Established in 2016, Deals Campus is a global enterprise currently operating in USA and India. As the name says it all, the brand brings the best deals on earth at your door step. The main focus is to work with new inventors and their products.
What distribution models have you adopted for the business? Please elaborate about your distribution models?
Our distribution model is simple. We give area exclusivity which means exclusive rights for the entire country, state, district or city for a particular product. We have a business model where the dealer can make 100 per cent in less than four months. We also offer up to Rs 50,000/- as referral commission if anyone brings us a potential dealer.
What are the price points for your products? Who is your target consumer and what consumer area/sensitivities does your brand stand for?
Our price point ranges from Rs 300 – Rs 500 for the dealers, which will give the dealer enough room to sell the products with very good profit margin. Our target consumer is anyone, who uses accessories to make their life more comfortable. At this point, we are focusing on cell phone accessories and car accessories and also combination of both.
What’s the average store size and investment required to open a store?
This can be a home based business. Our dealers do not need a business space. The investment ranges from Rs 20,000 – 5,00,000 depending on the area where the dealer is seeking exclusive rights.
What are your strategies to beat the existing competition?
Our product uniqueness, price, quality and durability beat every competition.
According to you, which format works well for your brand– EBOs versus shop-in-shop? Why?
We prefer shop-in-shop so that we can enhance the presence and availability of our products through thousands of stores. We promote mostly accessories, so it is important for us penetrate into as many shops as possible.
What’s your expansion plan? Will the investment be done through internal accruals or external funding?
We are building dealer network across the country and will start bringing newly invented products especially from USA and others. Our target locations are metro cities and all district headquarters. All funding is through internal accruals.
Subway, the global leader in freshly made, customizable sandwiches, has achieved a significant milestone in India by opening 100 new stores in 2024. This expansion underscores the brand’s rapid growth trajectory in one of its fastest-growing international markets. With a renewed focus on modernization, localization, and customer-centric innovations, the brand is strengthening its position in India’s highly competitive Quick Service Restaurant (QSR) industry.
India’s dynamic and evolving food industry has presented a lucrative opportunity for Subway to expand its footprint. With the opening of its 100th store in Lokhandwala, Mumbai, Subway now boasts a formidable presence of over 900 stores in more than 160 cities across India.
“Reaching this milestone of 100 new stores in a year is a testament to our customers’ trust in the Subway brand. This marks a significant chapter in Subway India’s growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made-to-order sandwiches to our discerning customers,” said Tarun Bhasin, CEO of Culinary Brands, the exclusive master franchisee for Subway in India, Bangladesh, Sri Lanka, and other countries.
The brand’s aggressive expansion in 2024 is driven by the increasing consumer demand for freshly made, healthy, and convenient food options. As lifestyles change and urbanization accelerates, Subway is strategically positioning itself as a preferred choice among India’s young and working population.
The remarkable success of Subway’s expansion in India can be attributed to multiple key strategies:
While Tier I cities remain key markets, Subway is aggressively expanding into smaller cities to tap into their growing disposable income and rising demand for global QSR brands. Establishing outlets in high-footfall locations such as malls, airports, and highways ensures greater brand visibility and accessibility.
“At Subway, we recognize that every market has unique preferences and challenges. That’s why our menu innovation team continuously researches and adapts offerings to suit regional tastes while maintaining our global standards,” Bhasin explained.
The brand has also introduced new product lines to cater to India’s evolving taste preferences. Recent additions include the Hot & Cheesy Signature Subs and Breakfast Specials.
“Consumers love our Hot and Cheesy Signature Subs. They are the perfect indulgence during winters, offering 1.5x filling, extra cheese, and served piping hot. Options include Cheesy Paneer Tikka, Mexican, American Barbecue, Chicken Tikka, and Lamb Pepperoni,” said Bhasin.
Subway’s Breakfast Specials are another hit, offering fresh, made-to-order sandwiches that cater to professionals and early risers. “It’s a perfect fit for morning meals, and customers can walk in or order online in metros and mini-metros to relish these sandwiches, best paired with hot coffee,” he added.
Subway is harnessing technology to enhance customer experience, streamline operations, and support its rapid expansion. Key tech initiatives include:
“Technology has been an anchor for multiple departments at Subway. Various specialized tech tools are leveraged to support retail expansion and drive decision-making in the supply chain, quality, and operations,” Bhasin noted.
Looking forward, Subway has set an ambitious goal of becoming India’s largest QSR chain over the next decade. This vision is built on key pillars:
“We recognize that achieving our goal requires strategic planning and agility. However, our unwavering commitment to fresh, high-quality food and a robust expansion plan will drive Subway’s growth and success in India,” Bhasin concluded.
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