitment to sustainability. As the brand continues to evolve, it paves the way for a future where beauty is not just skin-deep but also eco-conscious and mindful.

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