Speciality cuisines for all

DLF Saket, one of the leading malls in the city, has recently added five speciality restaurants in an attempt to reach a broader audience. In a candid interview, Benu Sehgal, Vice President of DLF Utilities, shares her insight on the growing sophistication of consumers and how they are attempting to fulfil these aspirations.

Baibhab Das (BD)-You have added several new restaurant brands at your mall recently. Please share how it will enhance the consumer’s experience?

Benu Sehgal (BS) - The consumer is looking for a wide choice at our mall and as part of that strategy, we have added a wide variety of specialty restaurants. Also, we have attempted to ensure that there are suitable restaurants for both vegetarians and non-vegetarians.

(BD)-Who is the target audience for these restaurants?

 (BS)- Our target audience is rather wide and it includes youth, family and corporate.

 (BD)-The USP for each of these restaurants ?

(BS)-In the case of Barbeque Nation it is grilled food, while Turqouise Cottage has Italian and Continental cuisine, and we also have rock bands performing there too. In addition,  Rajdhani has traditional Rajasthani cuisine.

(BD)- Will there be a separate menu for kids or interactive games for them?

(BS)- Interactive games for kids might be available at Polo Tropical and Turquoise Cottage, but there is no separate menu for them in any of the new restaurants.

(BD)-Why do specialty restaurants select malls ?

(BS)-Malls are the new community centres, and they offer both retail and entertainment options. And, with multiplexes located close to the F & B section in malls, it helps drive footfalls to our facilities.

(BD)-Are these speciality restaurants profitable?

(BS)-Of course, they are profitable. They are in the heart of South Delhi and have all that the demographic demands; I don’t see a reason for them to fail.