Feature phones are trending among consumers

New Delhi: Detel, the economical feature phone and accessories brand has announced partnership with Amazon India recently. Before that, Detel’s products could be ordered via its official website or B2BAdda.com. Interestingly, the mobiles and accessories range of Detel is within the price segment of Rs. 499 to Rs. 1,149. Henceforth, all new products to be launched by the brand in the mobiles and accessories category will also be listed on Amazon. In an interview, Yogesh Bhatia, MD, S. G. Corporate Mobility, parent company of Detel said in India there is a growing demand for a secondary phone wherein the brand sees a major play.  

How is urban India accepting your feature phones? How durable are they?
Urban areas are welcoming the feature phones with open arms. We have been incorporating various exciting features in our phones for example - Bluetooth Dialler, Wireless FM, Big Speakers, and Talking feature among others.  

Feature phones are trending among consumers majorly because they offer a bundle of utilities at a very economical price. Besides being a mode of communication, they also serve as a secondary phone whose demand has been growing over the past few years owing to the increased usage of mobile phones. With feature phones being revamped and re-launched by some brands, and with the introduction of these phones with latest technological features by others, these phones are here to stay. The market for feature phones keeps growing because of the need for ‘secondary phones’ emerging in today’s era.

With this, we aim to benefit different sections of the society by catering to their diversified needs. To tap the urban markets, we have also made our products available at Barista Cafés and Relay stores at airports and we are getting good response from there as well. We aim to offer the best quality products to our customers and further strengthen the value proposition of the brand.

What's the retail and distribution points of Detel feature phones across India?

We are working with almost all major distribution channels all across India. Under our distribution partner B2BAdda's recent tie-up with RADARSS, a technology enabled B2B platform for its 'R-Mitr' project, our products are being made available to around 4000 retailers in the rural parts of the country. These cover retail points like Kirana stores, medical stores, mobile shopping outlets and local entrepreneurs in remote areas of Varanasi, Jaunpur & Chandauli district in UP and Jaipur & Sikar district in Rajasthan. Our products are also available at over 80 Barista café outlets in India and Relay stores as well. As far as the online channel is considered, our products are now available on Detel's official website, our B2B distribution partner B2BAdda.com, and also on Amazon India.


What kind of after-sales service do you provide to your end-users?

We have 400+ service centers pan India and we provide 1 year of warranty on our products. We make sure that our products go through stringent quality checks before being made available for sale. In case the user faces any problem with the product after the purchase, we have a dedicated toll free number which the user can access from 10am to 6pm on 1800-2000-490.

How many customer service centers you have across India?

400+

What's Detel's plan to capture the 32 inch TV segment? What kind of products you are going to launch and how? What would be the price points?

For now, we are aggressively launching feature phones with innovative features at never before prices. We will be focusing on TVs near festive season.

What would be the size of Detel since it’s a 27-year-old company?

70+ employees.